2015 PARTNERSHIP OPPORTUNITIES CHICAGO RED STARS NATIONAL WOMEN S SOCCER LEAGUE IN COOPERATION WITH THE UNITED STATES SOCCER FEDERATION
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1 2015 PARTNERSHIP OPPORTUNITIES CHICAGO RED STARS NATIONAL WOMEN S SOCCER LEAGUE IN COOPERATION WITH THE UNITED STATES SOCCER FEDERATION
2 ABOUT THE NATIONAL WOMEN S SOCCER LEAGUE NATIONAL WOMEN S SOCCER LEAGUE The National Women s Soccer League (NWSL) is a nine-team women s professional soccer league featuring national team players from Canada, Mexico and the U.S. The nine clubs are the Boston Breakers, Chicago Red Stars, Houston Dash, FC Kansas City, Portland Thorns FC, Seattle Reign FC, Sky Blue FC, Washington Spirit and the Western New York Flash. Based in Chicago, the NWSL is supported by an unprecedented international collaboration between the Canadian Soccer Association, The Federation of Mexican Football and the United States Soccer Federation. Each of the league s nine clubs will play a total of 20 games from April through September, with a schedule consisting of 10 matches at home and 10 away. 2
3 ABOUT THE CHICAGO RED STARS Second longest operating professional women s soccer franchise in the country. One of the strongest female soccer brands between the coasts. A roster with the best players in the world World Cup superstars, Olympians and D-1 college standouts. For nearly a decade, has delivered the affluent family household demographic to sponsors. Established in 2007, the Chicago Red Stars began as one of seven teams competing in the Women s Professional Soccer(WPS) league, which lasted from Red Stars win U.S. Open Cup Championship. NWSL expands to nine teams, with the addition of MLS franchise Houston Dash. Red Stars add U.S. Women s National team players Christen Press and Julie Johnston, as well as Canadian Olympians Karina LeBlanc and Melissa Tancredi. Red Stars join Women s Premier Soccer League (WPSL) and finish as National Semi Finalists. Red Stars join seven other teams for the inaugural 2013 National Women s Soccer League season. U.S. Olympians Shannon Boxx and Lori Chalupny are added to the roster. Four Red Stars are part of the World Cup Wining American team. Red Stars earn NWSL Player of the Month honors for the first time in team history. (Christen Press, April. Sofia Huerta, May) 3
4 OUR PLAYERS CHRISTEN PRESS > US Women s National Team Champion > Golden Boot Award Winner > Stanford Alum LORI CHALUPNY > US Women s National Team Champion > Former US Women s National Team Captain > Soccer Coach JULIE JOHNSTON > US Women s National Team Champion > 2014 NWSL Rookie of the Year > 2012 US Soccer Young Athlete of the Year SHANNON BOXX > US Women s National Team Champion > Lupus Survivor > Soccer Mom KARINA LEBLANC > Olympic Bronze Medalist > Canadian Women s National Team goalkeeper > UNICEF Ambassador MELISSA TANCREDI > Olympic Bronze Medalist > Canadian Women s National Team forward > Chiropractor 4
5 2015 FIFA WOMEN S WORLD CUP -CANADA SHARE IN THE U.S. WOMEN S NATIONAL TEAM S WORLD CUP VICTORY! In choosing to partner with the Chicago Red Stars, especially during a Women s World Cup year, partners will be uniquely positioned to not only strengthen their brands locally, but also to position themselves as top brand throughout the country, and globally. Chicago Red Stars had 8 representatives in the 2015 FIFA Women s World Cup in Canada: Christen Press (USA), Julie Johnston (USA), Shannon Boxx (USA), Lori Chalupny (USA), Karina LeBlanc (CAN), Melissa Tancredi (CAN), Adriana Leon (CAN), and Abby Erceg (New Zealand) 5
6 2015 RED STARS PARTNERS 6
7 PARTNERSHIP BENEFITS 1 CREATE, DEVELOP & ENHANCE CREDIBILITY Build trust and establish rapport with your customers and prospects. 2 HIGHLY TARGETED MARKETING Reach our demographic of upper-middle class suburban families, sports fans, and the LGBT community. 5 BRAND AWARENESS Logo placement in a variety of places from the Red Stars front of jersey to direct pieces and in-stadium signage will add to increase brand awareness. Being recognized as a sponsor will communicate value and support with your target audience. 3 MEDIA EXPOSURE In 2014, the Red Stars tallied over 108 million impressions online and in print publications. This included local, regional and national media outlets. 4 COMMUNITY INVOLVEMENT & GIVING BACK Show your interest by supporting the community team and a local organization. 7
8 PARTNERSHIP OPPORTUNITIES- JERSEY BRANDING Your company logo will be prominently displayed on the front of the Chicago Red Stars home and away jerseys. The logo will be visible to fans in the stadium, on national and local media coverage, along with meet-and-greet appearances throughout the community. BRANDING ON THE JERSEY BACK, SLEEVE, WARM-UP TOP, SHORTS ALSO AVAILABLE HOME JERSEY AWAY JERSEY WARM-UP TOP SOLD OUT SOLD OUT 2015 SOLD OUT 2015 SOLD OUT 2015 YOUR LOGO YOUR LOGO 8
9 PARTNERSHIP OPPORTUNITIES TITLE NIGHT SPONSOR IN STADIUM ASSETS Take ownership of a Chicago Red Stars home game! Your company will have its name attached to its very own Red Stars soccer match on a mutually-agreeable date. Your company name will be included in all media, social media and promotion. BOX OFFICE NAMING RIGHTS The box office will be officially named after your company, and appear in all advertising. Your signage can be posted at both box offices/stadium entrances on gameday. For example: Fan Appreciation Night Presented by CJ Wilson Mazda, Mascot Night Presented by TeamSnap. BOOTH/TENT SPACE Interact directly with soccer fans on the stadium concourse. Hand out samples, coupons, flyers, or demonstrate a product. MASCOT SPONSOR Your company will be the official presenting partner of the Chicago Red Stars mascot, Supernova. This will include Mascot jersey branding, web/social media integration, and experiential co-marketing in the community. Supernova attends approximately 75 events per year. FIELDBOARDS Fieldside ad signage in view of the fans, live webcast, and television broadcast. STADIUM SIGNAGE Branded company banners can be hung throughout the stadium. 9
10 PARTNERSHIP OPPERTUNITIES ONLINE ASSETS WEBSITE ADVERTISING > 300x250 rotating ad spaces > Logo and link on chicagoredstars.com WEEKLY E-NEWSLETTER > Banner ads, or advertorials in our newsletter. > Sent out once a week to a database of over 14,000 active recipients. SOCIAL MEDIA > Social media contents, mentions and integration on the following channels: HOSPITALITY SEASON TICKETS > Reward your employees, entertain a client or donate your tickets to a local non-profit group. CORPORATE VIP FIELDSIDE SEATS + TABLES > Be courtside for a Red Stars game with your toes on the turf. > Includes waiter service so you don t miss any of the action. PLAYER APPEARANCES > Have professional athletes attend your company event, sign autographs or give a motivational speech. PARTY DECK > Entertain staff or clients on our birds eye-view party deck with catering available. MEDIA GUIDE > Sent to media database over 300 soccer specific personnel and local Chicago media leaders. > Available via download from website. WEBCAST > Video player skin branding > Company representative appearance at half time > Halftime branding or Post-game highlights branding. > Broadcast mentions. > Logo appearance on screen. 10
11 CHICAGO RED STARS ACADEMY/ CONTACT CHICAGO RED STARS ACADEMY Team up with the Chicago Red Stars Soccer Academy, the only All-Girls Academy in Chicago with an all female staff (taught by Red Stars players and elite female athletes). Opportunities include: camper t-shirt branding, on-site marketing presence, online advertising and camper goodie bag inclusion. CONTACT For more information on Chicago Red Stars partnership opportunities, please contact: ALYSA LAHUE GENERAL MANAGER (CELL) 11
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