The Sunny Side of Cloud Communications. Ilian Hafouzov Sales Director, BroadSoft 12 November 2014

Transcription

1 The Sunny Side of Cloud Communications Ilian Hafouzov Sales Director, BroadSoft 12 November 2014

2 Today s Biggest Challenge to Telecoms

3 Revenue down, CAPEX flat, OTT Grow

4 What can we do about it? Not much about Revenue but a lot about Cost!

5 What is Cloud Communications? Not all Cloud Communications are equal SaaS/Caas/UCaaS Cloud-Delivered vs just Cloud White-labeled? In the end, it is not just a deployment method

6 What pains do we solve with Cloud? Unified Communications services your customers want You can deploy quickly time to market in less than 3 months Costs are 100% variable OPEX Very low CAPEX Maintenance and operations not your problem

7 Major differences with On-Premise Projects CAN T fail! You pay what you sell and as you go End-to-end solutions Business is finally free little to no IT/Engineering involvement Crowd Innovation On-Premise

8 Rightful concerns Competition from Cloud Innovation not in-house Security and privacy Language support Supplier lock-in Long-term stability

9 BroadCloud Advantages Brand, market & sell services Provide interconnect for telephony Implement services to configure and stand up customers Own the customer relationship 9

10 Proven platform

11 Moving from Voice to Unified Communications Business Voice Only Full Unified Communications 11

12 Powering Enhanced Productivity 12

13 Feature Continuity Across Any Device Seamlessly move between devices One subscription Same Feature Set Common user experience One to One & Group Collaboration 13

14 Enterprise Self Care First time walkthrough Activation Dashboard Performance Dashboard Analytics Service Management Device Management Responsive Design Web, Tablet, Mobile 14

15 Integration with Leading Enterprise Apps Widespread adoption of office applications in the cloud Service providers must differentiate from traditional resellers UC-One provides differentiating UC services Mobility first, broad reachability and platform support 15

16 Flexible Commercial Options Application Software Hosted by the service provider Licensed selling model Broad range of services Managed Service Hosted by BroadSoft Monthly Recurring Charges Fast time-to-market 16

17 About BroadSoft Enabling service providers to offer the business communication applications that enhance employee productivity and keep consumers connected. Founded 1998 Michael Tessler & Scott Hoffpauir Initial Public Offering June 16, 2010 (NASDAQ : BSFT) People 800 in 23 Countries 325 people in R&D Market 30% market share (Infonetics) Ecosystem 500+ technology partners 5,000+ developer partners Headquarters Gaithersburg, Maryland, USA 17

18 British Telecom: Cloud Voice Target Segment Product Packaging Channel UCC Functionality UM Messaging Telephony Seat Sold via 40 local business channels that are tied to selling BT product throughout the UK. Each local business owns a geographic territory in the UK * 18 Target Market Value Proposition 1. Manage calls more effectively 2. Be more productive; your people can receive and make calls when out of the office more easily 3. Control your costs by creating a bespoke package for each user 4. Get market-leading products you can trust with BT Business 5. Future-proof your business, scale up as you need to 6. Get peace of mind with our UK-based, dedicated BT Cloud Voice expert team 7. Manage your entire voice estate in a single solution. Key Features 1. FMC 2. UC clients 3. My Room 4. Conferencing 5. Mobility

19 UC-One: A better option for service providers Focused on the end user s experience Based on users and roles Full Unified Communications Solution Seamless experience on any device Carrier platform for all segments Hardened, Robust, Scalable Flexible packaging for all segments Flexible Deployment Options Success through the Service Provider Higher margins Non Compete Service Provider branded GTM support 19

20 SaaS Packaging Functionality 20 Feature / Package UC-One App Bundle Desktop, Mobile, Tablet UC-One Collaboration Bundle IM&P, Desktop & File Sharing My Room Collaboration User and Administrator Portals Business Continuity Chrome Dialer Inbound Fax to Mobile Integration Exec / Admin Tools Unified Messaging with Visual Voic Standard Enterprise Premium Enterprise Standard includes 24 Calling Features Premium includes 40 Calling Features