Mobile Advertising Market Analysis, Outlook, and Forecasts

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1 Brochure More information from Mobile Advertising Market Analysis, Outlook, and Forecasts Description: Mobile advertising has evolved beyond an experiment to become a legitimate marketing channel for mainstream advertisers. However, the mobile channels remains challenged in certain key areas such as certain industry vertical proof points and ROI. This research focuses on the challenges and opportunities within mobile marketing and advertising in 2014 and beyond. The report includes market analysis, solution assessment, and forecasts The report reviews existing display/ui methods as well as supporting systems and procedures. The report also evaluates the impact of next generation methods including the use of LTE Direct for location-based advertisements. All purchases of this report includes time with an expert analyst who will help you link key findings in the report to the business issues you're addressing. This needs to be used within three months of purchasing the report. Target Audience: - Traditional media outlets - Mobile network operators - Mobile platform developers - Mobile advertising networks - Marketing and advertising agencies - Smartphone and tablet manufacturers - Mobile search and content aggregators Contents: 1.0 Executive Summary 2.0 Overview 2.1 Mobile Advertising Value Chain Advertisers Mobile Media Agencies And Buyers Real-Time Mobile Ad Inventory Marketplaces Mobile Ad Networks Mobile Advertising Publishers And Developers Mobile Networks And Devices 2.2 Mobile Advertising Market Size And Growth Outlook Mobile Advertising In Context 2.4 Telecom Subscribers Globally In Major Influencers In Mobile Advertising And Marketing 3.1 Emergence Of Advanced Mobile Internet Devices An Technology 3.2 Mobile Messaging, Mobile Search Critical Advertising Tool Short Messaging Service (Sms) Multimedia Messaging Service (Mms) 3.3 Mobile To Mobile Messaging 3.4 Mobile Video And Apps Is Fastest Growing Content Sector 3.5 Localized Mobile Ads Drive Key Sales In Specific Verticals 4.0 Market Structure Analysis 4.1 Major Players In Mobile Advertisement Industry Google Facebook 4.2 Mobile Advertising Revenue Market Share By Spend 4.3 Google Vs. Facebook Mobile Advertisement Market Share Analysis

2 5.0 Comparative Analysis Of Mobile Location Based Advertising 5.1 Overview Of Location-Based Marketing (Lbm) 5.2 Lbm Technologies In Mobile Advertising 5.3 Location Based Advertisement Value Chain 5.4 Location, Search, And Retail Advertising And Commerce 5.5 Location Based Advertising Ecosystem Analysis Mobile Network Operators Application Providers Content Providers Device Manufacturers Merchants And Local Companies Mobile Software Vendors 5.6 Global Location Based Mobile Advertising Spending Global Local Mobile Ad Spend By Format Future Of Mobile Advertising 6.1 Mobile Advertisement Global Developments To Asia Continues As Global Growth Leader 6.3 Mobile Marketing Growth In Europe 6.4 Growth Of Mobile Marketing Spend Is A Big Challenge 6.5 Mobile Advertising Takes Over: Case In Point Is The Uk By United States To See Strong Growth Facebook And Google Will Account For Increasingly Large Share 6.8 More In-App Advertising 6.9 Next Generation Advertising Over Connected Devices 6.10 Next Generation Presence And Location For Advertising And Commerce 6.11 Wearable Technology And Mobile Advertising 6.12 Expansion Of Mobile Social Advertising And Commerce 6.13 Partnership And M&A In Mobile Advertising Industry Example: Opera Mediaworks Example: Mobile Screen Offer In Canada S Cineplax 6.14 Key Challenges For Mobile Advertising 7.0 Recommendations For Mobile Advertisers 7.1 Economic Downturn Effects On Mobile Advertising 7.2 Immediate Measurement Of Success Attracts Advertisers 8.0 Appendix 8.1 Advertising Expenditure Per User: Online Vs. Mobile 8.2 Advertising Expenditures In Traditional Media List of Figures: Figure 1: Mobile Display Advertisement Methods Figure 2: Mobile Search Figure 3: Mobile Advertising Value Chain Figure 4: Real-time Bidding for Advertisements Figure 5: Global Smartphones Market Share 2014 Figure 6: Mobile Advertisement spending CAGR Globally Figure 7: Mobile Internet User share by Region 2014 Figure 8: Global Mobile Data Usage Figure 9: Share of Global Spending on Mobile Advertising by Ad Category Figure 10: Google vs. Facebook Mobile Advertisement Market Share Analysis Figure 11: Location based Advertisement Value Chain Figure 12: Global Location based Mobile Advertising Spending Figure 13: Growth of Global Mobile Advertising by Region Figure 14: Facebook and Google s Growth Figure 15: Opera Mediaworks s Advertising Global Campaigns List of Tables: Table 1: Global Mobile Advertising Spending Table 2: Global Advertising Spending

3 Table 3: Advertising Expenditure per Unique User Online vs. Mobile Table 4: Telecom Subscribers Globally 2014 Table 5: Mobile Application by Industry Segment Table 6: Mobile Content Consumption on iphones and Smartphones Table 7: Mobile Ad Revenue Share Globally by Company Table 8: Google s Worldwide Advertising Revenue Table 9: Facebook Worldwide Advertising Revenue Table 10: Mobile Advertising Market Share by Spend Table 11: Global Local Mobile Ad Spend By Format Table 12: UK s Advertising Revenue by Method Table 13: United States Advertising Market Comparison Table 14: Advertising Expenditure per User by Region Table 15: Movie Theater Advertising Table 16: Magazine Advertising Table 17: Newspaper Advertising Table 18: Outdoor Advertising Table 19: Radio Advertising Table 20: Television Advertising Ordering: Order Online - Order by Fax - using the form below Order by Post - print the order form below and send to Research and Markets, Guinness Centre, Taylors Lane, Dublin 8, Ireland.

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