A short update on. SAP s User Experience Strategy Sam Yen, Andreas Hauser, Nis Boy Naeve, Volker Zimmermann, Gerrit Kotze - SAP AG April 2014

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1 A short update on SAP s User Experience Strategy Sam Yen, Andreas Hauser, Nis Boy Naeve, Volker Zimmermann, Gerrit Kotze - SAP AG April 2014

2 Disclaimer This presentation outlines our general product direction and should not be relied on in making a purchase decision. This presentation is not subject to your license agreement or any other agreement with SAP. SAP has no obligation to pursue any course of business outlined in this presentation or to develop or release any functionality mentioned in this presentation. This presentation and SAP's strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement. SAP assumes no responsibility for errors or omissions in this document, except if such damages were caused by SAP intentionally or grossly negligent SAP AG. All rights reserved. Public 2

3 The World is Changing Consumer user experience is the new standard for enterprise applications 2014 SAP AG or an SAP affiliate company. All rights reserved. 3

4 Vision Provide the leading user experience for business applications Mission Deliver attractive applications that make people successful at work 2014 SAP AG. All rights reserved. 4

5 How to achieve Design Innovation? Human Values (usability, desirability) DESIGN INNOVATION Business (viability) Technology (feasibility) 2014 SAP AG or an SAP affiliate company. All rights reserved. 5

6 Usage/Reach The SAP User Experience Strategy New Applications Existing Applications SAP Top use scenarios Fiori Core use scenarios Renovation Specific Enablement customer Tools value use scenarios NEW This is the current state of planning and may be changed by SAP at any time. RENEW ENABLE 2014 SAP AG. All rights reserved. Public 6

7 SAP USER EXPERIENCE STRATEGY NEW RENEW ENABLE UX DESIGN SERVICES 2014 SAP AG. All rights reserved. 7

8 SAP USER EXPERIENCE STRATEGY NEW RENEW ENABLE UX DESIGN SERVICES 2014 SAP AG. All rights reserved. 8

9 Have you seen these consumer apps from SAP? Care Circles My Runway Phototribe SAP AG. All rights reserved. Designed by SAP Apphaus Public Public 98

10 Provide Consumer-Grade UX for NEW Applications SAP Fraud Management SAP Cloud for Sales 2014 SAP AG. All rights reserved. Public 10

11 SAP USER EXPERIENCE STRATEGY NEW RENEW ENABLE UX DESIGN SERVICES 2014 SAP AG. All rights reserved. 11

12 SAP Fiori Keep Simple Things Simple 2014 SAP AG. All rights reserved. Public 12

13 SAP Fiori Design Principles Role-based Responsive Simple Coherent Instant Value De-compose into task-based experience All sizes, devices, versions, channels (1 user, 1 use case, 3 screens) Apps that speak the same language Low barrier to adoption 2014 SAP AG. All rights reserved. Public 13

14 Already >200 SAP Fiori Apps avaiable They touch most of the users at an SAP Customer Manager Insight My Spend Approvals Approve Requests Approve Leave Requests Approve Timesheets Approve Travel Requests Approve Travel Expenses Approve Shopping Carts Approve Purchase Orders Approve Requisitions Approve Purchase Contracts Employee Requests My Leave Requests My Timesheet My Travel Requests My Shopping Cart Track Shopping Cart Insights My Paystub My Benefits Sales Rep Sales Insight Check Price and Availability Track Sales Orders Track Shipments Track Invoices Sales Transactions Create Sales Orders Change Sales Orders Purchasing Agent Purchasing Track Purchase Orders Order from Requisitions Security Manager Identity Analytics Marketing Manager Marketing Effectiveness Release Target Groups Information Technology Monitor & Tracking of Archiving Jobs Retail Store Associate Retail Store Product Lookup Quality Engineer Report Quality Issue Track and confirm Task Project Manager/ Project Employee Change WBS Element Status Confirm Milestone Confirm Activity SAP Fiori Production Worker Confirm Production Order Confirm Production Operations Production Supervisor Release Production Order Sales Rep (SD) My Contacts Addition SAP Fiori Apps: 100 Analytical 80 Factsheets Sales Rep (CRM 7.0) Track Sales Pipeline Simulate Sales Pipeline Leads Top opportunities My notes Manage tasks My contacts My accounts Re-usable components for collaboration Re-usable component for documentation 2014 SAP AG. All rights reserved. Public 14

15 Different types of SAP Fiori Apps Transactional Task-based Access SAP Smart Business Insights to Action Factsheet Search and Explore Run on: * Run on: *: exceptions apply 2014 SAP AG. All rights reserved. Public 15

16 User Roles Supported by further planned SAP Fiori Apps Finance Human Resources Sales & Marketing Procurement IT Accounts Payable* Accountant / Manager* Accounts Receivable Accountant / Manager* Cash Manager* Collection Specialist* Controller Cost Manager* G/L Accountant* Sales Manager * Manager Employee Manager Sales Representative Inside Sales Representative Sales Manager Purchaser Strategic Purchaser Inventory Accountant Materials Requirement Planner Employee Manager System Administrator Compliance Manager Security Manager Employee Manager Senior Executive Manufacturing Supply Chain R&D, Engineering Asset Management Industries MRP Controller Quality Engineer Production Planner Prod Worker/Supervisor ATP Controller Demand Planner Foreman Supplier Supply Planner Transportation Manager Warehouse Manager Shipping Specialist Product Manager Project Manager & Planner Program Manager Project Team Member Engineer * Apps for Smart Financials Maintenance Worker & Planner Promotion Specialist Retail Store Associate Global Marketing Data Supervisor Master Data Specialist Insurance Claims Supervisor 2014 SAP AG. All rights reserved. This is the current state of planning and may be changed by SAP at any time. Public 16

17 SAP Fiori Launchpad One entry point for the user Role based & persona centric Theming and branding Personalization Search, collaboration and feeds in first wave Stable URLs for bookmarking and sharing Multiple Devices Multiple Platforms This is the current state of planning and may be changed by SAP at any time. This is the current state of planning and may be changed by SAP at any time SAP AG. All rights reserved. Public 17

18 RENEW the most widely-used scenarios Harmonize and simplify UIs for key roles User Entry Point Applications & Content Floorplan Manager (WDA) SAP GUI & Side Panels SAP NetWeaver Business Client, SAP Enterprise Portal, SAP Fiori Launchpad* SAPUI5 *: This is the current state of planning and may be changed by SAP at any time SAP AG. All rights reserved. Public 18

19 Renovation with Floorplan Manager / WebDynpro for ABAP Applications with broad functional scope Easy support for functional rich, stateful applications that need deep backed integration Preferred for form based data entry and pure desktop usage More than 300 WebDynpro ABAP based applications released Variety of products fully covered with WebDynpro ABAP Transportation Management - Q4, 2013 Master Data Governance HR Renewal - Add-on to EHP6 & part of EhP SAP AG. All rights reserved. Public 19

20 SAP USER EXPERIENCE STRATEGY NEW RENEW ENABLE UX DESIGN SERVICES 2014 SAP AG. All rights reserved. 20

21 ENABLE customer specific value scenarios Example: SAP Screen Personas for SAP GUI Do-it-Yourself to your specific needs 2014 SAP AG. All rights reserved. Public 21

22 Key Enablement Tools SAP Screen Personas (for SAP GUI screens) Floorplan Manager (for FPM screens*) SAPUI5 Application Development Tools *: for CRM Web UI screens use CRM WebUIF NWBC & Side Panel UI Theme Designer further tools available e.g. SAP NetWeaver Gateway productivity accelerator for Microsoft 2014 SAP AG. All rights reserved. Public 22

23 UI Theme Designer SAP s Key UI Tools & Technologies SAP Fiori Launchpad SAP NetWeaver Portal SAP NetWeaver Business Client SAP GUI UI Clients SAPUI5 Application Development Tools SAPUI5 Flexible UI Designer WebDynpro * ABAP/FPM 1 SAP Screen Personas DYNPRO UI Tools UI Technologies GATEWAY Backend * Harmonized in Run & Design Time with WebUIF, 1 Floorplan Manager 2014 SAP AG. All rights reserved. Public 23

24 SAP USER EXPERIENCE STRATEGY NEW RENEW ENABLE UX DESIGN SERVICES 2014 SAP AG. All rights reserved. 24

25 Great User Experience User Experience impacts Business Value UX impacts Business Value Gain productivity $ Increase user adoption Decrease user errors Save training costs 2014 SAP AG. All rights reserved. Public 25

26 Observations from 150+ customer engagements IT organizations are missing design skills Several UX issues could be solved with existing SAP tools Human Values (usability, desirability) IT organizations need to better understand the needs of their end users End users perceive custom built screens as SAP Standard Screens Busin ess Business (viability) (viability) Technol Technology (feasibility) ogy (feasibility) 2014 SAP AG. All rights reserved. Public 26

27 Proof of Concept with SAP Screen Personas BEFORE 7 screens ~ 45 Clicks AFTER 3 screens ~ 26 Clicks 2014 SAP AG. All rights reserved. Public 27

28 DESIGN SERVICES SAP s UX Design Services Offering Overview powered by DESIGN THINKING ADVISE UX Strategy UX Value Framework UX Roadmap INNOVATE EMPOWER Discover area of innovation Design innovative solution Develop customer solution UX Center of Excellence DT/Design Methods UI Technology Training UI Technology REALIZE DESIGN SERVICES Implement standard Solution Adapt standard Solution Optimize existing Solution 2014 SAP AG. All rights reserved. Public 28

29 SAP USER EXPERIENCE STRATEGY OUTLOOK 2014 SAP AG. All rights reserved. 29

30 Future Direction: Unified Shell Concept Web-based entry point for SAP Business Applications across platforms and devices SAP NetWeaver Business Client SAP Netweaver Portal Client Unified Shell Concept SAPUI5 Web Dynpro ABAP / FPM SAP GUI WebClient UIF SAP Fiori Launchpad as the first implementation This is the current state of planning and may be changed by SAP at any time SAP AG. All rights reserved. Public 30

31 SAP s Web Application Toolkit Plan SAP plans to deliver a browser-based development environment to create SAPUI5 apps. Benefits Browser-based IDE with zero installation Supporting the E2E application lifecycle Improved developer productivity by offering efficient development tools Targeting developers but also LoB experts and designers Planned Features Source code, wizards and WYSIWYG editors Application / code templates OData service development and data binding Declarative navigation flow Extensibility support Collaboration support Available on HANA XS and HANA Cloud This is the current state of planning and may be changed by SAP at any time. The name Web Application Toolkit is subject to change SAP AG. All rights reserved. Public 31

32 Recommendations for customers 1 UNDERSTAND SAP UX Strategy & Roadmap 2 DEFINE and EXECUTE Customer specific UX strategy Understand Users & Scenarios Investigate NEW and RENEW solutions Evaluate ENABLE solutions Build knowledge from SAP resources Follow SAP UI technology strategy Refer to: UI Innovations at SAP Business Suite SAP Innovation Discovery sapsolutionbrowser.com sapimprovementfinder.com SAP UX Explorer: experience.sap.com 3 LEVERAGE SAP s UX Design Services SAP AG. All rights reserved. Public 32

33 Thank You experience.sap.com 2014 SAP AG. All rights reserved. 33

34 2014 SAP AG. All rights reserved. No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of SAP AG. The information contained herein may be changed without prior notice. Some software products marketed by SAP AG and its distributors contain proprietary software components of other software vendors. National product specifications may vary. These materials are provided by SAP AG and its affiliated companies ("SAP Group") for informational purposes only, without representation or warranty of any kind, and SAP Group shall not be liable for errors or omissions with respect to the materials. The only warranties for SAP Group products and services are those that are set forth in the express warranty statements accompanying such products and services, if any. Nothing herein should be construed as constituting an additional warranty. SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG in Germany and other countries. Please see for additional trademark information and notices SAP AG. All rights reserved. Public 34

35 2014 SAP AG. Alle Rechte vorbehalten. Weitergabe und Vervielfältigung dieser Publikation oder von Teilen daraus sind, zu welchem Zweck und in welcher Form auch immer, ohne die ausdrückliche schriftliche Genehmigung durch SAP AG nicht gestattet. In dieser Publikation enthaltene Informationen können ohne vorherige Ankündigung geändert werden. Einige der von der SAP AG und ihren Distributoren vermarkteten Softwareprodukte enthalten proprietäre Softwarekomponenten anderer Softwareanbieter. Produkte können länderspezifische Unterschiede aufweisen. Die vorliegenden Unterlagen werden von der SAP AG und ihren Konzernunternehmen ( SAP-Konzern ) bereitgestellt und dienen ausschließlich zu Informationszwecken. Der SAP-Konzern übernimmt keinerlei Haftung oder Gewährleistung für Fehler oder Unvollständigkeiten in dieser Publikation. Der SAP-Konzern steht lediglich für Produkte und Dienstleistungen nach der Maßgabe ein, die in der Vereinbarung über die jeweiligen Produkte und Dienstleistungen ausdrücklich geregelt ist. Keine der hierin enthaltenen Informationen ist als zusätzliche Garantie zu interpretieren. SAP und andere in diesem Dokument erwähnte Produkte und Dienstleistungen von SAP sowie die dazugehörigen Logos sind Marken oder eingetragene Marken der SAP AG in Deutschland und verschiedenen anderen Ländern weltweit. Weitere Hinweise und Informationen zum Markenrecht finden Sie unter SAP AG. All rights reserved. Public 35

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