Your Online Cash Register Taking Your Business to the Next Level

Transcription

1 Your Online Cash Register Taking Your Business to the Next Level Alex Kramer Business & Entrepreneurship Center Sponsored by: Alex Kramer Director, BEC at Cabrillo College 1%

2 Round Robin: If you re looking for give me a call! en!tre!pre!neur a person who organizes and manages any enterprise, especially a business, usually with considerable initiative and risk. 2%

3 What We ll Cover Today: " Taking Mobile Payments (mcommerce) " Selling Online (ecommerce) " Tracking Your Customers (CRM) Taking Mobile Payments Mobile commerce will account for 24.4% of overall ecommerce revenues by the end of *Nielsen 2012 Survey 57% of app users in the US say they would consider purchasing their holiday gifts on a mobile device. *Apigee 2012 Survey 3%

4 Taking Mobile Payments ( Free card reader Next day deposit Fixed rates Free app + analytics receipts Works with iphone / ipad and Android Taking Mobile Payments Why It s Cool AFFORDABLE Full Analytics Export financials to bookkeeping system NEXT DAY deposit Flat rates Get it at Starbucks! 4%

5 Taking Mobile Payments Google Wallet ( Virtual wallet containing actual credit card info Lockable and secure Pay in-store by tapping phone on sensor Free app on multiple platforms Why Offer Google Wallet? Why It s Cool Free to use if you have an existing merchant account Competitive rates (if no merchant account) Full Analytics Export financials to bookkeeping system Make it EASY for your customer 5%

6 It depends Square, G-Wallet, or a Merchant Account? Is your business selling online, face to face, or both? What is your average credit card sales? Questions? ecommerce Platforms 6%

7 ecommerce Platforms Two Options: Best if starting from scratch with no existing merchant account or website PayPal Business Account (and/or) Google Wallet Account Merchant Account (optional) Existing Website (optional) ecommerce Platforms How this will help you SELL: ecommerce platforms leverage SEO to drive customers to your site MUST offer a safe infrastructure for online sales MUST be dependable while being able to manage high volumes of traffic during peak sales seasons Selling Online For small to medium sized businesses Best used as software running in the background Shopping cart OR online catalog No HTML skills needed, BUT, HTML skills needed # Has NO transaction fees 7%

8 Why It s Cool Host shopping cart on your existing website Use your existing merchant account to accept payments Integrated into many online hosting provider offerings One time fee! BEST if you have an existing merchant account and website. NOT recommended for standalone online store (unless you like to time travel). Selling Online ecommerce platform Easy to set up shop in minutes DEMO Custom store URL Easy to use! Has monthly fees and transaction fees 8%

9 DEMO Selling Online Retail ecommerce hit $182.2b in 2012, a 15% increase from 2011! *comscore Questions? 9%

10 Selling Online Customer Relationship Management (CRM) CRM: Attracts and retains customers Track previous interaction and follow-up or action items to serve the customer Allows you to provide personalized customer service Relationship between CRM and ecommerce Platforms Sales are not just an opportunity to to make a profit, it s also an opportunity to collect valuable information about your customer Info immediately into CRM system Sharing this info with partners and suppliers supports efficient supply chain management 10%

11 Customer Relationship Management Cloud-based CRM system integrates across multiple platforms Connects customers with their social media profiles for a richer understanding Track purchases, communication history, and preferred payment method Create follow-up and action items Low cost CRM solution Customer Relationship Management Use Gmail? Install Rapportive! Replaces Ads See senders location, status updates, job, company and other associated s Take notes about individual contacts FREE Customer Relationship Management 11%

12 CRM Tips Remember Don t put all your eggs in one basket! Follow up with your most active customers Requires top-down integration if working in a team Understand the VALUE of the system and the benefits it will create for ongoing business Create loyalty and increase customer lifetime Gives you a competitive edge over competitors Questions? YOUR ONLINE CASH REGISTER Please Remember to Fill out Your Evaluation Forms Thank You to Our Sponsors! 12%