Forrester Business Technographics Global Mobility Data Report. North America Organizations 100+ Employees Prepared for VMWare

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2 Forrester Business Technographics Global Mobility Data Report North America Organizations 100+ Employees Prepared for VMWare July 2015

3 Agenda About the Data 4 Key Findings 5 Mobile Business Priorities and Initiatives 7 Mobile Technical Priorities 12 Mobility Applications 16 Mobility Management 21 Mobile Budgets and Spending 28 M2M / Internet of Things Forrester Research, Inc. Reproduction Prohibited

4 About the Data Survey Dataset. All data included in this report comes from the Forrester Business Technographics Global Mobility Survey, Data was gathered through a mixed methodology of phone and online surveys and fielded in March-April Filtering by Geography. We have segmented data within this report by North America, (US & Canada) Filtering by Company Size. This report includes data only from survey respondents working for organizations with 100 or more employees. Role-Based Segmentation. We have segmented data within this report across two types of decision makers: TDM Technology Decision-Makers: refers to individuals working in an IT or technology role, regardless of seniority BDM Business Decision-Makers: refers to individuals working on a business LOB or functional role, regardless of seniority 2014 Forrester Research, Inc. Reproduction Prohibited

5 Key Findings Global Mobility Insights Mobile Business Priorities Mobile Organization Priorities Mobile Business Benefits Mobile Technical Priorities BDMs Ø Address impact of digital technologies on the business (47%) Ø Increase resources to safeguard / optimize apps performance (43%) Ø Alignment b/w business and IT on mobile technology (37%) Ø Mobile/Digital skills training for existing IT staff (36%) Ø Improve customer service (38%) Ø Improve process efficiency (28%) Ø Improve customer satisfaction () Ø Update security technologies and processes for mobile apps (43%) Ø Improve sophistication in using mobile message (38%) Ø Improve mobile analytics capabilities (37%) TDMs Ø Increase resources to safeguard / optimize app performance (58%) Ø Address impact of digital technologies on the business (58%) Ø Alignment b/w business and IT on mobile technology (53%) Ø Mobile/Digital skills training for existing IT staff (50%) Ø Improve process efficiency (39%) Ø Improve customer service (37%) Ø Improve customer satisfaction (33%) Ø Update security technologies and processes for mobile apps (55%) Ø Comprehensive mobile management / security solution strategy (52%) Ø Improve mobile analytics capabilities (47%) 2014 Forrester Research, Inc. Reproduction Prohibited 5

6 Key Findings Global Mobility Insights Mobile Applications Mobile App Custom Development Mobile Budgets & Spending M2M / IoT BDMs % at least implementing the following: Ø Productivity apps (48%) Ø Web/video conferencing apps (42%) Ø Doc collaboration apps (42%) % at least implementing the following: Ø Web/video conferencing apps (37%) Ø Doc collaboration apps (37%) Ø Productivity apps (35%) Ø 56% expect at least 5% increase in spending in the next 12 mos. Ø Highest increase in technology spending: Mobile app devt. tools (71%), Public cloud-aas (70%) Ø have implemented or are implementing M2M solutions Ø are planning to implement M2M solutions within 12 mos. TDMs % at least implementing the following: Ø Productivity apps (61%) Ø File sync and share apps (55%) Ø Doc collaboration apps (55%) % at least implementing the following: Ø Doc collaboration apps (49%) Ø Productivity apps (48%) Ø Customer facing apps (48%) Ø 65% expect at least 5% increase in spending in the next 12 mos. Ø Highest increase in technology spending: Public cloud-aas (81%), Big data solutions (77%) for mobile Ø 25% have implemented or are implementing M2M solutions Ø are planning to implement M2M solutions within 12 mos Forrester Research, Inc. Reproduction Prohibited 6

7 Mobile Business Priorities/Initiatives 2015 Forrester Research, Inc. Reproduction Prohibited 7

8 TDM Mobile Business & Organizational Initiatives Over the next 12 months, how important will each of the following mobile initiatives be? [Top 5 Business & Organizational initiatives] Business Initiatives High priority Critical priority Roll-out mobile management and/or security solutions 32% 25% 57% Expand our mobile commerce initiatives 31% 53% Increase spending/resources to safeguard and optimize mobile app performance and availability Create a comprehensive multi-channel strategy to better serve our customers Address the increasing impact that digital technologies have on our business 38% 34% 39% 58% 54% 58% Organizational Initiatives Improve alignment between business and IT to better leverage mobile technology to address key business challenges Create a "center of excellence" to coordinate mobile efforts and ensure use of best practices across the entire business Retrain existing IT staff to raise their mobile and digital skills 35% 26% 32% 53% 44% 50% Hire internal staff to support or 'Internet of things' initiatives Create an innovation center for testing how new mobile technologies can help workers or customers 42% 42% Base: 730 TDM - North America Technology Decision Makers Source: Forrester Business Technographics Global Mobility Survey, Forrester Research, Inc. Reproduction Prohibited 8

9 BDM Mobile Business & Organizational Initiatives Over the next 12 months, how important will each of the following mobile initiatives be? [Top 5 Business & Organizational initiatives] Business Initiatives High priority Critical priority Address the increasing impact that digital technologies have on our business Create a comprehensive multi-channel strategy to better serve our customers Expand our mobile commerce initiatives 35% 30% 30% 47% 42% 41% Roll-out mobile management and/or security solutions Increase spending/resources to safeguard and optimize mobile app performance and availability 31% 33% 10% 42% 43% Organizational Initiatives Improve alignment between business and IT to better leverage mobile technology to address key business challenges 26% 37% Retrain existing IT staff to raise their mobile and digital skills 26% 10% 36% Create a cross-functional, mobile steering committee Create a "center of excellence" to coordinate mobile efforts and ensure use of best practices across the entire business Define a standard, companywide mobile development toolkit 10% 9% 9% 28% 36% 32% Base: 364 BDM North America Business Decision Makers Source: Forrester Business Technographics Global Mobility Survey, Forrester Research, Inc. Reproduction Prohibited 9

10 TDM Mobile Business Investments Benefits What benefits, if any, has your firm experienced over the past 12 months from your investments in mobile? [Select all that apply] Improve process efficiency Improve customer service Improve customer satisfaction Faster decision making Acquire new customers Lower operational costs Enable communication and collaboration with customers Address customers' rising expectations Increase loyalty Generate new revenue opportunities Improve lead generation Enhance perception as an innovative company Test and learn Open up new market segments Enhance brand awareness/ strengthen brand Optimize asset or product performance Generate direct revenue/sales on mobile devices Optimize inventory levels Lower cost of goods sold Provide differentiated products/services Drive traffic/sales in other channels Base: 730 TDM North America Technology Decision Makers Source: Forrester Business Technographics Global Mobility Survey, % 25% 13% 13% 33% 32% 37% 39% 2015 Forrester Research, Inc. Reproduction Prohibited 10

11 BDM Mobile Business Investments Benefits What benefits, if any, has your firm experienced over the past 12 months from your investments in mobile? [Select all that apply] Improve customer service Improve process efficiency Improve customer satisfaction Acquire new customers Faster decision making Enable communication and collaboration with customers Enhance perception as an innovative company Address customers' rising expectations Lower operational costs Generate new revenue opportunities Open up new market segments Increase loyalty Enhance brand awareness/ strengthen brand Optimize asset or product performance Test and learn Generate direct revenue/sales on mobile devices Drive traffic/sales in other channels Improve lead generation Provide differentiated products/services Lower cost of goods sold Optimize inventory levels Base: 364 BDM; North America Business Decision Makers Source: Forrester Business Technographics Global Mobility Survey, % 26% 25% 10% 10% 10% 9% 9% 7% 6% 38% 2015 Forrester Research, Inc. Reproduction Prohibited 11

12 Mobile Technical Priorities 2015 Forrester Research, Inc. Reproduction Prohibited 12

13 TDM Mobile Technical Priorities Over the next 12 months, how important will each of the following mobile technical priorities be? (High & Critical Priority combined) Update our security techno & processes to better support mobile apps Implement a comprehensive mobile mgmt and security solution strategy Improve our mobile analytics capabilities Implement an identify access mgmt solution for mobile &/or cloud access Leverage more public cloud based services to support mobile apps Leverage virtualization, VDI, or remote access tools for employees to access Implement a mobile app performance and availability strategy Build and deploy more smartphone apps for customers Integrate our mobile apps w/ capabilities provided by our business partners Rationalize our traditional applications to better support mobile apps Re-architect our middleware to better support mobile apps Implement a strategy to support M2M or IoT initiatives Build and deploy more smartphone apps for employees Improve our sophistication in using mobile message Build and deploy more tablet apps for customers Build and deploy more tablet apps for employees Create a set of APIs that allow mobile developers to easily access functions/in Implement a bring-your-own-device program for employees Implement or improve a corporate app store Implement a strategy for and support of wearable computing devices Hire a third party to build smartphone and/or tablet apps 55% 52% 47% 46% 45% 45% 44% 44% 43% 43% 42% 41% 41% 40% 40% 40% 40% 38% 36% 35% 34% Base: 730 TDM North America Technology Decision Makers Source: Forrester Business Technographics Global Mobility Survey, Forrester Research, Inc. Reproduction Prohibited 13

14 BDM Mobile Technical Priorities Over the next 12 months, how important will each of the following mobile technical priorities be? (High / Critical Priority combined) Update our security technologies & processes to better support mobile Improve our sophistication in using mobile message Improve our mobile analytics capabilities Implement a comprehensive mobile mgmt and security solution Build and deploy more smartphone apps for customers Build and deploy more tablet apps for customers Build and deploy more smartphone apps for employees Rationalize our traditional applications to better support mobile apps Implement a mobile app performance and availability strategy Build and deploy more tablet apps for employees Integrate our mobile apps w/ capabilities provided by our business Leverage more public cloud based services to support mobile apps Re-architect our middleware to better support mobile apps Implement an identify access mgmt solution for mobile and/or cloud Leverage virtualization, VDI, or remote access tools for employees to Create a set of APIs that allow mobile developers to easily access Implement a strategy to support M2M or "Internet of things" initiatives Hire a third party to build smartphone and/or tablet apps Implement a bring-your-own-device program for employees Implement or improve a corporate app store Implement a strategy for and support of wearable computing devices 43% 38% 37% 35% 35% 32% 31% 31% 30% 30% 29% 28% 26% 26% 25% 24% 24% Base: 364 BDM North America Business Decision Makers Source: Forrester Business Technographics Global Mobility Survey, Forrester Research, Inc. Reproduction Prohibited 14

15 Mobile Technical Priorities/Actions What actions is your company taking to address implementing a comprehensive mobile management & security solution strategy as top priority? [Select all that apply] TDM BDM We are evaluating mobile management and security solutions 50% 53% We are evaluating/selecting mobile management and security solution service providers 35% 38% We are looking to better leverage our existing mobile management and security solutions 35% 33% We have hired a third party to help us implement or improve our strategy 25% We are creating a multi-disciplinary team to put together our mobile management and security solution strategy 10% We are interested but have no formal plans 5% 7% Base: 376 TDM;126 BDM; North America Technology & Business Decision Makers who are implementing a comprehensive mobile management and security solution strategy Source: Forrester Business Technographics Global Mobility Survey, Forrester Research, Inc. Reproduction Prohibited 15

16 Mobile Applications 2015 Forrester Research, Inc. Reproduction Prohibited 16

17 TDM Mobile Application Off-the-shelf Acquisition Plans What are your firm's plans to purchase off-the-shelf (packaged) mobile applications for smartphones or tablets in the following categories? Not interested Planning to implement within the next 12 months Expanding or Upgrading implementation Interested but no immediate plans Implementing or implemented Productivity apps 10% 40% File sync and share apps 37% Document collaboration apps 13% 13% 38% Web/video conferencing apps 34% Customer relationship management apps 30% Business intelligence or data dashboard apps 29% Field service apps 13% 31% Project and task management apps 30% Sales presentation apps HR or personnel apps including training Base: 730 TDM North America Technology Decision Makers Source: Forrester Business Technographics Global Mobility Survey, Forrester Research, Inc. Reproduction Prohibited 17

18 BDM Mobile Application Off-the-shelf Acquisition Plans What are your firm's plans to purchase off-the-shelf (packaged) mobile applications for smartphones or tablets in the following categories? Not interested Planning to implement within the next 12 months Expanding or Upgrading implementation Interested but no immediate plans Implementing or implemented Productivity apps 37% Web/video conferencing apps 30% Document collaboration apps 13% 31% File sync and share apps 31% 9% Project and task management apps 13% 7% HR or personnel apps including training 25% 26% 7% Business intelligence or data dashboard apps 25% 7% Customer relationship management apps 30% 25% 8% Sales presentation apps 25% 7% Field service apps 25% 7% Base: 364 BDM North America Business Decision Makers Source: Forrester Business Technographics Global Mobility Survey, Forrester Research, Inc. Reproduction Prohibited 18

19 TDM Mobile Application Custom Development Plans What are your firm's plans to custom develop mobile applications for smartphones and tablets in the following categories? Not interested Planning to develop within the next 12 months Expanding or Upgrading development Interested but no immediate plans Developing or Already developed Document collaboration apps 32% Productivity apps 13% 31% Customer-facing apps 13% 31% Web/video conferencing apps 13% 30% File sync and share apps 32% Customer relationship management apps 29% Field service apps 31% Business intelligence or data dashboard apps 13% 29% Business partner-facing apps 24% 29% Project and task management apps 24% 13% 29% Sales presentation apps 28% HR or personnel apps including training 26% 13% 26% Base: 730 TDM North America Technology Decision Makers Source: Forrester Business Technographics Global Mobility Survey, Forrester Research, Inc. Reproduction Prohibited 19

20 BDM Mobile Application Custom Development Plans What are your firm's plans to custom develop mobile applications for smartphones and tablets in the following categories? Not interested Planning to develop within the next 12 months Expanding or Upgrading development Interested but no immediate plans Developing or Already developed Web/video conferencing apps 26% Document collaboration apps 10% Productivity apps 26% 9% File sync and share apps 7% Customer relationship management apps 25% 10% Project and task management apps 24% 8% HR or personnel apps including training 9% Customer-facing apps 24% 9% Business intelligence or data dashboard apps 24% 7% Field service apps 7% Sales presentation apps 25% 24% 7% Business partner-facing apps 6% Base: 364 BDM North America Business Decision Makers Source: Forrester Business Technographics Global Mobility Survey, Forrester Research, Inc. Reproduction Prohibited 20

21 Mobile Management 2015 Forrester Research, Inc. Reproduction Prohibited 21

22 TDM Mobile Support Capabilities Today, which of the following capabilities does your firm provide to support smartphones and tablets? [Asked of TDMs only] [Select all that apply] Secure client Manage security on the device Secure mobile browser Helpdesk support for mobile apps or devices Mobile threat protection Device configuration management Secure content Mobile application management Break/fix/replace hardware service Update custom-developed apps Hands-on app or device troubleshooting Application virtualization tools App or device tutorials, training or learning sessions Provision data access and apps based on employee role/function Deploy & manage packaged off the shelf apps that the company We tell employees which apps are approved to use from 3rd party A comprehensive mobile app performance and availability strategy A self-service portal where employees can configure and manage Mobile telecom expense software Corporate app store We do not support any apps besides those that are already on the App-wrapping 30% 30% 26% 25% 10% 10% 36% 40% Base: 730 TDM North America Technology Decision Makers Source: Forrester Business Technographics Global Mobility Survey, Forrester Research, Inc. Reproduction Prohibited 22

23 TDM Mobile Management Services What are your firm's plans to use the following technologies to deliver mobile management services? - Asked of TDMs only Not interested Planning to implement within the next 12 months Expanding or Upgrading implementation Interested but no immediate plans Implementing or implemented Basic device management through our environment 41% Enterprise mobility management which includes both device and application capabilities 33% Mobile Application Performance Management (mapm) solution or features 24% 25% A standalone mobile application management solution 28% 24% Base: 730 TDM North America Technology Decision Makers Source: Forrester Business Technographics Global Mobility Survey, Forrester Research, Inc. Reproduction Prohibited 23

24 TDM Mobile App Performance Management Vendors Which vendor(s), if any, are you using to support mobile app performance and availability? [Asked of TDMs only] [Select all that apply] IBM HP Oracle IT managed services firm BMC Compuware AppDynamics CA Appcelerator Keynote In-house developed/home-grown solution Crashlytics Aternity Crittercism New Relic Splunk Perfectomobile 8% 7% 6% 6% 25% 42% 40% 53% Base: 287 TDMs North American Technology Decision Makers whose firms have implemented mapm solutions or features Source: Forrester Business Technographics Global Mobility Survey, Forrester Research, Inc. Reproduction Prohibited 24

25 TDM Mobile Strategy for Customers Thinking about your firm's current mobile strategy for customers, to what extent do you agree with the following statements? We have CIO support for our mobile initiatives Our CEO understands the importance of mobile Our broader senior leadership team understands the importance Our firm understands the impact mobile can have on our overall Our firm sees mobiles as a strategic initiative... mobile services should offer consistency of a PC experience We have CMO support for our mobile initiatives mobile services connect the physical world with digital content... unique needs of our customers while they are on the go & Our mobile services are primarily a scaled down version of our We have the budget we need to support our mobile initiatives mobile services has resulted in a signif. positive financial Our mobile services have transformed our overall customer Our mobile services have transformed our business Our mobile app strategy is different from the strategy for our Our mobile services offer unique content not available on a PC Agree (Strongly / Somewhat) 47% 45% 73% 70% 68% 68% 63% 62% 59% 57% 57% 56% 55% 55% 54% 54% Base: 730 TDMs North America Technology Decision Makers Source: Forrester Business Technographics Global Mobility Survey, Forrester Research, Inc. Reproduction Prohibited 25

26 BDM Mobile Strategy for Customers Thinking about your firm's current mobile strategy for customers, to what extent do you agree with the following statements? Our CEO understands the importance of mobile Our broader senior leadership team understands the importance Our firm understands the impact mobile can have on our overall We have CIO support for our mobile initiatives Our firm sees mobiles as a strategic initiative Our philosophy is that mobile services should offer consistency We have CMO support for our mobile initiatives Our mobile services connect the physical world with digital Our mobile services are primarily a scaled down version of our We have the budget we need to support our mobile initiatives Our firm has identified the unique needs of our customers while Our mobile services have transformed our overall customer Our mobile services have transformed our business Our use of mobile services has resulted in a significant positive Our mobile app strategy is different from the strategy for our Our mobile services offer unique content not available on a PC Agree (Strongly / Somewhat) 63% 63% 60% 56% 55% 55% 50% 48% 46% 43% 42% 41% 37% 37% 35% 29% Base: 364 BDMs North America Business Decision Makers Source: Forrester Business Technographics Global Mobility Survey, Forrester Research, Inc. Reproduction Prohibited 26

27 Mobile Initiatives Tactics Which of the following tactics does your firm employ to guide the design of your mobile initiatives? [Select all that apply] TDM BDM Analysis of our customers' usage and attitudes to understand Analysis of our employees' usage and attitudes to understand Journey mapping to identify opportunities for mobile to Cross-functional teams that include IT professionals Employee personas/segments that include device ownership Customer personas/segments that include device ownership Cross-functional teams with both digital and non-digital Cross-functional teams that include business and app Journey mapping to identify opportunities for mobile to Holistic customer profiles that include mobile and other digital Location and other contextual information to deliver the most Ethnographic or "ride along" studies to identify the unknown Ethnographic or "ride along" studies to identify the unknown Holistic employee profiles that include mobile and other digital 30% 28% 25% 28% 28% 26% 9% 10% 8% 34% Base: 730 TDMs & 364 BDMs North America Technology & Business Decision Makers Source: Forrester Business Technographics Global Mobility Survey, Forrester Research, Inc. Reproduction Prohibited 27

28 Mobile Budgets & Spending 2015 Forrester Research, Inc. Reproduction Prohibited 28

29 BDM Mobile Spending How has your group's/department's total spending on mobile-related products changed over the past 12 months? How do you expect it to change over the next 12 months? - BDM Decrease more than 10% Decrease 5% to 10% About the same Increase 5% to 10% Increase 10% to Increase more than 4% 6% 13% 33% 34% 45% 37% 1% 2% 1% 2% Over the past 12 months Over the next 12 months Base: 331 BDMs North America Business Decision Makers (20+ Employees) Source: Forrester Business Technographics Global Mobility Survey, Forrester Research, Inc. Reproduction Prohibited 29

30 BDM Mobile Spending Drivers Why is your group/department spending more of its own money on mobile? [Asked of BDM only] [Select all that apply] Mobile is too important for the business not to be involved 39% The rising expectations of younger workers requires the business to push IT to keep technology current Empowering customers with mobile applications is a top business goal for my company Business executives' understanding of technology is increasing so they can interact more effectively with IT Business leaders' use of consumer technology has changed their expectations of how enterprise IT should be used It is faster to do it ourselves rather than waiting for IT IT does not have enough funds to meet my group's needs 29% 29% 28% Our technology-related requests/requirements are not a priority for IT It is cheaper to do it ourselves rather than using IT 10% IT does not have the knowledge of the emerging technologies that can help my team innovate IT does not understand enough about how my business works to effectively utilize mobile 5% 7% Base: 210 BDMs North America Business Decision Makers who plan mobile-related products to increase by at least 5% Source: Forrester Business Technographics Global Mobility Survey, Forrester Research, Inc. Reproduction Prohibited 30

31 BDM Mobile Spending Plans by Technology How do you expect your group's/department's spending on the following mobile categories to change over the next 12 months? [Asked of BDM only] Decrease more than 10% Decrease 5% to 10% About the same Increase 5% to 10% Increase more than 10% Don't know Public cloud as-a-service offerings to support mobile Mobile app development tools Use of a consultant to develop our mobile business or Use of a third party services provider/consultant for custom Re-architecting traditional back-end applications to better Paid search Tablets Re-architecting middleware Mobile voice, data, or conferencing services Smartphones Technology staff doing mobile that reports directly into your Off-the shelf mobile applications Mobile display advertising 33% 33% 33% 43% 39% 41% 42% 39% 54% 31% 38% 32% 42% 35% 44% 33% 37% 45% 42% 42% 45% 32% 52% 29% 28% 13% 9% 7% Base: 22 to 151 BDMs North America Business decision-makers who are aware of specific mobile technology/services purchase in 2015 (20+) Source: Forrester Business Technographics Global Mobility Survey, Forrester Research, Inc. Reproduction Prohibited 31

32 TDM Mobile Spending How has your IT group's total spending on mobile-related products changed over the past 12 months? How do you expect it to change over the next 12 months? - TDM Decrease more than 10% Decrease 5% to 10% About the same Increase 5% to 10% Increase 10% to Increase more than 3% 4% 42% 38% 38% 30% 1% 2% 1% 2% Over the past 12 months Over the next 12 months Base: 730 TDMs North America Technology Decision Makers Source: Forrester Business Technographics Global Mobility Survey, Forrester Research, Inc. Reproduction Prohibited 32

33 TDM Mobile Spending Plans by Technology How do you expect your IT group's spending on the following mobile categories to change over the next 12 months? [Asked of TDMs only] Decrease more than 10% Decrease 5% to 10% About the same Increase 5% to 10% Increase more than 10% Don't know Public cloud as-a-service offerings to support mobile Big Data solutions for mobile Mobile app development tools Tablets Third-party services provider/consultant for custom mobile app Mobile device and application management software Third party services provider/consultant for re-architecting Third party consultant to reengineer our business processes Real-time predictive business and customer analytics for Mobile voice, data, and conferencing services Re-architecting middleware to better support mobile apps Re-architecting traditional back-end applications to better Mobile app performance management software Consultant to develop our mobile business or technology Third-party services provider for mobile app performance Third-party provider mobile app and device management Corporate app store Smartphones Off-the shelf mobile applications 31% 29% 34% 34% 29% 37% 33% 38% 34% 38% 36% 37% 40% 47% 31% 35% 42% 54% 54% 44% 49% 45% 47% 50% 33% 49% 44% 48% 44% 46% 44% 45% 37% 55% 52% 44% 13% Base: 52 to 587 TDMs North America Technology decision Makers who expect their IT group to spend budget on mobile technologies and services in 2015 (20+ employees) Source: Forrester Business Technographics Global Mobility Survey, Forrester Research, Inc. Reproduction Prohibited 33

34 M2M / Internet of Things Adoption 2015 Forrester Research, Inc. Reproduction Prohibited 34

35 M2M / IoT Adoption Plans What are your firm's plans to adopt M2M/Internet of Things solutions or applications? Not interested Planning to implement within the next 12 month Expanding or upgrading implementation Interested but no immediate plans Implementing or implemented Don't know 2% 8% 4% 9% 29% 35% TDM BDM Base: 730 TDMs & 364 BDMs North America Technology & Business Decision Makers Source: Forrester Business Technographics Global Mobility Survey, Forrester Research, Inc. Reproduction Prohibited 35

36 M2M / IoT Adoption Barriers What are your firm's concerns, if any, with deploying M2M/Internet of Things technologies? [Select all that apply] TDM BDM Security concerns Total cost concerns Integration challenges Worried about data leakage Lack of technology maturity Pricing is unclear or complicated Regulatory issues or concerns Concerns regarding malicious software We don't have an application or process that will be enhanced by M2M/Internet of things technologies Difficulty and risk of migration or installation Lack of executive support Lack of authentication and authorization of devices 26% 31% 25% 29% 24% 13% Base: 730 TDMs & 364 BDMs North America Technology & Business Decision Makers Source: Forrester Business Technographics Global Mobility Survey Forrester Research, Inc. Reproduction Prohibited 36

37 Thank you Alex Sene Kathryn Cooper forrester.com