AUDIENCE TOOLBOX. nugg.ad is a company of Deutsche Post DHL Group.
|
|
|
- Walter Barton
- 7 years ago
- Views:
Transcription
1 AUDIENCE TOOLBOX nugg.ad is a company of Deutsche Post DHL Group
2 nugg.ad provides you with an extensive portfolio of solutions to reach your target audience effectively, to measure campaign success and to gain advanced audience insights. Get more out of data-driven advertising: Our unique Predictive Behavioural Targeting technology is based on intelligent machine-learning in real-time and offers far more capabilities than classical data management. The nugg.ad AUDIENCE TOOLBOX will help you to select the solution that precisely matches your needs. If you have any questions or need any further assistance, please don t hesitate to get in touch with us. consulting@nugg.ad +49 (0) THE AUDIENCE TOOLBOX
3 AUDIENCE TARGETING WITH PREDICTIVE BEHAVIOURAL TARGETING STANDARDISED TARGET GROUPS FOR CAMPAIGNS WITH HIGH REACH & LESS WASTAGE S SOCIODEMOGRAPHIC DATA: AGE, INCOME, GENDER, ETC. / PRODUCT INTERESTS / CONSUMER BEHAVIOUR & ATTITUDES / FULL OVERVIEW: PREDICTIONS BASED ON BEHAVIOURAL AUDIENCE DATA AND SURVEY DATA REACH DEFINED AUDIENCES / INCREASE OF CAMPAIGN TARGET GROUP SHARE / WIN NEW CUSTOMERS / INCREASE BRAND IMPACT WITHIN BRANDING CAMPAIGNS Tel. +49 (0) 30 / / consulting@nugg.ad STANDARD TARGET GROUPS AWARENESS, INTEREST, CONSIDERATION
4 BRANDING SOLUTIONS: BRANDING OPTIMISER OPTIMISATION OF BRAND IMPACT BASED ON ADVERTISER-SPECIFIC BRAND ENGAGEMENT MEASUREMENT S OPTIMISATION OF: BRAND AWARENESS, PURCHASE INTENTION OR BRAND AFFINITY PREDICTIONS BASED ON CAMPAIGN-SPECIFIC SURVEYS BRANDING CAMPAIGNS TO INCREASE BRAND IMPACT (E.G. AWARENESS FOR A PRODUCT) / WIN NEW CUSTOMERS / ESTABLISH BRAND IN THE RELEVANT SET Tel. +49 (0) 30 / / consulting@nugg.ad BRAND IMPACT OPTIMISATION AWARENESS, AFFINITY, PURCHASE INTENTION
5 BRANDING SOLUTIONS: BRAND AUDIENCE TARGETING Target users who resemble visitors OF SPECIFIC WEBSITE SEGMENTS, THIS TARGET AUDIENCE CAN BE ADDRESSED ACROSS DIFFERENT PUBLISHERS BRAND AUDIENCE TARGETING automatically identifies users with STRONG brand OR product affinity DURING HIGH REACH DISPLAY/VIDEO CAMPAIGNS PREDICTIONS BASED ON BRAND OR PRODUCT WEBSITE MEASUREMENT WIN NEW CUSTOMERS / ESTABLISH BRAND IN THE RELEVANT SET / INCREASE BRAND IMPACT AMONG USERS WITH HIGH BRAND AFFINITY Tel. +49 (0) 30 / / consulting@nugg.ad BRAND SPECIFIC TARGET GROUPS AWARENESS, INTEREST, CONSIDERATION
6 DATA SOLUTIONS DATA MANAGEMENT PLATFORM AND DATA EXCHANGE FOR FACTUAL 1ST & 3RD PARTY TARGET GROUP DATA, E.G. intent for specific products S ADDRESS USERS IN THE BUYING PROCESS, WHO SURFED ON SITES WITH THE ACCORDING PRODUCTS SUCH AS SUVs, VIDEO GAMES, NOTEBOOKS, SPECIFIC INSURANCES ETC. A) FACTUAL INTENT DATA FROM CLASSIFIEDS, PRICE COMPARISON SITES, ONLINE CATALOGUES ETC. B) DATA PREDICTIONS BASED ON FACTUAL INTENT DATA IN ORDER TO MAXIMISE TARGET GROUP REACH ADDRESS SPECIFIC TARGET GROUPS, INCREASE CONVERSION RATES, REDUCE COST PER LEAD Tel. +49 (0) 40 / / data@nugg.ad FACTUAL DATA PURCHASE INTENTION, CONVERSION, LEAD GENERATION
7 CUSTOMISED AUDIENCE SOLUTIONS development OF customised TARGET GROUPS FOR SPECIFIC NEEDS OF AGENCIES, ADVERTISERS OR PUBLISHERS S PREDICTIVE TARGETING BASED ON ADVERTISER DATA FROM ONLINE MEASURE- MENTS OR OFFLINE DATA / CROSSMEDIA TARGET GROUPS (E.G. WITH PANEL DATA) PREDICTIONS BASED ON CUSTOMER SPECIFIC ONLINE DATA, ONLINE MARKET RESEARCH OR ADVERTISER OFFLINE DATA (E.G. PANELS OR CRM DATA) SPECIFIC CAMPAIGN GOALS / REACH DEFINED AUDIENCES / INCREASE OF TARGET GROUP SHARE / WIN NEW CUSTOMERS / BRANDING CAMPAIGNS / CROSSMEDIA Tel. +49 (0) 30 / / info@audience-research.de CUSTOMISED TARGET GROUPS INDIVIDUAL CAMPAIGN GOALS
8 CONTACT CLASS MEASUREMENT AND OPTIMISATION DISPLAY AD EXPOSURE, increases the NUMBER of users with THE OPTIMUM AD EXPOSURE VIA FREQUENCY BOOSTING AND CAPPING MEASUREMENT: DISPLAY AD EXPOSURE DISTRIBUTION. OPTIMISATION : 8x MORE CLIENTS WITH 4 CONTACTS (COMPARED TO THE CONTROL GROUP) AD EXPOSURE MEASUREMENT, PROBABILITIES OF AD EXPOSURE LEVELS MEASURE AND OPTIMISE THE EFFECTIVE NUMBER OF AD CONTACTS WITHIN A TARGET GROUP, BRAND IMPACT OPTIMISATION Tel. +49 (0) 30 / / consulting@nugg.ad CONTACT CLASS MANAGEMENT OPTIMUM AD EXPOSURE
9 BRAND ENGAGEMENT MEASUREMENT MEASUREMENT OF BRAND EFFECTS, E.G. BRAND AWARENESS, AFFINITY OR PURCHASE INTENT AMONG USERS WITH OR WITHOUT CAMPAIGN CONTACT RESULT: BRAND AWARENESS OF 80% Among users WITH CAMPAIGN CONTACT- AN INCREASE OF 35% COMPARED TO THE CONTROL GROUP WITHOUT AD EXPOSURE CUSTOMISED BRAND SPECIFIC SURVEYS & AD EXPOSURE MEASUREMENT DATA MEASUREMENT OF BRAND IMPACT, DETAILED EVALUATION OF BRANDING CAMPAIGNS Tel. +49 (0) 30 / / consulting@nugg.ad BRAND ENGAGEMENT MEASUREMENT REPORTS & INSIGHTS
10 TARGET GROUP INSIGHTS OR BRAND USER PROFILE REPORT DETAILED REPORT WITH SOCIODEMOGRAPHIC AND PRODUCT INTEREST INSIGHTS ON THE AUDIENCE OF AN ADVERTISER S WEBSITES OR BRAND CAMPAIGN AUDIENCES INSIGHTS: VISITORS OF A SPECIFIC PRODUCT WEBSITE ARE PREDOMINANTLY FEMALE, BETWEEN & HIGH INCOME EARNERS (COMPARED TO THE AVERAGE USERS OR NON BRAND AFFINE USERS) DETAILED REPORT BASED ON MEASUREMENT ON BRAND OR PRODUCT WEBSITE OR MEASUREMENT DURING ONLINE CAMPAIGN BASED ON SURVEYS TARGET GROUP IDENTIFICATION / DATA CAN BE USED FOR online display & VIDEO advertising or OTHER ACTIVITIES (E.G. direct mailshots with LESS wastage) Tel. +49 (0) 30 / / info@audience-research.de TARGET GROUP IDENTIFICATION REPORTS & INSIGHTS
11 AUDIENCE REPORT provides accurate information REGARDING WHICH proportion of users WITH CAMPAIGN EXPOSURE belongs to the defined target group THE TARGET GROUP SHARE WITHIN A TARGETED PBT CAMPAIGN IS 30%, AND 18% WITHOUT TARGETING (CONTROL FLIGHT) PBT BOOSTS TARGET GROUP SHARE BY 67%. MEASUREMENT DATA BASED ON ONSITE SURVEYS & CAMPAIGN MEASUREMENTS EVALUATION OF TARGET GROUP SHARE & TARGETING EFFICIENCY Tel. +49 (0) 30 / / info@audience-research.de TARGET GROUP SHARE MEASUREMENT REPORTS & INSIGHTS
12 AUDIENCE ANALYTICS directly provide detailed insights into website visitors (e.g. sociodemographics) via available web analytics tool analyse and segment web visitors according to qualitative criteria, e.g. age, GENDER, INCOME OR VARIOUS INTERESTS REAL TIME AUDIENCE SEGMENTS: SOCIODEMOGRAPHICS, PRODUCT INTERESTS OR CONSUMER BEHAVIOUR INTEGRATION OF AUDIENCE DATA INTO AN EXISTING WEB ANALYTICS TOOL FOR ADVANCED SEGMENTATION Tel. +49 (0) 30 / / contentsolutions@nugg.ad AUDIENCE ANALYTICS AUDIENCE DATA FOR WEB ANALYTICS
13 WEBSITE CONTENT TARGETING PRODUCT CONTENT TARGETING INDIVIDUAL WEBSITE CONTENT for different target groups, based on e.g. sociodemographics - for every visitor, WITHOUT REGISTRATION a brand website displays fashion-related branded content for female users and sports-related content for male users REAL TIME AUDIENCE SEGMENTS: SOCIODEMOGRAPHICS, PRODUCT INTERESTS OR CONSUMER BEHAVIOUR FOR CMS / WIDGETS / SHOPSYSTEMS OF BRAND, E-COMMERCE OR NEWS WEBSITES TO DISPLAY USERS MORE RELEVANT CONTENT Tel. +49 (0) 30 / / contentsolutions@nugg.ad WEBSITE CONTENT TARGETING CUSTOMISATION, PERSONALISATION, USER ENGAGEMENT
by nugg.ad Europe s Audience Experts
by nugg.ad Europe s Audience Experts SMART AUDIENCE PLATFORM TM by nugg.ad Europe s Audience Experts The nugg.ad Smart Audience Platform TM offers cutting edge real-time technology for multichannel audience
DATA DATA: THE CORNERSTONE OF DIGITAL ADVERTISING
DATA DATA: THE CORNERSTONE OF DIGITAL ADVERTISING Grzegorz Sławatyński / nugg.ad Director CEE EUROPE S AUDIENCE EXPERTS Europe s largest targeting platform Since 2010 nugg.ad is a company of Co-operation
TalkTalk uses CRM data with Google Analytics Premium to boost campaign performance
CASE STUDY TalkTalk uses CRM data with Google Analytics Premium to boost campaign performance Part 1 - TalkTalk combines CRM knowledge with Google Analytics Premium, DoubleClick Bid Manager and YouTube
JOB DESCRIPTION. Responsible for: Purpose of the job
JOB DESCRIPTION Job Title: Division: Department/Region/Section: Location: Reports to: Responsible for: Grade: Digital Analyst Communications Digital media Headquarters Head of digital media N/A MS3 Purpose
1 Which of the following questions can be answered using the goal flow report?
1 Which of the following questions can be answered using the goal flow report? [A] Are there a lot of unexpected exits from a step in the middle of my conversion funnel? [B] Do visitors usually start my
JOB DESCRIPTION. Digital Fundraising Analyst Marketing and Campaigns. Southern Support Centre Digital Fundraising Manager
A JOB DESCRIPTION Job Title: Division: Department/Region/Section: Location: Reports to: Responsible for: Grade: Digital Fundraising Analyst Marketing and Campaigns Fundraising Southern Support Centre Digital
BUSINESS INTELLIGENCE
Insight Report FINANCIAL SOLUTIONS BUSINESS INTELLIGENCE Data from arvato s payment systems yields valuable insights into customer behaviours and trends. Convenience in every transaction Executive summary
Mobile Marketing Survey Report Q1 2014
Mobile Marketing Survey Report Q1 2014 About RadiumOne What we do RadiumOne makes the cross-platform advertising connection through proprietary first party data, vast targeting capabilities and crosschannel
Social Media, Website Marketing & Sales Training. Clever internet marketing that grows
Social Media, Website Marketing & Sales Training Clever internet marketing that grows Social Media, Website Marketing & Sales Training First published 2013 Edited by Rebecca Harrison Designed by Nikki
Created to make a. Specialists in data and campaign management
Created to make a difference Specialists in data and campaign management XCM created to make a positive difference to your thinking, your marketing, your business XCM would like to thank all customers,
Digital Marketing Manager. 45,000 per annum
Candidate Name: 461736 Job Applied For: Digital Marketing Manager Availability: 4 Weeks Rate: 45,000 per annum Key Skills: Implementation of performance marketing solutions with a focus on the, Financial
AudienceProject Device Study 2016. TV vs Streaming and Online Video
AudienceProject Device Study 2016 TV vs Streaming and Online Video In the Nordics, online video watching is now as widespread as watching traditional TV and 2 out of 3 are streaming. Among the young part
Email Marketing in Ireland 2011 Email Usage by Irish Consumers and Marketers. April 2011
Email Marketing in Ireland 2011 Email Usage by Irish Consumers and Marketers April 2011 89 Harcourt Street Dublin 2 Tel: + 353 1 475 9286 Email: info@circulator.com Web: www.circulator.com Table of contents
WHITEPAPER MARKETING COMMUNICATION AND CRM
WHITEPAPER MARKETING COMMUNICATION AND CRM WHITEPAPER MARKETING COMMUNICATION AND CRM 2 ABOUT Nowadays, it is essential for a company to have a defined and efficient marketing strategy. Implementing such
Driving Outstanding Post-Implementation Performance with Optimisation Services Transform Your Business With Salmon Ecommerce Services
Driving Outstanding Post-Implementation Performance with Optimisation Services Transform Your Business With Salmon Ecommerce Services www.salmon.com 1 DRIVING OUTSTANDING ECOMMERCE PERFORMANCE Over 25
EMAIL MEDIA SOLUTIONS FOR THE HOSPITALITY INDUSTRY
EMAIL MEDIA SOLUTIONS FOR THE HOSPITALITY INDUSTRY Email Media Solutions for the Hospitality Industry Our Email Media Offering allows you to add targeted, centrally-controlled signatures and marketing
Forfront, Renaissance House, 32 Upper High Street, Epsom KT17 4QJ www.forfront.com 020 3320 8777
e-shot tm features Forfront, Renaissance House, 32 Upper High Street, Epsom KT17 4QJ www.forfront.com 020 3320 8777 CONTENT Campaigns --------------------------------------------- 3 Creation Tools ----------------------------------------
Google Shopping on the rise
Google Shopping on the rise v Mastering advertising campaigns in 2016 1 st October 2015 Ι Gaël De Vos About Twenga Advanced traffic acquisition solutions for e-commerce 2006 Founded 4000 Clients in 15
31 Examples of how Microsoft Dynamics CRM Integrates with Marketing Automation
31 Examples of how Microsoft Dynamics CRM Integrates with Marketing Automation Manage Email Campaigns In-House 1. Quickly Design Emails Save time creating marketing emails using drag and drop template
How To Track A Website Visitor Over The Phone
Track exactly which website visitors make your phone ring How can help your business? What does offer?, the leader in voice-centric marketing technology, provide a comprehensive range of visitor level
CASE STUDY: CrossMedia Research. Haircare category in Malaysia
CASE STUDY: CrossMedia Research Haircare category in Malaysia Research Objectives To understand the impact of individual media on brand perceptions of HAIRCARE BRAND. In doing so ascertain : the medium
BIG DATA ANALYTICS FOR HOSPITALITY AND LEISURE Learn more about your customers than ever before!
BIG DATA ANALYTICS FOR HOSPITALITY AND LEISURE Learn more about your customers than ever before! Insights Visitor is at the forefront of consumer insights and visitor analytics platforms, enabling you
Better connections: How letterbox advertising engages and drives purchasing behaviour. October 2014
Better connections: How letterbox advertising engages and drives purchasing behaviour October 204 Contents p2 Methodology and audience segments Audience segments Apart from analysing results according
Channel 4 Digital Media Pack 2015
Channel 4 Digital Media Pack 2015 All4.com All4.com is the brand new website which launched this year which encapsulates the breadth and diversity of Channel 4 channels and programming. Catch up on and
EMAIL MARKETING. A fast, cheap and effective way to connect with your customers
EMAIL MARKETING A fast, cheap and effective way to connect with your customers WHAT IS EMAIL MARKETING? Email marketing instantly delivers your brand's message straight to the inboxes of your customers.
WEB DESIGN & RE-DESIGN PROPOSAL. Prepared By: H264 Media House Web Team Company: H264 Media House Limited Email: info@h264media.
WEB DESIGN & RE-DESIGN PROPOSAL Prepared By: H264 Media House Web Team Company: H264 Media House Limited Email: info@h264media.com We aim to give you the best results, and in order to achieve that, we
How other retailers use Online Survey. And how their experience can help you.
Online Survey for Retailers How other retailers use Online Survey. And how their experience can help you. We know that our retail customers get revealing and valuable insights from our Online Survey tool.
RULING WHERE DIGITAL TRANSFORMATION FAILED
RULING WHERE DIGITAL TRANSFORMATION FAILED During the last few years, large corporations, that have their strength in their relationship with their clients, have been defeated by OTTs that knew how to
Social media influences how we shop. Brands need to be in the right place with the right message
Social media influences how we shop Brands need to be in the right place with the right message The phenomenal growth of social media has changed consumers lives in many ways not least when it comes to
Using Email Data to Find New Customers. Andrew Howe, Sales Director UKI, Teradata Interactive February 26 th, 2015
Using Email Data to Find New Customers Andrew Howe, Sales Director UKI, Teradata Interactive February 26 th, 2015 About Teradata Interactive Vision To enable our customers to collect and use data to improve
Dialogue Marketing Services
Dialogue Marketing Services Build customer engagement in Germany and beyond with a direct approach 2 The international mail specialists The international mail specialists 3 Dialogue Marketing brings you
UK Holiday Planning and Booking Trends Report 2016
UK Holiday Planning and Booking Trends Report 2016 47% of people will call a travel provider before booking Discover the key trends influencing travel consumer behaviour Executive Summary Telephone drives
Top 5 Reasons to Use Call Tracking
Smarter business solutions Top 5 Reasons to Use Call Tracking Overview For organisations that utilise telephone touch points in their marketing campaigns, the tracking of this important consumer behaviour
Product Overview. www.airangel.com
Product Overview Our passion is to help you improve your guest s experience, increase customer satisfaction and loyalty, and to generate additional revenue www.airangel.com About Airangel Airangel has
Marketing Solutions Built with People in Mind
Marketing Solutions Built with People in Mind Tailored emails, web recommendations and data-driven digital advertising designed to engage new prospects and excite customers. MAGNETIC MISSION To understand
HMG Corporate Development Team. gloria.andreu@havasmg.com ines.campanella@havasmg.com oscar.munoz@havasmg.com santiago.murillo@havasmg.
HMG Corporate Development Team gloria.andreu@havasmg.com ines.campanella@havasmg.com oscar.munoz@havasmg.com santiago.murillo@havasmg.com NOTICE: Proprietary and Confidential All the content of this document
actionable big data. maximum roi. Making Analytics Make Actionable Sense: PART 2
actionable big data. maximum roi. Making Analytics Make Actionable Sense: PART 2 Why read this paper? The Big Data explosion has had a major fallout component: how do I track and measure all this data
Your opportunities with media
Your opportunities with mediakit WELCOME TO BOATS.COM EUROPE What is boats.com? boats.com is the largest global marine website with new and used boats for sale. With over 350,000 boat listings offered
G-CLOUD 6 Service Definition Document
G-CLOUD 6 Service Definition Document Issue 1.1 - December 2014 Contents Digital Marketing Overview...3 About Netleadz...3 Process...3 Philosophy...4 Organic Search (SEO) offering...5 Paid Search (PPC)
Corporate websites, the cornerstone of your digital marketing strategy.
Corporate websites, the cornerstone of your digital marketing strategy. Never before have companies had so many different ways of reaching their target audience. Social networks, new technologies and the
LinkedIn Marketing Solutions Platform Overview 1
LinkedIn Marketing Solutions Platform Overview 1 Table of Contents 3 It s a Challenging World for B2B Marketers and We Can Help 4 Why LinkedIn Marketing Solutions? 5 Products to Impact Every Stage of the
Paid Search Services
Paid Search Services Results-driven, mathematical PPC Pay Per Click advertising is widely acknowledged as the most powerful form of direct marketing. Not only are you gaining access to people that want
Postgraduate Diploma in Digital Marketing. Awarded by University of California Irvine Extension
Postgraduate Diploma in Digital Marketing Awarded by University of California Irvine Extension 2 Accelerate your Career Improve Your Career Options with a Professional Postgraduate Diploma University of
WHAT YOU D KNOW IF WE COULD TALK TO YOU
PRESENTS DATA DRIVEN BRAND MARKETING PART TWO YOUR DEFINITIVE GUIDE TO FINDING THE CHANNELS THAT DRIVE THE BEST RESPONSE WHAT YOU D KNOW IF WE COULD TALK TO YOU 1. Building Value on Existing Segmentations
Insurance Marketing White Paper The benefits of implementing marketing automation into your email marketing strategy
Insurance Marketing White Paper The benefits of implementing marketing automation into your email marketing strategy Katie Traynier July 2013 Email and Website Optimisation Introduction Most email marketers
Inbound & Outbound Marketing
Inbound & Outbound Marketing Agency with a creative heart and a technological backbone sales@mcounts.com @mcountsindia Why Us One Stop Shop We are your full-stack marketing partner, including email, display
GfK Crossmedia Link, Unlocking new insights
GfK Crossmedia Link, Unlocking new insights Helsinki, February 5 th 2015 GfK 2015 Intro GfK Crossmedia Link Helsinki, February 5 th, 2015 1 Changing Consumer Behaviour GfK 2015 Intro GfK Crossmedia Link
DMI ME. Professional Diploma in Digital Marketing. www.dmime.com phone: +971 4 454 0364 marketing@dmime.com. DIGITAL MARKETING INSTITUTE Middle East
DMI ME DIGITAL MARKETING INSTITUTE Middle East Professional Diploma in Digital Marketing www.dmime.com phone: +971 4 454 0364 marketing@dmime.com Professional Diploma in Digital Marketing Introduction
Cross-Platform Measurement Helps Local Stations Add Value to Broadcast and Digital
Cross-Platform Measurement Helps Local Stations Add Value to Broadcast and Digital Ecosystem The local game is changing. Daily deal sites like Groupon and LivingSocial.com in the U.S. have altered the
www.gingernutmedia.com
WHY EMAIL? Massive Reach Ubiquitous, 25 million third-party fully opted in consumers available in UK alone with access to vast audiences Reach all Devices Desktop, laptop, tablet, phone; email can be read
Session 2 Generating Value from 'Big Data' Mark T. Bain
Session 2 Generating Value from 'Big Data' Mark T. Bain Presented by Mark Bain Head of Insurance Consulting KPMG GENERATING VALUE FROM BIG DATA 1 BIG DATA IS EVERYWHERE WHAT IS BIG DATA ALL ABOUT? WHAT
How To Do Data Driven Marketing
The CMO s Guide to Data-Driven Marketing Smart Market: Vol. II Data-Driven Marketing, Demystified With Support from WELCOME TO THE NEW MARKETING Data is changing the very essence of marketing. Gone are
Bigfork Present: Planning for Relevant Traffic
Bigfork Present: Planning for Relevant Traffic Part of our successful website planning process is to look at driving relevant traffic to the new website. This article looks at why and how we decide to
Audience Management & Targeting
Audience Management & Targeting For Marketers A Dean Media Group Solution What is FinancialAudiences? Identify. Target. Learn. Repeat. FinancialAudiences is an audience management and targeting platform
Remarketing and. Retargeting. By Ann Stanley Managing Director of Anicca Digital. @AnnStanley @aniccadigital #ecommercial15
Remarketing and Retargeting By Ann Stanley Managing Director of Anicca Digital Remarketing aka Stalking What is Remarketing and Retargeting? Remarketing/retargeting are online advertising techniques where
www.pwc.com Measuring the effectiveness of online advertising ACA webinar April 15, 2011
www.pwc.com Measuring the effectiveness of online advertising ACA webinar April 15, 2011 Agenda 1. Introductions 2. Background Online Advertising & Measuring Effectiveness 3. Market Context Rapidly Changing
The Smart Shopper Snapshot. September 2015
The Smart Shopper Snapshot September 2015 About the Consumer Barometer Introduction The Consumer Barometer is a free tool that delivers consumer insights to support planning and decision-making in a fast
Digital Intelligence in Dubai: Current status and outlook
Digital Intelligence in Dubai: Current status and outlook Christian Sauer, CEO Webtrekk Smartcon 2015 Dubai Leadership for a Data Driven Economy Importance of Web Analytics 27% 9% 3% 21% Very important
Get New Customers With YouTube Advertising
Get New Customers With YouTube Advertising What We Do We produce a 30 second video We find your target audience We keep you informed with reports Free of Charge We ensure that the right people see your
The Fundamentals of B2C Marketing Automation for Effective Marketing Communications
The Fundamentals of B2C Marketing Automation for Effective Marketing Communications Mark Patron February 2013 Email and Website Optimisation Introduction Marketing automation is a process that uses insight
ALL THE MARKETING YOU EVER WANTED TO DO BUT NEVER HAD THE TIME TO MARKETING PACKAGES COMPARISON SHEET
MARKETING PACKAGES COMPARISON SHEET 250 P/M 490 P/M 750 P/M YOUR MARKETING STRATEGIST Tutorial about how to make a useful marketing strategy Tutorial about how to develop your business Monthly strategic
DISPLAY ADVERTISING: WHAT YOU RE MISSING. Written by: Darryl Chenoweth, Digital Marketing Expert
Display Advertising: What You re // 1 2 4.ch DISPLAY ADVERTISING: WHAT YOU RE MISSING Written by: Darryl Chenoweth, Digital Marketing Expert Display Advertising: What You re // 2 Table of Contents Introduction...
How to create an effective data management strategy
How to create an effective data management strategy Companies today are storing more and more data, whether that s your key account contacts, existing customer information or potential prospects it s not
Digital Marketing Services from Pro-Active Engaging online audiences. create deliver engage
Digital Marketing Services from Pro-Active Engaging online audiences create deliver engage ABOUT PRO-ACTIVE Pro-Active are a truly innovative digital marketing services company. We were the first to create
Using Advertising to Engage the Price Sensitive Consumer
Using Advertising to Engage the Price Sensitive Consumer The level of a consumer s sensitivity to price has a significant impact on how they respond to advertising online and in traditional media. As more
Conversion Rate Optimisation Guide
Conversion Rate Optimisation Guide Improve the lead generation performance of your website - Conversion Rate Optimisation in a B2B environment Why read this guide? Work out how much revenue CRO could increase
Whitepaper: Data Management Platforms for Publishers. How can a DMP get you there
Whitepaper: Data Management Platforms for Publishers How can a DMP get you there Table of Contents Introduction............................. 4 What is a DMP and Why Does a Publisher Need One...... 5 How
How To Learn Marketing Skills
Table of Contents Professional Diploma in Digital Marketing Module 1: Introduction to Digital Marketing Module 2: Search Engine Marketing (SEO) Module 3: Search Engine Marketing (PPC) Module 4: Email Marketing
Paid Search: What Marketers Should Focus on in 2014
[Type text] Paid Search: What Marketers Should Focus on in 2014 NETBOOSTER.COM Sergio Borzillo, Head of PPC (UK) Paid Search: What Marketers The 4 main areas to focus on for your Paid Search strategy in
What is online? Offline?
Splinternet What is online? Offline? Web Windows Mobile Game Consoles Digital Asset FiOS TV Widgets Facebook Apps iphone Apps Android Apps One person? Multiple channels? Windows Mobile Web Game Consoles
Agile&wired Web Development & Online Marketing Experts. Intelligent Inspired Integrated Digital Development and Digital Marketing
Agile&wired Web Development & Online Marketing Experts Intelligent Inspired Integrated Digital Development and Digital Marketing TRANSFORM your advertising and boost your business If you re in business,
JOB DESCRIPTION. Email Marketing Officer Marketing and Communications
JOB DESCRIPTION Job Title: Division: Department/Region/Section: Location: Reports to: Responsible for: Grade: Email Marketing Officer Marketing and Communications Digital Media Southwater, HQ Digital Marketing
Catherine Ballantyne, GMU Client Services Professional 30 October, 2013. Rethink Marketing. Deliver a smarter digital experience. 2013 IBM Corporation
Catherine Ballantyne, GMU Client Services Professional 30 October, 2013 Rethink Marketing Deliver a smarter digital experience 3 Top Questions from Digital Marketers How do we: Integrate social campaigns
How To Create A Retail Analytics Platform With Tapway
How to revolutionize brickand-mortar retail industry with big data analytics? April 20, 2015 Agenda Tapway Introduction & Why We Do What We Do Technology Overview In-store Analytics for Retail Chains Shopper
Maximising Digital Marketing: Andrew Binns Head of Strategy
Maximising Digital Marketing: Andrew Binns Head of Strategy The Digital Toolkit Website E-commerce Personalisation Customisation Blogs Facebook Twitter Google+ Vine Instagram Pinterest Email Marketing
Advertising online. Where to advertise online
Advertising online Advertising on the Internet can be an important part of an online marketing strategy, helping to drive traffic to a website. Research shows that online advertising works well with other
The Twins Campaign - Spot the Difference
Fuji Xerox 1to1 Marketing The Twins Campaign - Spot the Difference The 1:1 Experience Service reaches record-breaking highs with a revolutionary multichannel marketing campaign Fuji Xerox put its expertise
Table of Contents. Copyright 2011 Synchronous Technologies Inc / GreenRope, All Rights Reserved
Table of Contents Introduction: Gathering Website Intelligence 1 Customize Your System for Your Organization s Needs 2 CRM, Website Analytics and Email Integration 3 Action Checklist: Increase the Effectiveness
Microsoft Dynamics CRM for Financial Services. Making customers the heart of your business.
Microsoft Dynamics CRM for Financial Services Making customers the heart of your business. In today s competitive financial services market the focus is the customer making sure the customer is at the
It costs 5 to 10 more times to acquire a new customer than to retain an existing one (Inc)
Loyax is a white-label loyalty platform designed to fit the needs of any business. It blends web, mobile, social and in-store interactions to create a unique customer experience and make your business
MAILING LIST LIFECYCLE YOUR HOW TO GUIDE
MAILING LIST LIFECYCLE YOUR HOW TO GUIDE BACKGROUND The Communicator Mailing List Lifecycle Guide discusses the following topics; Using mailing list filters to perform welcome campaigns Identifying and
A Guide to Marketing Automation
A Guide to Marketing Automation How Has B2B Marketing Changed? B2B marketing has undergone a significant shift in recent years. Buyers are able to take more control of the buying process by undertaking
Customer data management strategy
Customer data management strategy By Dave Chaffey Inside you will learn: How do we assess the value of our email addresses? How developed is our data management strategy? How do we audit our current quality
Impact of Social Media Marketing on SME Business Author:
Impact of Social Media Marketing on SME Business Author: Rahul Jain, Director Digital Marketing & Chief Strategist, InnoServ Digital, InnoServ Solutions Pvt. Ltd. ABSTRACT With the growth of Internet and
Handbook on E-marketing for Tourism Destinations
Handbook on E-marketing for Tourism Destinations Table of Contents Foreword xv Acknowledgements xvii How to Use this Handbook xix Executive Summary xxi E-marketing for Tourism Destinations - The Big Picture
Proposed services for SPIR in Czech Republic Unified Digital Measurement
Proposed services for SPIR in Czech Republic Unified Digital Measurement Paul Goode, Head of Industry Relations Renata Tagg, Director of Operations Chiara Galli, Head of EU Client Service Agenda comscore
How to select the right Marketing Cloud Edition
How to select the right Marketing Cloud Edition Email, Mobile & Web Studios ith Salesforce Marketing Cloud, marketers have one platform to manage 1-to-1 customer journeys through the entire customer lifecycle
2013 SIIA Strategic and Financial Conference New York, NY
Since 1987 The Coming Shift in Digital Marketing: Always On CRM 2013 SIIA Strategic and Financial Conference New York, NY www.jegi.com June 21, 13, 2013 2012 Discussion Agenda M&A Heating Up in Marketing
PLAYING WITH CUSTOMER LOYALTY
PLAYING WITH CUSTOMER LOYALTY How Aimia s Loyalty Analytics team uses customer segmentation to drive loyalty By Peter Gleason President, Intelligent Shopper Solutions 02 / Playing with Customer Loyalty
Lead management solution. Tobias Kuen SC-Networks GmbH, Managing Director
Lead management Lead management solution evalanche is now targeting companies that not only want to benefit from a powerful e-mail marketing solution, but also want to support Marketing and Sales with
Request for Information
Centre d Information sur les Médias A.S.B.L. Centrum voor Informatie over de Media V.Z.W. Request for Information CIM TV measurement 2016 2018 New Screens CIM Television Technical Committee June 2014 Avenue
OXY GEN GROUP. engage. multi-channel solutions
OXY GEN GROUP engage multi-channel solutions hello. As UK CEO, I m delighted to welcome you to Oxygen8. We ve been at the forefront of multi-channel solutions since 2000. Headquartered in Birmingham, UK,
Adobe Analytics Premium Customer 360
Adobe Analytics Premium: Customer 360 1 Adobe Analytics Premium Customer 360 Adobe Analytics 2 Adobe Analytics Premium: Customer 360 Adobe Analytics Premium: Customer 360 3 Get a holistic view of your
BUILDING LIFETIME VALUE WITH SEGMENTATION
PRESENTS DATA DRIVEN BRAND MARKETING PART ONE YOUR DEFINITIVE GUIDE TO BUILDING LIFETIME VALUE WITH SEGMENTATION WHAT YOU D KNOW IF WE COULD TALK TO YOU Proving the Value of Marketing 1 2 3 4 5 6 SEE YOUR
Facebook Advertising Playbook
Facebook Advertising Playbook TABLE OF CONTENTS I. INTRODUCTION 6 II. ABOUT THIS REPORT 6 III. ABOUT IMPARTURE 7 1. INTRODUCTION TO FACEBOOK ADVERTISING 8 1.1 UNDERSTANDING TERMINOLOGY 8 2. THE CASE FOR
Web Analytics and the Importance of a Multi-Modal Approach to Metrics
Web Analytics Strategy Prepared By: Title: Prepared By: Web Analytics Strategy Unilytics Corporation Date Created: March 22, 2010 Last Updated: May 3, 2010 P a g e i Table of Contents Web Analytics Strategy...
DIRECT CLICKS WEB DESIGN & ONLINE MARKETING SPECIALISTS.
DIRECT CLICKS WEB DESIGN & ONLINE MARKETING SPECIALISTS. ABOUT US Founded in 2006, Direct Clicks is a Sydney-based digital agency that specialises in website design and website marketing. We manage over
Five Questions to Ask Your Mobile Ad Platform Provider. Whitepaper
June 2014 Whitepaper Five Questions to Ask Your Mobile Ad Platform Provider Use this easy, fool-proof method to evaluate whether your mobile ad platform provider s targeting and measurement are capable
Manage the Digital and Mobile Customer Experience A Breakfast Briefing. For Web Analysts, Customer Insight Managers & Online Marketers www.scl.
Manage the Digital and Mobile Customer Experience A Breakfast Briefing For Web Analysts, Customer Insight Managers & Online Marketers www.scl.com The art of the possible SCL background Predicting, Understanding