Vogue Complementos, the number one magazine in accessories

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Nelson Harvey
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2 Vogue Complementos, the number one magazine in accessories Vogue Complementos was launched in Spain in 2001 and has become the magazine of reference about accessories on the market. A special number which is published alongside Vogue España twice a year: April and October. It remains at the newsagents for 6 months longer as an independent magazine. A special edition which is distributed with Vogue s full print-run (in contrast with the other supplements on the market, which are only distributed with the full-size magazines). It has an average distribution of 109,000 copies (OJD Jan-Dec 12).

3 Vogue Complementos Contents Vogue Complementos offers the greatest variety of contents and suggestions about women s accessories: Bags Shoes Belts Hats Costume Jewellery Lingerie Gloves, etc. All the novelties every season, the colours, tendencies, cloths, how to combine them, fashion parades, creators... more than 200 pages in this indispensable guide to being fashionable.

4 Vogue Complementos Readers Profile Above all, Vogue Complementos readers are women who are passionate about fashion, tendencies and brands. 94% think that Vogue is the best fashion magazine. Their social and demographic profile is of great interest because of their high cultural and professional level, which means that they are predisposed to consuming brands and products in a sophisticated way. 60% have degrees, 21% have post-graduate qualifications. 18% work in management, 21% in middle-management and 16% in the liberal professions. 68% do not have children, which means they have greater disposable income for themselves. 54% are married or live with their partners and 46% are single or live alone.

5 Where they obtain information about Accesories Vogue Complementos readers are active, inquisitive women who look are various sources of information, above all magazines and specialised websites. 78% read fashion magazines. 18% look at fashion websites. 18% get their information from sales points. 17% get their information from brand publicity. 15% get their information from brand websites.

6 What Readers value in Vogue Complementos It is the magazine which marks tendencies both professionally and personally. 96% say Vogue Complementos is a shop window for elegance and the latest tendencies. 94% say that Vogue Complementos is attractive to read. 93% find the indispensable accessories for each season in it. 92% say that the magazine is a point of reference in the sector. 89% vay that the publicity is part of the magazine s contents. 89% say it has a great deal of information. 51% spend more than 60 minutes reading each number.

7 What Accessories mean to the Readers For most readers, accessories are the best way to complete a look, to give themselves a treat, to express their personality and, also, to invest in valuable objects. 93% think that accessories are an essential part of their wardrobe. 65% have bought brand complements in the last 3 months. The average budget for them has been 433.

8 What the Brands mean for the Readers Brands add value to accessories and they are an important consideration when taking purchase decisions. Brands transmit values and readers can identify with them thanks to their accessories. Vogue Complementos readers are prepared to spend more money on: 75% on shoes. 54% on bags. 21% on glasses. 19% on jewellery.

9 Where the Readers buy their Accessories 58% buy in department stores. 42% buy in brand stores. 32% buy in brand boutiques. 40% regularly buy on the Internet. 2% buy from catalogues.

10 MADRID ADVERTISING MANAGER Dolores Zorrilla Carolina Pérez Mora Laura Capó Susana Hernández COORDINATION Isabel Navas Ana Luque Pº Castellana Madrid Telf: Fax: ITALIA DELEGATE Elena Marseglia Manuela Gualtieri Piazza Castello, Milano Telf: Advertising contacts VOGUE ADVERTISING DIRECTOR Elena Ferreras DIGITAL ADVERTISING DIRECTOR Paola Portela NORTE DELEGATE Ana López Cámara Barrio Gerra, 1. Los Llanos (San Vicente de la Barquera) Cantabria Telf: EEUU DELEGATE Alessandro Cremona Brand Park Ave. Piso 25, Suite 2511 Nueva York, NY Tel.: more information about Condé Nast BARCELONA GROUP MANAGER Judith Mases ADVERTISING MANAGER Noelia González COORDINATION Mª Carmen Herrero Pº de Gracia Barcelona Telf: Fax: LEVANTE DELEGATE Celia Cervera Pueblo Atenea 191, Cumbres del Sol, Benitachell-Alicante Telf. y fax: FRANCIA DELEGATE Anabel Marqués-Meyer anabel.marques-meyer@condenast-europe.com 4, Place du Palais Bourbon París. Telf: Fax:

Editorial Concept ESPAÑA

Editorial Concept ESPAÑA Editorial Concept For more than 17 years, Vogue Niños has been the only magazine in the editorial market for mothers who adore their children and mother who adore their kids. Since they are babies through