Breaking. joins the Formland august 2015

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1 Breaking News: Expo News joins the Formland fair * * august 2015

2 Expo News fair makes a change together with Formland THIS IS WHY EXPO NEWS ENTERS FORMLAND! formland is a strong and well-established fair with many professional exhibitors and visitors. FORMLAND has a prominent position as facilitator of trends and tendencies within a diversity of trades. FORMLAND expects that 12,000 professionals will visit the fair to be held in August. The EXPO NEWS name will remain unchanged and within its own exhibit area the fair will be incorporated with FORMLAND under the title BRANDING EXPO NEWS EXPO NEWS will carry on its own marketing whilst also entering into FORMLAND s vast and comprehensive marketing of the trade fair. EXPO NEWS equals more value for money: In collaboration with FORMLAND, we create a super-active area for everyone interested in product branding within the fields of profiling, promotion and gifts thus providing you with improved exposure of your products and services.

3 Profile wear give aways logos business gifts Promotion pens corporate identity marketing Branding rewards sales tools promotion Appreciation gifts advertising food workwear j u b i l e e s incentive Profiling home gimmicks EXPO NEWS enters into new strong collaboration with FORMLAND! Profil Gruppen A/S has entered into cooperation with the exhibition centre, Messecenter Herning, about the EXPO NEWS fair thus providing both exhibitors and visitors with an entirely new and active environment in which to meet. For a number of years, FORMLAND has been the indisputably largest fair within its field and the same applies to the EXPO NEWS FAIR. Over the years, Profil Gruppen har organised fairs at various locations. Now, we look forward to welcome everyone occupied within the fields of profiles, promotion and gifts as exhibitors on the EXPO NEWS fair. Occupying an individual area in Hall K, the EXPO NEWS fair will now be a part of the next FORMLAND fair in Herning. The shared theme will be BRANDING EXPO NEWS; and the August fair will come to create an entirely new future-oriented forum. FORMLAND in solid development! The FORMLAND fair will be held during the days from Thursday August 13 and Sunday August 16, inclusive. Daily opening hours are between 9 a.m. and 6 p.m. EXPO NEWS moves into Hall K, to be shared with LIGHT/INTERIOR, only a short distance from the FOOD hall. FORMLAND expects 12,000 professionals to visit the August fair with its approximately 450 exhibitors. The visitors come from all over Denmark. FORMLAND is already visited by a considerable number of distributors within the profile, promotion and gift sector; and together with FORMLAND we have thus been inspired to create a great experience for exhibitors and visitors alike FORMLAND is a considerable force of attraction not least owing to the fair s spot-on focus in recent years. FORMLAND s marketing apparatus is extremely forceful, and latter years restructuring of the trade halls into themes and trendzones have proven very successful. Read more about FORMLAND on the following pages. Enhance your market position! We are working intensely towards creating the very best EXPO NEWS fair. And, in close dialogue with FORMLAND, we are working towards establishing an exciting area providing our visitors with inspiration from the profile, promotion and gift sector. As an exhibitor, you will continuously be updated with detailed information about this. As an exhibitor, you will also be included in the FORMLAND publications, mails, and in other marketing activities performed by FORMLAND. If you are not yet registered for exhibition at the EXPO NEWS August fair, you should contact us. The back of this folder provides further information about e.g. contact and prices. PROFIL PROMOTION GAVER

4 Georg Sørensen Managing Director, MCH If it mattered only to us alone, we wouldn t trouble other people with it. He who shares gets more Design is about more than just form, function and aesthetics. Design is about sharing. About sharing the beauty, the trade, the passion, the quirky, the unexpected, the upcoming and the recurring with colleagues, visitors, exhibitors and with the whole wide world. We put the social media into play before, during and after the fair. And in the recent years, we have set the bar high to stress that the most powerful social medium still remains the meeting between people, between equal minded. This is why, in the year 2015, the entire trade will still convene at Formland. In 2015, our name will once again be Formland, and with our new logo and design, we warrant the strong, steady, stable and classic name of a fair, steeped in tradition. Welcome to new inspiration, new ideas, new deals, new and well-known faces in cyberspace as here, in Herning. Community On Formland, you can exhibit under the following communities: Bloom Branding Expo News Food Light - Interior Tabletop Upcoming Visits from far and near and from the internet They are all here. The customers, your new business connections and the exciting possibilities. They come visit from all over the world to be inspired, to bring home new exciting products and to be updated. Many will already know Formland. Others have been tempted by the massive marketing, intense blogging and by Formland ambassadors not just in Denmark but in all of Scandinavia and in Germany. They all gather here for the same reason. As the trade at large, they share your burning interest for design as for the design trade. Visitor target groups Formland primarily targets: Lighting shops Flower shops and garden centres Furnishing fabrics and bedding Arts and crafts and gift items Delicatessen shops Design shops Hardware Furniture and interior design Profile-, promotion- and gift distributors Department stores Web-shops Henriette Træholt - Head of Projects Formland We look forward to bid you welcome to the new exciting Branding Expo News on Formland. This is the event where the trade meets face to face; where fruitful relations are founded and powerful agreements and deals are concluded between enthusiastic people.

5 PROFIL PROMOTION GAVER EXPO NEWS FAIR-Prices Rent of stand, basic module 9m 2 : DKK 11,975.- Included in the rent: Registration fee (DKK 2,475.-) Carpet (black). Lighting spots from light beam. Daily cleaning. Wireless network. Stand walls. Comprehensive marketing package: Featured in exhibitors list (exponews.dk) Comprised in the EXPO NEWS and FORMLAND marketing Featured in Formland s fair guide Featured in online catalogue (formland.dk) Featured on notice boards on the fair. Stand boards Offer to participate in the great trade party. Additional m 2 : DKK 1,063,- Choice of stand sizes of 9, 18, 27, 36, 54 and 72 m2. More exhibitors sharing the same stand will release a registration fee of DKK 2,475.- per enterprise. Additional technical services can be purchased from FORMLAND s exhibition catalogue. All prices are excl. of VAT. Hotel: Find attractive hotel agreements on formland.dk attractive hotel agreements. Profil-Gruppen has chosen DGI Byen as their hotel base. Opening hours: Thursday August 13 - Sunday August 16. All days from 9 a.m. to 6 p.m. Contact: Profil Gruppen A/S Phone: info@profil-gruppen.dk - Contact persons/board of Directors: Annette Andersen Jacob Lejland Kim Clausen Erik Kragh-Pedersen

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