Oljeteknologieksporten - et norsk eventyr

Transcription

1 Stavanger 26 mars 2014 Oljeteknologieksporten - et norsk eventyr Håkon Skretting, Regionaldirektør, INTSOK

2 My headlines 1. Short about INTSOK 2. What have the Norwegian oil and gas industry achieved? 3. We are seeing a global market full of market opportunities where Norway s capabilities and technologies are at the forefront 4. Challenges and new opportunities 5. Conclusions

3 INTSOK -A networking organsation Where, When, Who and How INTSOK was established in 1997 as an independent non-profit foundation to strengthen the long-term basis for value creation and employment in the Norwegian oil and gas industry through expanding the industry s international business activities. INTSOK currently includes more than 230 independent, operating companies and their subsidiaries INTSOK Founders Norwegian Government Ministry of Petroleum and Energy Ministry of Trade and Industry Ministry of Foreign Affairs Partner growth* Oil Company Statoil Associations Norwegian Oil and Gas Association Federation of Norwegian Industries Norwegian Shipowners Association *Per December 2012

4 INTSOK Partners * with increased focus on internationalisation Rogaland Oslo, Akershus, Østfold Hordaland Trøndelag, M&R, S&F Vestfold, Buskerud, Telemark Agder Nord-Norge, Finmark *Per September 2013

5 Norwegian Oil & Gas World-class Clusters

6 INTSOK Markets 2013 MAIN MARKETS OTHER PRIORITY MARKETS MARKETS UNDER OBSERVATION Angola Australia Brazil Korea (yards) Russia UK US (GoM) Canada India Indonesia China Kazakhstan Malaysia Mexico Singapore Saudi Arabia United Arab Emirates Caspian: Azerbaijan West Africa: Ghana, Nigeria East Africa: Mozambique, Tanzania Middle East: Iraq, Qatar, SE Asia: Myanmar

7 INTSOK Services and Deliverables Market and project information Capability mapping and technology monitoring Client meetings & workshop, seminars and conferences Number of participants and users of INTSOK services during 2012* 427 Experience exchange in networks Advisory support on market entry strategies in 14 markets Competence building Market entry network projects Incubator offices and business centres in cooperation with Innovation Norway Clients meetings, workshops, seminars and conferences Network meetings Entry/partnership projects Advisory services provided to partners * pr. December, 2012

8 Catalogues presenting world class capabilities and solutions in the Norwegian oil & gas industry for equipment and systems for: Cleaner production reducing energy consumption and minimizing discharges and emissions Improved oil recovery increase or accelerate oil recovery Floating units FPSOs, FLNGs, service vessels and mobile drilling units Subsea Umbilical Risers Flowlines (SURF) offshore oil & gas field developments Geoscience and reservoir engineering geological, geophysical and reservoir engineering Safety systems, equipment and training

9 INTSOK Oil & Gas Advisors worldwide market entry servies to INTSOK Partners free of charge at a maximum of 5 days pear year on each location Tor Naess Canada Vladimir Ryashin Russia Jian Guo China Azam Ali Khan India John Hurter USA Aidyn Tumyshev Kazakhstan Jae Keun Ha Korea Tuan Hai Ewe Malaysia Sergio Faria Mexico Nasrollah Gharesifard UAE Tore Moe Australia Adhemar Freire Brazil

10 My headlines 1. Short about INTSOK 2. What have the Norwegian oil and gas industry achieved? 3. We are seeing a global market full of market opportunities where Norway s capabilities and technologies are at the forefront 4. Challenges and new opportunities 5. Conclusions

11 Let it be an epoch not an episode Finn Lied Minister of Industry

12 They had political will and industrial ambitions First legislation focused on benefits to Norway

13 Investing in human capital

14 And in technology

15 A partnership approach Operators Legislation from 1972 to 1995 Use of carrots and stick Stimulating competition and cooperation Active government involvement Technology transfer agreements Tax incentives for R&D Backing joint R&D initiatives Three pro-active oil companies Statoil, Hydro, Saga Solid industry base and competence

16 The Government is stimulating close cooperation Our strength is our technology basis T h e o p e r a t o r s Universities and R&D centers T h e o i l & g a s i n d u s t r y

17 NOK billion Ambition 2016 = NOK 200 billion The oil and gas industry has been transformed Successful international expansion The industry has been able to grow abroad and meet record high demand at home Turnover Norway Turnover internationally Source: Rystad Energy study for the Ministry of Petroleum (2013)

18 Brazil has become the largest offshore market Asian yards delivers the high turnover Asian yards Brazil UK Russia Kazakhstan Australia USA Angola South Korea Singapore China Drilling equipment represents 80% in Korea Brazil is the largest offshore markets for Norwegian suppliers, rig and drilling services, subsea and supply vessels The neighboring UK market attracts a large variation of Norwegian firms in many segments $billion Source: Rystad Energy study for the Ministry of Petroleum and Energy (2012)

19 International turnover by categories Billion NOK The 20 largest companies stands for 75% of the international turnover. 68% of these companies turnover is international. Rig- and shipowners Yards Offshore & Maritime suppliers Other suppliers Total international turnover Top-20 companies Source: Rystad Energy study for the Ministry of Petroleum (2013)

20 Norwegian products, technologies and services Reaching all corners of the world Successful global expansion new markets emerging Has in a decade become a globally competitive industry Turnover has grown to more than NOK 150 billion in a decade Emerging markets

21 The North Sea is an important laboratory Using the fields to find new solutions Troll Oil Tordis IOR Åsgard Ormen Lange - Tapping a thin oil layer - Drilling systems -Advanced software -Subsea separation boosting and injection System - Åsgard Subsea Gas Compression - Boosting Production - Aker Solution Full scale subsea gas compression Pilot Pictures; Shell, Statoil, FMC, Aker Solution

22 Globally competitive oil and gas clusters World leading in subsea and drilling 250,000 people are employed directly or indirectly from the oil and gas sector Maritime R&D Subsea Operators Drilling

23 Assisting companies working abroad Providing insight into the key markets Working to ensure that NCS contracts placed abroad will benefit the Norwegian petroleum industry The Norwegian petroleum cluster s international expansion has been faster and more successful than anyone had anticipated A booming market is still there at least for a decade Our objective is to work with companies to expand business activities in the international oil and gas markets on the basis of the industry s leading edge experience, technology and expertise Norwegian drilling and processing companies have been winning 28 out of 28 contracts in Brazil recently Documenting that - Yes we can We have huge opportunities in the years to come

24 My headlines 1. Short about INTSOK 2. What have the Norwegian oil and gas industry achieved? 3. We are seeing a global market full of market opportunities where Norway s capabilities and technologies are at the forefront 4. Challenges and new opportunities 5. Conclusions

25 Deep water Deep water Huge opportunities in our markets Capital expenditure has never been higher Arctic Arctic LNG LNG Oil sand Hebron Shale LNG GoM Heavy oil LNG Iraq, Abu Dhabi, Saudi LNG Sakhalin IOR, gas, deep water Shale Deep water LNG Shale, CBM Source: Willy H Olsen, INTSOK

26 Billion USD INTSOK Target Markets Offshore Expenditure Source: INTSOK Annual Market Report Rystad Energy

27 Billion USD Largest offshore markets by segments Operations Well Subsea EPC and Topside Equipment Reservoir and Seismic Source: INTSOK Annual Market Report Rystad Energy

28 Norwegian cluster well established in Brazil Petrobras outspending other companies Brazil has high and well founded ambitions More than 50 discoveries in the last year most of them offshore Petrobras is spending more than any other global oil company Norwegian firms have invested heavily in Brazil Largest markets for rig and drilling services, subsea and supply vessels Secured major contracts from Petrobras in recent months Capital expenditure USD billion NOC Source: INTSOK annual market report Rystad Energy

29 Subsea market will more than double Brazil and Angola highest growth Subsea market, billion USD The subsea market is estimated to almost double towards 2017 Leading markets: Brazil, US GoM, Angola, United Kingdom, West Africa and Australia Highest growth in Brazil and Angola SURF and subsea equipment are forecasted to more than double in the period Yielding a CAGR of over 18.5% The smaller subsea services market is also expected to experience a strong growth Source: INTSOK annual market report Rystad Energy

30 My headlines 1. Short about INTSOK 2. What have the Norwegian oil and gas industry achieved? 3. We are seeing a global market full of market opportunities where Norway s capabilities and technologies are at the forefront 4. Challenges and new opportunities 5. Conclusions

31 Geology and geophysics Prospect generation Exploration Drilling Engineering Development Operation and maintenance Specialist maintenance Well services Geology and geophysics Prospect generation Exploration Drilling Engineering Development Operation and maintenance Specialist maintenance Well services The oil industry structure has changed 1970& 1980s Now Oil companies Contractors Both

32 We are facing a more challenging future Need to adapt to new requirements Globalization More complicated - new procurement structure Where to qualify Project or Company Operator/engineering partner or fabricator New contract model, integrated EPC contract compared with FC contracts New contract format Culture dimension Capacity and costs issues The tremendous growth has been reduced Local content requirements haves been strengthened Work sharing - Local laws, regulations and practice within labor tax Cost issue Norway has a tradition for best available technology More focus and cost and value proposition

33 Do not underestimate the cultural dimension More focus on the value you can add Martin Linge project DSME shipyard We may have to talk more about value propositions and less of technology and best available solutions You must understand the decision making process: Oil companies Engineering companies Yard 95 Norwegian firms are registered in the database of DSME in Korea more than 150 UK firms are in the same database There is also an important cultural dimension here

34 IBM research on changing industry landscape Technology and environment in focus Today % Technology progress Environmental concerns Govt influences Emergence of alternative energy Workforce availability Source: IMB research based on 100 oil executives

35 New Challenges - Finding more efficient ways to operate Transformation of the business Integrated operations (IO) is one of the most important drivers for increased efficiency on the NCS Offshore digital infrastructure - optical fiber cables Seabed solutions for 4D seismic Smart drilling/mwd and well solutions Real time monitoring for smart maintenance Handling and standardization of data Real time reservoir monitoring and process control

36 Norwegian rig owners have renewed their fleet Able to operate in harsh and deep waters Norwegian rig owners have invested heavily in the renewal of their fleets Seadrill, Odfjell Drilling and Ocean Rig have ordered more than 70 new rigs since the turn of the Century State of the art 6 th and 7th generation ultra deepwater drilling units capable for worldwide operations in all environmental conditions Most of the new drilling units have been ordered from yards in South Korea, Singapore and China with use of advanced Norwegian technologies and equipment Brazil will construct drill ships and rigs in the next 3 5 years Source and pictures: The rig companies

37 A global maritime knowledge hub Delivering solutions for the future On job in Brazil On the job in Brazil Ready for Arctic seismic At work on the Beryl field The firms in the maritime cluster have strong innovation capabilities Delivering ship designs, shipbuilding and system solutions Developing future-oriented products and services The closeness between ship owners, ship yards, ship designers, ship equipment manufacturers and maritime services has been a major success factors 45 firms working in all global offshore markets focus on growth markets in Brazil and Australia with West Africa coming up

38 The next major challenge Unlocking the Arctic potential Growing activities in the Arctic waters Arena for international cooperation Norway opening new acreage in a stepwise fashion INTSOK has initiated the RU-NO Barents project Stimulating development of new technology Environmental focus Data requirements Alaska & Beaufort ~70 billion boe Greenland E. Canada ~50 B boe Eastern Russia ~130 billion boe East Barents ~60 billion boe Illustration: Statoil

39 RU-NO Barents Project Russian Norwegian oil & gas industry cooperation in the High North A National Strategic Project

40 Partnership Government and Industry 40 Per January 2014

41 Our Tasks Mobilize the Russian and Norwegian industry to: 1. Assess common technology challenges Russia and Norway face in the development of the High North 2. Analyze existing technologies, methods and best practice Russian and Norwegian Industry can offer for the High North today 3. Based on the above: Visualize the need for innovation and technology development the industry in our two countries need to overcome 4. Promote stronger industrial links 41

42 Our Focus Areas The industry will explore the following focus areas: 1. Logistics & Transport 2. Drilling, well operations and equipment 3. Environmental protection, monitoring systems and oil spill contingency 4. Pipelines and subsea installations 5. Floating and fixed installations Results openly published / russia.intsok.com 42

43 Geographical approach and timeline 1. No significant sea ice (within SAR response) 2. Sea ice only part of the year (within SAR response) 3. Limited sea ice part of the year (outside present SAR response) 4. Sea ice most of the year (outside present SAR response) 5. Sea ice part of the year (far outside present SAR response) 6. Sea ice most of the year (far outside present SAR response) 43

44 March/April 2012 First Report - January 2013 Updated report Nov Report - December 2014 Logistics & transport May 2012 Report - February 2013 Updated report, Jan Drilling, Well operations & Equip. January 2013 Report - February 2014 Environment, monitoring, oil spill contingency May 2013 Report - April 2014 Pipeline and Subsea installations October 2013 Report - December 2014 Floating & Fixed installations Final report Project End

45 Technology has changed the world of oil and gas US is becoming the largest producer US will become independent of oil import and export gas Can the shale success be repeated by others? Will the shale revolution influence the Russian and Saudi strategy?

46 Local content - Countries are looking for more than revenue Training, jobs and technology transfer Russia Hebron Kazakhstan Mexico Ghana Nigeria Saudi Tanzania Mozambique Malaysia Indonesia Brazil Angola Uganda More than 40 countries have introduced local content policies

47 Conclusion Next generation built by Ulstein, SubSea7 og Eidesvik for Statoil The NCS has been an industrial and technological engine Technology will have to remain our strong competitive advantage The key to economic success in the oil and gas industry is knowledge investments The R&D environment must be world class International oil firms must continue to use Norway as a knowledge hub We need to build alliances with other nations through technology programs We need to be better at exchanging people Next generation of leaders will be multicultural

48 Promoting Norwegian oil and gas capabilities in international markets