WebRTC Market Trends & Dynamics
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1 WebRTC Market Trends & Dynamics Dean Bubley, Disruptive Analysis IIT RTC (Royalty-free images from pixabay.com)
2 About Disruptive Analysis Tech/telecom analyst house & futurist consulting Cross-silo, contrarian, independent Forecasting & anti-forecasting Focus: Voice/video, WebRTC, 4G/5G, Telco biz models & regs Consultant & advisor to telcos, vendors, regulators & investors Speaker at 30+ events per year in Europe, US & Asia Blog: disruptivewireless.blogspot.com
3 Most innovation occurs at intersections of trends Chapter by Dean Bubley: The Future of the Phone Call Other Chapters cover: AI & machine-learning Analytics & Big Data Contextual computing Power of the crowd Wearables & quantified-self 3D-printing IoT, Robots & drones Autonomous vehicles Longevity & human enhancement Green Tech & Food Financial systems & money Political & social change
4 Background trend: Peak telephone 160% 140% 120% 136% Aggregate Fixed+Mobile Outgoing Voice Telephony Volumes, Minutes, 2013 vs % 80% 60% 74% 63% UK telephony minutes down 4% more in 2014 vs % 20% 0% -20% 40% 38% 15% 15% 5% 5% 1% 0% IND CHN BRA RUS POL SGP FRA AUS JPN ITA KOR Source: Ofcom, IHS, Disruptive Analysis GER NED USA ESP SWE UK 0% - 7% - 7% - 12% - 14% -14%
5 Communications purpose: Why = Where * How Where do we communicate? Industry Application Geography Why do we communicate? Outcomes Value Context Generic communications services & systems How do we communicate? Video/voice Messaging Timelines UIs & APIs
6 WebRTC use-cases & platforms Enterprise Telcos & other SPs Devices & IoT Consumer Web/Apps Cloud PaaS, APIs & SDKs Tools & Enablers
7 WebRTC on >6bn devices by Million WebRTC devices worldwide, year-end Other (TV+M2M/IoT) Smartphones Tablets PCs Source: Disruptive Analysis
8 WebRTC trajectory has changed Embedded & integral Peer-to-Peer Gateways & extensions Mobile
9 WebRTC integrated & embedded in solutions Warning: NSFW!
10 Mobile WebRTC is already mainstream
11 Enterprise comms becoming dis-unified? UC extended by WebRTC Comms disunified by WebRTC Customer interaction Horizontal apps Vertical apps UC core WebRTC APIs Mobility Collaboration & conferencing Comms-enriched apps & cloud services WCC & plug-ins Standalone vertical comms apps Mobile apps User UC Conferencing Contact centre
12 Future Business Communications Scenario 1
13 Future Business Communications Scenario 2
14 Future Business Communications Scenario 3
15 Main WebRTC strategies for SPs? Strengthen enterprise & verticals Enhance developer platform Extend onnet services & IMS / SS7 Faster/ cheaper web svcs & mobile apps Sell packaged WebRTC services to subscriber Also: Content / IPTV / CDNs invest / incubate / acquire Improve own CRM & systems M2M, devices etc
16 Main WebRTC strategies for SPs? Extend on-net services & IMS / SS7 Core services extension Enterprise / verticals Telstra MyCare Manager + 3 others 2 commercial SP offers Telenor appear.in + 4 others Faster/ cheaper standalone apps Other 3 TV-oriented SP WebRTC offers Developer platform TF TokBox AT&T API + 3 others Sprint + 3 others Resale / partnership 4+ known internal usecases of WebRTC 2 messaging solutions with WebRTC internals
17 WebRTC platform & vendor ecosystem complex WebRTC PaaS & gateways Telcos / SPs Systems Integrators Software & app vendors Consultants & agencies Acting as integrator / reseller Built into unique service General IT integrator 3 rd party apps & plfms In-house WebRTC specialist Digital & mobile design
18 Lead WebRTC use-cases, Oct 2015 Live & commercial Pilots / precommercial Contact centres / support Consumer video-chat Developer SDKs/platforms Conferencing extensions Workstream collaboration Education/training/healthcare Video ID-checking Novel & non-telephony VoIP CDNs, File/screen-sharing IPTV & personal broadcast Full-scale corporate conferencing Vertical-specific UC & collaboration Telco VoLTE/IMS extension Telco internal Early IoT use-cases Trials & demos Entertainment & consumer electronics Mainstream M2M & IoT Public Safety Source: Disruptive Analysis WebRTC report update Oct 2015
19 WebRTC user base: expect rapid growth Million Internet users, year-end Source: Disruptive Analysis preliminary forecasts, Oct 2015 Note: exclude M2M & CDN use Based on individuals Includes personal + work use
20 Context in context: types of comms IN context (eg in-app) USING contextual data WITH context (eg crosschannel or agent) ALTERED by context???? Other definitions
21 Conclusions >100m users (regular / occasional) Device / browser support advancing fast Multiple usage domains (consumer, business ) Aligns with direction of communications: Fragmented Purposeful Contextual Vertical Cloud-based Mobile Beyond the call Complex for vendors & SPs to navigate / monetise
22 Skype:disruptiveanalysis Appear.in/disruptiveanalysis
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