AN exclusive invitation to the showcase event for the Latin American and Caribbean gaming community

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1 AN exclusive invitation to the showcase event for the Latin American and Caribbean gaming community se celebrara en Miami, la capital de América Latina! juegosmiami.com

2 The heart of Latin American and Caribbean gaming beats in Miami For the first time ever all forms of gaming casino, bingo, betting, sports betting, lottery and social whatever the means of delivery landbased, online and mobile will be represented in a single event which meets the rapidly growing needs of Latin American and Caribbean operators and stakeholders. Taking place at the picturesque Biltmore hotel and removed from the hectic pace of a trade show, it is a chance to meet with the industry s leading vendors, to learn about the latest trends and developments and network in a relaxed and intimate environment. Key Speakers Include Juan Espinosa Garcia, Deputy General Director of Gambling Regulation, Ministry of Finance Spain Juan Machinandiarena, CEO, Spin Entertainment Santiago Asensi Gisbert, Managing Partner, Asensi Abogados Paul De Vocht, Technical Advisor, Belgian Gaming Commission Birgitte Sand, Director, SKAT - Danish Gambling Authority Cristina Romero, Partner, Loyra Abogados Luis Gama, President, CIBELAE Miguel Angel Sanchez, Presidente, AIEJA Marcelo D Amato, President, Asociación Chilena de Casinos de Juego (ACCJ); Executive Director, Latin Gaming Mariela Huenchumilla, Gerente Corporativa de Juego Responsible, Casinos Dreams Éamonn Toland, President, Paddy Power North America Join top senior operational decision makers, government officials and regulators at this invitation only event. Over 120 key buyers have already applied and been verified to attend. EVENT categories An opportunity to preview new products and services from best in class suppliers in a relaxed setting World class content marrying regional leadership with global insight providing the opportunity to share knowledge and expertise All inclusive series of networking and social events to help you make the most of your time with existing clients as well as with potential new customers Meet with key suppliers, partners and operators in formal and less formal settings for serious business conversations that lead to partnerships and growth * Slot Academy 1 day Masterclass Session 1: It's All About the Marketing and the Marketing Mix Session 2: Who Are Our Customers and What do They Expect Session 3: Myth & Math: Volatility and Hit Frequency Explained Session 4: Myth & Math: What do Players Expect from the Math Online Gaming 1 day Masterclass Session 1: Introduction to igaming World Gaming Ecosystem Identifying Key Players & Industry Structure Session 2: Game Mechanics Examining Key Customer Profiles To Understand How To Extend Play, Management of Operations Session 3: Bonuses Session 4: Player Engagement & Key Resource Engagement Points For more details please contact Elspeth at elspeth.brown@clarionevents.com

3 EVENT OVERVIEW 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17: :00 & after 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17: :00 & after 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17: :00 & after Exhibition opening * Totally Gaming Academy Slot Academy Masterclass It s All About the Math Model Online Gaming Masterclass Introduction into the world of I-Gaming. Focus on Investment, Casino, Responsible Gaming, Evolving Business Models & Jurisdictional Focus on Lottery, Regulatory Models, Colombia, UK & Combatting Illegal Gaming Lunch Reception & Networking Registration opens. Breakfast in the product area Focus on New Casino Investments, Millennials, Social, Fantasy Sports, igaming Regulations and Sports Focus on Online & Land-based Convergence, Omni-channel, Sports Betting, AML & igaming Welcome Cocktail Reception Evenings are free for Client Hospitality Cocktail Reception Evenings are free for Client Hospitality Lunch Reception & Networking Registration opens. Breakfast in the product area Cocktail Reception Evenings are free for Client Hospitality Tuesday, May 31 wednesday, june 1 Buyer Supplier Meeting Thursday, june 2 Buyer Supplier Meeting Friday, june 3 Golf Tournament in aid of Charity Desk opens for badge collection

4 Tuesday, may 31 Morning learning block 10:00am 1:00pm Taster Online Gaming Masterclass and Slot Academy Session Online Gaming Masterclass to address topics such as: Introduction to the igaming World Gaming Ecosystem, identifying key players and industry structure Game mechanics examining key customer profiles to understand how to extend play and management of operations Slot Academy to address topics such as: It s all about marketing and the marketing mix Examining the different player profiles and what they expect Juegos Miami Lunch Reception, Networking and Afternoon learning block 2:00pm - 4:00pm Online Gaming Masterclass to address topics such as: Bonuses, their application and calculating their expected value Player acquisition, engagement, retention and managing churn Slot Academy to address topics such as: Myth and Math: Volatility and Hit Frequency explained Myth and Math: What do players expect from the math

5 Wednesday, June 1 Morning learning block 10:00am 12:00pm Investment headline address: Global view on investment opportunities in the region Casino Stream to address strategic topics such as: Adapting to the changing dynamics in the casino sector Moving to new casino models to innovate and respond to decline in casino visits New models roundtables: preparing your business for new products (such as sportsbetting) and for digital transformation (igaming) WrB Stream to address regulatory topics such as: Promoting responsible gaming as part of the regulatory progress in Latin America Understanding regulatory and political changes affecting gaming and lottery business across the region Country roundtables for more focused spotlight and Q&A on Brazil, Mexico, Argentina, Colombia, Chile, Uruguay, Peru and Paraguay Juegos Miami Lunch Reception, Networking and Afternoon learning block 2:00pm - 4:00pm CIBELAE headline address: Transforming Latin American gaming and lottery industries for success in 2016 and beyond Lottery Focus on sharing best practice in the region: Lessons to be learnt from the Spanish lottery s recent foray into online and UK s lotteries adoption of digital Adapting regional lotteries to address the challenges of increased competition and rapid innovation Harnessing innovation and modernisation of lotteries WrB Focus continues: Pros and cons of state-controlled and fully liberalised gaming markets Sharing experiences in regulating online gaming in Colombia Combatting illegal gaming with better, stronger and sensible regulation

6 thursday, June 2 Morning learning block 10:00am 12:00pm Morning headline address: Marrying foreign investment and local expertise create Innovation Focus to showcase new models for transformation: Going online and embracing the Millennial generation Social, casual and freemium gaming where is the opportunity for Latin American casinos Exploring the growth of fantasy sports as a way to offer a more casual gaming experience in markets on the verge of sports regulation WrB Stream to address regulatory topics such as: UK spotlight: Lessons from 10 years of regulating igaming and building the most successful igaming market in Europe Ensuring sports integrity in the Americas working together to prevent match fixing and the ensure integrity of games best practice in gaming regulation from global experiences, including Spain, Denmark, Italy and UK Juegos Miami Lunch Reception, Networking and Afternoon learning block 2:00pm - 4:00pm Afternoon headline address: Marrying online and land-based gaming in Spain - Regulator s view Innovation Focus continues: Omni-channel Gaming - a buzz word or a real opportunity for casinos? Sports betting focus: Global Insight: UK & North America Lessons from the launch of Brazil s first online betting site WrB Focus continues: Canada Case Study: undergoing a regulatory overhaul for less prescriptive and more business friendly regulations Preventing organized crime and money laundering in an increasingly less secure world where data breaches intensify Danish Gaming Authority: Regulating and operating safe and gaming business online

7 Join us at this invitation only event Apply for your place at juegosmiami.com Attendance at Juegos Miami will be limited to senior decision makers (owner, director, C-Level exec) from operating companies (private and public including state lotteries), government and regulators from the Latin America and Caribbean region.

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