by nugg.ad Europe s Audience Experts
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1 by nugg.ad Europe s Audience Experts
2 SMART AUDIENCE PLATFORM TM by nugg.ad Europe s Audience Experts The nugg.ad Smart Audience Platform TM offers cutting edge real-time technology for multichannel audience targeting, data management and efficient brand advertising for direct sales or programmatic platforms. We enable our partners to deliver highly target group-specific display, video & mobile advertising. nugg.ad target groups are a market standard for digital audience campaigns in many countries. Our integrated research technology also makes the results of brand advertising campaigns measurable with KPIs such as intent to buy, brand awareness, target group share & ad exposure. This offers you a new level of transparency. We support our clients with experienced consulting & know-how in technology, business models & data privacy. Benefits for advertisers & media agencies: Verifiably more effective online / mobile advertising through smart technology Broad range of high-reach target groups Applicable on different channels, e.g. display, video, mobile, analytics, CMS, cross-media Customised target groups & advanced data management capabilities Measurement & optimisation of brand impact, target group share, ad exposure etc. Integrated market research for valuable target group insights and reports Awarded & certified data protection technology, advanced data security & rights management Consulting & long-term experience with audience / branding campaigns Benefits for publishers & sales houses: Better monetisation for your online / mobile inventory at a premium level with nugg.ad Ongoing consulting and business development Smart data management with highly flexible self-service audience interface Deployable in all relevant marketplaces (SSP / RTB / DSP, exchanges etc.) Customised target groups & targeting products according to your individual needs Maximum target group reach with nugg.ad s unique predictive technology Additional revenue streams possible by data sales on the nugg.ad Data Exchange Awarded & certified data protection technology, advanced data security & rights management
3 MULTICHANNEL AUDIENCE TARGETING The next level of data-driven advertising powered by smart data nugg.ad Multichannel Audience Targeting is based on various data sources and powered by intelligent machine learning. In comparison to other platforms, nugg.ad s smart technology is not only capable of gathering, but also of computing extensive target group information in real-time for a large number of users. nugg.ad provides target groups either based on factual data or smart data computing incl. individual / combined audience segments. VARIOUS DATA SOURCES CHANNELS / PLATFORMS - FACTUAL / BEHAVIOURAL FACTUAL 1:1 DATA - DISPLAY / VIDEO - ONLINE PANELS / SURVEYS - OFFLINE / CROSS-CHANNEL SMART DATA COMPUTING ANONYMOUS USER PROFILE - MOBILE BROWSER / APPS - PROGRAMMATIC / RTB - ADVERTISER / CRM DATA - FLEXIBLE COMBINATIONS - CROSSMEDIA / OFFLINE - CAMPAIGN DATA - PREDICTIVE TARGETING - WEB ANALYTICS REACH EXTENSION - CMS / SHOP SYSTEMS - CUSTOMISED TARGET GROUPS AUTOMATED TARGETING The right target groups for all campaign goals We offer you the full range of target groups. Sales houses, agencies & advertisers also benefit from our expertise in customised targeting solutions. REACH AWARENESS socio-demographic data (age, gender, income,...) / branding segments INTEREST / CONSIDERATION product interests / modelling buyers ACTION / PURCHASE factual data / identified purchase intention + INDIVIDUALLY COMBINED AUDIENCE SEGMENTS LOYALITY CRM data (opt-in) REACH More details on:
4 SMART DATA MANAGEMENT PLATFORM & DATA EXCHANGE nugg.ad Smart DMP for your individual data infrastructure: nugg.ad s Smart DMP collects, stores and analyses all kinds of data and enables smart combinations of different data types (e.g. factual and predictive). It provides the universal platform with all relevant interfaces (for SSPs, DSPs, ad servers, exchanges etc.) while maintaining full control for the data owner. INTERNAL DATA PROVIDERS INTERNAL USAGE OF DATA ASSETS FOR PUBLISHERS nugg.ad SMART DMP INTERNAL DATA CONSUMERS nugg.ad Data Exchange nugg.ad Data Exchange enables controlled exchange of target group information between data providers and data consumers. There is an option of open or private exchange. nugg.ad has a partner network across Europe with relevant factual data from all ad sectors. EXTERNAL DATA CONSUMERS nugg.ad DATA EXCHANGE EXTERNAL DATA PROVIDERS Smart Data Management with nugg.ad offers you: Smart self-service interface for audience segmentation Easy collection, classification & reach analysis for all kinds of target groups Access to selected high quality 3rd party data Interfaces to all relevant ad servers, programmatic systems, CMS systems etc. Easy implementation, especially for existing nugg.ad customers Reports & analysis of segmented users Maximum data protection and control of data ownership A fully managed service incl. ongoing consulting and business development
5 nugg.ad STANDS FOR: Proven effectiveness Numerous nugg.ad case studies with advertisers such as Toyota, Philips Saeco, bwin, L Oréal, Adidas, Unilever, SOS Children s Villages, De Cecco or Wrigley outline the effectiveness of nugg.ad s technology: Maximum data protection & security For its privacy-compliant IT innovations, nugg.ad received the for..net award and is one of the first companies to have been certified with the independent EDAA Trust Seal. nugg.ad exclusively uses non-personally identifiable data. The anonymisation process ensures that information and data cannot be traced back to a specific user. AWARD WINNER 2015 Profound research & insights Audience & Research is nugg.ad s independent research unit. As a reliable partner for transparent target audience evaluation and customised target groups, Audience & Research provides a broad variety of services. These include e.g. detailed target group share reports, customised target group modelling and studies. Nominated for the IAB Research Award 2014
6 AUDIENCE TOOLBOX Benefit from the full range of solutions for audience targeting, brand measurement, optimisation, insights & more. Get more out of data-driven advertising: nugg.ad s unique technology offers far more capabilities than classical data management platforms. We provide sales houses, agencies and advertisers with a holistic range of tools to reach target groups efficiently, to measure campaign effectiveness and to gain advanced target group insights. AUDIENCE TOOLBOX STANDARD TARGET GROUPS AWARENESS, INTEREST, CONSIDERATION BRAND IMPACT OPTIMISATION BRAND SPECIFIC TARGET GROUPS FACTUAL DATA CUSTOMISED TARGET GROUPS AWARENESS, AFFINITY, PURCHASE INTENTION AWARENESS, INTEREST, CONSIDERATION PURCHASE INTENTION, CONVERSION, LEAD GENERATION INDIVIDUAL CAMPAIGN GOALS Download the nugg.ad Audience Toolbox via: CONTACT CLASS MANAGEMENT OPTIMUM AD EXPOSURE BRAND ENGAGEMENT MEASUREMENT REPORTS & INSIGHTS TARGET GROUP IDENTIFICATION REPORTS & INSIGHTS TARGET GROUP SHARE MEASUREMENT REPORTS & INSIGHTS AUDIENCE ANALYTICS AUDIENCE DATA FOR WEB ANALYTICS WEBSITE CONTENT TARGETING CUSTOMISATION, PERSONALI- SATION, ENGAGEMENT
7 Consulting & Business Development Our consulting services & business development units ensure comprehensive support and advice. The service ranges from technical implementation and sales trainings, to product workshops and the development of customised targeting products. nugg.ad supports you with longtime experience, extensive technology & market research know-how. Contact +49 (0) The nugg.ad platform in the digital ecosystem AD EXCHANGE ADVERTISER AGENCY AGENCY TRADING DESK DEMAND SIDE PLATFORM AD NETWORK SUPPLY SIDE PLATFORM SALES HOUSE PUBLISHER AUDIENCE nugg.ad SMART AUDIENCE PLATFORM TM DATA POINTS PER SECOND Follow us: twitter.com/nuggad linkedin.com facebook.com/nuggad
8 nugg.ad AG was founded in Berlin in The company quickly advanced to become market leader in intelligent target group management. nugg.ad has several offices across Europe and is a company of Deutsche Post DHL Group since Case Studies detailing our achievements can be viewed at nugg.ad predictive behavioral targeting welcome@nugg.ad nugg.ad is a company of Deutsche Post DHL Group
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