HSL and Mobility management

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1 HSL and Mobility management Best payback from existing service Tarja Jääskeläinen Helsingin seudun liikenne -kuntayhtymä

2 HSL region Hyvinkää Mäntsälä Six municipalities: Helsinki, Espoo, Kauniainen, Vantaa, Kerava and Kirkkonummi Vihti Nurmijärvi Tuusula Kerava Järvenpää Pornainen Option to expand to cover the entire Helsinki region (14 municipalities) Espoo Kauniainen Vantaa Helsinki Sipoo Kirkkonummi

3 HSL s organisation Executive Direction Suvi Rihtniemi Traffic System Planning Suoma Sihto Public Transport Planning Ville Lehmuskoski Tendering and Quality Reijo Mäkinen Customer service and IT Infra Pirkko Lento Traffic system planning group Outi Janhunen Surveys and forecasts group Marko Vihervuori Route and timetable planning group Leo Kallionpää Development group Kerkko Vanhanen Operational research group Antti Vuorela Tendering group Kimmo Sinisalo Infrastructure and quality assurance group Sami Aherva Ticketing and information group Risto Vaattovaara Customer service Eija Jalo Ticket inspections Jaakko Heinilä Communications Birgitta Yli-Rahko Finance Pirjo Laitinen Administration Jorma Juutilainen

4 Organising of mobility management Two persons fulltime plus one co-ordinating (and the head of development group) Communications (20) HSL information center & customer service (40) MM group: representatives from departments and units (13) HSL management group Co-operation with the municipalities through traffic system planning

5 Target area and target groups Main target area is the HSL area, taking into account also commuters from a wider area and the entire Helsinki region Main target groups: Citizens Employers and organisations Schools and nurseries Health centres and hospitals Economic life, shopping centres Tourism Sports facilities and services Culture services

6 HSL s vision of mobility management Mobility management will promote sustainable mobility by encouraging people to question their travel habits. More and more people in the region choose another mode of transport than a private car because sustainable modes of transport are cheap, healthy, safe, environmentally friendly and easy.

7 Why mobility management?

8 MM measures improving the attractiveness of PT Communication and marketing bulletins, campaigns, events, web pages, timetable books, route maps Information Travel Information Centre, service points Online services Journey Planner (public transport, walking and cycling), Disruption Info, My Departures timetable service, timetable displays (at stops, terminals, entrence halls of companies and public places) Varied ticket selection Pricing, ticket types and location of ticket sales are planned taking into account different kinds of travel needs

9 My Departures Real-time personalized passenger information service Disturbance information Departure time Line Destination Name of the stop (if any)

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11 Journey Planner and My Departures in MOBILE

12 MM measures improving the attractiveness of PT Service routes and Jouko neighbourhood routes Tailored to accommodate the special needs of elderly and disabled people Low-floor minibuses The driver helps passengers on and off the bus when needed Three Jouko routes operate on a demand responsive basis Jokeri Bus Transversal route between Itäkeskus and Westend Traffic lights priority, bus lanes and optimizing the amount of stops speed up the service Own visual image Real-time information displays at stops and in vehicles

13 MM measures improving the attractiveness of PT Culture tram A stage on rails reflecting the urban culture Arts, culture and action Test bed for new technology innovations

14 MM measures improving the attractiveness of PT Park and ride Integrades private car use and cycling with public transport Car sharing Co-operation with car sharing operator(s) New city bike system Complements the public transport network Connected to the Travel Card (recognisation of users) Will be implemented in Helsinki in 2012

15 Our focus on MM Co-operation with employers and companies Marketing, information sessions, mobility plans and other services Information to citizens Customer services, online services, Ilmastoinfo (helps citizens to make climate-friendly choices) Improving reliability and attractiveness of public transport Infrastructure measures, traffic planning, interaction with city dwellers Participation in community planning Co-operation with land use and town planning

16 HSL s services for businesses Tailored information: e.g. the use of online services or tickets Real-time timetable service e.g. for hall displays Integration of the Journey Planner search to company s website or intranet Employer-subsidized commuter ticket: commuter voucher / commuter ticket A tailored public transport accessibility map to find the best business location Mobility plans

17 Accessibility by public transport use of the journey planner engine

18 Other MM measures PT information to persons who are searching a new residence via two main housing portals (in August) PT information to new residents by mail (+ HSL will study if it s reasonable to offer a free PT ticket)

19 Thank you!