Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

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1 Brand Standards 1

2 Header Font Lobster 1.4 Regular is the header font for Wildwood. This font should always appear with a gradient and rounded stroke. This should be used for promotion, ad headlines and simple outdoor headlines. Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz Lobster 1.4 Regular 2

3 Body Copy Font Gotham is the body and disclaimer copy font for Wildwood. Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz Gotham Book Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz Gotham Bold Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz Gotham Black 3

4 Color Palette This is the existing color palette. The top row of colors are the main brand colors. The bottom row is to be used for accents and to create gradients. These gradients are to be used in copy and with promotions to help tie looks together. 4

5 Color Bar The color bars should coordinate with the artwork. Use the logo that matches with the color bar below. These color bars should be featured on any Ongoing collateral pieces. Brand pattern over color bars = 100% Overlay (Transparency) 5

6 Property Logo Color of brand logo should change to coordinate with color palette. Blue-Green Purple-Pink Yellow-Red Yellow-Teal Red-Green Holiday Blue-Red Patriotic Green-Blue Purple-Pink Yellow-Red Yellow-Teal Red-Green Holiday Blue-Red Patriotic Black and White Solid 1-Color 6

7 Other Logos These are all the logos that appear in the casino. TABLE GAMES Table Games Logo (More Colors Available) Poker Room Logo (More Colors Available) Club 50 - Gold (Silver also Available) TABLE GAMES GKMI Hotel Logo (More Colors Available) The Cherry Pit Fireside Kitchen Mavericks Buffet Saddle Bar Wild Things Text Club Club Wild Things Too PHO 54 Wild Loot 7

8 Collateral, Ad, Billboard and Banner Sizes These are the sizes for all printed materials. The margins for these documents must be followed in order for content to show inside the frames. TEMPLATE SIZE MARGIN BLEED CROP MARKS Main Poster 22x inch.25 inch Yes Elevator 24x inch no bleed No Backlit 19x inch.75 inch Yes Wall Poster 11x17.75 inch.25 inch Yes Wall Poster 18.5x inch.25 inch Yes Flipper Saddle Bar 4.25x up.125 inch.125 inch Yes Table Tents Mavericks 3.825x inch.25 inch Yes 3-up Digital Jpeg 1024x768 N/A N/A N/A -150dpi Signs 8.5x11.25 inch no bleed No 9 collateral pieces total Usually start with the 22x29.5 poster to concept, and size out the rest. WEB DIGITALS DIMENSIONS DPI/OUTPUT Thumbnail 190x dpi Banner Digital 970x dpi Main Digital 970x dpi OTHER SIZES SIZE MARGIN BLEED CROP MARKS Independent Ad 4.71x inch no bleed No Gazette Ad 9.45x inch no bleed No Postcard 9x6.25 inch.25 inch Yes Indoor Banner 30ft x 12ft Build inch to foot.25 inch.25 inch Yes Outdoor Promo Banner Billboard City Banner 7ft x 8ft Build at 84in x 96in 22.75ft x 10.5ft Build at 1/4th size 12ft.x3ft. Build 1 inch to 1 ft ratio.5 inch 1 inch Yes.5 inch.25 inch Yes.5 inch.25 inch Yes Buttons 2x2in up.5 inch.5 inch No 8

9 Ongoing Promotional Template - 22x29.5 This is the ongoing promotional template. This should be used for simple, non-gaming promotions or events. Select an image that make sense with the promotion. Try and use one from the brand photo shoot first before using stock. This should be a witty tagline about the promotion. Use the font Gotham Black. It can be white or black depending on the background image. Sentence case this line. It s good to be 50 or better! This bar should match the color pallette and appear with a slight drop shadow. Do not change the thickness of this bar. It may move up and down to accommodate for more text or a larger image. Use Lobster 1.4 Regular for headlines. This should always appear with a thin, white, rounded stroke and the gradient that matches the color palette. Colors should gradiate from light to dark. Senior Day Discounts Use Gotham Book for body copy. Use optical kerning and tighten from -20 to -40 pt. Dates, percentages, price amounts, and point giveaways within body copy should be Gotham Bold. This background pattern should be at 25% opacity. Enjoy 25% off a Mavericks Lunch or Dinner Buffet, or 50% off when you play and earn 50 points! Discounts welcomed on comps. Restaurant logos should appear in the bottom right corner and line up with the brand logo. The pattern over the bar should be set in overlay at 100% on top of the color. Make sure the bar and background pattern line up. Tagline and disclaimer on 22x29.5 should have a.75 inch margin. Bottom line of disclaimer (regardless of length) should line up with the bottom edge of logo. Disclaimer length should not exceed the end of the tagline. Use Gotham Book 6-8 pt. font for disclaimers. The disclaimer font should be legible at 100%. Tax and gratuity not included. Management reserves all rights Wildwood Casino Tagline should always appear in Gotham Book. This is the appropriate logo (yellow-red) for the red color palette. This logo should change depending on the color palette. 9

10 Promotional Template - Saddle Bar Flipper This is an example of a promotional template on a flipper size 4.25x5.75 and is outputted as a 2-up for the Saddle Bar. Promos feature a unique look with a branded footer element. DAYS SATURDAYS WIN TO THE END. WIN TO THE END. Saturdays in February & March Saturdays in February & March Registration 5:30-7:15pm Registration 5:30-7:15pm Tournament 7:30pm Tournament 7:30pm Here s the deal: Here s the deal: Start with 7,500 in tournament Start with 7,500 in tournament chips and survive as long as you chips and survive as long as you can in our No Limit Texas Hold em can in our No Limit Texas Hold em Tournament. Stick around long Tournament. Stick around long enough to be in the TOP 20%, and enough to be in the TOP 20%, and you ll win your share of the prize pool! you ll win your share of the prize pool! For an extra helping hand, purchase the For an extra helping hand, purchase the Dealer Bonus to start with 10,000 in chips. Dealer Bonus to start with 10,000 in chips. Follow general branding guidelines as you would with all footers for all promo and collateral pieces, including color continuity between logo and corresponding bottom color bar. Place crop marks on these pieces and kindly bring in the art to all four edges. 10

11 Promotional Template - Mavericks Table Tent APRIL FOOLS The footer on this piece is unlike all other pieces because it is centered as pictured to the right. Please use at least an 8-9pt Gotham Book font. Center all objects on footer. APRIL FOOLS E o ar an n We n 2X d T dn po h u es i nt rs da s da ys ys! Because of the table tent holder specs, there are some restrictive margin areas (pictured in yellow triangles). Please notice those on the templates. Those are to be used as safety guidelines only and are not to be printed. E o ar an n We n 2X d T dn po h u es i nt rs da s da ys ys! This is an example of a promotional template on a table tent 3.825x5.825 and is outputted as a 3-up for the Mavericks Buffet. Promos feature a unique look with a branded footer element. No entry fee. No buy-in. No kidding. No entry fee. No buy-in. No kidding. FREE ROLL POKER TOURNAMENT SATURDAY, APRIL 5 FREE ROLL POKER TOURNAMENT SATURDAY, APRIL 5 Registration 11:45am-1:15pm Tournament 2pm Earn at least 80 points before April 5 for your chance to bet and battle it out for a $5,000 prize pool. Top ten win a prize with a $2,000 cash prize for first place! Registration 11:45am-1:15pm Tournament 2pm Earn at least 80 points before April 5 for your chance to bet and battle it out for a $5,000 prize pool. Top ten win a prize with a $2,000 cash prize for first place! Earn one point per hour of live poker play. See Poker Room for details. Earn one point per hour of live poker play. See Poker Room for details. APRIL FOOLS Earn one point per hour of live poker play. See Poker Room for details. Registration 11:45am-1:15pm Tournament 2pm Earn at least 80 points before April 5 for your chance to bet and battle it out for a $5,000 prize pool. Top ten win a prize with a $2,000 cash prize for first place! FREE ROLL POKER TOURNAMENT SATURDAY, APRIL 5 E o ar an n We n 2X d T dn po h e i u rs sda nts da ys ys! Follow general branding guidelines as you would with all footers for all promo and collateral pieces, including color continuity between logo and corresponding bottom color bar. No entry fee. No buy-in. No kidding. Place crop marks on these pieces and kindly bring in the art to all four edges. 11

12 1024x768 Template This is the ongoing promotional template for the TV screens within the casino. This should appear like a billboard version for whatever promo this is. This should appear with minimal information that is clean and readable. This file should be built at 1024 pixels by 768 pixels and should be exported. Use Lobster 1.4 Regular for headlines. This should appear white with the gradient stroke around it. Add the tagline from the promo on top of the screen. Add a dark gradient set on multiply over the bottom edge of the photo to make copy more readable. Use Gotham Book 6-8 pt. font for disclaimers. The disclaimer font should be legible at 100%. The tagline should appear in white and be large and readable. The pattern over the bar should be set in overlay at 100% on top of the color. Make sure the bar and background pattern line up. Logo should appear on the right of the footer. Make sure to use the logo that matches the color palette. Note that this is the only digital Wildwood piece with a branded footer. 12

13 Ongoing Billboard Template This is the ongoing promotional billboard template. This should be used for simple, non-gaming promotions or events. Use Lobster 1.4 Regular for headlines. This should appear white with the gradient stroke around it. Add a dark gradient set on multiply over the bottom edge of the photo to make copy more readable. Red Coat Service Ready to assist you all day, every day. Logo should appear on left or right depending on the billboard s location. Make sure to use the logo that matches the color palette. The pattern over the bar should be set in overlay at 100% on top of the color. Make sure the bar and background pattern line up. The tagline should appear in white and be large and readable. Note that there should not be disclaimers on billboards. 13

14 Promo Billboard Template This is the promotional billboard template. This should be used for specific Wildwood promotions that usually contain unique elements that do not pertain to the normal brand, aside from the footer elements. Custom design does not require the use of brand standard fonts and gradients. DEC 1-31 The tagline should appear in white and be large and readable. The pattern over the bar should be set in overlay at 100% on top of the color. Make sure the bar and background pattern line up. Logo should appear on left or right depending on the billboard s location. Make sure to use the logo that matches the color palette. Note that there should not be disclaimers on billboards. 14

15 $ Independent Ad Template x12.25 This is the Independent ad template, which is generated with no crops or bleeds at 4.71 w x h. Typically features 2 promo ads based on the 22x29.5 poster layout. Disclaimers and text info may change from collateral (see brief or Account Services). We re dashing through the dough! Play all December to unwrap your share of over $22,000 worth of electronics, cash and Wild Loot. Win Me! Earn entries now-december 29 3X entries on Mondays! $ $ $ Tech Toss Drawings 6 December 6, 13, 20 & pm 6 December 7, 14, 21 & 28 Noon-Midnight 6 December 8, 15, 22 & pm If there are 2 ads, separate them with a.4 brand colored bar with pattern overlay. Match it with the footer. Choose a complementary color. Footer will include all necessary Wildwood contact information including tagline, address, phone, website, social media icons and specific disclaimer info. (See brief or Account Services). me too! New Year s Eve Hot Seat Giveaways 6 December 31 3pm-2am Must be a Miner s Club member to participate. Membership is FREE. Must be present to win. Earn one entry for every 50 base points OR 4 tiered credits New Year s Eve BOA BASH Tuesday, December 31 8pm 1am Hourly Cash / Wild Loot / Prize Drawings Dancing and Music Party Favors and Boas Provided Breakfast Specials at Saddle Bar Starting at Midnight Your First Choice is the First Casino on the Right in Cripple Creek, CO Open 24/ PlayWildwood.com Management reserves the right to modify or cancel this promotion at any time without notice. Problem gambling? Call Wildwood Casino and me! Must be a Miner s Club member to participate. Membership is FREE. Management reserves all rights. Make sure logo scheme matches color bar scheme. Gold color features black text. 15