Mobile Apps and Your Business Why You Really Need an App for That. Presented by Genia Stevens, MBA Managing Partner, Belwah Media

Transcription

1 Mobile Apps and Your Business Why You Really Need an App for That Presented by Genia Stevens, MBA Managing Partner, Belwah Media

2 Key Takeaways: 1. How businesses are creating mobile apps and applying them to grow their business 2. How location-based ibeacon technology can help you drive business directly to your doorstep 3. How businesses can use mobile apps to make day-to-day tasks more efficient and, perhaps, even help generate additional revenue 4. The latest statistics related to mobile apps and what that means for your business 5. The major differences between mobile responsive websites and mobile apps - and why you really need both

3 How businesses are creating mobile apps and applying them to grow their business Improve Customer Service Brands build custom apps that will: immediately dial customer service, tech support or allow customers to initiate the return process with the click of a button Use Your App as a Marketing Tool Custom apps can be built to easily integrate with your company s social media channels. With a tap, customers can share your event, coupon, sale or blog post with their network of friends and family. And using push notifications, you can quickly send notifications to announce upcoming promotions or special events. Generate More Revenue Custom apps designed to allow customers to purchase goods and services help businesses generate revenue. Other functionalities like restaurant reservations, booking event tickets, and making donations is also possible with a simple click.

4 How location-based ibeacon technology can help you drive business directly to your doorstep What is ibeacon? Beacons are a useful new twist on location awareness, tying a unique ID to a small device that apps can use to discover not just location but other relevant context about the beacon's location or what it is attached to. ibeacon is Apple's implementation of Bluetooth low-energy (BLE) wireless technology to create a different way of providing location-based information and services to iphones and other ios devices This technology is also available on Android devices.

5 How location-based ibeacon technology can help you drive business directly to your doorstep Combine ibeacon technology with known information about a customer s shopping habits, send your customer customized offers Send push-notifications to customers when they are within a certain distance of your brick and mortar business Send push-notifications to customers when they shop with your competitors (this is a feature of Foursquare you eat at McDonald s and a notification for Applebee s pops up because they are across the street) Provide additional information about products while customers shop push-notifications about products automatically pop up on mobile device screen as customers walk by those products in the store Provide maps and guides for large malls, parks, museums (as visitors walk, navigate them during their visit)

6 How businesses can use mobile apps to make day-to-day tasks more efficient and, perhaps, even help generate additional revenue Get paid with Apple Pay or Android Pay (coming Sept. 16) Let customers pay you with a simple touch using Apple or Android technology. No need to stand in lines at the register. Collaborate with your team Customized project management apps let you communicate with your team. Assign projects. Edit documents. Document billable hours. Manage payroll Automating your payroll deductions and withholdings and even calculating and filing your taxes for you according to the latest federal, state and local tax requirements Manage your sales team Coordinate customer data with your team, manage leads and opportunities, and create customized functions for your own sales needs.

7 The latest statistics related to mobile apps and what that means for your business Mobile app usage has surpassed desktop usage.

8 The latest statistics related to mobile apps and what that means for your business Mobile media usage time is now greater than desktop usage time.

9 The latest statistics related to mobile apps and what that means for your business The trend in mobile device usage ('vertical screens') compared to all screen use again shows that we're well past the tipping point.

10 The latest statistics related to mobile apps and what that means for your business source: Global Web Index This panel data shows that the majority of consumers are "multiscreening", accessing retail sites on mobile or desktop, so consistent experiences across devices needs to be deployed. What this means for your business: Businesses need to be able to reach consumers across multiple devices as the research shows they are actively multiscreening.

11 The major differences between mobile responsive websites and mobile apps - and why you really need both

12 The major differences between mobile responsive websites and mobile apps - and why you really need both Why do you need both a mobile app and a mobile responsive website? 1. Digital media usage has increased to a total of 5.6 hours per day (2.8 on mobile devices) 2. As of April 21, 2015, Google uses mobile-friendliness as a ranking signal in search results, rewarding websites that are fully optimized for mobile platforms. 3. Google also factors content from mobile apps (a feature called App Indexing) when rendering mobile search results 4. Google recommends responsive web design as the industry best practice for websites. source: Forbes.com

13 Mobile Apps and Your Business Why You Really Need an App for That QUESTIONS? Presented by Genia Stevens, MBA Managing Partner, Belwah Media