Corporate Design Manual. Vehicles
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1 Swissport International LTD. Corporate Design Manual Vehicles
2 1 SWISSPORT CI-Vehicles 2013 Vehicles VEHICLES 1 Introduction 2 2 Principles 3 3 Colors 4 4 Minimum spacing 5 5 template 6 6 Identification 7 7 Passenger car 8 8 Station wagon 9 9 Van (type 1) Van (type 2) Electric tractor (type 1) Electric tractor (type 2) Diesel tractor Tractor Fork lift Baggage cart Air conditioning unit Airstarter unit Fresh water service truck Lavatory service truck Incapacitated passenger loading vehicle Passenger loading step Ground power unit Self-propelled ground power unit Self-propelled conveyor belt Lower deck loader Container/pallet transporter (type 1) Container/pallet transporter (type 2) Pax- and Crew buses 30
3 2 SWISSPORT CI-Vehicles Introduction Vehicles The chapter on vehicle signage is divided into two packages.the first package (page 3 to 7) has been customized for each individual Swissport company and partner.the second package (page 8 to 29) illustrates logo positioning recommendations for different types of vehicles. All the examples display the Swissport logo and are therefore generic for all other companies and partners. The Library contains a special section with logos for vehicles. These files are in the Illustrator (Version 6.0 / vectored) format and should be used only by professional screen printing shops. If you have any questions, please do not hesitate to contact Corporate Communications Swissport International Ltd. Corporate Communications P.O. Box CH-8058 Zurich-Airport [email protected]
4 ES SWISSPORT CI-Vehicles 2013 ES Principles version We use the color version of our logo for vehicle signage. The logo must be horizontal. Cropping is not allowed. FW 216 position Because of the wide variety of vehicle types, it is not possible to define a logo position which applies to all vehicles. The preferential position is below the window and in the center or front of the vehicle side. It appears on both sides of the vehicle if possible at the same location. ES 172 FW 216 size The size of the logo is chosen to match the size of the vehicle and the minimum available free space. 6 FW 169 FW FW 169
5 4 SWISSPORT CI-Vehicles Colors colors SPI Red Black White PANTONE: 7626 Scotchcal: PANTONE: Black Scotchcal: PANTONE: White Scotchcal: Vehicle colors The bodies of Swissport vehicles are either all white or white above and dark gray below the coachline. On cargo containers, the logo is placed on a white background. Dark grey PANTONE: 431 Scotchcal: White PANTONE: White Scotchcal:
6 5 SWISSPORT CI-Vehicles Minimum spacing Minimum spacing The minimum spacing rule must always be observed when determining the position of the logo. Dimension x corresponds to the height of the letter i in the logotype. 0.5 x Space x 0.5 x x x Examples
7 6 SWISSPORT CI-Vehicles template Use of logo reproduction templates The reproduction template includes the minimum spacing. The template can be enlarged or reduced to match the size of the available vehicle body area. Height 18.6 cm Width 70 cm
8 7 SWISSPORT CI-Vehicles Identification Whenever possible, the inventory number appears on both sides and both ends of the vehicle. On the vehicle sides, it is positioned at the back. At the front and rear ends of the vehicle, it is positioned on the right. Always include a space between the letter code and the number. The size of the inventory number is the same in all four positions. It is always set in Univers Bold. Three different inventory number sizes are available to match the size of the vehicle. However, the inventory number should never be larger than the logo typeface. A B C RW 950 RW 950 RW cm 7.5 cm 10 cm Scala 1:10 A Typeface: Size: Color: B Typeface: Size: Color: Black C Typeface: Size: Color: Futura Bold Cap height 6.5 cm Black Futura Bold Cap height 7.5 cm Futura Bold Cap height 10 cm Black Additional codes Additional codes can be combined with the inventory number as shown here. B AA 107 B B AA 107 AA 107 AA 107 B BX-00Z AA 107 BX-00Z AA 107 BX-00Z AA 107 AA 107 BX-00Z
9 8 SWISSPORT CI-Vehicles Passenger car The logo is positioned on the front door. Use the largest possible logo size without violating the minimum spacing rule. The inventory number is positioned below the back end of the rear window and visually centered on the vertical axis of the body zone in which it appears. FW 223 FW 223 None. The inventory number is visually centered in the right half of the vehicle. FW 223
10 9 SWISSPORT CI-Vehicles Station wagon The logo is positioned on the front door. Use the largest possible logo size without violating the minimum spacing rule. The inventory number is positioned below the back end of the rear window and visually centered on the vertical axis of the body zone in which it appears. FW 216 FW 216 None. The inventory number is visually centered in the right half of the vehicle. FW 216
11 10 SWISSPORT CI-Vehicles Van (type 1) The logo is positioned on the door in the center. Use the largest possible logo size without violating the minimum spacing rule. positioned together below the back end of the rear window and visually centered on the vertical axis of the body zone in which they appear. 6 FW 169 FW visually centered in the right half of the vehicle. visually centered in the right half of the vehicle. FW FW 169 6
12 11 SWISSPORT CI-Vehicles Van (type 2) The logo is positioned on the door in the center and at the same place on the other side. Use the largest possible logo size without violating the minimum spacing rule. The inventory number is positioned below the back end of the rear window and visually centered on the vertical axis of the body zone in which it appears. TB 070 TB 070 None. The inventory number is visually centered in the right half of the vehicle TB 070
13 12 SWISSPORT CI-Vehicles Electric tractor (type 1) The logo is positioned below the seat. Use the largest possible logo size without violating the minimum spacing rule. None. The inventory number is centered on the front end of the vehicle. The inventory number is visually centered in the right half of the vehicle. ES 321 ES 321
14 13 SWISSPORT CI-Vehicles Electric tractor (type 2) The logo is positioned at the back of the vehicle (exception: so that the logo remains visible when the door is open). Use the largest possible logo size without violating the minimum spacing rule. The inventory number is positioned on the baseline of the logo. ES 466 ES 466 The inventory number is centered on the front end of the vehicle. The inventory number is visually centered in the right half of the vehicle ES 466 ES 466
15 14 SWISSPORT CI-Vehicles Diesel tractor The logo is positioned on the door. Use the largest possible logo size without violating the minimum spacing rule. The inventory number is positioned at the back on the baseline of the logo. TP 064 TP 064 None. The inventory number is visually centered in the right half of the vehicle. TP 064
16 15 SWISSPORT CI-Vehicles Tractor The logo is positioned on the door. Use the largest possible logo size without violating the minimum spacing rule. The inventory number is positioned on the baseline of the logo and visually centered in the body panel. ES 172 ES 172 The inventory number is centered on the front end of the vehicle. The inventory number is visually centered in the right half of the vehicle. Color: white. ES 172 ES 172
17 16 SWISSPORT CI-Vehicles Fork lift The logo is positioned at the back (exception). Use the largest possible logo size without violating the minimum spacing rule. The inventory number is positioned forward of the logo (exception) on the baseline of the logo and visually centered in the body panel. H 209 H 209 None. The inventory number is visually centered in the right half of the vehicle. H 209
18 17 SWISSPORT CI-Vehicles Baggage cart None. None. The logo is visually centered in the panel on which it appears. Use the largest possible logo size without violating the minimum spacing rule. None. The logo is visually centered in the panel on which it appears. Use the largest possible logo size without violating the minimum spacing rule. None.
19 18 SWISSPORT CI-Vehicles Air conditioning unit The logo is positioned in the middle of the vehicle at the height of the cab roof. The inventory number is positioned at the back on the baseline of the logo. KL 22 KL 22 The inventory number is visually centered in the right half of the vehicle. KL 22 The inventory number is visually centered in the right half of the vehicle. KL 22
20 19 SWISSPORT CI-Vehicles Airstarter unit The logo is positioned in the middle of the vehicle at the height of the cab roof. Use the largest possible logo size without violating the minimum spacing rule. KT 82 KT 82 The inventory number is positioned at the back on the baseline of the logo. The inventory number is visually centered in the right half of the vehicle. The inventory number is visually centered in the right half of the vehicle. KT 82 KT 82
21 20 SWISSPORT CI-Vehicles Fresh water service truck The logo is positioned in the middle of the vehicle. The inventory number is positioned at the back on the baseline of the logo. W 71 W 71 The inventory number is visually centered in the right half of the vehicle. The inventory number is visually centered in the right half of the vehicle. W 71 W 71
22 21 SWISSPORT CI-Vehicles Lavatory service truck The logo is positioned in the middle of the vehicle. The inventory number is positioned at the back on the baseline of the logo. TW 76 TW 76 The inventory number is visually centered in the right half of the vehicle. The inventory number is visually centered in the right half of the vehicle. TW 76 TW 76
23 22 SWISSPORT CI-Vehicles Incapacitated passenger loading vehicle The logo is positioned below the first window. The inventory number is positioned at the back on the baseline of the logo. TS 89 TS 89 The inventory number is vertically centered on the right side of the vehicle. The inventory number is centered at the top of the vehicle. TS 89 TS 89
24 23 SWISSPORT CI-Vehicles Passenger loading step The logo is positioned on the platform body panel. positioned at the back of the vehicle and visually centered in the panel on which they appear. visually centered. B S 123 S 123 B visually centered on the right and left sides of the vehicle. S 123 B B S 123
25 24 SWISSPORT CI-Vehicles Ground power unit The logo is positioned in the middle of the vehicle. Use the largest possible logo size without violating the minimum spacing rule. positioned at the back of the vehicle on the baseline of the logo. They are visually centered in the panel on which they appear. B AA 107 AA 107 B visually centered on the left side (exception) of the vehicle. B AA 107 B AA 107 positioned on the right side of the vehicle centerline.
26 25 SWISSPORT CI-Vehicles Self-propelled ground power unit The logo is positioned at the back of the vehicle (exception). positioned below the logo. 6 AT 30 AT 30 6 visually centered on the right side of the vehicle. positioned on the right side of the vehicle and visually centered. AT 30 6 AT 30 6
27 26 SWISSPORT CI-Vehicles Self-propelled conveyor belt Right side The logo is positioned in the middle of the vehicle. positioned at the back on the baseline of the logo. FB Left side 6 FB 111 The logo is positioned in the middle of the vehicle. positioned on the steering wheel console. positioned on the right side of the vehicle and vertically centered. 6 FB 111 FB 111 The inventory number is positioned on the left side (exception) of the vehicle.
28 27 SWISSPORT CI-Vehicles Lower deck loader The logo is positioned above the wheel. Use the largest possible logo size without violating the minimum spacing rule. positioned above the engine. They are visually centered in the panel on which they appear. B FF 331 FF 331 B positioned on the right side of the vehicle and visually centered. None. FF 331 B
29 28 SWISSPORT CI-Vehicles Container/pallet transporter (type 1) Right side The logo is positioned in the middle of the vehicle. positioned at the back on the baseline of the logo. A FT 058 Left side FT 058 A The logo is positioned in the middle of the vehicle. This area may have a gray background. positioned at the back on the baseline of the logo. A FT 058 positioned on the left side (exception) of the vehicle and visually centered. None.
30 29 SWISSPORT CI-Vehicles Container/pallet transporter (type 2) The logo is positioned in the middle of the vehicle. positioned together at the back on the baseline of the logo. HT 033 A HT 033 A The inventory number is centered on the front end of the vehicle. visually centered on the rear end of the vehicle. HT 033 A HT 033
31 30 SWISSPORT CI-Vehicles Pax- and Crew buses The logo is positioned in the middle of the vehicle. & End The logo is positioned centered on the front and on the rear end of the vehicle.
32 31 SWISSPORT CI-Vehicles 2013
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