SB Seating Røros. Global Business Day Trondheim - April 2016

Transcription

1 Global Business Day Trondheim - April 2016 SB Seating Røros Who is SB Seating? The history of HÅG How to stay competitive taking the responisbility Where we are today

2 2

3 Our brands 3

4 Our cornerstones 4

5 Scandinavian Business Seating Our offices Partners Head Quarter in Oslo, Norway 540 employees Manufacturing in Norway, Sweden and Holland 140 million Euros turnover Sales offices in 12 countries Distribution in 27 countries

6 Three highly scalable production sites Zwolle Røros Units produced No of production FTE s 85 Total FTE s on site 160 Potential increase in capacity (same rotation) Shifts / Rotation 1 +50% Nässjö Units produced No of production FTE s 51 Total FTE s on site 106 Potential increase in capacity (same rotation) Shifts / Rotation 1 +50% Zwolle Units produced No of production FTE s 33 Total FTE s on site 74 Potential increase in capacity (same rotation) Shifts / Rotation 1 +75%

7 Our history 7

8 Manufacturing in Røros 9 product families with about 70 different models Many unique fabrics that gives «unlimited» possibilities Production capasity of 1400 chairs a day 78% of all orders are 3chairs or less Delivery in 3-5 days (standard fabrics) No storage of finished goods, everything is being sent out the same day of production Very low internal storage of small parts (1 day consumption) 8

9 Manufacturing in Røros - framework 400 km distance to Oslo 74% Export Blue colour labour work 69% more expensive than EU average Average of only 5 days filled orderbook No usage of short time temps 9

10 Competitiveness Why do the German customer buy a HÅG-chair? Made in Norway...? 1. The best seating solution 2. The right price 3. Delivered customized by you, faster than the German competitors How to do this and make money on it? Does the norwegians work harder than the others? Can we expect our people to be smarter than the others?

11 Markets are changing Mass customization Local markets Mass markets Market segments Market niches Mass Customized markets Sintef, 2016 Mass customization is: «to produce goods or services that is customized to the needs of every unique customer with the same efficiency as ordinary mass production». (L. Skjelstad, 2016). «You must recognize that you have a portfolio of customers, where everyone is unique Mass customization is not being everything to everybody, but rather doing only and exactly what each one needs». (J. Pine, 1993). 11

12 The best from one-piece production and mass production Flexible tools Multi-skilled operators Individual needs from different customers Production of customized products Standardizing parts Standardizing of operations Standardizing machines Specialized operators Production line 12

13 Our culture continuous improvement We are different and better We have highly competent co-workers in all positions Our production FTE s are more than a direct variable cost All of our co-workers take responsibility beyond their work All employees have responsibilities to innovate and improve our processes We all focus on our customer We are flexible we have flexible production solutions and co-workers We deliver quality in all aspects We have fun in an including working climate We work together Involving all affected parties We have effective decision-making Productivity 13 Tid

14 Smart utilization of technology The big changes Focus on effective utilization of recourses Maintain flexibility Be able to continue Doing Mass Customization Analyse, and automate the right processes (pic the one with largest potential) Automation of a process gives some disadvantages: Loss of one person making process improvements Loss of flexibility / more rigorous solution space Poorer utilization of space 14

15 State-of-the-art production setup confirmed by leading global expert on mass customization «I came away from my visit to Scandinavian Business Seating in Røros, Norway, incredibly impressed with its capabilities for Mass Customization. Its relentless focus on eliminating inventory and producing and delivering all orders on the same day that it confirms delivery of those orders makes it one of the premier mass customizers in the world» B. Joseph Pine, January 2013 Background information B. Joseph Pine Internationally acclaimed author, speaker, and management advisor to Fortune 500 companies and entrepreneurial start-ups Author of Mass Customization: The New Frontier in Business Competition (1993) A visiting scholar with the MIT Design Lab, he has also taught at Penn State, Duke Corporate Education, the University of Minnesota, UCLA's Anderson Graduate School of Management, and the Harvard Design School Serves on the editorial boards of Strategy & Leadership and Strategic Direction, is honorary editor of The International Journal of Mass Customization, and is a senior fellow with both the Design Futures Council and the European Centre for the Experience Economy 15 Røros Nässjö

16 Market Leader in Western Europe 9,0 % 8,0 % 7,0 % 6,0 % 5,0 % 4,0 % 3,0 % 2,0 % 1,0 % 0,0 % Direct labor % of revenue Revenues and Results (MNOK)