Media Kit. Shaun Greyling Publication Director Naylor, LLC (800) , ext

Transcription

1 Media Kit FOR MORE INFORMATION, PLEASE CONTACT: Shaun Greyling Publication Director Naylor, LLC (800) , ext

2 New York State Association of REALTOR, Inc. Why NYSAR? We represent 100% of the REALTORS in the state of New York. Our members spend approximately $140 million statewide on products and services. 85% of all housing transactions in New York State involve our members. New York is the fourth-largest market for real estate sales in the country. New York State REALTOR in Print and Online! Connect with our members! Our members are 47,000 of the premier professionals in New York State's real estate industry. Some of the top categories of products and services our members need include: Financial assistance and mortgage brokerages Brokerage recruitment Technology (tablets, smartphones, web design, etc.) Contact management Insurance Auto and auto maintenance Home staging, advertising Legal services NYSAR E-News Weekly Connecting you with 34,000 decision makers Close the deal on New York's Real Estate industry. Contact your Naylor representative today!

3 Net Advertising Rates All rates include an Ad Link in the digital edition of the magazine. Revisions and Proofs: $50 Position Guarantee: 15% Premium Full-Color Rates 1-2x 3-4x 5-6x Double Page Spread $4, $4, $3, Outside Back Cover $3, $3, $2, Inside Front or Inside Back Cover $3, $2, $2, Full Page $2, $2, $2, /3 Page $2, $2, $1, /2-Page Island $1, $1, $1, /2 Page $1, $1, $1, /3 Page $1, $1, $1, /4 Page $ $ $ Premium Advertising Options - Ask your representative for specifications. Digital Edition Branding Opportunities Sponsorship $2, Belly Band $2, Skyscraper $1, Toolbar $ Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready. Past Advertisers Our communications program is made possible solely through advertiser support. We appreciate the investment that our advertisers make with the New York State Association of REALTORS and strongly encourage our members to do business with vendors that support our association. Members know that they can confidently select the quality products and services featured within the official resources of NYSAR The-Sign.com Bed Bug Detectives & Advisors Bethpage Federal Credit Union Buffini and Company Century 21 Real Estate LLC Continuing Education Records & Resources, Inc. CSRE - epro CSRE-SRES ecommission Financial Services, Inc. Eibboh, Inc Landy Insurance Major Chrysler Jeep Dodge McKissock Real Estate and Appraisal School Move Inc. NAR - RSPS - Resort and Second Home Property Specialist New Jersey MLS NY State MLS Pearl Insurance Re/Max of New York, Inc. Real Pro Systems Realty Institute REBAC - ABR Sprint State of New York Mortgage Agency United Nations Federal Credit Union Weichert Real Estate Affiliates ZYF Marketing - Zip Your Flyer Advertiser indemnifies Naylor, LLC and the Association against losses or liabilities arising from this advertising. Naylor, LLC assumes no liability whatsoever, except to the extent of a one-time paid advertisement of the same specification, in the next or similar publication, if any proven or admitted errors or omissions have occurred. Payment is due upon receipt of the invoice. Interest shall be charged at 2% per month compounded to yield 26.82% per year on overdue accounts. Revisions to previously submitted ad copy are subject to additional charges. A charge of $30.00 will be levied for returned checks. In the event of a contract cancellation, the advertiser or agency agrees to repay Naylor, LLC any discounts granted for multiple insertions less any discount applicable for the number of insertions completed in the contract. All cancellations must be received in writing prior to the advertising sales deadline. All premium positions are non-cancelable. Prices are net of agency commission. Ads may also appear in an online version of the publication(s). (Rates as of July 2015)

4 digital edition Digital Edition In addition to print, New York State REALTOR is available in a digital version. Viewers can flip through the pages, forward articles to colleagues and click ads to be redirected to advertiser's websites. Each issue is ed to readers as well as posted on the NYSAR's website. An archive of issues is available, securing your ad a lasting online presence. Readers can: Bookmark pages and insert notes Keyword search the entire magazine Navigate and magnify pages with one click Share articles on news and social networking sites View issues instantly from most smartphones and tablets View archives and find a list of articles for one-click access Read the the issue online or download and print for later Extend your advertising investment with digital media: Link your ad to the landing page of your choice Increase website traffic Interact with viewers to help the buying process Generate an immediate response from customers Ad Positions Digital Toolbar (250 x 50 pixels) $ Your company name is a button on the toolbar, found in the top-right corner of every page next to frequently used navigational icons. When viewers click the button, a box containing text about your company and a link to your website appears. Digital Sponsorship (550 x 480 pixels) $2, Your message will be prominently displayed directly across from the cover of the magazine. Animation capabilities are available. Video capabilities available for MAX only. Ad Link Included in display ad rates Ad Links increase traffic from your ad in the digital edition to your company's website or a corporate address. Additional fees apply where noted. Digital Skyscraper (200 x 783 pixels) $1, The skyscraper ad is displayed the entire time the digital edition is open, giving your message constant and lasting exposure. Online Specifications - For more information, visit: Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready.

5 Print Advertising Specifications Magazine Trim Size: 8.375" x " Double Page Spread Bleed Full-Page Bleed Full-Page No Bleed 2/3 Page 2/3 Page Note: Text placed outside the live area within any full-page or DPS ads may be cut off. Please keep text within the live area at all times. 17" x " 8.625" x " 7" x 9.5" 7" x 6.333" 4.583" x 9.5" DPS Live Area: " x 9.5" Full-Page Live Area: 7" x 9.5" 1/2 Page 1/4 Page 1/2 Page Long 1/4 Page 1/2 Page 1/6 Page 1/3 Page Square 1/6 Page 1/3 Page 1/8 Page 1/3 Page 7" x 4.583" 3.333" x " x 7" 4.583" x 4.583" 7" x 3" 2.166" x 9.5" 1/8 Page Specs for Outsert/Inserts Directory/Magazine 1 Pg / 1 Surface 8.375" x " 1 Pg / 2 Surface 8.375" x " 2 Pg / 4 Surface 8.375" x " Postcards 6" x 4.25" Heavy Card Stock Insert 8.25" x 10.75" Postal flysheets 8.5" x 11" 4.583" x 3.333" 3.333" x 4.583" 4.583" x 2.166" 2.166" x 4.583" 3.333" x 2.166" 2.166" x 3.333" Artwork Requirements All digital color and grayscale artwork must be supplied at 300 dpi. Line art must be supplied at 600 dpi. High-res PDF, EPS, TIFF and JPEG files are accepted. Images from the Web are not suitable for printing. All color artwork must be in CMYK mode; black-and-white artwork must be in either grayscale or bitmap mode. RGB mode artwork is not accepted and if supplied will be converted to CMYK mode, which will result in a color shift. All screen and printer fonts as well as linked images must be supplied if not embedded in the file. Ad Material Upload Go to the Naylor website at Proofs and Revisions Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready. Advertiser indemnifies Naylor, LLC and the Association against losses or liabilities arising from this advertising. Naylor, LLC assumes no liability whatsoever, except to the extent of a one time paid advertisement of the same specification, in the next or similar publication, if any proven or admitted errors or omissions have occurred. Payment is due upon receipt of the invoice. Interest shall be charged at 2% per month compounded to yield 26.82% per year on overdue accounts. Revisions to previously submitted ad copy are subject to additional charges. A charge of $30.00 will be levied for returned checks. In the event of a contract cancellation, the advertiser or agency agrees to repay Naylor, LLC any discounts granted for multiple insertions less any discount applicable for the number of insertions completed in the contract. All cancellations must be received in writing prior to the advertising sales deadline. All premium positions are non-cancelable. Prices are net of agency commission. Ads may also appear in an online version of the publication(s).

6 2016 Content Schedule January/February 2016 issue (NYR-S0116) Space Close: 12/13/2015 Materials Due: 12/7/2015 Ships: January 2016 March/April 2016 issue (NYR-S0216) Space Close: 2/2/2016 Materials Due: 2/4/2016 Ships: March 2016 May/June 2016 issue (NYR-S0316) Space Close: 4/5/2016 Materials Due: 4/7/2016 Ships: May 2016 July/August 2016 issue (NYR-S0416) Space Close: 6/7/2016 Materials Due: 6/9/2016 Ships: July 2016 September/October 2016 issue (NYR-S0516) Space Close: 8/4/2016 Materials Due: 8/8/2016 Ships: September 2016 November/December 2016 issue (NYR-S0616) Bonus Distribution at Triple Play! Space Close: 10/4/2016 Materials Due: 10/6/2016 Ships: November 2016 IN EVERY ISSUE: > President's Message > From the CEO's Desk > NYSAR News Briefs > Government Affairs > Legal Line > Professional Development Schedule > Advertiser.com

7 NYSAR Member REALTOR Boards and Member Totals Bronx-Manhattan North Association of REALTORS 303 Brooklyn Board of REALTORS 2,288 Greater Binghamton Association of REALTORS 358 Buffalo Niagara Association of REALTORS 2,551 Cattaraugus County Association of REALTORS 62 Cayuga County Association of REALTORS 108 Chautauqua County Board of REALTORS 274 Clinton County Board of REALTORS 136 Columbia-Greene Association of REALTORS 428 Cortland County Board of REALTORS 83 Dutchess County Association of REALTORS 643 Elmira-Corning Regional Board of REALTORS 282 Fulton County Board of REALTORS 73 Greater Capital Association of REALTORS 2,602 Greater Rochester Association of REALTORS 2,672 Greater Syracuse Association of REALTORS 1,266 Hamptons & North Fork REALTORS Association 403 Hudson Gateway Association of REALTORS 8,516 Ithaca Board of REALTORS 209 Jefferson-Lewis Board of REALTORS 349 Long Island Board of REALTORS 20,067 Manhattan Association of REALTORS 225 Mohawk Valley Association of REALTORS 310 New York State Commercial Association of REALTORS 182 Northern Adirondack Board of REALTORS 208 Oswego County Board of REALTORS 110 Otsego-Delaware Board of REALTORS 351 Saratoga, Schenectady, Schoharie Association of REALTORS 187 St. Lawrence County Board of REALTORS 194 Staten Island Board of REALTORS 1,640 Sullivan County Board of REALTORS 204 Ulster County Board of REALTORS 618 Western Steuben-Allegany Board of REALTORS 56 Warren County Association of REALTORS 459 Washington County Board of REALTORS 51