Social Media Marketing. Tips & Tricks. Presented by Jeremy Smith & JT
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1 Social Media Marketing Tips & Tricks Presented by Jeremy Smith & JT Moore
2 Agenda Social Media Plan and Policy Components Tone and Voice Social Media Policy Examples Finding Your Target Audience Keyword Strategies Engagement Strategies Social Media Roadmap Month By Month Strategies Tools For Social Media
3
4 Define & Claim Your Brand Knowem.com Look on social mention for sites talking about you & your brand Watch for misrepresentation Google Places
5 Define Your Goals and What You Will Be Tracking Traffic Brand Awareness Engagement Community Outreach Being Co-Sponsor of Non-Profit Firm Blog Subscribers Lead Generation
6 Define Your Voice What s your story? What does your brand say? Why should people share your story? What does your company believe in? What are you comfortable sharing?
7 What Communities Do You Belong In Where are your customers playing? Facebook Twitter LinkedIn Study your community & understand their trends
8 Setting the Tone (Engagement) What happens if there s a Disaster? You can t plan for everything Who owns online PR issues Personal Brands vs. Company Brand What are your listening strategies?
9 Creating a Social Media Policy 29% of Companies Have a Social Policy Source: Time to Document & Implement One Kodak Fedex Best Buy
10 Finding Your Target Audience Source: Rmhowe.com
11 Keyword Searching Search for on-site keywords on social Utilize Tools: Social Mention / Viral Heat Hootsuite / Tweetdeck Google Alerts
12 Engagement Strategies You know how to do this? Social Media isn t about you! Connect to establish relationship & trust Find ways to meet in person Engage thought leaders Don t forget about their blogs Ever heard of Quora?
13 Develop an Overall Strategy and Road Map that is Actionable and Results-Oriented Source: smallbusinessmavericks.com
14 Social Media Road Map Month 1 Build or buy --- claim your brand Start listening Identify which networks you want Set goals & tactics Develop a report that can be shared Competitive research
15 Social Media Road Map Month 2 Get design team involved Have Marketing layout content Prepare the team Get exec/mgmt team sign off for your social media policy
16 Social Media Road Map Month 3 Define a content strategy & schedule Set team roles What is your USP in the social world? Create a blog
17 Social Media Road Map Month 4 Get ready to join the conversation Get a tweet strategy together Consider contests Look for & engage thought leaders Engage people around at events
18 Social Media Road Map Month 5 Social advertising Facebook / LinkedIn Landing page development for social Lead gen pages inside social networks Scheduling of tweets
19 Social Media Road Map Month 6 Foundation should be established Look to help the community What has worked? Give back to your fans Try to gather customer testimonials
20 Tools to Help You Social Mention Hootsuite / Tweetdeck Rapportive Twellow Twitter Search Trendrr Viral Heat Argyle Social
21 Thank You for Joining Us! We will begin Q&A momentarily
22 Upcoming Free Web Seminars April 20 th: Social Media SEO (search engine optimization) May 25 th: Google AdWords: Everything You Need to Know to Get Started June 15 th: Google Certified Advertising Professional The Google AdWords Certification Explained
23 Upcoming Courses Using Social Media to Drive Marketing & Sales Seattle, WA : May Raleigh, NC : May Austin, TX : June 9-10 Minneapolis, MN : June Internet Marketing Implementation Portland, OR : May 9-10 Phoenix, AZ : May Online via WebEx : June Charlotte, NC : June Google Online Marketing Boot Camp Atlanta, GA : May 9-11 Portland, OR : May New York, NY: June Columbus, OH : July Conversion Optimization Austin, TX : May 4-5 Denver, CO : May San Diego, CA : June 2-3 Milwaukee, WI : June 16-17
24 Thank You for Joining Us!
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