Doing Business with India November 17-18, 2014

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1 Indian Institute of Management Bangalore, India For MoT Executive MBA Programme, College of Management of Technology EPFL, Switzerland Doing Business with India November 17-18, 2014 MoT Executive MBA Programme, College of Management of Technology EPFL, Switzerland Course Director: Prof. Narendra M. Agrawal & Prof. Avinash G Mulky IIMB Website: 1. Programme Objectives The programme aspires to give the participants an insight into the Indian socio-cultural, economical, political and legal environment for doing business in India. The programme focuses on the growth sectors of Indian economy such as software, BPO, bio-technology, contract research and manufacturing. It facilitates the participants to learn about the Indian managers, their ways of being and how to relate with them. The programme also familiarizes participants with challenges of growth in Indian organizations and about the human resource practices in high performing Indian Organizations. Indian economy has been the second fastest growth economy in the world and it seems to have weathered the recent recessions. In terms of purchasing power parity, it is the fourth largest economy in the world. The top-class educational institutions and highly favorable demographics make India a desirable place for talent in multiple disciplines. Liberalization and globalization of the Indian economy for the last two decades has made India an exciting and interesting place for business. The course will focus on some well-known and respected Indian organizations from public sector, private sector and cooperative sector. The programme will focus on challenges and learning from India in the functional fields such as Indian economy, internationalization of Indian companies, marketing challenges in India, and leadership and human challenges in India. Learning from the course will prepare the participants to work with Indian organizations and Indian professionals.

2 2 Programme Content and Schedule: November 17, 2014 Monday Session 1 & 2: 8.30 to a.m. Module 1: Indian Economy Professor Chetan Subramanian Movement of Indian Economy from planned and mixed economy towards greater liberalization. Manufacturing, service and agriculture sectors in Indian Economy. Challenges of creating job opportunities for the growing Indian population Indian society on cross-road of growth and challenges of managing growth Affirmative action and equitable growth Session 3: a.m. Module 2: Indian IT/BPO Industry: Professor Narendra M Agrawal India s competitive advantage in services Factors contributing to the growth of Indian Software Industry Leadership and Human Challenges in Indian Software Industry Developing Human Capital for the Growth of Indian Software Industry Business Process Outsourcing (BPO) and Knowledge Process Outsourcing (KPO) Cases: 1. Dipesh The Project Manager 2. Laxmi Presentation: 1. Leadership Action for Talent Management Papers: 1. Managing growth: Human resource management challenges facing the Indian software industry 2. Strategy to usher in the next phase of growth in Indian IT industry

3 November 18, 2014 Tuesday Session 1: a.m. Module 3: Marketing Challenges in Indian Economy Prof. Avinash Mulky Marketing challenges in India Challenges of branding in India Developing rural markets in India Session 2: a.m. Module 4: HRM Systems and Talent Management in India Prof. Vasanthi Srinivasan Generation gaps in Indian organizations Professionalization of Indian family business Leadership skills for doing business in India Cultural dimensions of Geertz Hofstede in context of Indian society: Power Distance, Individual vs. Collectivism, Gender Orientation, Uncertainty Avoidance and Future Orientation. Session 3: p.m. Module 5: Internationalization of Indian Firms Prof. Sourav Mukherji Challenges of growth for Indian organizations as multinational corporations

4 Faculty Profile Personal Webpage NARENDRA M AGRAWAL Organizational Behaviour & Human Resources Management Professor Chairperson, Centre for Software & Information Technology Management Research Areas: Managing Knowledge and Knowledge Workers Managing Professional Service Organizations The Human Side of Indian Software and ITES Industry Professionalisation of Indian Corporations Creating Learning Organizations and Changing Work Culture Training Effectiveness and Design of Training Systems Academic Positions: IIM Bangalore: present Visiting Faculty, St. Gallan University, Switzerland, 2002 onwards PUC, Santiago, Chile Visiting Faculty, Post Graduate Institute of Management, Sri Lanka onwards Guest Faculty, Gothenburg University, Sweden Guest Faculty, IESE, Madrid, Spain Guest Faculty, AESE, Lebanon, Portugal Guest Faculty, California State University, San Francisco Guest Faculty, San Jose University, USA Senior Faculty, Corporate University, Hindustan Aeronautics Limited, Academy of Management,

5 Personal Webpage CHETAN SUBRAMANIAN Economics & Social Sciences Associate Professor Chairperson, Office of International Affairs Ph.D., (Economics), University of Southern California Research Areas: International Macroeconomics, Monetary Economics Academic Positions: IIM Bangalore: May present Associate Professor, University of Buffalo (SUNY) Significant Publications: Transactions Cost and Interest Rate Rules," (with Hwagyun Kim), Journal of Money, Credit, and Banking, Vol. 38 No.4, pp (June 2006). "The Optimal Choice of Monetary Policy Instruments in a Small Open Economy," (with Rajesh Singh), Canadian Journal of Economics, Vol. 41, Issue 1, pp (February 2008). "Temporary stabilization with capital controls," (with Rajesh Singh), Economic Theory, Volume 34, Number 3, pp , (March 2008).

6 Personal Webpage SOURAV MUKHERJI Organisational Behaviour & Human Resources Management Associate Professor Research Areas: Organization Design; Internationalization Strategy; Knowledge Management; Organizational Learning Other Assignments: Boston Consulting Group (BCG) - Strategy Consultant Oracle India - Pre Sales Consultant IBM India - Product Management

7 Personal Webpage AVINASH G MULKY Marketing Professor Research Areas: Retail modernization; Distribution structure; Customer care Other Assignments: BPL Limited, Bangalore ( ) Head - Digital Products SPJIMR, Mumbai ( ) Associate Professor - Marketing Easy Call Paging India Ltd. ( ) Senior Vice President Marketing Philips India Ltd., Mumbai and Pune ( ) Divisional Marketing Manager - Domestic Appliances Division

8 VASANTHI SRINIVASAN Organisational Behaviour & Human Resources Management Associate Professor Chairperson, Centre for Corporate Governance and Citizenship Fellow Program in Management, Indian Institute of Management Bangalore, 1996 PGD in Personnel Management and Industrial Relations, XLRI, Jamshedpur, 1987 Bachelor of Commerce, Jyoti Nivas College, Bangalore University, 1983 Research Areas Gender and Generational diversity in organizations Ethics and CSR teaching in business schools HRM in rapid growth contexts Professional Leadership Board of Advisors -- National HRD Network Bangalore Chapter Chairperson of the Board of Svaraj and Fourth Wave Foundation, Bangalore Board member of Enable India Bangalore Member of the India leadership team of Globethics.net, a Geneva based Not for profit organization Visiting Scholar/Deputation Indian Council for Cultural Relations Chair Professor for Corporate responsibility at the HHL Graduate School of Management Leipzig, Germany for the period on deputation. British Council Visiting Scholar at the International Centre for Corporate Social Responsibility at the Nottingham University Business School to develop the website which intends to promote teaching in Business Ethics and CSR in India.

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