INTRODUCTION TO USER EXPERIENCE DESIGN & EXPERIENCE THINKING

Transcription

1 AD-101 INTRODUCTION TO USER EXPERIENCE DESIGN & EXPERIENCE THINKING Design for engagement and deliver remarkably meaningful experiences through the power of user experience design QUICKLY GAIN A FOUNDATION IN: > > Usability theory and practices > > The user experience design process > > User centered design > > Business and user experience success metrics > > Implementing experience thinking St. John s Innovation Centre Cowley Road CB4 0WS Kemp House 152 City Road EC1 2NX 30 Duncan St, Suite 203 Toronto, ON M5V 2C3 Canada Richmond Rd, Suite 2 Ottawa, ON K2A 0E7 Canada

2 Equip yourself with a background in the UX design concepts that lead to superior products and more meaningful user experiences In this course, we will introduce the basic concepts of user experience design, its history and place in the product development process. Learn how to integrate a user experience design process that will meet the business and user experience goals that are important to you. Through dynamic lecturing, hands-on demonstrations and real-world case studies, participants will leave this course with a bird s eye view of the many powerful tools and techniques that produce remarkable product and user experiences. This course is the perfect stepping stone into any of the courses offered by Akendi. WHO SHOULD ATTEND? Business analysts, market research analysts, product marketing, product managers, QA specialists, web designers, UI visual designers, interaction designers, user experience designers and product designers. This course is perfect for anyone who is new to the usability and user experience field or anyone looking to expand or update their expertise. There are no prerequisites to this course. COURSE OUTCOMES > > Thorough understanding of the user experience research and design process > > The knowledge to leverage the UX Design process into the creation of remarkable experiences > > Techniques to balance and reconcile business and user requirements > > The ability to evaluate user experience designs > > Strategic experience thinking principles and best practices > > A comprehensive course manual and a large-scale visual representation of Akendi s Experience Thinking process PAGE 2

3 The course provides a broad overview on techniques that can be applied to experience design. Attendee COURSE OUTLINE INTRODUCTION > > What is user experience? > > What is human factors and usability? > > Overview of the user centered design process USER CENTERED DESIGN > > Early focus on users and their tasks > > Capturing and profiling key user groups (personas) > > Observing and capturing their tasks (scenarios) > > Applying an iterative design approach > > Collecting input from all stakeholders > > Measuring success metrics before products reach customers COST JUSTIFYING USER EXPERIENCE > > How user centered design can increase return on investment > > Specific issues related to return on investment in web applications > > Incorporating user centered design into your processes INTRODUCING EXPERIENCE THINKING TO YOUR ORGANIZATION > > Common objections to UX integration > > Gaining stakeholder buy-in > > Strategic experience thinking principles and best practices > > User centered design in agile environments COURSE DETAILS DURATION 1 day, 9:00am 4:30pm A full-day session with a one-hour lunch break. REGISTRATION COST $595/ 475 per person Course cost is per person as stated plus tax with a minimum 3 participants per course. Akendi reserves the right to cancel a scheduled training session up to 5 business days prior to the training if a minimum class size of 3 participants has not been attained. LOCATION Our training courses are delivered in Toronto & Ottawa, Canada and Cambridge &. Check our website for an up-to-date schedule for each city at READY TO SIGN UP? Call: PAGE 3

4 This course introduces all the steps that are typically missed in the development cycle. I now know I can save time and money by good process ahead of time. Attendee CERTIFICATION The Introduction to User Experience Design & Experience Thinking course is an integral component of the User Experience Specialist (CXS ), User Experience Designer (CXD ) and User Experience Researcher (CXR ) certifications. These certifications will open doors and arm you with powerful tools for designing exceptional products and user experiences. Participants are free to complete certifications on a course-by-course basis or sign-up for the full certification at a discounted rate. We recommend participants interested in any of these certifications make the Introduction to User Experience Design & Experience Thinking course their first step. USER EXPERIENCE SPECIALIST (CXS ) CERTIFICATION This is our full program. Courses cover research, design, and testing to give the UX specialist a deep and comprehensive understanding of UX process and the skills to apply it. This course includes 9 full days of training and a 3-hour certification exam. USER EXPERIENCE DESIGNER (CXD ) CERTIFICATION The design track deepens skills and knowledge in information design, interaction design and visual design, leading to improved web, mobile and software user experiences. This course includes 5 full days of training and a 3-hour certification exam. CERTIFICATION COURSE LIST Introduction to User Experience Design & Experience Thinking User Experience Research Information Architecture Information Architecture Research Mobile User Experience Design GUI Interaction Design Visual Design for User Experiences Usability Testing Days USER EXPERIENCE RESEARCHER (CXR ) CERTIFICATION The research track focuses on research and testing of customers and users. Although participants are not required to take the Mobile User Experience Design course for certification, we recommend the mobile course as an add-on for those interested in exploring the mobile UX domain. This course includes 5 full days of training and a 3-hour certification exam. PAGE 4

5 INSTRUCTORS TEDDE VAN GELDEREN Founder and CEO of Akendi Tedde infuses Akendi s UX Training courses with his strong belief that customer and user experience design must go beyond a singular product interface, service or content. It should become deeply rooted in an organization s research and design processes, culture, and ultimately be reflected in their products and services. Tedde is a graduate of Radboud University in the Netherlands. Tedde has more than 20 years experience in research, usability testing and experience design in both the public and private sectors. By drawing on his breadth of experience and education, Tedde is able to deliver training that is both practical and supported by a solid foundation in theory and empirical research. CINDY BEGGS Partner and Director of Experience Research Cindy brings a passion for understanding user needs and having those reflected in product and service excellence to the Akendi UX Training courses. With 23 years of experience, underpinned by an honours degree in Psychology and Masters in Library Science, Cindy brings both a theoretical and practical understanding to her delivery of Akendi s UX courses. A lifelong learner herself, Cindy has taught Akendi training courses, library programming and promotions at Seneca College, Toronto, facilitated focus groups and created training modules on electronic and web based information products. WHO HAS PARTICIPATED IN OUR UX TRAINING COURSES? > > Autodesk > > BMO > > Canada Post > > Canadian Medical Association > > Cancer Care Ontario > > Cobham > > Conference Board of Canada > > Department of Fisheries & Oceans > > Eastlink > > Embotics > > Ecobee > > Export Development Canada > > Foresters > > Human Resources & Skills Development Canada > > Industry Canada > > KPMG > > Mad.ca > > Microsoft > > NAV Canada > > Ontario Securities Commission > > Pricemetrix > > RBC > > Rogers > > Ryerson University > > Sage > > SAP > > Service Canada > > Softchoice > > Statistics Canada > > United Way > > Visualsonics > > Whitecap Canada > > WorkSafeBC And many more... PAGE 5

6 DOMINIRA SAUL Partner and Director of User Experience Design Dominira believes that behind every welldesigned product or service there is a thorough understanding of the actual users and their needs. Having presented many influential research and design outcomes to clients at all levels of the private and public sector, Dominira is very adept at putting his belief into practice. He remains focused on ensuring clear transfer of his experience and most importantly, rationale to our clients. Dominira s extensive experience paired with his engaging and eclectic presentation style makes him a profound instructor. Dominira is a fluent bilingual communicator who has lectured at the university level and delivered many of our UX training courses. SHAUN ILLINGWORTH, PH.D. Partner, Managing Director Ensuring research is relevant and actionable is what drives Shaun day-to-day. With over 15 years of experience in both enterprise and startup technology companies, Shaun is an experienced business strategist, creative thinker and market research executive with a rare focus on user-centered design and its resulting business value. With extensive North American and European market research and market development experience, Shaun has successfully built several marketing and business relationships from the ground up borne from a focus on customer values and the user experience. Shaun began his career in Boston as a product and market research consultant; he holds a Ph.D. in experimental psychology from Northeastern University and is a professional moderator and workshop facilitator. SIGN UP TODAY Akendi also offers customized courses designed to fit your organization s specific needs. Please inquire for more information. Toronto 30 Duncan St, Suite 203 Toronto, ON M5V 2C3 Ottawa 375 Richmond Rd, Suite 2 Ottawa, ON K2A 0E7 St. John s Innovation Centre Cowley Rd, CB4 0WS Kemp House 152 City Rd, EC1 2NX PAGE 6