How to achieve and maintain market leadership position in subsea from Norway

Transcription

1 How to achieve and maintain market leadership position in subsea from Norway Subsea Valley Conference Telenor Arena, 2. April 2014 Arild Selvig 2 nd April 2014 FMC Technologies

2 NCS A lot of Firsts in subsea 1962: First subsea tree installed 1979: First subsea manifold w/electro-hydraulic controls 1985: First diverless subsea system installed 1993: First multiphase pump installed 1994: >1000 m water depth installation (Petrobras) 1995: First multiphase flow meter installed 1998: First SMART well installation (ENI) 2000: First subsea separation system installed 2002: >2000 m water depth installation (Total) 2003: First light well intervention campaign 2006: First subsea-to-beach installation 2015: First subsea gas compression installation 1

3 Why Success so far? 2

4 Success Criteria #1 Strong home base with First Mover Customers Subsea - to - Beach Subsea Gas Compression Low cost Well Intervention Subsea Separation 3

5 Success Criteria #2 Continous control over core technology 4

6 Success Criteria #2 also includes system engineering competence 5

7 Success Criteria #3 Global Product Standards CANADA NORWAY USA UK LIBYA MAURITANIA CHINA BRAZIL IVORY COAST NIGERIA EQ. GUINEA CONGO ANGOLA SOUTH AFRICA AUSTRALIA 6

8 Success Criteria #4 Transfer of knowhow development of receiver competence Tordis Brownfield Gas/Oil/Water/Sand Separation Boosting/Water Injection Installed 2007 Perdido Greenfield Gas/Liquid Separation Boosting Installed 1Q 2010 Marlim Brownfield Gas/Oil/Water/Sand Separation Water Injection First oil 2011 Greenfield Brownfield Cascade Greenfield Boosting To be Installed 2011 Congro & Corvina Brownfield Gas/Liquid Separation Boosting BC-10 Phase I & II Greenfield Gas/Liquid Separation Boosting Installed 3Q 2009 NEW! Pazflor Greenfield Gas/Liquid Separation Boosting First oil

9 Success Criteria #5 Internasjonal Establishments e.g. FMC base in Angola State of the art facilities Manufacturing, Assy and Test Recruitment and Training 2 nd April 2014 FMC Technologies

10 Success Criteria #6 Access to world class people 9

11 Global Strategy looking ahead... 10

12 Market Trends Growth outside NCS and GoM Subsea Tree Awards (2851 XT) Petrobras XT 800 Subsea Tree Awards (growth% for the period) bp Statoil % 26 % Total Royal Dutch/Shell Chevron S. America (+25 %, ) Anadarko Petroleum 400 AP/ME (+23 %) 8 % Eni Woodside Petroleum 300 Africa (+9 %) 3 % 4 % 5 % 5 % 5 % 7 % ExxonMobil Reliance Industries Noble Energy Premier Oil Others 200 N. America (~0%) 100 North Sea/Arctic (~0%) Year Source: Quest Mean case, Feb

13 Differentiated Approach to Technology Development Houston Kongsberg / Asker Rio Singapore (future) 12

14 Subsea Technology Ladder Compact pump/wet gas compressor Distributed power Full subsea based development 2020 MPP 6MW-15K Arctic All-electric XT 2018 MPP 3MW-5K Full condition monitoring & predictive maintenance Compact L/L & G/L separation K HPHT System Next generation controls Today Secondary separation 12 MW Subsea gas compression Deepwater RLWI 13 13

15 Differentiated Approach to Project Execution Ex Nigerian / Angolan Project Work Package/Core Products - Detail engineering - Core Products - Specialized analyses Contract holder - Project management - Systems Engineering - Procurement - Detail engineering and local fabrication 14

16 Differentiated Approach to Fabrication - Ex Nigerian, Ghana, Angolan Projects - Critical Machining - Control Systems - Subsea processing eq. 2 nd April 2014 FMC Technologies

17 Subsea Service Offerings - LoF Next wave of Localization Subsea Onshore Base Subsea Interventions Landing String TT Sidetrack Drilling Conventional Well Intervention Maintenance & Repair Rental Tool Mgmt Customer Training ROV s Operation Support Light Well Intervention 16

18 Differentiated Approach to Subsea Service - Ex Nigerian, Ghanaian, Angolan Projects - Forecasting and planning - Product engineering Support Reached Critical mass People in Africa supporting three service bases 2 nd April 2014 FMC Technologies

19 Subsea Services Value Chain Still a lot of room for innovations Drilling and Completion Support Install Operate and Manage Maintain Production and Increase Recovery Plug and Abandon Subsea Service Platforms Installation Asset Management Production Optimization Equipment Intervention Well Access 18

20 Closing Remarks Experiences from NCS has been and will be a key factor for the international success of Norwegian suppliers Demanding customers in home market prerequisite for international competitiveness Primary growth is outside North Sea and GoM Opportunities for IOR technologies and service offerings on NCS Globalization requires differentiated approaches to every new market due to local conditions Key success criteria for international competitiveness are: Continous control of your core technology and competence Guard and transfer your standards and IP Develop competence locally and «export» knowhow from home base Adapt to «local requirements» and develop local staff Access to the smartest heads ALWAYS and ALL locations 19

21 FMC Technologies vision All Subsea Thank you 20