ARGENTINA TOURIST BRAND MANUAL
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1 ARGENTINA TOURIST BRAND MANUAL
2 Logo - Slogan. The placement of the slogan must respect the security area and the font required in this manual. /2 Frutiger Light Frutiger Black 2
3 Font. Use Frutiger font. The minimum font size used should be 8 pts. FrutigerLTStd-UltraBlack ABCDEFGHIJKLMNOPQRSTUVWYZ abcdefghijklmnopqrstuvwxyz !@#$% ^& *() FrutigerLTStd-Black ABCDEFGHIJKLMNOPQRSTUVWYZ abcdefghijklmnopqrstuvwxyz !@#$%^& *() FrutigerLTStd-Bold ABCDEFGHIJKLMNOPQRSTUVWYZ abcdefghijklmnopqrstuvwxyz !@#$ %^& *() FrutigerLTStd-Roman ABCDEFGHIJKLMNOPQRSTUVWYZ abcdefghijklmnopqrstuvwxyz !@#$ %^& *() FrutigerLTStd-Light ABCDEFGHIJKLMNOPQRSTUVWYZ abcdefghijklmnopqrstuvwxyz !@#$ %^& *( ) 3
4 Logo - Slogan. NOT ALLOWED. Modifying the order or placement, size and proportion of the slogan. Using the constituent elements separately. 4
5 Logo - Slogan. Language applications. In order to maintain a proper communication tone, the slogan will be translated into different languages. The applications not included within this manual must maintain the application criterion and must be approved by Inprotur. Dem Herzen ganz nah Palpite avec toi Palpita con te Pulsa com você Бьется в ритме твоего сердца 5
6 Logo. Variations. Application variations of isologotype on other backgrounds. 6
7 Website Logo. Area. The application of the web page must respect the security area and the font required in this manual. /2 /2 Frutiger Condensed 7
8 Website Logo. Variations. Approved applications for color logos. 8
9 Website Logo. Variations. Approved applications for spot color logos. 9
10 Logo Axes. Colors. Color formulations for use in brand axes. Gourmet Active Natural SPOT: PANTONE 208 C PROCESS: C:0 M:100 Y:36 K:37 RGB: R: 198 / G: 6 / B: 81 SPOT: PANTONE 301 C PROCESS: C:100 M:45 Y:0 K:18 RGB: R: 198 / G: 101 / B: 49 SPOT: PANTONE 575 C PROCESS: C:50 M:0 Y:100 K:55 RGB: R: 75 / G: 114 / B: 29 General Authentic Meeting Industry SPOT: PANTONE 311 C PROCESS: C:100 M:0 Y:15 K:0 RGB: R: 0 / G: 172 / B: 213 SPOT: PANTONE 7413 C PROCESS: C:0 M:55 Y:100 K:5 RGB: R: 236 / G: 136 / B: 29 PANTONE 429 C C:0 M:0 Y:0 K:40 R: 176 / G: 183 / B: 188 SPOT: PROCESS: RGB: GOURMET ACTIVE NATURAL GENERAL AUTHENTIC MEETING INDUSTRY 10
11 Logo Axes. Security area. The axes application should respect the security area and the font required in this manual. 2 11
12 Logo Axes. Colors. NOT ALLOWED. Using color applications different to those set forth in this manual. 12
13 Logo Axes. Slogan application. The slogan application should respect the security area and the font required in this manual. 2 Frutiger Light Frutiger Black 13
14 Logo axes. Slogan application. The slogan application should respect the security area and the font required in this manual. Alemán Árabe Francés Japonés Italiano Dem Herzen ganz nah Palpite avec toi Palpita con te Dem Herzen ganz nah Palpite avec toi Palpita con te Dem Herzen ganz nah Palpite avec toi Palpita con te Dem Herzen ganz nah Palpite avec toi Palpita con te Dem Herzen ganz nah Palpite avec toi Palpita con te Dem Herzen ganz nah Palpite avec toi Palpita con te 14
15 Logo axes. Slogan application. The slogan application should respect the security area and the font required in this manual. Inglés Chino Ruso Portugués Palpita con te Бьется в ритме твоего сердца Pulsa com você Palpita con te Бьется в ритме твоего сердца Pulsa com você Palpita con te Бьется в ритме твоего сердца Pulsa com você Palpita con te Бьется в ритме твоего сердца Pulsa com você Palpita con te Бьется в ритме твоего сердца Pulsa com você Palpita con te Бьется в ритме твоего сердца Pulsa com você 15
16 Logo axes. Web application. The web page application should respect the security area and the font required in this manual. /2 /2 Frutiger Condensed 16
17 Caminaron. Saltaron.Corrieron. Argentina Tourist Campaign. Format grid. Institutional. This application grid will serve as model for any type of material to be adapted at an institutional level. Page Double Brochure 6x1 Caminaron. Saltaron.Corrieron. 3x1 Caminaron. Saltaron. Corrieron. 2x1 Caminaron. Saltaron. Corrieron. 17
18 Campaign. Format grid, institutional. This application grid will serve as model for any type of material to be adapted at the institutional level. 1x2 1x2 1.5x1 Caminaron. Saltaron. Corrieron. 1x1 Caminaron. Saltaron.Corrieron. 1x3 1x3 1x1.2 Caminaron. Saltaron.Corrieron. 18
19 Caminaron. Saltaron.Corrieron. ACTIVA Caminaron. Saltaron.Corrieron. ACTIVA Caminaron. Saltaron.Corrieron. ACTIVA Argentina Tourist Campaign. Format grid, institutional. This application grid will serve as model for any type of material to be adapted at the axes level. Page Double Brochure 6x1 Caminaron. Saltaron.Corrieron. ACTIVA 3x1 Caminaron. Saltaron. Corrieron. ACTIVA 2x1 Caminaron. Saltaron. Corrieron. ACTIVA 19
20 Campaign. Format grid, institutional. This application grid will serve as model for any type of material to be adapted at the axes level. 1x2 1x2 1.5x1 Caminaron. Saltaron. Corrieron. ACTIVA ACTIVA 1x1 Caminaron. Saltaron.Corrieron. 1x3 1x3 ACTIVA ACTIVA 1x1.2 Caminaron. Saltaron.Corrieron. ACTIVA 20
21 Logos. Applications. Correct application of logos in different formats and pieces. Graphic Media Catalogues 21
22 Logos. Applications. Correct application of logos in different formats and pieces. Web Banners 22
23 Logos. Applications. Correct application of logos in different formats and pieces. Billboards 23
24 Logos. Applications. Correct application of logos in different formats and pieces. Stands Billboards 24
25 Logos. Applications. Correct application of logos in different formats and pieces. Banners Transport 25
26 Logos. Applications. Correct application of logos in different formats and pieces. Merchandising 26
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