New Bus For London graphic standards
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1 London Buses New Bus For London graphic standards Issue 2 MAYOR OF LONDON Transport for London
2 Contents Foreword 1 Basic elements 2 Bus exterior decals 3 Bus interior decals 4 Position of exterior signs 5 Position of interior signs
3 Foreword Contents A well designed, confident and consistent visual identity is highly effective in communicating the strengths of our organisation. It is essential that Transport for London (TfL) maintains a high standard for co-ordinated design in every aspect of our operations. This document details all graphics that are to be applied to the New Bus For London. Where necessary, technical descriptions and intended locations are provided. To obtain the approved artwork within this standard please contact TfL Corporate Design telephone: or corporatedesign@tfl.gov.uk No other artwork is to be used.
4 1 Basic elements Contents Introduction This section of the document gives guidance on the basic elements that are used to produce the graphic elements on a bus. The information covered includes the use of the corporate typeface and colours. Further information can be found in design standards available on the TfL website: tfl.gov.uk/corporatedesign
5 1.1 Typography Contents New Johnston Medium is London Buses primary typeface and is used for all graphic signing on London Buses. No other font is to be used without prior agreement with TfL Corporate Design. ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz /., ():; New Johnston Medium ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz /., ():; New Johnston Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz /., ():; New Johnston Book Ab
6 1.2 s Contents The colours shown here are those used on London Buses to produce graphic elements. Corporate Blue Corporate black Safety Red Safety Yellow The Pantone Matching System is to be used for print purposes and the Natural System (NCS) is to be used for paint applications. PANTONE 72 NCS S 3560-R80B PANTONE Black NCS S 9000-N PANTONE 485 NCS S 1085-Y80R PANTONE 116 NCS S 0580-Y10R All TfL corporate design standards are available from the TfL website: tfl.gov.uk/corporatedesign Safety Green Safety Blue PANTONE 356 NCS S 3065-G10Y PANTONE 300 NCS S 3065-R90B
7 2 Bus exterior decals Contents The following pages illustrate the graphic elements that are to be applied to the bus exterior.
8 2.1 Bus roundel Contents Artwork reference number NBFL/BEX/01 A 530mm (roundel bar width) White
9 2.2 Wheelchair accessibility Contents Artwork reference number NBFL/BEX/02 B 134mm diameter Safety Blue (Pantone 300)
10 2.3 Walking stick accessibility Contents Artwork reference number NBFL/BEX/03 C 134mm diameter Safety Blue (Pantone 300)
11 2.4 Fleet number Contents Artwork reference number NBFL/BEX/04 (template) D LT00 70mm cap height (298pt) White
12 2.5 Danger 600 volts Contents Artwork reference number NBFL/BEX/06 E 45 x 65mm Safety Yellow (Pantone 116) Black 100%
13 2.6 Supplementary text Contents Artwork reference number NBFL/BEX/08 F (in appropriate location) 20mm cap height (85pt) White Note All supplementary text is to be set in New Johnston Medium mixed upper and lower case. Where supplementary text goes over onto more than one line, then the text is to be centred. The samples shown here are for illustrative purposes only. Fuel Adblue Emergency engine stop under flap Coolant
14 2.7 Emergency door release (bus body) Contents Artwork reference number NBFL/BEX/09 G Emergency door release 88 x 36mm Safety Green (Pantone 356)
15 2.8 Emergency door release - Pull and slide - Left facing (bus doors - centre - exterior) Contents Artwork reference number NBFL/BEX/10 H 142 x 64mm Safety Green (Pantone 356)
16 2.9 Emergency door release - Pull and slide - Right facing (bus doors - centre - exterior) Contents Artwork reference number NBFL/BEX/11 J 142 x 64mm Safety Green (Pantone 356)
17 2.10 Operator address and vehicle weight Contents Artwork reference number NBFL/BEX/12 K 20mm cap height on 20mm cap height leading (85/85pt) White 2 Avenue Road Newtown London 123 ABC Weight: 00,000kg
18 2.11 Operator logos Contents Artwork reference number NBFL/BEX/13 L 795mm (Operator logo to be no wider than the roundel width size unless agreed with TfL Design and London Buses Operation. The roundel must always be the dominant branding on the bus) White
19 2.12 Hybrid logo Contents Artwork reference number NBFL/BEX/14 M 500mm width CMYK
20 2.13 Bus roof identification number Contents Artwork reference number NBFL/BEX/15 N 350mm cap height Black AAA 0000
21 3 Bus interior decals Contents The following pages illustrate the graphic elements that are to be applied to the bus interior.
22 3.1 Priority wheelchair area Contents Artwork reference numbers NBFL/BIN/01 2A 614 x 146mm Safety Blue (Pantone 300)
23 3.2 Priority seats Contents Artwork reference number NBFL/BIN/02 2B 170 x 220mm Safety Blue (Pantone 300) Priority seats for people who are disabled, pregnant or less able to stand
24 3.3 Oyster users Contents Artwork reference number NBFL/BIN/06 2C 180 x 83mm Oyster users Please touch your Oyster card on the reader This includes those aged 11 and over Corporate Blue (Pantone 072) Corporate Yellow (Pantone 116) Oyster Grey (Pantone Cool Grey 10C)
25 3.4 Penalty fare combination (lower deck) Contents Artwork reference number NBFL/BIN/07 2D 850 x 190mm 80 penalty fare or prosecution if you fail to show a valid ticket for the whole of your journey or a validated Oyster card Welcome aboard Buggy users must give priority to wheelchair users Induction loop An induction loop facility is available for use CCTV cameras in operation Images are being recorded in the interest of safety, security and crime prevention This scheme is controlled by No alcohol No smoking Drinking alcohol or carrying open containers of alcohol is prohibited on this bus Comments, complaints and suggestions If you have a comment on the service, please contact London Buses: Website: tfl.gov.uk By phone: (0800 to 2000) Monday to Friday If you are not satisfied with London Buses response you can contact London TravelWatch: Website: In writing: London TravelWatch, 6 Middle Street, London EC1A 7JA London TravelWatch will only take up cases after London Buses have been given the opportunity to reply. Bus Registration: Assaults Our staff and passengers have the right to work or travel without fear of attack. We will always press for the strongest penalties against those who assault. Travel information For journey planning, times and fares on all transport in London, please call Transport for London 24 hour Travel Information. *You pay no more than 5p per minute if calling from a BT landline. There may be a connection charge. Charges from mobiles or other landline providers may vary. Corporate Blue (Pantone 072) Corporate Red (Pantone 485) Safety Blue (Pantone 300) Pantone 235 Black 100% Note This sign is for lower deck use only.
26 3.5 Penalty fare combination (upper deck) Contents Artwork reference number NBFL/BIN/08 2E 513 x 129mm 80 penalty fare or prosecution Corporate Blue (Pantone 072) Corporate Red (Pantone 485) Safety Blue (Pantone 300) Black 100% Note This sign is for upper deck use only.
27 3.6 Capacity Contents Artwork reference number NBFL/BIN/09 2F 250 x 90mm Seating Seating capacity: Standing places: Wheelchair space: Wheelchair space: Corporate Blue (Pantone 072)
28 3.7 Emergency door release - Push/Pull here Contents Artwork reference number NBFL/BIN/15 2G 80 x 64mm Safety Green (Pantone 356) This is a double sided sign. The artwork is different for both sides. Emergency door release Push here Emergency door release Pull here
29 3.8 Emergency exit Contents Artwork reference number NBFL/BIN/17 2J Emergency exit 182 x 30mm Safety Green (Pantone 356) This is a double sided sign. The same artwork is printed on both sides.
30 3.9 Oyster users/cash users (Front door) Contents Artwork reference number NBFL/BIN/19 2L 112 x 368mm Pantone 116 Yellow Pantone Cool Grey 10 Pantone 072 Blue Pantone 300 Blue This is a double sided sign. The artwork is the same on both sides. Oyster users must touch in Cash users must pay driver
31 3.10 Oyster users/cash users (middle and rear doors) Contents Artwork reference number NBFL/BIN/20 2M 112 x 368mm Pantone 116 Yellow Pantone Cool Grey 10 Pantone 072 Blue Pantone 300 Blue This is a double sided sign. The artwork is the same on both sides.
32 3.11 Watch out for moving traffic Contents Artwork reference number NBFL/BIN/21 2N 112 x 140mm Pantone 116 Yellow Black 100% This is a double sided sign. The artwork is the same on both sides.
33 3.12 Staircase leads to open platform Contents Artwork reference number NBFL/BIN/22 2O 112 x 154mm Pantone 116 Yellow Black 100%
34 3.13 Emergency exit - Break glass Contents Artwork reference number NBFL/BIN/23 2P 75 x 232mm Safety Green (Pantone 356) safety Red (Pantone485) Safety Yellow (Pantone 116) This is a double sided sign. The artwork is different for both sides.
35 3.14 Emergency door control/emergency door release Push and slide - Left facing (bus doors - centre - interior) Contents Artwork reference number NBFL/BIN/24 2Q 80 x 64mm Safety Green (Pantone 356) This is a double sided sign. The artwork is different for both sides.
36 3.15 Emergency door control/emergency door release Push and slide - Right facing (bus doors - centre - interior) Contents Artwork reference number NBFL/BIN/25 2R 80 x 64mm Safety Green (Pantone 356) This is a double sided sign. The artwork is different for both sides.
37 4 Position of exterior signs Contents This section of the document gives guidance on the positioning of all exterior graphics on the exterior of a bus.
38 Emergency exit Emergency exit Emergency exit Emergency exit Oyster users must touch in Cash users must pay driver Oyster users must touch in Cash users must pay driver Emergency door release Oyster users must touch in Cash users must use the front door and pay driver Emergency exit Oyster users must touch in Cash users must use the front door and pay driver Emergency door release Emergency door release Emergency exit Watch out for moving traffic Oyster users must touch in Cash users must use the front door and pay driver Watch out for moving traffic Oyster users must touch in Cash users must use the front door and pay driver 4.1 New Bus For London - nearside elevation Contents D L 2J 2J 2J 2P 2J 2N LT1 2 Avenue Road Newtown London 123 ABC Weight: 00,000kg B C 2G 2L 2G G M K 2Q H 2M J 2R C B G E A G 2G 2M A Roundel Vertically aligned - Centred on rear centre window panel. Horizontally aligned - Top of roundel 1mm below top of panel (before panel bends). B Wheelchair accessibility (Front) Vertically aligned - 110mm from edge of headlight (between headlight and front door frame). Horizontally aligned - Bottom of sign 10mm above centre line of headlight. Wheelchair accessibility (Centre) Vertically aligned - Centred in line with emergency access panel above. Horizontally aligned - Centred in line with side indicator light. continued on next page...
39 4.1.1 New Bus For London - nearside elevation continued Contents C D E G Walking stick accessibility (Front) Vertically aligned - Centred beneath wheelchair notice. Horizontally aligned - Top of sign 20mm below wheelchair notice. Walking stick accessibility (Centre) Centred beneath wheelchair notice. Horizontally aligned - Top of sign 20mm below wheelchair notice. Fleet number Vertically aligned - Left side 40mm from panel edge. Horizontally aligned - Base line of text 30mm above front door frame. 600 volts Vertically aligned - 55mm from panel edge (both sides). Horizontally aligned - 80mm from panel bottom (both sides). Emergency door release (Bus body - front, centre and rear)) Vertically aligned - Centred above Emergency door release cap. Horizontally aligned - Centred between bottom of window and Emergency door release cap. H J K L Emergency door release (Middle door - left side) Vertically aligned - Centred below door release slots (both sides). Horizontally aligned - Centred between door release slot and bottom of door (both sides). Emergency door release (Middle door - right side) Vertically aligned - Centred below door release slots (both sides). Horizontally aligned - Centred between door release slot and bottom of door (both sides). Operator address and bus weight Vertically aligned - 100mm (approx) from panel edge. Horizontally aligned - Base line of last line of text 100mm above bus bottom. Arriva logo Vertically aligned - Left hand side 40mm from panel edge. Horizontally aligned - Bottom of logo 70mm above fleet number cap height. M 2G 2J Hybrid logo Vertically aligned - Between front wheel arch and side indicator light. Horizontally aligned - Centred on panel beneath lower deck passenger window. Emergency door release push/pull here (Front and rear doors) Vertically aligned - With edge of outer black glass rendering (All sides). Horizontally aligned - Top of sign aligned with bottom of lower deck passenger window. Emergency exit (Front, middle and rear doors) Vertically aligned - Centred on doors (both sides). Horizontally aligned - Top of sign 60mm from top of door. Emergency exit (Upper deck passenger window above centre doors) Vertically aligned - Centred on window. Horizontally aligned - Top of sign 60mm from top of window. continued on next page...
40 4.1.2 New Bus For London - nearside elevation continued Contents 2L 2M 2N Oyster users/cash users (Front doors) Vertically aligned - With edge of inner black glass rendering (both sides). Horizontally aligned - Top of sign aligned with bottom of lower deck passenger window. Oyster users/cash users (Middle and rear doors) Vertically aligned - With edge of black glass rendering (both sides). Horizontally aligned - Top of sign aligned with bottom of lower deck passenger window. Watch out for moving traffic Vertically aligned - With edge of black glass rendering (both sides). Horizontally aligned - Top of sign 60mm from top of door. 2Q 2R Emergency door control/emergency door release (Left side) Vertically aligned - With edge of black glass rendering. Horizontally aligned - Top of sign aligned with bottom of lower deck passenger window. Emergency door control/emergency door release (Right side) Vertically aligned - With edge of black glass rendering. Horizontally aligned - Top of sign aligned with bottom of lower deck passenger window. 2P Emergency exit - Break glass (Upper deck passenger window above centre doors) Aligned to fit over red button.
41 Emergency exit Emergency exit Emergency exit 4.2 New Bus For London - offside elevation Contents 2P 2J LT1 Emergency engine stop under flap F3 F4 2J 2P F2 2J A 2P L F1 K D A Roundel Vertically aligned - 90mm from centre panel right edge. Horizontally aligned - Top of roundel 1mm below top of panel (before panel bends). D Fleet number Vertically aligned - Left side 30mm from drain hole. Horizontally aligned - Base line of text 30mm above front door frame. F1 Supplementary text - Fuel (Not shown - on underside of flap) Vertically aligned - Centred above fuel hole. Horizontally aligned - 20mm above fuel hole area. continued on next page...
42 4.2.1 New Bus For London - offside elevation continued Contents F2 Supplementary text - Adblue (Not shown - on underside of flap) Vertically aligned - Centred on Adblue panel. Horizontally aligned - Base line of text 40mm from top of panel. 2J Emergency exit (First full upper deck passenger window after stairs) Vertically aligned - Centred on window. Horizontally aligned - Top of sign 60mm from top of window. Emergency exit - Break glass (Fourth full lower deck passenger window after stairs) Aligned to fit over red button. F3 F4 L M Supplementary text - Emergency engine stop under flap Vertically aligned - Centred on emergency engine stop panel. Horizontally aligned - Centred on emergency engine stop panel. Supplementary text - Coolant (Not shown - on underside of flap) Vertically aligned - Centred on coolant panel. Horizontally aligned - Centred on coolant panel. Operator logo Vertically aligned - Right hand side aligned with fleet number. Horizontally aligned - Bottom of logo 70mm above fleet number cap height. Hybrid logo Vertically aligned - Centred on first full panel to left of front wheel. Horizontally aligned - Centred on panel beneath lower deck passenger window. 2P Emergency exit (Second full lower deck passenger window after stairs) Vertically aligned - Centred on window. Horizontally aligned - Top of sign 60mm from top of window. Emergency exit (Fourth full lower deck passenger window after stairs) Vertically aligned - Centred on window. Horizontally aligned - Top of sign 60mm from top of window. Emergency exit - Break glass (First full upper deck passenger window after stairs) Aligned to fit over red button. Emergency exit - Break glass (Second full lower deck passenger window after stairs) Aligned to fit over red button.
43 4.3 New Bus For London - front elevation Contents Note No graphics is to appear on the front of the New Bus For London.
44 4.4 New Bus For London - rear elevation Contents Note No graphics is to appear on the rear of the New Bus For London.
45 4.5 New Bus For London - top elevation Contents N N Bus roof identification number Vertically aligned - Centred on bus roof. Horizontally aligned - Bottom line of text 980mm from rear of bus. Top line of text 1430mm from rear of bus.
46 5 Position of interior signs Contents This section of the document gives guidance on the positioning of all interior graphics on the interior of a bus.
47 Oyster users Please touch your Oyster card on the reader This includes those aged 11 and over 5.1 Driver s door sign (customer facing) Contents 2C 2C Oyster users To be placed on panel below the Oyster reader. Do not place upon the driver s assault screen.
48 5.2 Driver s door sign (driver facing) Contents 2F 2F Capacity To be placed on inside of driver s door.
49 5.3 Stairwell signs Contents For your safety Please do not stand on the upper decks or stairs 50 penalty fare or prosecution if you fail to show a valid ticket for the whole of your journey or a validated Oyster card - reduced to 25 if paid within 21 days CCTV cameras in operation Images are being recorded in the interest of safety, security and crime prevention This scheme is controlled by No smoking 2E 2E Penalty fare combined - upper deck (front and rear stairwell) To be placed centred on panel at top of stairwells.
50 5.4 Top of rear stairwell Contents 2O 2O This staircase leads to an open platform Vertically aligned - 30mm from top of panel Horizontally aligned - Centred on panel by last rear seat
51 5.5 Wheelchair and baby buggy area Contents 2B 2A 2A 2B Priority wheelchair and buggy area To be placed on the interior panels in the area allocated for wheelchairs. Priority seats To be positioned on the interior panels by priority seats.
52 5.6 Wheelchair area coving sign Contents 2D 2D Penalty fare combined - lower deck To be placed centred on panel above window in wheelchair bay area.
53 5.7 Penalty fare combination sign bus registration number Contents AB12XYZ The penalty fare combination sign in the wheelchair bay area is to include the bus registration number. The number is to be printed on Dymo Labelpoint 350. On tape 19mm wide, giving 13mm text (Dymo ref: Black/Clear). FONT = Normal (elevator bar at top) Style = Big (last of the seven options) Caps = Yes Italics = No Please apply the notice carefully, as fingerprints or foreign matter on the clear tape will be visible.
54 For further information Contents These standards intend to outline basic principles and therefore cannot cover every application or eventuality. In case of difficulty or doubt as to the correctness in the application of these standards, or the sign types contained within this document please contact TfL Corporate Design. Telephone: Internal extension: All TfL corporate design standards are available from the TfL website: tfl.gov.uk/corporatedesign Issue 2, March 2012 Transport for London
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