ZENITH INSTITUTE OF BUSINESS MANAGEMENT

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1 INDEX 1 Diploma in Business Administration 2_Advanced Diploma in Business Administration Account 3_Advanced Diploma in Business Administration HR 4_Advanced Diploma in Business Administration Marketing 5_Advanced Diploma in Business Administration 6_Advanced Diploma in Business Administration Insurance 7_Advanced Diploma in Business Administration Logistics 8_Advanced Diploma in Business Administration Retail 9_Advanced Diploma in Business Administration Service 10_Advanced Diploma in Business Administration BPO

2 1. Diploma in Business Administration is generally defined as an art and science of getting things done from others. However, the scope and definition has widened over a period of time. The need for professional management arose from industrial revolution. Back then management was restricted to planning, controlling, organizing and staffing activities. Today, the management takes into consideration value for customers, organization, competitive advantage, control, profitability and ethical practices. Today amid all the transitions taking place around, a manager should have skills that can give an organization a competitive advantage, assimilate global perspective and is ready for tomorrow. COURSE OBJECTIVE : This course of DBA is a foundation program in management studies providing a brief insight into general principles of management. The program enables the students to appreciate the basic elements of managing organizations. The course is well equipped by appropriate study material, case studies, projects and presentations. ELIGIBILITY : S.S.C./H.S.C or equivalent COURSE CONTENTS : PART-I General Managing Financial Resources and Decisions Organizations and Behavior Marketing Principles Managerial Economics Specialization

3 Duration : 6 months to 1 year Fees Details : Rs /- Go To Top

4 2. Advanced Diploma in Business Administration Account Money makes people and organizations go around in this flat world. Money, been the most important resource of any organization, there will always be a need of people with sound knowledge of financial systems, accounting methods and monetary policies. All businesses and organizations whether small owner operated business or big multinationals, use fundamental principles of accounting. Finance is the foundation of any organization since the incorporation of a company. By proper application of accounting management practices and professional expertise and skills, one can contribute in the formulation of policies, planning and control of operations, etc. On having a specialized education on accounting, the students will be able to combine and apply accounting expertise and acumen effectively and efficiently in the changing management practices in a wide array of business functions. COURSE OBJECTIVE : This course provides a detailed understanding on accounting skills and practices which would help the students to become a productive member of the accounting environment. It will enable students to understand the accounting regulations, and liabilities and gains through tax transactions. It will help the prospective students to make a flourishing career in any field of finance whether a professional consultant, a banker, tax agent, financial manager, consulting and strategic business planning or an advisor. ELIGIBILITY :

5 S.S.C./H.S.C or equivalent COURSE CONTENTS : Part I Go To Top General Managing Financial Resources and Decisions Organisations and Behaviour Marketing Principles Business Law Managerial Economics

6 3. Advanced Diploma in Business Administration HR Human Resource has undergone a tremendous change over the past years. Then, Human Resource was more of a Personnel Department formed in a company to handle the process of hiring and paying people. More recently, HR department plays a major role in an organization in recruitment, staffing, training and managing people and the organization and thereby helping the organization to achieve maximum capability in highly fulfilling manner. Several terms and concepts are evolving in Human Resources making it a crucial and major department in the organization. More recently, concepts like Talent management, Performance management, Employee motivation, etc. have been introduced making the field more exciting and attractive than ever. It is one the most stable fields of management. COURSE OBJECTIVE : ADBA- provides a basic understanding of the managerial process in an organizational / corporate framework with a new approach. The course will help students in thorough understanding on traditional and contemporary theories and methods of management. The teaching will be substantially supported by appropriate case studies, live projects and presentations. ELIGIBILITY : S.S.C./H.S.C or equivalent

7 COURSE CONTENTS : Part I General Managing Financial Resources and Decisions Organizations and Behavior Marketing Principles Business Law Managerial Economics Part II Quality in Business Operations in Business Business Strategy Quantitative Methods in Human Resource Planning Industrial relations Duration : 1 to 2 years. Fees : RS.25,500/- Part II Operations in Business Quality in Business Business Strategy Quantitative Methods in Cost Accounting Financial Accounting Duration : 1 to 2 years. Fees:RS.25,500/- Go To Top

8 4. Advanced Diploma in Business Administration Marketing Marketing is one of the smartest management fields. Marketing is no longer just a technical aspect with aimlessly chasing theories, but also a creative switch. Marketing as a concept has broken the traditional dorms of approach with unconventional and innovative activities been thought out by marketing expert each and every day. An efficient marketing professional does a proper market research, understands his market and strategizes plan with a proper mix of all the marketing ingredients to make a marketing campaign successful. Today companies look for long term relationship with their customers; hence, marketing has expanded its approach from just pre sales and sales services to even post sales services and customer retention processes. COURSE OBJECTIVE : This course provides a complete understanding about marketing theories and concepts. It will help the prospective students to formulize marketing strategies, do market research, consumer profiling, understand consumer behavior, identify market trends and develop a marketing plan on their own. The course will be supported by live projects, classic and latest case studies and presentations along with regular evaluation. ELIGIBILITY : S.S.C./H.S.C or equivalent

9 COURSE CONTENTS : Part I General Managing Financial Resources and Decisions Organizations and Behavior Marketing Principles Business Law Managerial Economics Part II Go To Top Advertising and Promotion in Business Quality in Business Operations in Business Business Strategy Quantitative Methods in Consumer Behavior

10 5. Advanced Diploma in Business Administration - The importance of management in today s era of globalization cannot be overlooked. has become a core concept of the work framework in any organization in recent times. In this highly volatile market conditions it is very important for a manager to have command over basic managing skills of planning, organizing, controlling and decision making. is an art and science. One learns the theoretical concepts and implements it in its own creative way. To actualize the concepts effectively it is very important for a manager or a business leader to have a comprehensive understanding about management theories and practices. Moreover, to grow and thrive in highly competitive and ever changing world the managers and business leaders need to understand the inter relation between social, economic, political and environment dynamics. COURSE OBJECTIVE : ADBA- provides a basic understanding of the managerial process in an organizational / corporate framework with a new approach. The course will help students in thorough understanding on traditional and contemporary theories and methods of management. The teaching will be substantially supported by appropriate case studies, live projects and presentations. ELIGIBILITY : S.S.C./H.S.C or equivalent

11 COURSE CONTENTS : Part I General Managing Financial Resources and Decisions Organizations and Behavior Marketing Principles Business Law Managerial Economics Part II Quality in Business Operations in Business Business Strategy Quantitative Methods in Small Business Enterprise Managing people Duration : 1 to 2 years Fees : Rs. 25,500/- Go To Top

12 6. Advanced Diploma in Business Administration Insurance Insurance is a critical part of risk management. Insurance is a form of menace management primarily used to hedge the risk of a contingent loss. Insurance provides a kind of financial security in today s uncertain market and life situations. As a result, it encourages individuals and organizations to invest without fear. Therefore, many financial companies and banks have started insurance services understanding the need for the hour. In India, major part of the land comprises of rural and semi urban areas, hence insurance can be of a great help and become one of the booming sectors of the economy. With growing demand for development at the bottom of the pyramid, people are joining hands with the insurance companies to de-risk their borrowings and make it safer. Hence, huge opportunities lie in developed as well as developing India. Many public and private players have entered into the industry. However, the largest company still being controlled by the government, there is still ample amount of growth opportunity in this sector. Course Objective This course inculcates the prospective students with knowledge and understanding about the insurance sector. The course is charted in such a way that it will provide students parity with other professionals like solicitors and accountants, further enhancing their professionalism. The course is designed in compliance with present and future competence requirements. The program is well supported by theories, appropriate course materials, case studies, projects and presentations. Eligibility

13 S.S.C./H.S.C or equivalent Course Contents Part I General Managing Financial Resources and Decisions Organizations and Behavior Marketing Principles Business Law Managerial Economics Part II Quality in Business Operations in Business Business Strategy Business Ethics Quantitative Methods in Insurance Duration : 1-2 Years Fess : Rs /- Go To Top

14 7. Advanced Diploma in Business Administration Logistics The term logistics is always constrained to transportation. However, the scope of logistics goes way beyond transportation. Logistics is a wide concept including the total supply chain process- that is inventories, Packaging, freight forwarding, storage handling, and transportation from the site of origin to destination and custom clearances. Logistics industry is still at a nascent stage in India with only few players providing professional logistics services. However, with increased urbanization and expanding markets, industries are not just restricting themselves to metro cities, but are expanding in the parts of the country also. India, slowly but consistently is picking a good momentum in the logistics sector. Thus, logistics management is evolving as a complete independent sector providing great employment and growth opportunities. Course Objective : This program in logistics management imparts the students the information and learning that will help them in future to manage business operations in Logistics industry. It will help students to understand different aspects of logistics like supply chain management, freight handling, clearances, emergency management, hauling processes, etc. The course will be well supported by appropriate course material, case studies, projects, on site visits, etc.

15 Course Contents : Part I General Managing Financial Resources and Decisions Organizations and Behavior Marketing Principles Business Law Managerial Economics Part II Quality in Business Operations in Business Business Strategy Quantitative Methods in Business Ethics Logistics Duration : 1-2 Years Fess : Rs /- Go To Top

16 8. Advanced Diploma in Business Administration Retail Retail industry is one of the most vibrant industries in the world that has made major contributions in the economic growth. With massive expansion in the global trade and commerce, retail industry has clearly become the sector that is expected to grow rapidly in the next five years. Retail industry in India is growing at a high pace. India is among the top ten retail markets across the globe. In light of the boom in retail sector in India, many multinationals have come forward with huge investments in this sector. The primary reasons for the retail boom in India are due to its demographics, rising consumer incomes, real estate developments especially high end malls, availability of sourcing options and changing lifestyle. Unlike rapid development in retail sector in India, there is a sharp contrast in the retail structure in India and other countries. Though large in size, Indian retail market is highly unorganized and fragmented, which is a major challenge for India to overcome. However, as it is in a developing stage in India, a career in retail is a dynamic and lucrative option for anyone with an interest or flair in retailing Course Objective : This course imparts conceptual and practical understanding about the retail sector. It will help build students knowledge on managing different aspects on running a retail business. The course will be backed up with case studies of retailers real stories, projects and appropriate course material. Eligibility :

17 S.S.C./H.S.C or equivalent Course Contents : Part I Part II General Quality in Managing Financial Business Resources and Decisions Organizations and Behavior Marketing Principles Operations in Business Business Strategy Business Law Quantitative Methods in Managerial Economics Business Ethics Service Duration : 1-2 Years Fees : Rs.25500/- Go To Top

18 9. Advanced Diploma in Business Administration Service Service sector is the largest and the fastest growing sector globally and nationally. Indian service sector has witnessed a recent boom, and has become a major source of employment and national income. Post liberalization, India has moved from an agriculture based economy to a knowledge based economy. There is a major growth in IT and media and entertainment along with traditional service providers like education, hospitality, banking and insurance, healthcare, etc. Service industry has performed exceedingly well amidst tough global competition. Being knowledge based industry; India is able to leverage global markets because of huge pools of talent and English proficiency among the middle class. Course Objective : This course imparts a detailed understanding about service sector, various industries involved in it. The program will assist students to handle real life situations and challenges in the service sector. It will polish their ability and capability to understand the market situations. The course is sufficiently supported by real life examples, competitive course material, challenging projects and presentations. Eligibility : S.S.C./H.S.C or equivalent

19 Course Contents : Part I Part II General Quality in Managing Financial Business Resources and Decisions Organizations and Behavior Marketing Principles Operations in Business Business Strategy Business Law Quantitative Methods in Managerial Economics Business Ethics Service Duration : 1-2 Years Fess : Rs /- Go To Top

20 10. Advanced Diploma in Business Administration BPO Business Process Outsourcing, to a layman is related to call centers. However, its scope is much wider than just call centers. Technically BPO involves the contracting of the operations and responsibilities of specific business functions (or processes) to a thirdparty service provider. Originally, BPO was associated with manufacturing units, but gradually it spread in other sectors as well. BPO offers a diversified range of solutions and services to support back office requirements. It provides a broad portfolio of technology and business solutions to help its clients worldwide to improve their business performance. BPO industry is on a full swing in India and one of the fastest growing industries in the country, thus, providing excellent career opportunities to the young aspirants. Course Objective : This course of ADBA provides prospective students a proper understanding about BPO industry, time management, training in accent neutralization, personality development process training and live call training. Eligibility : S.S.C./H.S.C or equivalent

21 Course Contents : Part I Part II General Quality in Managing Financial Business Resources and Decisions Organizations and Behavior Marketing Principles Operations in Business Business Strategy Business Law Quantitative Methods in Managerial Economics Business Ethics BPO Duration : 1-2 Years Fess : Rs /- Go To Top