No Limit Creativity. total idea. is the motto we live by. marketing & consulting agency.

Transcription

1 No Limit Creativity is the motto we live by total idea marketing & consulting agency

2 RESPONSIBILITY is our imperative we manage successful campaigns providing measurable results

3 Table of contents 3 About us / Who we are 4 Services / What we do 6 Portfolio / Our work 34 Our projects 37 References & Testimonials 39 Types of cooperation we offer 2

4 ABOUT US / WHO WE ARE Total Idea is a Marketing & Consulting Agency established in 2007 in Novi Sad, Serbia, SE Europe. We specialize in development of marketing strategies, corporate identities and visual communications. We offer consulting services in eco-design, environmental protection, tourism, eco-tourism, product and service branding, and in project management for projects funded locally and by the European Union. We apply the funky business principles by constant innovation and networking. A network of professional associates, organizations and associations has been the basis of our activities. This is why we are one of the founding members of the Creative Industries Cluster of Vojvodina, the first cluster of its kind in our country and we are also members of the Enterprise Europe Network (EEN). If you are looking for a solution for your marketing activities, the right partner, someone who will professionally and responsibly manage your campaigns, our core team and our outsourced associates are available for you in the following fields: Marketing Services; Brand Identity; Corporate and Visual Identity; Graphic Design and Illustrations; Web Design and Development; Photography; Desktop Publishing and Prepress; Campaign Management; Project Management; and Consulting in Eco-Design and Environmental Protection. We don t wait for opportunities to happen, we create them 3

5 SERVICES WHAT WE DO When creating your brand, we focus on achieving your business objectives and getting feedback from the enduser, achieving impressive results and highly positioning your brand or making a brand from your product. We start each activity with research and analysis in order to achieve measurable results through a defined strategy. With experience in several dozens of projects and several decades, we offer: 4

6 Marketing services Market Research and Analysis Marketing Solutions and Creative Planning Visual & Corporate Identity Event Management & Promotional Activities (fairs, events, campaigns) Graphic Design & Prepress Web Design & Development Audio & Video Production Photography & Illustration Multimedia & 3D graphics Animations Consulting services eco-design, environmental protection, tourism and eco-tourism Business plans Feasibility Studies Project Management for local and international projects Brand Management (building, planning and product strategy management) Campaign Management from idea to completion Campaign organization and planning Definition of target groups Development of the visual identity and corporate material concept Development of visual and corporate identity Production of promotional materials Development and implementation of media relations plan Management of complete campaign process Report drafting Allow us to help you achieve top results. 5

7 Portfolio our work It s difficult to place us in a single creative area, this is why our portfolio is so diverse and unique. We have worked in the following areas: Brand Identity Corporate& Visual Identity Web Design & Development Photography Illustrations Campaigns Marketing Research & Analysis 6

8 WE NEVER COULD BE ROOTED IN ONE INDUSTRY that make us unique and diverse 7

9 Brand identity We develop a variety of brand identities, from commercial products up to tourism destinations. The projects included the following: Brand name and slogan Brand logo and standard Communication and promotion tools Final product packaging and 3D graphics Mascots 8

10 logos Corporate & visual identity Corporate identities for a range of different clients (institutes, individuals, entrepreneurs, associations, campaigns, projects, cafes & restaurants). Visual identity in the form of product branding, develop and design of packaging, design of various promotional materials, textbooks, social media visual identity and different graphical solutions. 9

11 Corporate design Corporate design solutions for different clients (Business Cards, Letterheads, Envelopes, Shirts, etc.) 10

12 slogans marketing messages for different campaigns 11

13 Promotional Materials design and studio photography of different promotional materials 12

14 Posters and Flayers graphic design, desktop publishing and prepress 13

15 Social Media Visual Identity Visual Identity of Facebook & Twitter pages, Instagram,Youtube, Google + Cover photo and Profile picture design 14

16 graphic design, desktop publishing and prepress Catalogues & Brochures 15

17 Textbooks development of graphic design, desktop publishing, prepress, illustration and photography 16

18 Web Design & development custom designed websites, business website on WordPress, Ecommerce CMS 17

19 Photography Studio photography 18

20 19 Outdoor photography

21 Illustrations for different online and printed media usage All our illustrations are unique for each project and our experienced illustrators will help you define your marketing approaches and create a unique signature. 20

22 Mixed Technique Illustration 21

23 Manual Illustration 22

24 Vector Illustration 23

25 Campaigns As part of the different marketing campaigns we have done logos, slogans, design, prepress and printing of promotional and advertising materials, websites, development and management of social networks pages, event management. Until now, we successfully completed marketing campaigns in ecology, tourism, ecotourism and art. Sremski Karlovci Lifetime Adventure branding of a new eco-destination Branding of new eco-destination, producing branding standards, promotional outdoor photograhies, development of a comprehensive portal, producing printed & promotional materials for eco-destination, social media campaign. 24

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27 Fruška Gora Eco camping branding of the first eco camping site in Serbia visual identity, corporate design, web site development, e-banners, outdoor photographies, market research and analysis, making the marketing plan. 26

28 Guitar Open Festival total design throughout Guitar Open Festival, an international event gathering professional guitarists and other musicians. 27

29 Say YES to Eco Bags initiating and managing the eco campaign,total design of promotional materials, social media campaign and event management. The campaign aims at raising environmental awareness through the emphasis on the issue of plastic bags and by introducing a local eco brand eco bags produced from recycled PET packaging, instead of regular plastic bags. 28

30 Sort Out Waste initiating and managing the eco campaign, total design of promotional materials, social media campaign and event management. The campaign aims at raising environmental awareness of citizens of Novi Sad and Serbia through the emphasis on the issue of large amounts of waste due to improper sorting and recycling. 29

31 Be Eco-Friendly initiating and managing the eco campaign, total design (name, logo, slogan, creating and design of online SHOP, social media marketing). After several years of market research and analysis we started a campaign for branding Serbia as an ecological destination. 30

32 Marketing Research & Analysis We assist our client and deliver a marketing insight with the right/proper data and analysis. Our expert analysis and market research are designed to help grow your business. First Youth Hostel in Novi Sad & Vojvodina Investment Project, Feasibility Study and Total Design. 31

33 The first eco camping in serbia within the oldest national park of fruška gora Market analysis, Competition analysis, Marketing strategy and Marketing strategy plan of activities. 32

34 WE ARE FULLY COMMITTED TO EVERY PROJECT With more than a decade of experience 33

35 OUR PROJECTS With more than a decade of experience and a number of completed projects and campaigns, we fully commit to every project task and maintain a successful long-term cooperation with our clients. Product Innovation through Eco-design in the Danube region Danube PIE Product Innovation through Eco-design in the Danube region partnership project: University of Novi Sad & Total Idea total value of the project = EUR 830, two-year project ( ) financed by the European Commission and co-financed by partners engaged in six European countries (Germany, Hungary, Romania, Bulgaria, Croatia, and Serbia) aim was to educate small and medium enterprises of the Danube region in the area of eco-design, primarily focusing on packaging industries Total Idea was engaged as an expert consultant for the Danube PIE project in the field of eco-design we have also produced visual identity of the project and promotional & printed materials Construction of the Youth Hostel in Novi Sad & Vojvodina first of its kind in our country Joint Venture project: Moca Inženjering & Total Idea Total investment = EUR 1,638, Participation in market positioning and brand building Serbia as a youth and hosteling destination ROI = 8 years Design by: Projektni biro GRAF 34

36 The Be Eco-Friendly website BUDIEKOFINa.COM (Be Eco-Friendly) internet project is a national initiative for environmental protection and improvement and it serves to brand Serbia as an ecofriendly destination online sale of eco-friendly products is a unique project segment unique internet portal in the Serbian market (also one the first Eco shops in Balkans region) Financed by Total Idea Say YES to Eco Bags Supported by Environmental Protection Office of the City of Novi Sad & by the Ministry of Environment, Mining and Spatial Development The Say Yes to Eco Bags campaign was lead by the Be Eco Friendly portal (Novi Sad) and the Centre for Sustainable Development (Subotica) Sort Out Waste, It s Not Rocket Science Supported by Environmental Protection Office of the City of Novi Sad & by the Ministry of Environment, Mining and Spatial Development The Sort Out Waste, It s Not Rocket Science campaign was lead by the Be Eco Friendly portal rs (Novi Sad), Balkan Urban Movement (Belgrade) and the Centre for Sustainable Development (Subotica) 35

37 WE MAINTAIN A LONG-TERM COOPERATION WITH OUR CLIENTS by creating dynamic and reliable partnerships 36

38 REFERENCES & TESTIMONIALS With more than a decade of experience and a number of completed projects and campaigns, we fully commit to every project task and maintain a successful long-term cooperation with our clients. We await new creative challenges. Some of the companies, institutions and organizations we had the pleasure of cooperating with. Our clients 37

39 Testimonials Read what other companies, institutions and organizations say about us. Find out more about our working methods, client relations and completed projects. Steinbeis Europa Zentrum The logo and the flyer for EU project Danube PIE was suited perfectly to the vision of the project positively surprising visual identity very pretty in sense of aesthetics very creative fresh. National Tourism Organisation of Serbia-TOS We had been cooperating several years their top concept and design made our publication one of the most popular with the highest circulation in TOS well received in the European tourism market. Klett Publishing Numbers speak for themselves: 8 years of constant cooperation with the scope increasing year after year more than 200 book designs countless page layouts prepress solutions abundance of illustrations pictograms and vignettes. Child and Adolescent Health Institute of Vojvodina Example of creativity imagination business etiquette tolerance and friendship. Enterprise Europe Network Serbia; University of Novi Sad Total Idea is very innovative creative hard-working focuses on consulting operations gives its best to achieve defined goals respectable knowledge in environmental and ecofriendly issues. Zmaj Children s Games, International Centre for Children s Literature Total Idea has been designing our books, catalogues, posters, fliers, gramats and other publications in a very attractive, inventive, creative way. Greentech d.o.o. Total Idea is our long-term partner in promotion of ecological solutions offered by our company satisfied with their professionalism in every segment of our cooperation endless enthusiasm and commitment to values our company stands for environmental protection and sustainable development. City of Novi Sad, Local Environmental Protection Office You are professional and responsible. We are happy with our cooperation in the previous period. 38

40 TYPES OF COOPERATION WE OFFER We invite you for cooperation & joint venture projects in following models: Hire us as your external associates we produce high-quality creative projects, campaigns, branding and total design for you. You can rely on us for long-term. Include us as equal partners in your campaign we ll be your eligible, experienced and extremely efficient partner in each campaign and/or project. Call us for joint venture projects / ideas we have more than a decade of experience in project management, including several of the most demanding EU projects. We are more than ready for new ideas/projects/and investments projects our team of enthusiasts and creatives is prepared and ready for running outside of the universe campaigns J. 39

41 EXPECT YOUR PROJECTS AND CAMPAIGNS TO BE LAUNCHED TO THE END OF THE UNIVERSE AND BACK prepare for takeoff 40

42 TOTAL IDEA marketing & consulting agency CONTACT Address: 43a Svetozara Miletica Novi Sad Serbia, SE Europe Phone: tel/fax: +381 (0) Web: Skype: total.idea total idea creativity