Calgary Media Kit 2014 Mid year

Transcription

1 Calgary Media Kit 2014 Mid year 1

2 Contents 1. About Metro Calgary 2. Content 3. Reach 4. Audience Profile 5. Solutions 2

3 Choose your environment Designed for busy metropolitans. Delivering news for free at the right time, the right place and in the right format. 3

4 The Metro Story Canada s FREEMIUM News Brand Metro debuted in Canada in 2000 we took on Toronto first, and 14 years later we publish in the 8 most significant urban centres in the country. We revolutionized the newspaper industry, redefining the way news is delivered to an active, well-educated and engaged audience of influencers. Metro is a FREEMIUM news and information brand. And what does that mean? FREEMIUM = Free + Premium Unique compelling content delivered free to metropolitans at the right time, the right place and in the right format. Premium advertising vehicle including premium content, premium audience, premium advertising solutions and premium engagement. 4 4

5 Multiplatform Metro is a FREEMIUM news and information brand engaging Metropolitans in print, online, and on mobile and social platforms Print 123K Apps for iphone, Android, Windows 8 and ipad and mobile site Mobile* 68K Desktop* 68K Total Web* 136K Social 8K 3K Followers 2K Members 3K likes SOURCE: MARKET- CALGARY CMA Print: NADbank Spring 2013/ Fall 2014 Calgary CMA (daily print readership ) Net Reach Base: Adults 18+ Social Media: Hootsuite Analytics; October 2014 Desktop: Google Analytics; (3 month avg Aug-Oct 2014) Mobile Web: Google Analytics; (3 month avg Aug-Oct 2014) Mobile App: Flurry Analytics (3 month avg Aug-Oct 2014) 5

6 Weekly Print Readership (000) Calgary, Adults 18+ Weekly Readership Through exclusive distribution and unique content, Metro Calgary now reaches more adults 18+ than the Calgary Sun Metro Calgary 314 Calgary Sun 285 Calgary Herald 382 SOURCE: Print: NADbank Spring 2013/ Fall 2014 Calgary CMA (weekly print readership ) Net Reach Base: Adults 18+ 6

7 Base: Adults 18+ Audience: Read Yesterday, Calgary CMA Exclusive reach means more. 65% of Metro readers in Calgary do not read the Herald or Sun % Metro exclusive Metro Total 123,000 Exclusive of Sun 100,000 82% Exclusive of Herald 95,000 77% Exclusive of Both 80,000 65% Exclusive Duplication SOURCE: Print: NADbank Spring 2013/ Fall 2014 Calgary CMA (daily print readership ) Net Reach Base: Adults 18+ 7

8 Calgary CMA Adults 18-49: 5-day cume (000) Metro Calgary now reaches 123k daily! Metro Calgary continues to grow with metropolitans in the Calgary CMA 63% Adults % have children % comp #1 reach of Adults18-34 #1 YOY growth of HHI $100k+ #1 YOY growth of post-secondary + % comp 224 Metro 68% Adults Fa09/Sp10 Fa10/Sp11 Fa11/Sp12 Fa12/Sp13 Fa13/Sp Herald Sun 123K daily print readers + 31K = daily digital* 137K total unduplicated daily readers % comp Source: NADbank Spring2013/Fall2014. Market: Calgary CMA. 5 Year trend based on NADbank day cume. Weekly readers 18-49: Metro 224,000, Herald 192,000, Sun 168,000. Weekly reach of Adults 18-34: Metro 136,000, Sun 86,000, Herald 116,000. % Composition (RY): 18-49: Metro 68%, Sun 45%, Herald 28%. % Composition (RY) of 25-54: Metro 63%, Sun 52%, Herald 37%. Composition (RY) of families with children: Metro 37%, Sun 22%, Herald 27%. Growth with HHI $100K+ (RY, reach): Metro +24%, Sun -45%, Herald -11%. Growth with Post Secondary or higher (RY): Metro +43%, Sun -34%, Herald +9%. *Daily digital= 8 PDF/App/Website.

9 Audience profile male/female 54/46 50/50 Metropolitans share similar profiles in print and online. A25-54 A % 68% 80% 87% A % 54% HHI $100k+ 41% 15% Source: ComScore Demographic profile 3 month average (Aug-Oct 2014 % composition) Print: NADbank Spring 2013/ Fall 2014 Calgary CMA (daily print readership) Net Reach Base: Adults 18+ 9

10 Appendix: Distribution Metro Calgary Readership and Circulation Calgary City Population 1,048,000 Readership Metro M-F 123,000 Circulation Metro M-F 65,457 Metro Calgary total distribution channels # of promoters 21 street boxes 1,301 transit 60 schools 76 office buildings 358 restaurants & retail 1,575 Branded promoters backed up with vending boxes at multiple entry ways at busier Suburban LRT stations in all directions of the City of Calgary Daily distribution at Calgary International Airport through West Jet Vending boxes at transportation hubs, Park & Rides, bus loops and Bus Rapid Transit lines Marlborough Mall, Deer Foot Outlet Mall, West Brooke Mall: distribution to all tenants and in all food courts Copies available at eateries and coffee shops, including Starbucks, Tim Horton s, Subway, KFC, Taco Time, Taco Bell, Mr. Sub, A&W, Second Cup, Quizno s, Denny s, Humpty s, Mucho Burrito, Extreme Pita, Marble Slab, Opa!, Arby s, Booster Juice, Jugo Juice, Wendy s and Dairy Queen Copies available at over 70 schools and colleges, 800 offices and shops, 70 auto dealerships Over 100 high density residential complexes Readership Source: NADbank 2012/13 10

11 Appendix: Sections Daily and Weekly Sections NEWS Business Voices SCENE Dish LIFE Food Travel * (*Every Thursday) SPORTS DRIVE * (*Every Wednesday) 11

12 Experiential and Sampling Induce trial of your products and drive engagement with your brand rive traffic to your stores. Creative Executions High impact advertising: in print and digital. Custom content Special features and custom publishing solutions. On all platforms. 12