Editorial Concept ESPAÑA

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Rodger McGee
10 years ago
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2 Editorial Concept For more than 17 years, Vogue Niños has been the only magazine in the editorial market for mothers who adore their children and mother who adore their kids. Since they are babies through to adolescents, Vogue Niños introduces and highlights trends in fashion and lifestyle, topics of interest such as beauty, education, decor, leisure, travel, food, etc...

Since they are babies through to adolescents, Vogue Niños introduces and highlights trends in

3 Why Vogue Niños is unique Vogue Niños is a Vogue brand, belonging to Conde Nast portfolio which is a guarantee of: The best journalism. The best pictures. The best brands. Information of interest Vogue Niños is published by mid March (April cover) and the beginning of September (October cover), and it is independently sold in newsstands. With a print run of 65,000 copies which are distributed nationally, each issue remains on sale for 6 months. The 23% of the print run is distributed in Madrid and the 20% in Barcelona..

Information of interest Vogue Niños is published by mid March (April cover) and the beginning of September (October cover), and it

4 Content and sections Vogue Niños offers the reader with a variety of contents and features according to her needs and interests: Latest trends in kids fashion. The look of Celebrities, the most famous mums. Key pieces of the season for mums and their kids. The best agenda. The best cosmetics and beauty advice for mothers. Cooking recipes. Education, decor. Lifestyle, food, travel, leisure...

The look of Celebrities, the most famous mums. Key pieces of the season for mums and their kids.

5 The reader of Vogue Niños Vogue Niños is aimed at young mothers who follow trends and care about their image. Women who want to be on fashion as well as their families. Women who value the quality in life and have substantial purchasing power. Sociodemographic profile of the reader The average age of our reader is 33 y.o. The 86% have two or more children. The 57% have children between 4 and 16 years old. The 41% went into higher education. The 56% are middle managers or professionals. The 82% are home owners and 23% have a second home. Source: Survey to Vogue Niños readers 2013.

6 Leisure activities of the the reader Regularly play sports. Go for beauty treatments, pampering, spas... 55% 55% Regularly travel abroad. Regularly participate in cultural activities. 46% 46% 0 25% 50% 75% 100% Leisure time with their kids Like to do outdoor activities with their family. Like to play sport with their children. Like to read with their children and listen to music. Like to go to the cinema with them. 62% 52% 44% 25% 43% 50% 0 75% 100% Source: Survey to Vogue Niños readers 2013.

46% 46% 0 25% 50% 75% 100% Leisure time with their kids Like to do outdoor activities with their family.

7 Sources of information about children s fashion Find out about it through advertising by fashion labels. Find out about it through children s magazines. Find out about it at the point of sale. 46% 52% 79% 0 25% 50% 75% 100% Where they buy their children s clothes Buy clothers for their kids in multi-label shops. Buy in designer shops. Buy in department stores. 43% 42% 42% Buy in shopping centres. 33% 25% 0 50% 75% 100% Source: Survey to Vogue Niños readers 2013.

46% 52% 79% 0 25% 50% 75% 100% Where they buy their children s clothes Buy clothers for their kids in multi-label

8 Attitude to labels: The 98% of our readers bought designer clothes for their children in the last 6 months. The 58% think that designer clothes represent quality and prestige. The 47% say they can rely on designer clothes.. Advertising in Vogue Niños: Capacity of prescription given by the title. Campaigns as part of the editorial content. More possibilities to contact the advertising. Source: Survey to Vogue Niños readers 2013.

The 47% say they can rely on designer clothes.

9 Closing dates 2015 January Closing date Sale date Closing date Sale date July March 28 August 22 September September May November February August April 2 March 24 March October June December

10 MADRID ADVERTISING MANAGER Dolores Zorrilla Carolina Pérez Mora Laura Capó Susana Hernández Ana Luque COORDINATION Isabel Navas Pº Castellana Madrid Tel.: Fax: ITALIA DELEGATE Elena Marseglia Manuela Gualtieri Piazza Castello, Milano Tel.: Contacts VOGUE ADVERTISING DIRECTOR Elena Ferreras DIGITAL ADVERTISING DIRECTOR Paola Portela NORTE DELEGATE Ana López Cámara Barrio Gerra, 1. Los Llanos (San Vicente de la Barquera) Cantabria Tel.: EEUU DELEGATE Alessandro Cremona Brand Park Ave. Piso 25, Suite 2511 Nueva York, NY Telf: BARCELONA GROUP MANAGER Judith Mases ADVERTISING MANAGER Noelia González COORDINATION Mª Carmen Herrero Pº de Gracia Barcelona Tel.: Fax: LEVANTE DELEGATE Celia Cervera Pueblo Atenea 191, Cumbres del Sol, Benitachell-Alicante Tel.: y fax: FRANCIA DELEGATE Anabel Marqués-Meyer [email protected] 4, Place du Palais Bourbon París. Tel.: Fax:

: 91 700 41 70 Fax: 91 319 93 25 ITALIA DELEGATE Elena Marseglia EMarseglia@condenast.it Manuela Gualtieri MGualtieri@condenast.it Piazza Castello, 27 20121 Milano Tel.

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