SAP NetWeaver Master Data Management (MDM)

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1 SAP NetWeaver Master Data Management (MDM) Product Information Management with MDM SAP NetWeaver Product Management, SAP AG July 2009

2 Agenda 1. What is Product Information Management (PIM) 1.1. Definition and Business Drivers 1.2. SAP s Take and Positioning 2. PIM Capabilities of SAP NetWeaver MDM 2.1. Product Data Management 2.2. Data Outbound Channels 3. Print Publishing: Overview and Outlook 4. Summary

3 Legal Disclaimer This presentation outlines our general product direction and should not be relied on in making a purchase decision. This presentation is not subject to your license agreement or any other agreement with SAP. SAP has no obligation to pursue any course of business outlined in this presentation or to develop or release any functionality mentioned in this presentation. This presentation and SAP's strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement. SAP assumes no responsibility for errors or omissions in this document and shall have no liability for damages of any kind that may result from the use of these materials, except if such damages were caused by SAP intentionally or grossly negligent.

4 Definition Product Information Management or PIM refers to processes and technologies focused on centrally managing information about products, with a focus on the data required to market and sell the products through one or more distribution channels. A central set of product data can be used to feed consistent, accurate and up-to-date information to multiple output media such as web sites, print catalogs, ERP systems, and electronic data feeds to trading partners. PIM systems generally need to support multiple geographic locations, multi-lingual data, and maintenance and modification of product information within a centralized catalog to provide consistently accurate information to multiple channels in a cost-effective manner.

5 Product Information Management One view of product information anytime anywhere 1038-GID Parts Publish GEAR A124K Parts GEAR BR-2K Gears SPIDER GEAR Complex product and relationship management Key Mapping management Print/web publishing including layout and production

6 Drivers for Product Information Management Product Data Management (High Tech) Maintaining a single part master code costs an average of $1000 per year. For a company with 10,000 part masters, 10% duplicate data, and 10 connected systems, each of which costs $50k per year to connect, the total savings potential is at least $1.5 million per year. Publication (Industrial Catalogs) An industrial catalog with 3000 pages, 200,000 items, and a 65-person production staff costs about $1 million to layout and $30 to print for each copy. For a catalog published once a year, the savings are between $1 million and $2 million.

7 PIM Requirements Objectives for a product catalog and publishing system Store and structure rich product data content Create a classification taxonomy with category-specific attributes Store and manage product relationship information Store images and unstructured content Import raw data from a variety of sources Maintain data integrity Syndicate and publish content to a variety of formats Obtain a high performance when searching and locating products in a variety of ways, even in very large catalogs containing millions of products. Provide a user-friendly application whose features are comprehensive and intuitive to use.

8 Master Data Management Cycle with Special Focus on Product Information Management Organize Model product repository Maintain taxonomies and attributes Support exchange formats and classification systems (BMEcat, UNSPSC etc.) Publish and syndicate Organize SAP NetWeaver MDM Optimize Optimize De-duplicate Control key mapping Compare records Edit records Enrich records Publish and syndicate Define product families Define publication layout Transfer to Adobe InDesign or Web shop Populate client systems Enable buy-side/sell-side Import and integrate Import and integrate XML, Excel, Access, ODBC, Oracle, SQL, Manual and automated field mapping

9 Agenda 1. What is Product Information Management (PIM) 1.1. Definition and Business Drivers 1.2. SAP s Take and Positioning 2. PIM Capabilities of SAP NetWeaver MDM 2.1. Product Data Management 2.2. Data Outbound Channels 3. Print Publishing: Overview and Outlook 4. Summary

10 Import Product Data Data Mapping/Record Matching

11 Key Capabilities to Manage Product Content Complex Data Modeling Elements Tables and Fields Categories and Attributes Hierarchies

12 Key Capabilities to Manage Product Content Support for multi-object repositories Multiple business objects (=main tables) can reside in one and the same repository E.g. supplier and product data can be stored in one repository Records of different main tables can reference each other (new field type Lookup [Main] ) E.g. a supplier can be related to several products Main tables can share the same customizing/lookup tables E.g. the main tables customers and suppliers can be connected to the table countries in order to ensure consistent information about the country of origin of both business partners Support for nested structures Composite data type tuple allows modeling of nested structures E.g. product capacity information depending on plant and location or multiple addresses of a business partner can hold multiple phone numbers SAP 2008 / Page 12

13 Key Capabilities to Manage Product Content Classification Support Supports external and internal classifications SAP CRM, SAP SRM, SAP R/3 categories/hierarchies eclass UNSPSC Assignment of product records to multiple classes (especially within the same class of SAP R/3) Assignment of product records to inner node classes in SAP R/3 (hierarchy fields) Supports standard catalog data exchange formats like BMEcat

14 Key Capabilities to Manage Product Content Quick Data Access/Multi-Dimensional Search

15 Key Capabilities to Manage Product Content Data Management Workflow Enables the orchestration of parallel and sequential activities at the data management level, including user tasks, validations and approvals User-friendly design-time environment allows quick and easy creation and manipulation, even by end users Groups of records can be moved through the workflow at runtime as logical packages, providing quick access to the relevant data Flexible agent assignment based on users or roles Embedded validations for data quality checks at any time in the process

16 Key Capabilities to Manage Product Content Mass maintenance Validations Updates Interactive record comparison Rules-based matching/key mapping Data enrichment Digital asset management PartsRiver, Inc. Focusing on product master data; industry-specific data classification services Product masks Data syndication/cross-media publishing

17 Access Option: Portal or UI clients SAP NetWeaver MDM allows you to Access your central product repository using SAP Portal to create, read, update, or delete data Use the SAP Data Manager as a data steward s fully administrative environment for data processing

18 Outbound Channels Web Web publishing APIs to provide Web access to repository For use in a non-sap environment MDM Print Syndication Print Publishing MDM Publisher, DTP-Plug-in DTP Finalization Print APIs for third party publishing Syndication MDM Syndicator Process Integration OCI Open Catalog Interface Standard interface to connect SAP Business Suite applications (e.g. SAP SRM) Portal-based iview or Web Dynpro-based UI

19 Web Publishing (APIs) APIs to retrieve repository data and expose it as a Web application Visit

20 Print Publishing From Table View to Final Pages Partitioning Promotion / demotion Pivots Styles Reordering Manual adjustments Desktop Publishing Integration

21 Syndication Record Selection and Target Determination Client system

22 SAP Open Catalog Interface Communication between SAP system and catalog (MDM repository) iviews to integrate MDM repository with SAP NetWeaver Portal Portal-independent Web Dynpro-based UI OCI to enable shopping mode SRM-MDM Catalog

23 Agenda 1. What is Product Information Management (PIM) 1.1. Definition and Business Drivers 1.2. SAP s Take and Positioning 2. PIM Capabilities of SAP NetWeaver MDM 2.1. Product Data Management 2.2. Data Outbound Channels 3. Print Publishing: Overview and Outlook 4. Summary

24 MDM Publisher Creating Complex Page Layouts for Print Catalogs Import Product Data Consolidate Product Data Enable Catalog Publishing Define Print Layout Transfer to DTP Manual import Automated import Field and value mapping Validate Enrich De-duplicate Manage images Define families (catalog partitioning) Create default layouts Assign style to fields and attributes Create publication structure Finalize composition Create publication layouts and styles

25 Print Process: Main Steps 1/6 MDM Console Family Field Settings Family Field Determines initial partitioning of products.

26 Print Process: Main Steps 2/6 MDM Data Manager Family Mode Family Results Pane Family Hierarchy Pane Family Partitioning Tab

27 Print Process: Main Steps 3/6 MDM Publisher Family Hierarchy Family Hierarchy Pane

28 Print Process: Main Steps 4/6 MDM Publisher Publication Hierarchy Publication Hierarchy Pane Families Sources Pane

29 Print Process: Main Steps 5/6 MDM Publisher - Spread Editor Section/ Page Thumbnail Hierarchy Pane Spread Editor Pane Master Pages Pane Template Sources Pane Measurements Palette

30 Print Process: Main Steps 6/6 MDM Adobe InDesign Plug-in MDM InDesign Plug-in

31 Consolidated Data for Print Publications Printed catalogs made easy Publishing features include: Clean data basis By seamlessly integrating with MDM repository Leverage MDM data quality features Semi-automation in data publishing Predefined output and page layout Page maximization Creative design Manual intervention for layout definition and adjustments Adobe InDesign Plug-in DTP Finalization Open interface to third-party publishing software MDM Clean data Automation Creative Design 3rd party publishing SW 3rd party publishing SW Final DTP Adobe InDesign

32 MDM Publisher - Key MDM 7.1 Features Publisher Java API To further leverage XML print output based on MDM Publisher settings (e.g. for further use in 3rd party Web publishing) To provide the foundation for comprehensive print publishing alternatives (connect to 3 rd party publishing software) Copy/paste properties from one node to another Enables copy/paste of node properties (item properties, table layout, item ordering, etc.), on a granular level from one family/publication node to another and/or to parent nodes/publication root Free-form Styling Possibility to directly access each text object on spread to make character style edits/overrides to individual objects Record Set Publications Possibility to select random records to display in a single presentation In addition, these record-set presentations may be sequenced in accordance with an existing hierarchy which is different than the look-ups used in partitioning the family hierarchy Image Links Palette Pane providing the user with information about images used in each presentation Information provided is the same as listed in the images table in MDM Data Manager Percentage Field in Measurements Palette Setting an exact percentage for decreasing or increasing the size of a particular image on the spread Refresh Reconciliation Enhancing DTP Refresh Features Specifically applies when deleted and purged objects are regenerated on the spread Ensures reliable refreshing of these objects in the DTP SAP 2007 / Page 32

33 MDM Publisher - Key MDM 7.1 Features Publisher Java API Publisher Java API Allows the user to follow some basic scenarios for setting and/or retrieving layout properties and existing publication information. The final output for this is XML which is based on publication information existing within MDM Publisher. Enables non-mdm Publisher based publication creation using third party software. Output channel MDM Publisher API XML Output channel Output channel MDM API XML 3rd Party Publishing SW SAP 2007 / Page 33

34 MDM Publisher - Key MDM 7.1 Features Copy/paste properties from one node to another Enables copy/paste of node properties (item properties, table layout, item ordering, etc.), on a granular level from one family/publication node to another and/or to parent nodes/publication root SAP 2007 / Page 34

35 MDM Publisher - Key MDM 7.1 Features Free-form Styling Possibility to directly access each text object on spread to make character style edits/overrides to individual objects SAP 2007 / Page 35

36 MDM Publisher - Key MDM 7.1 Features Record Set Publications Possibility to select random records to display in a single presentation In addition, these record-set presentations may be sequenced in accordance with an existing hierarchy which is different than the look-ups used in partitioning the family hierarchy SAP 2007 / Page 36

37 MDM Publisher - Key MDM 7.1 Features Image Links Palette Pane providing the user with information about images used in each presentation Information provided is the same as listed in the images table in MDM Data Manager SAP 2007 / Page 37

38 MDM Publisher - Key MDM 7.1 Features Percentage Field in Measurements Palette Setting an exact percentage for decreasing or increasing the size of a particular image on the spread SAP 2007 / Page 38

39 Agenda 1. What is Product Information Management (PIM) 1.1. Definition and Business Drivers 1.2. SAP s Take and Positioning 2. PIM Capabilities of SAP NetWeaver MDM 2.1. Product Data Management 2.2. Data Outbound Channels 3. Print Publishing: Overview and Outlook 4. Summary

40 Product Information Management Checklist Essential Capabilities SAP NetWeaver MDM Centralized repository Flexible repository schema and taxonomy editing Rich product content (parametric data, product relationships, etc.) Intelligent image management Integrated product search engine (with performance acceleration) Powerful aggregation and cleansing Cross-media publishing (including both Web and print) Syndication and synchronization Enterprise integration (APIs) Integrated workflow and validation engine Horizontal applicability (sell-side, buy-side, etc.) Role-based security and user rights management (including LDAP) Cross-platform compatibility (O/S, DBMS, API)

41 Summary SAP NetWeaver Master Data Management Facilitates flexible product information management For use in SAP and non-sap environments Featuring multi-channel publication (e.g. syndication, electronic catalogs, print catalogs) Offering a complete end-to-end solution from data input, data processing and data output Is a player in the print market Featuring own print solution and ability to integrate 3rd party offerings Relevant Links: SAP NetWeaver MDM 7.1 Information on SDN ( ebook Featuring Preview of Print Publishing with SAP NetWeaver MDM 7.1 ( ebook Featuring Print Publishing Novelties with SAP NetWeaver MDM 5.5 SP6 Patch 1 ( How-to Guides on Print Publishing Part one ( Part two (

42 Thank you!

43 Copyright 2008 SAP AG All rights reserved No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of SAP AG. The information contained herein may be changed without prior notice. Some software products marketed by SAP AG and its distributors contain proprietary software components of other software vendors. SAP, R/3, mysap, mysap.com, xapps, xapp, SAP NetWeaver, Duet, Business ByDesign, ByDesign, PartnerEdge and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG in Germany and in several other countries all over the world. All other product and service names mentioned and associated logos displayed are the trademarks of their respective companies. Data contained in this document serves informational purposes only. National product specifications may vary. The information in this document is proprietary to SAP. This document is a preliminary version and not subject to your license agreement or any other agreement with SAP. This document contains only intended strategies, developments, and functionalities of the SAP product and is not intended to be binding upon SAP to any particular course of business, product strategy, and/or development. SAP assumes no responsibility for errors or omissions in this document. SAP does not warrant the accuracy or completeness of the information, text, graphics, links, or other items contained within this material. This document is provided without a warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose, or non-infringement. SAP shall have no liability for damages of any kind including without limitation direct, special, indirect, or consequential damages that may result from the use of these materials. This limitation shall not apply in cases of intent or gross negligence. The statutory liability for personal injury and defective products is not affected. SAP has no control over the information that you may access through the use of hot links contained in these materials and does not endorse your use of third-party Web pages nor provide any warranty whatsoever relating to third-party Web pages Weitergabe und Vervielfältigung dieser Publikation oder von Teilen daraus sind, zu welchem Zweck und in welcher Form auch immer, ohne die ausdrückliche schriftliche Genehmigung durch SAP AG nicht gestattet. In dieser Publikation enthaltene Informationen können ohne vorherige Ankündigung geändert werden. Einige von der SAP AG und deren Vertriebspartnern vertriebene Softwareprodukte können Softwarekomponenten umfassen, die Eigentum anderer Softwarehersteller sind. SAP, R/3, mysap, mysap.com, xapps, xapp, SAP NetWeaver, Duet, Business ByDesign, ByDesign, PartnerEdge und andere in diesem Dokument erwähnte SAP-Produkte und Services sowie die dazugehörigen Logos sind Marken oder eingetragene Marken der SAP AG in Deutschland und in mehreren anderen Ländern weltweit. Alle anderen in diesem Dokument erwähnten Namen von Produkten und Services sowie die damit verbundenen Firmenlogos sind Marken der jeweiligen Unternehmen. Die Angaben im Text sind unverbindlich und dienen lediglich zu Informationszwecken. Produkte können länderspezifische Unterschiede aufweisen. Die in diesem Dokument enthaltenen Informationen sind Eigentum von SAP. Dieses Dokument ist eine Vorabversion und unterliegt nicht Ihrer Lizenzvereinbarung oder einer anderen Vereinbarung mit SAP. Dieses Dokument enthält nur vorgesehene Strategien, Entwicklungen und Funktionen des SAP -Produkts und ist für SAP nicht bindend, einen bestimmten Geschäftsweg, eine Produktstrategie bzw. -entwicklung einzuschlagen. SAP übernimmt keine Verantwortung für Fehler oder Auslassungen in diesen Materialien. SAP garantiert nicht die Richtigkeit oder Vollständigkeit der Informationen, Texte, Grafiken, Links oder anderer in diesen Materialien enthaltenen Elemente. Diese Publikation wird ohne jegliche Gewähr, weder ausdrücklich noch stillschweigend, bereitgestellt. Dies gilt u. a., aber nicht ausschließlich, hinsichtlich der Gewährleistung der Marktgängigkeit und der Eignung für einen bestimmten Zweck sowie für die Gewährleistung der Nichtverletzung geltenden Rechts. SAP übernimmt keine Haftung für Schäden jeglicher Art, einschließlich und ohne Einschränkung für direkte, spezielle, indirekte oder Folgeschäden im Zusammenhang mit der Verwendung dieser Unterlagen. 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