EVOLVING HABITS IN GLOBAL BEAUTY
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1 EVOLVING HABITS IN GLOBAL BEAUTY IN-COSMETICS 2015, BARCELONA ILDIKO SZALAI SENIOR ANALYST - BEAUTY AND PERSONAL CARE
2 PRIVATE LABEL AND CONSUMER TRENDS IN EUROPE Euromonitor International: Strategic Global Market Research 2
3 GLOBAL INDUSTRY HIGHLIGHTS NEW FRONTIERS IN EMERGING MARKETS KEY INDUSTRY THEMES CONCLUSIONS
4 % Value Growth GLOBAL INDUSTRY HIGHLIGHTS Beauty Industry Growth Sustained Total / Premium / Mass Growth Global Beauty US$465bn in 2014, up by US$23bn Premium vs Mass Proportion Historic vs Forecast Note: Inner circle , outer circle Total Beauty Premium Beauty Mass Beauty Premium Beauty Mass Beauty
5 US$ million % Growth GLOBAL INDUSTRY HIGHLIGHTS Power Shift to Emerging Markets Continues Despite Slowdown 5 600,000 Developed vs. Emerging Markets in Total Beauty 7 500, , , , , % 51% , Developed Emerging % Growth Developed markets % Growth Emerging Markets
6 GLOBAL INDUSTRY HIGHLIGHTS New Prospective Markets Beyond China and Brazil 6 Beauty Forecast Growth by Country
7 US$ million rsp % value growth GLOBAL INDUSTRY HIGHLIGHTS Top 4 Beauty Categories Maintain Growth Momentum in , ,000 Beauty Category Growth Performance 2013 vs % 8% 7% 80,000 60,000 40,000 20, % 5% 4% 3% 2% 1% 0% Retail Value Sales 2014 US$ mn % Growth 2013 % Growth 2014
8 GLOBAL INDUSTRY HIGHLIGHTS Skin Care and Hair Care Largely Dominate Future Potential 8 Top Category by Country
9 GLOBAL INDUSTRY HIGHLIGHTS Top Growth Segments Bring New Lucrative Opportunities 9 Top Growth Beauty Categories
10 GLOBAL INDUSTRY HIGHLIGHTS NEW FRONTIERS IN EMERGING MARKETS KEY INDUSTRY THEMES CONCLUSIONS
11 % CAGR NEW FRONTIERS IN EMERGING MARKETS New Emerging Frontier Markets 11 Emerging Markets Growth Prospects Indonesia 8 7 Pakistan Morocco Vietnam Saudi Arabia China 6 United Arab Emirates India Iran Argentina Peru Turkey Chile Thailand South Africa Malaysia Colombia Philippines Mexico Nigeria Poland Venezuela Brazil ,000 10, ,000 Absolute Market Value Growth US$ mn rsp
12 NEW FRONTIERS IN EMERGING MARKETS Common Growth Driving Factors in Emerging Markets 12 Young populations base Intense expansion of multinationals Urbanization Expanding middle class Emerging markets growth Beauty habits sophistication
13 NEW FRONTIERS IN EMERGING MARKETS Average Daily Grooming Routine Exceeds Half an Hour 13 Daily Grooming Time Mexico India Brazil Spain China Turkey Japan Colombia US Russia UK Middle East Germany France Australia Indonesia Minutes Spent Daily on Grooming More than 1 hour minutes minutes Less than 15 minutes
14 US$ mn rsp US$ mn rsp NEW FRONTIERS IN EMERGING MARKETS Staples in Developing Markets Set for Higher Absolute Growth Absolute Market Value Growth (US$ million) Middle East and Africa Asia Pacific 2,500 2,000 1, , Staples Non-essentials
15 NEW FRONTIERS IN EMERGING MARKETS Export of Beauty Routines 15 Ratio of Consumers Using Face Masks at Least Weekly France UK US Mexico Japan Turkey Russia China 33% y-o-y % of respondents Ratio of Consumers Apply Hair Oil Daily Middle East Brazil China Mexico US Indonesia India Japan UAE: 13% CAGR % of respondents Ratio of Consumers Using Body Moisturizer Daily Turkey China Germany Spain Brazil Colombia Indonesia Mexico 15% y-o-y % of respondents
16 NEW FRONTIERS IN EMERGING MARKETS Mass vs Premium Opportunities in Emerging Markets 16 86% Of Face Masks in China is Mass Premium Beauty Mass Beauty 96% Of Hair Care in India is Mass 99% Of General Purpose Body Moisturisers in Brazil is Mass
17 NEW FRONTIERS IN EMERGING MARKETS Premium Skin Care and Fragrance Potential 17
18 GLOBAL INDUSTRY HIGHLIGHTS NEW FRONTIERS IN EMERGING MARKETS KEY INDUSTRY THEMES CONCLUSIONS
19 KEY INDUSTRY THEMES Key Drivers to Define the Industry in 2015 and Beyond 19 Customisation Asianification Niche Digital Product experience Asia inspired concepts Developed markets Consumer engagement Tailored solutions International expansion Intensifying acquisition Diversifying retail
20 CUSTOMISATION KEY INDUSTRY THEMES The Evolving Trend of Customisation 20 Age Gender Ethnicity Format Texture Function Tailored Solution Format: Miracle Cushion Foundation Texture: Rodin Olio Russo Function: Clear Scalp & Hair Tailored: Clinique Smart Custom Serum
21 CUSTOMISATION KEY INDUSTRY THEMES Product Customization Themes Global Versus Regional Focus 21 Multiple benefits add value Niche category focus Niche category focus Antipollution Brightening Whitening Scented products Product safety initiatives Raising the bar on ingredients Growing sophistication in grooming regimes Growing premium potential
22 ASIANIFICATION KEY INDUSTRY THEMES Asian Concepts Expanding into International Markets 22 Formats Benefit Textures
23 ASIANIFICATION KEY INDUSTRY THEMES Further Potential Asian Waves Heading to International Stage 23 Antipollution Clarins Extra- Comfort Anti- Pollution Cleansing Cream Product safety initiatives Hwa-Hae mobile app provides information on beauty product ingredients - South Korea Scented products Mise En Scene hair care range Halal beauty Wardah product range - Indonesia
24 % market value share ASIANIFICATION KEY INDUSTRY THEMES Growing International Demand for Brand Korea 24 Sulwhasoo on Amazon.co.uk Best selling AmorePacific brands in the US AmorePacific Corp: Korean Brands Performance in China BPC Mamonde Laneíge Innisfree The FaceShop 2003: Establsihed 2014: 2,300 stores in 29 countries
25 ASIANIFICATION KEY INDUSTRY THEMES Asian Players Intensify Competition 25 China: Share Growth in Selected BPC Companies L'Oréal Proya Cosmetics AmorePacific Estée Lauder Mary Kay Yunnan Baiyao Nu Skin Shanghai Inoherb Henkel Jala (Group) Johnson & Johnson Unilever Shiseido Kao Beiersdorf Amway Avon P&G Internationals eroding market value share Market value share growth (percentage points)
26 ASIANIFICATION % value share KEY INDUSTRY THEMES Regional Players Shake Up the Rankings 26 Global Ranking - Regional Players Top Beauty Players Market Share Henkel AG & Co KGaA Shiseido Co Ltd Avon Products Inc Johnson & Johnson Inc Estée Lauder Cos Inc Beiersdorf AG Colgate-Palmolive Co Unilever Group L'Oréal Groupe Procter & Gamble Co
27 NICHE GROWTH DRIVERS KEY INDUSTRY THEMES Wide Range of Niche Growth Drivers 27 Dry Shampoo: Herbal Essence MEA: Gliss for covered hair Multi-Cultural: Carol s Daughter Exclusive: Le Labo
28 NICHE GROWTH DRIVERS KEY INDUSTRY THEMES Intensifying Acquisition Activities for Niche Brands X x Xx La Labo NYX Cosmetics Penhaligon s REN Rochas Parfume Rodin Olio Lusso Niely L Artisan Parfumeur Parfums Frédéric Malle Carol s Daughter Glamglow Magic Holdings
29 NICHE GROWTH DRIVERS NOVEL GROWTH CONCEPTS Fastest Brands Globally Where is the Next Acquisition? 29 Fastest growing brands % (17-90% growth) Innisfree Rodan + Fields Nip + Fab Bulldog Ciaté Glamglow Black Up Al Qurashi Beauty Diary Byredo Baylis & Harding Inglot Aesop Kiko Milano Catrice Mud Bioderma Fastest growing brands % (10-17% growth) The Face Shop Coreana Herborist Rodial Urban Decay Jurlique Proya Make Up For Ever Black Opal Marubi Perfect Dabur Iman Iope Jo Malone Godrej MG
30 DIGITAL KEY INDUSTRY THEMES From Niche Categories to Diversifying Niche Platforms 30 Beauty boxes Multichannel retailers Pure e- tailers In-store digital Digital Company websites Direct sellers Mobile applications Social media sites
31 DIGITAL US$ million % CAGR KEY INDUSTRY THEMES Internet Retailing Still a Relative Small Channel in Beauty 31 Internet Retailing Growth by Industry , , , , ,000 80,000 60,000 40,000 20, % CAGR
32 DIGITAL KEY INDUSTRY THEMES Building Blocks of Digital Beauty Strategies 32 Brand Engagement Brand Building Consumer Analysis Personalization Virtual Try On Customized Solutions Retail Curation Self-service Retail Focus on Target Audience Best price Purchase Motivation Comparability
33 DIGITAL KEY INDUSTRY THEMES Selling to More Informed and More Engaged Consumer 33 Visit online news sites Visit social networking sites Stream or download audiovisual content online Use an internet banking service Frequency of Online Activities 2011/2013 Participate in microblogging Upload/share photos or videos Read reviews of products and services Visit price comparison websites Buy something online % consumers with online activity once a week
34 GLOBAL INDUSTRY HIGHLIGHTS NEW FRONTIERS IN EMERGING MARKETS KEY INDUSTRY THEMES CONCLUSION
35 CONCLUSION Future Growth Highlights 35 Absolute Beauty Market Value Growth by Country and Category ,675 3,457 20,097 21,052 4,001 20,115 5,212 2,112 2,228 3,711 4,052 10,144 5,780 5,820 7,317 7,568 China Brazil USA India Saudi Arabia Indonesia Others Skin Care Hair Care Oral Care Baby BPC Bath and Shower Colour Cosmetics Fragrances Men's Grooming Deodorants Categories marked with orange forecast to exceed global beauty growth of 2.6% CAGR
36 CONCLUSION Reinvention in Global Beauty Required to Sustain Growth 36 personalisation reinvention customisation reinvention Cross-category asianification reinvention reinvention reinvention premium reinvention reinvention reinvention reinvention reinvention multi-cultural Niche segments Exclusive reinvention reinvention reinvention reinvention reinvention Multi-benefit reinvention Digital
37 THANK YOU FOR LISTENING Ildiko Szalai Senior Beauty and Personal Care Analyst
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