How To Pick A Million Dollar Niche

Transcription

1 How To Pick A Million Dollar Niche (And Then Successfully Grow It) Kevin Wilke Godfather of Local Ed Downes Local Mad Scientist

2 Today s Agenda Should you be niche focused or not? (YES!!) The 2 Big Mistakes when trying to pick a niche! The 12 Point Ideal Niche Criteria you can use to evaluate ANY local niche. 12 point evaluation of common niches. What to do AFTER you pick a niche. Case Study of our #1 Most Lucrative Niche

3 Last Year s State of the Union Niche Authority Focused

4 Problems With Not Having a Niche

5 1) No Clear Direction

6 Stuck In Hobby vs Having a Real Business

7 3) Can t Get To (And Stay At) $10,000 + a Month

8 4) Everything To Everybody Syndrome

9 Look Like Everybody Else

10 Can t Speak Language of Target Market

11 HIGH Competition

12 Vendor Selling a Low Price Commodity

13 Need A LOT Of Clients

14 Benefits From Being Niche Focused

15 Laser Focused Action

16 Faster Progress, Less Challenges

17 Instant Credibility With Proper Positioning

18 Highly Targeted Automated Marketing Funnels

19 Premium Prices & Deliver Premium Value

20 Repeatable & Scalable Processes (vs Always Starting Over)

21 2 Pitfalls To Picking a Niche

22 Every Niche Is a Good Niche

23 Every Niche Is A Good Niche Never fully commit to one direction. Overwhelmed and scattered attention and action. Lots of starting and stopping without gaining any momentum. Don t experience the compound synergy of extended time in one niche.

24 Pick a BAD Niche

25 Picking A Bad Niche Waste 9 to 12 months or more Lost time - Lost money - No revenue (go out of business) - Lost Motivation - Give up is only choice Unrecoverable State - Permanently Give Up

26 12 Point Ideal Niche Criteria

27 How To Use Need at least 8 out of 12 Closer to 12, the more lucrative the niche. Have only found 1 that meets all 12

28 12 Point Criteria 1. High Customer Value - Ideally $2,000 or more 2. Large Number of New Customers In Niche 3. Offer A Lot Of Different Services - 6 or more - Each Service Is Like a New Client Synergy! 4. Services Not Performed By Owner 5. Repeat Customer Business (vs 1-time purchase)

29 12 Point Criteria 6. Upfront Cash Payments with Short Sales Cycle - insurance payments (most medical) - delayed payments (construction) - long sales cycle (real estate/mortgage brokers) 7. Already Spending Money & Believe In Marketing - Ideally inefficiently spending money you can reallocate 8. You Can Provide High Value, Easy To Deliver, High Margin Services - at least $1,500 to $2,500 range - potential in the to $8,000 range Local$5,000 Internet Marketing Association (tm)

30 12 Point Criteria 9. Educated Business Minded Owner - vs scrambling technician 10. Staff and Expensive Overhead - especially trained dedicated person answering phone - office, trucks, machines 11. Low Maintenance & Long-Term Mindset - vs micro managing 2nd guesser, jumps to next thing quickly 12. Minimal Amount of Competition & Major Players

31 Common Niches

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41 What To Do AFTER You Pick An Ideal Niche

42 1) Market Research Services They Offer - what they charge - how popular Language of the Niche Pain Points Competition

43 2) Create Proprietary Methodology Your System That Solves Their Biggest Pain Points and Delivers Their Most Desirable Results Ed s 6 Areas of Excellence

44 3) Professionally Position Yourself Niche Focused Website Positioning Video Sales Webinar Marketing Collateral Case Studies

45 4) Automated Marketing Funnels Find Ideal Prospects Drive Traffic To Your Funnel Lead Magnets Captures Ideal Prospects Followup Nurtures Prospects - Short & Long Term Sales Webinar PreSells Prospects

46 5) Sales Process Paint By Numbers Sales System - Pain Points - Your Proprietary Methodology Solution - Services

47 6) Service Offering & Fulfillment Services - SEO, PPC, Mobile, Reputation, Videos, Landing Pages, Followup, Staff Training How You Fulfill - Yourself - Contractors - Outsourcing Company Cost To Fulfill Price You Charge

48 Do You Want A Real-Life Practical Case Study?

49 Our #1 Most Lucrative Niche Case Study

50 The Million Dollar Case-Study Webinar Tuesday, March 10th at 8pm Eastern Our #1 Most Lucrative Niche for the past 4 years. - The only Rainbow Unicorn niche, meets all 12 Criteria The EXACT Step-By-Step formula we followed to dominate this niche. Duplicate yourself in this niche. Use the formula in any other proven niche.

51 The Million Dollar Case-Study Webinar How to powerfully position yourself in the marketplace from day 1 with real life examples. Our Automated Marketing Systems that finds, engages and pre-qualifies ideal prospects. Our High Conversion Sales process $5,000 a month client - Incredible Hulk foot in the door - $1,000 into $8,000 -

52 The Million Dollar Case-Study Webinar Tuesday, March 10th at 8pm Eastern The EXACT Step-By-Step formula: Expertly position ourselves from day one - Find prospects - Generate leads - Close deals - Proprietary service offering - Outsource all the work -

53 The Million Dollar Case-Study Webinar Wednesday, February 11th at 2pm Eastern Our #1 Most Lucrative Niche for the past 4 years. - The only Rainbow Unicorn niche, meets all 12 Criteria The EXACT Step-By-Step formula we followed to dominate this niche Find prospects, expertly position ourselves from day one, generate leads, close deals, proprietary service offering, outsource all the work. Duplicate yourself in this niche. Local Marketing Association (tm) Use the formula ininternet any other proven niche.

54 The Local Niche Authority Model Laser Targeted, Automated Marketing & Messaging Based on Authority Positioning Gain Instant Trust & Market Leverage Proprietary Packaged Service Offering High Priced, High Margin, High Retention Services High Monthly Cash Flow Highly Scalable Operations Lucrative Exit Potential

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