Innovation Summit Philadelphia, July 12 th 13 th User Experience
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1 Innovation Summit Philadelphia, July 12 th 13 th User Experience
2 Agenda User Experience as a Strategic Topic New Usages and new Capabilities Understanding Work Practices From Configuration to App Breakouts UX Productivity Optimization Service Package 2011 SAP AG. All rights reserved. 2
3 User Experience as a Strategic Topic
4 Extended Reach of SAP Solutions Social Relevance People Productivity Enterprise Readiness Business Relevance 2011 SAP AG. All rights reserved. 4
5 Future of Business Application Channel Business Application? Content Capability Vishal Sikka "Timeless Software" 2011 SAP AG. All rights reserved. 5
6 New Consumption Patterns Focus on Data and Knowledge Intensive Work Data Visualizations Mobile Social Media Workspaces Small Applications SAPUI5 User interfaces are tightly coupled to transactional business application making it difficult to consume content in other containers and channels UI UI UI UX Object Modeling App App App Focus on Transactions SAP Gateway 2011 SAP AG. All rights reserved. 6
7 Extending the Reach of Business Software Productivity Tools Collaboration Productivity Tools Collaboration Productivity Tools Collaboration Packaged Business Applications Consumable Business Applications Past Now Future Situational Business Applications 2011 SAP AG. All rights reserved. 7
8 Complementing Core Processes with Peripheral Productivity Tools Planning Making Decisions Collaborating UI Sense-making User Experience Platform Functionality Org Roles Workflow Content Consumption Infrastructure Business Process Data Integrity SAP Business Application 2011 SAP AG. All rights reserved. 8
9 Procurement UI Strategy New Consumption Infrastructure Key Message Gateway enables the building of small apps Consumer Grade Apps Mobile Apps Mobile Consumer Grade Web-Apps Native Mobile Apps (ios, Android, Blackberry, ) Browser (IE9, Firefox 4.0+, Safari 5) Shopping Cart Approval (OData) Supplier Fact Sheet (OData) Self Service Procurement UX Skin (add-on to stable core release) SUP 2.1 Gateway 2.0 (enables OData) SAP UI5 (HTML5 Library) On-Premise Suite 2011 SAP AG. All rights reserved. 9
10 Understanding Work Practices
11 Thinking Beyond Usability Organization End User Costs Need Adaptability Maintainability Utility Functional Completeness Usability Usability Task Efficiency Scalability Security Coolness Enterprise Readiness Emotion Role-based System of Records Activity-based work environment 2011 SAP AG. All rights reserved. 11
12 Extended Product Quality Framework Professional Work Social Relevance Meaning in professional life Joy in Life (Coolness) Personal Success Transformation of Practices Information Work Effectiveness Functionality Richness Completeness Quality of Use Utility Adaptability Ease-of-Use Task Coherence Platform Quality Functional Suitability Performance Efficiency Compatibility Reliability Security Maintainability Portability 2011 SAP AG. All rights reserved. 12
13 Trend: Socially Embedded Technology Context of Life Context of Use UI Meaning Form Function GoPro.com Product 2011 SAP AG. All rights reserved. 13
14 Product Experience at the Workplace Life Organization Work UI Relevance Content Function Business Application 2011 SAP AG. All rights reserved. 14
15 Creating Solutions that Fit into the Life of Business Users Core My main responsibility Something I really care about Critical to be successful Analytical Dashboards Professional Tools Chore Other duties Would love to delegate this Takes time away from real work Moments Quick check Time to play and try out Get rid of simple stuff Feature Richness Social Media Info Access Self- Services Small App (Utility) Learning Tolerance 2011 SAP AG. All rights reserved. 15
16 It s a Small (App) World Moments Casual User Small App Task Focus Chor Information Worker Core SAP Professional User Desktop Office Web Mobile Applications 2011 SAP AG. All rights reserved. 16
17 From Configuration to App Breakouts
18 Approaches to Improve User Experience Really Cool HTML5 app Mobile app Can t live without it Mesh-ups SAP Personas Helps Me Works for me Adopt Adapt Develop Slows me down Don t understand New release Add-on FP Manager Worksets 2011 SAP AG. All rights reserved. 18
19 ADOPT: Latest UI Enhancements One Comprehensive Reports Collection One Search Pattern One Worklist 2011 SAP AG. All rights reserved. 19
20 ADAPT: Streamline User Interface Floorplan Manager 2011 SAP AG. All rights reserved. 20
21 Professional Tools: Low Threshold High Ceiling! SAP-PLM Microsoft Project 2011 SAP AG. All rights reserved. 21
22 PERSONALIZE SAP Personas Samples 2011 SAP AG. All rights reserved. 22
23 PERSONALIZE SAP Personas Samples 2011 SAP AG. All rights reserved. 23
24 App Breakouts Suite Consistent IT-Managed App Purposed User-Managed Gateway 2011 SAP AG. All rights reserved. 24
25 Enabling New Channels for Professionals 2011 SAP AG. All rights reserved. 25
26 Example: Shopping Cart - SAP SRM UX Add-On User Story Employees need to buy products and services for the company. Often these purchase are catalog driven so users can quickly find the items they need and comply with the company's supplier agreements. The purchases can be routine or infrequent, but in either case, users now expect the same user-friendly interfaces that they experience in their personal online purchasing. User Benefits Casual users can buy products and services that they need with little or no training. Improve compliance with company purchasing rules and contracts Reduces the number of steps to get information, such as order tracking Ability to process multiple items efficiently Reduce errors and re-processing Key Capabilities & Challenges Familiar, web-shopping, user interface Cross-catalog search (internal and external catalogs) Customizable Guidance to enter the right information 2011 SAP AG. All rights reserved. 26
27 UX Productivity Optimization Service
28 UX-driven Productivity Optimization (UxPO) SAP is too complicated! Stakeholders I need more flexibility! This UI is not easy-to-use! Context of Use 360 Check Infrastructure Discover & Scope Analyze & Define Realize & Measure Discover Understand & Categorize Context Analysis Synthesize & Design Implement Measure KPIs Action Plan Solution Prototype 2011 SAP AG. All rights reserved. 28
29 UxPO: Discover & Scope Discover & Scope Discover Understand & Categorize Action Plan Prioritize UX Issues 1 Hour (remote) session with customer Collect, understand high-level issues and prioritize issues Understand the Issue Remote 2-hour deep-dive or onsite scoping workshop per issue Customer demo of respective issue using typical end user scenario Interview targeted end users Scope the Solution Discuss and commonly agree on scope in terms of scenarios, end user, or applications Create action plan based on scoping workshop results Define measures & KPI s and articulate business benefit 2011 SAP AG. All rights reserved. 29
30 UxPO: Analyze & Define Analyze & Define 360 Root Cause Analysis Synthesize & Design Context Analysis Solution Prototype User Research Context Interviews Participatory observation in actual work environment Analytical & Empirical Documents, Available Systems Interview, Observation, Focus Groups Result: Context Scenarios Execution (Interview): 3-5 interviewees per target user group Two interviewers 1 day per interview (incl. evaluation) Life Organization Work UI Relevance Content Function New Solution 2011 SAP AG. All rights reserved. 30
31 UxPO: Analyze & Define Analyze & Define 360 Root Cause Analysis Synthesize & Design Solution Prototype Level of Improvement DEVELOP New Channels ADAPT Minimal-invasive Improvements ADOPT Streamline Functionality Latest SAP UX Enhancements Required Investment 2011 SAP AG. All rights reserved. 31
32 UX-driven Productivity Optimization (UxPO) Service UxPO Customer-specific Implementation User Requirements Repeatable Approach Improved User Experience SAP is too complicated! This UI is not easy-to-use! Transform user experience Optimize user productivity This is cool, I like it! I need more flexibility! Contact markus.lauff@sap.com joerg.beringer@sap.com It makes me really productive! Now it s very easy to use! 2011 SAP AG. All rights reserved. 32
33 Designing for Personal Success Small purposeful applications Really Cool + + Differentiators + Can t live without it Like it Acceptable Range Don t Care Slows me down X X Issues X Don t understand missing 2011 SAP AG. All rights reserved. 33
34 Thank You
35 2011 SAP AG. All rights reserved. No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of SAP AG. The information contained herein may be changed without prior notice. Some software products marketed by SAP AG and its distributors contain proprietary software components of other software vendors. Microsoft, Windows, Excel, Outlook, and PowerPoint are registered trademarks of Microsoft Corporation. IBM, DB2, DB2 Universal Database, System i, System i5, System p, System p5, System x, System z, System z10, System z9, z10, z9, iseries, pseries, xseries, zseries, eserver, z/vm, z/os, i5/os, S/390, OS/390, OS/400, AS/400, S/390 Parallel Enterprise Server, PowerVM, Power Architecture, POWER6+, POWER6, POWER5+, POWER5, POWER, OpenPower, PowerPC, BatchPipes, BladeCenter, System Storage, GPFS, HACMP, RETAIN, DB2 Connect, RACF, Redbooks, OS/2, Parallel Sysplex, MVS/ESA, AIX, Intelligent Miner, WebSphere, Netfinity, Tivoli and Informix are trademarks or registered trademarks of IBM Corporation. Linux is the registered trademark of Linus Torvalds in the U.S. and other countries. Adobe, the Adobe logo, Acrobat, PostScript, and Reader are either trademarks or registered trademarks of Adobe Systems Incorporated in the United States and/or other countries. Oracle and Java are registered trademarks of Oracle and/or its affiliates. UNIX, X/Open, OSF/1, and Motif are registered trademarks of the Open Group. Citrix, ICA, Program Neighborhood, MetaFrame, WinFrame, VideoFrame, and MultiWin are trademarks or registered trademarks of Citrix Systems, Inc. HTML, XML, XHTML and W3C are trademarks or registered trademarks of W3C, World Wide Web Consortium, Massachusetts Institute of Technology. SAP, R/3, SAP NetWeaver, Duet, PartnerEdge, ByDesign, SAP BusinessObjects Explorer, StreamWork, and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG in Germany and other countries. Business Objects and the Business Objects logo, BusinessObjects, Crystal Reports, Crystal Decisions, Web Intelligence, Xcelsius, and other Business Objects products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of Business Objects Software Ltd. Business Objects is an SAP company. Sybase and Adaptive Server, ianywhere, Sybase 365, SQL Anywhere, and other Sybase products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of Sybase, Inc. Sybase is an SAP company. All other product and service names mentioned are the trademarks of their respective companies. Data contained in this document serves informational purposes only. National product specifications may vary. The information in this document is proprietary to SAP. No part of this document may be reproduced, copied, or transmitted in any form or for any purpose without the express prior written permission of SAP AG SAP AG. All rights reserved. 35
36 2011 SAP AG. Alle Rechte vorbehalten. Weitergabe und Vervielfältigung dieser Publikation oder von Teilen daraus sind, zu welchem Zweck und in welcher Form auch immer, ohne die ausdrückliche schriftliche Genehmigung durch SAP AG nicht gestattet. In dieser Publikation enthaltene Informationen können ohne vorherige Ankündigung geändert werden. Die von SAP AG oder deren Vertriebsfirmen angebotenen Softwareprodukte können Softwarekomponenten auch anderer Softwarehersteller enthalten. Microsoft, Windows, Excel, Outlook, und PowerPoint sind eingetragene Marken der Microsoft Corporation. IBM, DB2, DB2 Universal Database, System i, System i5, System p, System p5, System x, System z, System z10, System z9, z10, z9, iseries, pseries, xseries, zseries, eserver, z/vm, z/os, i5/os, S/390, OS/390, OS/400, AS/400, S/390 Parallel Enterprise Server, PowerVM, Power Architecture, POWER6+, POWER6, POWER5+, POWER5, POWER, OpenPower, PowerPC, BatchPipes, BladeCenter, System Storage, GPFS, HACMP, RETAIN, DB2 Connect, RACF, Redbooks, OS/2, Parallel Sysplex, MVS/ESA, AIX, Intelligent Miner, WebSphere, Netfinity, Tivoli und Informix sind Marken oder eingetragene Marken der IBM Corporation. Linux ist eine eingetragene Marke von Linus Torvalds in den USA und anderen Ländern. Adobe, das Adobe-Logo, Acrobat, PostScript und Reader sind Marken oder eingetragene Marken von Adobe Systems Incorporated in den USA und/oder anderen Ländern. Oracle und Java sind eingetragene Marken von Oracle und/oder ihrer Tochtergesellschaften. UNIX, X/Open, OSF/1 und Motif sind eingetragene Marken der Open Group. Citrix, ICA, Program Neighborhood, MetaFrame, WinFrame, VideoFrame und MultiWin sind Marken oder eingetragene Marken von Citrix Systems, Inc. HTML, XML, XHTML und W3C sind Marken oder eingetragene Marken des W3C, World Wide Web Consortium, Massachusetts Institute of Technology. SAP, R/3, SAP NetWeaver, Duet, PartnerEdge, ByDesign, SAP BusinessObjects Explorer, StreamWork und weitere im Text erwähnte SAP-Produkte und -Dienstleistungen sowie die entsprechenden Logos sind Marken oder eingetragene Marken der SAP AG in Deutschland und anderen Ländern. Business Objects und das Business-Objects-Logo, BusinessObjects, Crystal Reports, Crystal Decisions, Web Intelligence, Xcelsius und andere im Text erwähnte Business-Objects-Produkte und -Dienstleistungen sowie die entsprechenden Logos sind Marken oder eingetragene Marken der Business Objects Software Ltd. Business Objects ist ein Unternehmen der SAP AG. Sybase und Adaptive Server, ianywhere, Sybase 365, SQL Anywhere und weitere im Text erwähnte Sybase-Produkte und -Dienstleistungen sowie die entsprechenden Logos sind Marken oder eingetragene Marken der Sybase Inc. Sybase ist ein Unternehmen der SAP AG. Alle anderen Namen von Produkten und Dienstleistungen sind Marken der jeweiligen Firmen. Die Angaben im Text sind unverbindlich und dienen lediglich zu Informationszwecken. Produkte können länderspezifische Unterschiede aufweisen. Die in dieser Publikation enthaltene Information ist Eigentum der SAP. Weitergabe und Vervielfältigung dieser Publikation oder von Teilen daraus sind, zu welchem Zweck und in welcher Form auch immer, nur mit ausdrücklicher schriftlicher Genehmigung durch SAP AG gestattet SAP AG. All rights reserved. 36
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