30th September - 2nd October 2015

Transcription

1 30th September - 2nd October 2015

2 COMUNICACIÓN DIGITAL COMMUNICATION DICOM is the new trade fair devoted to visual communication in Madrid organised by Ifema. This event has been conceived as a solid and definitive platform for promoting the development of the industry in the Iberian market. This fair of marked trade character, focusing on the realm of technological innovation, seeks to become a meeting forum for not only the traditional printing and visual communication market, but also for the new printing and personalisation techniques offered by new applications. The event also includes a clearly differentiated section devoted to "Digital Signage", which presents a clear synergy with regard to the rest of the segments summoned together at DICOM, thus strengthening the event's appeal for new demand groups. 2

3 Demand This is undoubtedly one of the characteristics of the trade fair: its capacity to attract a wide range of new potential demand groups with its extensive exhibition of products and services. Feria de Madrid - thanks to its experience as a fair organiser in numerous sectors of activity in recent decades- possesses data bases of demand groups that are of considerable appeal as potential buyers and opinionleaders for the visual communication industry (interior decoration, furnishings, stone, fashion, home textiles, construction, hotels,..), based on the staging of trade fairs such as Fitur, Intergift, Promogift, Sici, Mueble, Momad, Sicur, Motortec, Salón del Automóvil, Piedra and Contructec, amongst others. IFEMA also possesses a data base featuring more than 2,000,000 available entries for the direct promotion of DICOM. DICOM combines the best elements in order to create a definitive promotional platform for the image and visual communication industry, accompanied by all of the promotional and communication tools at its disposal. 3

4 Demand - Visiting Trade Buyers at DICOM Solutions for visual and personalised services Sign painting, signs, posters Printing centres / Large format printing Copy and photocopy centres Silkscreen printing workshops / Textile printing Engravings, plaques and trophies Manufacturers and retailers of paper and cardboard containers Binders and handlers Photomechanics / Pre-printing companies Containers, packaging, labelling and crates Finishing services Solutions for industrial applications Stone, glass and crystal Construction Ceramics Footwear Cars Electricity companies Solutions for textile printing Manufacturers of clothing and textile accessories Manufacturers of T-shirts, caps and sports clothing (casual wear) Textile decorators and interior designers Fashion designers Tapestry companies Professional clothing Professional embroidery Prints Beadwork and glass for fashion products Solutions for the retail trade, equipment and services sector Shopping centres and department stores Service stations Chains and franchises Commercial equipment Infrastructures (airports, ports and railways) Hotel chains Hospital centres Events organisers Solutions for the image, advertising decoration Architects Decorators and interior designers Photographers and photography studios Stand assembly agents Advertising and corporate image agencies Graphic designers Gimmicks and promotional gifts Window-dressing Displays and POS-POP 4

5 Demand - Visiting Trade Buyers at DICOM II DSi AREA Solutions for Digital Signage and electronic communication Professional developers, image banks, post-production and distribution Systems and software for DS Hardware for digital signage LCD displays, LED, plasma and video walls Interactive and tactile screens and displays, kiosks, projectors Installers and maintenance Holograms and 3D technologies Trade distributors and service suppliers Measuring systems (audience ratings, monitoring) Technological solutions: integrators and telecommunications systems Audiovisuals, special effects, structures, staging and lighting (events) 5

6 Activities DICOM, in accordance with widespread opinion within the industry, seeks to promote professionalization through the staging of conferences, workshops, roundtables and training seminars, thus facilitating the exchange of know-how amongst the different representatives of the industry and ensuring the consolidation and enrichment of the visual communication field. With this goal in mind and with a view to providing information to these new buyers, the fair will also present the "Applications Laboratory", where visitors can gain a first-hand insight into the possibilities that the industry offers in terms of new supports and materials. In this area within the hall, exhibitors can contribute their ideas in search of new market niches, thus helping to impress and convince visitors. And all in Madrid and at the best venue: Feria de Madrid. 6

7 DICOM 2015 Fact Sheet VENUE: Feria de Madrid Avda. del Partenón, Madrid Spain DATE: From 30th September to 2nd October 2015 (Wednesday to Friday) OPENING HOURS: From am to 7.00 pm; last day: from am to 6.30 pm. EDITION: First SCOPE: Only for the trade HALL: Hall 6 (10,800 gross sq.m) ORGANISED BY: IFEMA Feria de Madrid Contact: dicom@ifema.es web: 7

8 Participating Sectors: Storage and Distribution Finished (Products) / Cutting Embroidery Clothing Decoration (Textiles) Graphic Design, Software, Equipment and Accessories Design and Creation Displays and POS-POP Service Companies and Associations Large Format Equipment, Consumables and Ink Equipment and Materials for Photographic Service Companies Equipment and Services for Publicity and Sign-Making Equipment and Systems for Publishing and Digital Communication Labelling 3D Printing Printing (Printing Machinery and Accessories) T-Shirt Printing (Equipment and Ink) Commercial Digital Printing (Small Format) Large-Format Digital Printing Machinery and Equipment for Finishing and Handling Machinery and Equipment for Screen-Printing, Pad-Printing and Other Printing Systems 8

9 Participating Sectors (II): Materials (Paper, Cardboard, Plastic, Vinyl, Adhesive Film, Textiles and Other Supports for Printing) POS-POP Packaging Pre-Printing and Design Software Cleaning, Chemical and Adhesive Products Promotional Products and Work Clothing Exterior/Interior/Display Signs Sign Painting, Engraving and Milling Silkscreen Printing Related Services Printing and Management Software Supports and Substrates Sublimation and Transfer Equipment (By Heat) Inkjet Technology (Digital Printing) Interior Textiles Ink and Consumables Processing and Finishing (Conversion and Handling of Paper, Cardboard, Plastic and Other Media, Binding) DIGITAL SIGNAGE 9

10 Participation Rates for DICOM 2015 Space only*: From 12 to 60 sq.m: 160/sq.m From 61 sq.m: 145/sq.m * Including compulsory services (electricity, cleaning and compulsory insurance). Space + Modular Stand (min. 12 sq.m): 185/sq.m It includes modular stand open to aisles, storeroom with door, carpet, sign with standard adhesive lettering, lighting, electrical panel with plug, minimum electricity supply and minimum compulsory insurance, type A daily cleaning and assembling rights. Inclusion in promotional elements: 250 per company participant 10% VAT not included 10

11 Communication For many years IFEMA has maintained a close and special relationship with the specialised press for these different sectors, which will guarantee the greatest impact in these target groups through the implementation of advertising campaigns tailored according to demand sector. Feria de Madrid has its own significant communication tools, such as its web page, which was visited by some 3,739,883 persons in 2013, not to mention its ongoing advertising campaigns in the leading daily and financial press. All of this is complemented by the presence of advertising hoardings and displays at airports and AVE stations, thus guaranteeing the greatest levels of publicity and promotion for DICOM, effectively attracting a varied range of potential visitors. 1 1

12 Campaign in the Specialised Press Specific Media for the Visual Communication Industry: Alabrent Anuncios Publicidad y Marketing APdigitales Cartiflex Int. Cartón Ondulado Cartiflex Int. Env Flexible El Publicista Experimenta Ind. Grágica + Impresión Digital Industria Gráfica Online IPMARK La Prensa de la Industria Gráfica MK Marketing + Ventas Pressgraph Prosing/Impremprés ReproPres Solomarketing ViscomUp magazine Visual 12

13 Institutional Campaign Throughout the year, IFEMA implements a publicity campaign for its calendar of activities valued at more than 1,500,000 (going rate) in: The daily and financial press Magazines (general interest, fair directories and annuals and business publications) Radio Internet (daily digital financial and business news) Outdoor advertising (stationary advertising and supports at Atocha Station and in the Underground) 13

14 Institutional Campaign - DAILY PRESS Fair Calendar for 2014 in black and white presenting the calendar of fairs and congresses for the year. Leading national newspapers (general-interest and financial) in Spain and Portugal. EL PAÍS PORTUGAL ABC JORNAL DE NOTICIAS EL MUNDO DIARIO DE NOTICIAS LA RAZÓN EXPANSIÓN CINCO DÍAS EL ECONOMISTA LA VANGUARDIA EL PERIÓDICO DE CATALUÑA DIARIOS REGIONALES Monthly calendar featuring fairs, congresses and activities that is published in the leading national newspapers - general-interest dailies and financial dailies. 14

15 Institutional Campaign - Magazines Directories and annuals specialising in fairs and congresses: Colour page featuring an annual calendar of fairs and congresses. - M+A MESSEPLANNER - M+A INTERNATIONAL TRADESHOW DIRECTORY - EXHIBITION WORLD DIRECTORY General information, financial, leisure, professional and in-flight magazines: Colour page featuring an annual calendar of fairs and congresses that is published throughout the year. - ANUARIO DE LA COMUNICACIÓN - CAPITAL - DIRECTIVOS Y EMPRESAS - DIRIGENTES - ÉLITE DE LOS NEGOCIOS - EL ALCALDE - Esmadrid (calendario mensual) - EJECUTIVOS - EXECUTIVE EXCELLENCE - GUÍA DEL OCIO - LO MEJOR DE LAS AUTONOMÍAS - MADRID FUSIÓN - MADRID, UN ESTILO DE VIDA - RONDA IBERIA - REVISTA DE LOS AGENTES COMERCIALES DE ESPAÑA - REVISTA DE LOS AGENTES COMERCIALES DE MADRID (MERCURIO) - SECTOR EJECUTIVO 15

16 Institutional Campaign - RADIO INSTITUTIONAL CAMPAIGN ON DIFFERENT RADIO PROGRAMMES News coverage relating to IFEMA activities through interviews, direct connections with fairs and information regarding activities and specialised conferences. Institutional advertising slots. 16

17 Institutional Campaign - OUTDOOR ATOCHA Stationary publicity at the AVE exit at Atocha Station featuring a monthly calendar of fairs and congresses METRO DE MADRID Two-sided backlit support at the Underground Station of Campo de las Naciones featuring a monthly calendar of fairs and congresses 17

18 Institutional Campaign - INTERNET Presence in digital dailies in standard format featuring institutional messages and references to Conventions and Congresses, replete with links to the IFEMA web page. elconfidencial.com periodistadigital.com libertaddigital.com madridpress.com ejecutivos.es elpulso.es cronicamadrid.com hispanidad.com guiadelocio.com dirigentesdigital.com elsemanaldigital.com lainformacion.com diarioabierto.es prnoticias.com lavozlibre.es extraconfidencial.com kompass.es abc + vocento regional press 18

19 Institutional Promotion Throughout the year, IFEMA publishes more than 100,000 promotional elements that it distributes throughout the exhibition centre to exhibitors and visitors. Leaflets featuring calendars of fairs and congresses Permanent fair programmes 19

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