WHY BT? More Connections. More Possibilities.

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1 WHY BT? bt.com/business More Connections. More Possibilities.

2 Give me one good reason why I should choose BT. Here are 6 for starters. Tried and trusted. Choose BT and you ll be joining 93 of the FTSE 100 companies, who trust us to deliver the goods for them. Well resourced. You ll want to know you ve got powerful resources behind you. We have over 100,000 people working on your behalf, including the UK s biggest Customer Service operation and 14,000 engineers in the field. Staying power. Communications has always been our core business, and we re committed to it for the long term. We invest 1.5 billion a year in keeping the UK communicating. We re here to stay. Everywhere. 21 million customers in every part of Britain benefit from BT services, including 1.2 million businesses. We supply them with a range of communication services to meet their needs at home, at work and everywhere in between. Experienced. We ve been enabling people to make calls in the UK for over 100 years. Who else can offer you that sort of experience? Reliable. On average you ll only ever experience a fault once every nine years, and this record is constantly being improved.

3 If you still need convincing, here are even more reasons to choose BT. BT saves you money. Your first priority is to cut your phone costs. It s one of ours too. You ll be amazed at how much we re doing to keep your bills down. BT Business Plan gives you one of the cheapest deals on the market 12% less than the average of our competitors. BT Business Plan also gives you one of the cheapest deals around for calls to the USA 38% cheaper than our nearest rival. The USA, Ireland and Germany are the most frequently called international business destinations, and for a typical spend we re cheaper to all three of them. We re also the cheapest provider to Bangladesh, Hong Kong, Portugal, Greece and South Korea. Because we bill by the second, you will only pay for the time you actually spend on the line (subject to minimum call charges). Many of our competitors round up their charges to the nearest minute. We can use our price comparison cost analysis tool to examine your calling profile and tailor our prices to match. We have the flexibility to offer a set-up fee or a minimum call charge for each call whichever is more cost-effective for you. With BT Business Plan an hour long call costs just 10p. So you can spend longer talking business without paying more. With BT, there s no need to pay for Directory Enquiries. Anyone, whether they re registered for bt.com or not, can use online Directory Enquiries and get 10 free searches a day. If you re bt.com registered you get an extra 200 free searches a month. For terms please see If you re not online when you need that number, ring Just one capped rate per call (not per minute like other services) gives you access to a UK based, highly skilled database that s refreshed up to 40,000 times daily. A competitor may promote their cheapest rates in comparison with BT standard rates. But if you compare your whole BT bill with theirs, you may well find we re cheaper. Especially when you take BT discounts into account. As the market leader in telephony, all our prices are published and transparent. You can t always say the same for our competitors so how can you know whether you re really getting a good deal?

4 Because we bill by the second, you will only pay for the time you actually spend on the line (subject to minimum call charges). Many of our competitors round up their charges to the nearest minute. We can use our price comparison cost analysis tool to examine your calling profile and tailor our prices to match. We have the flexibility to offer a set-up fee or a minimum call charge for each call whichever is more cost-effective for you. As part of our ongoing commitment to controlling your costs we were the first company to make capped calls available to all businesses in the UK. BT isn t too big to understand your needs. Just because we re big, it doesn t mean we don t know what it s like to run a small business. There s an entire sector within BT called BT Business that is devoted to nothing else but looking after small businesses like yours. On bt.com you can get all the information you need about starting a new business, from promoting your numbers, to monitoring your calls, to flexible ways to pay. BT runs local franchises across the UK run by local business people who understand your needs, with the backing of BT group to offer a full range of products and services. BT saves you time. In business, time is as valuable as money. We ve come up with a wealth of ways to serve you more quickly, so you can spend more time doing business. You don t have to wait for your bill to come in the post. View My Bill is the state-of-the-art Internet billing service that lets you view your billing information before our bill lands on your desk. Don t waste time going through bills. Consolidate them all onto one bill through BT OneBill Plus. You can either improve your efficiency by analysing them on your PC, or download them onto a spreadsheet and share them around the company. Broadband is making a massive impact on business productivity, and at BT we re leading the way. 70% of the UK is already broadband-enabled by BT. Through bt.com you can reach us 24/7. And because there s no need to talk to a person you can browse whenever suits you, at home or in the office. If your company does business abroad, we ve now made it quicker and easier to reach us when you need to, even when you re overseas. bt.com gives you the numbers you need to contact us from anywhere in the world.

5 BT gives you reliability. Reliability is vital to your communications. Can you count on BT? Our record speaks for itself. We know how critical communications are to your business. That s why we keep our network under constant 24 hour surveillance. Even when you re asleep, we re watching over your business. We re committed to maintaining our service standards. On average 82% of faults reported before midday during the working week are rectified the same day. Over 296 million call attempts are made with BT every day, with an average call success rate of 99.4%. So with BT you can be confident your call will get through. In the financial sector, data is crucial. 19 of the top 20 financial institutions in the country trust us to manage their data networks. We re so confident in our reliability that we put our money where our mouth is. Our written Customer Service Guarantee promises to compensate you financially for any shortfall in our supply and repair standards, or if we fail to keep an appointment. For terms please see If you simply can t afford to have your phones out of action, we offer a special rapid response service. For just 11p per day we will guarantee to get back to you within 4 hours. BT is easy for you to do business with. We re doing everything we can to make your life easier. We believe dealing with us should be as easy and convenient as using our services. We re committed to growing Broadband Britain. If you can t yet get broadband you can register your interest online. When a pre-defined trigger of interest is reached, the exchange is upgraded for broadband. Hundreds of thousands of people have registered their interest. As a result hundreds of exchanges have already been enabled. If you have a problem you can reach BT for free 24/7. Can your other suppliers offer you that level of service? Any faults you do have can be reported and tracked online, saving you time. There are also hundreds of troubleshooting tips to help you solve the problem quicker. In the unlikely event that something does go wrong, we ll divert your incoming calls to an alternative fixed line or mobile telephone number of your choice, so you won t miss those important calls. If you re reporting a fault by ringing one of our teams, you don t have to wait to speak to somebody. Queue Buster allows you to leave a message with us and prompts an automatic reply, so you can get on with running your business without wasting time hanging on the phone.

6 BT helps you keep in control. We re constantly coming up with new ways to help you manage your calls more efficiently. Because being more in control means you can do better business. Many callers don t leave messages and won t ring back later. Call Diversion allows you to divert calls to almost any other number, so you won t miss the call, which means you won t lose the business opportunity. Caller Display lets you see the caller s number before you pick up the phone, so you know who you re about to talk to and can prepare accordingly. 25% of business calls are lost due to an engaged tone or no reply. Call Waiting means you (and not the person you re speaking to) are alerted that there s another incoming call waiting. Source : March 03/Fact Finder. Call Barring means you can stop illicit use of the phone or avoid interruptions, by blocking certain types of call such as international numbers or Premium Rate Information lines. With Network Call Performance we can track and monitor your inbound and outbound call traffic. Which means you can adapt accordingly, optimising your productivity and ensuring your business runs at peak efficiency. Three-Way Calling can help save you time and money. You can speak to two people at different locations at once, either in a three-way open conversation or with each person privately. Or you can save time and travel expense by holding a conference call with as many people as you want lets you hear the number of the last person who called, together with the time and date. So now you know who's been trying to reach you. BT were the first company in the UK to offer this service. It's proved so popular that it's now used more than 11 million times a day. BT keeps you at the forefront of Information Communications Technology. As one of the UK s leading communications suppliers, we re naturally at the cutting edge of Information Communication Technology (ICT). We deliver ICT solutions in partnership with market leaders like Microsoft, Dell, Nortel Networks, Accenture and Lotus Software. We work with the best. Shouldn t you? We re leading the way in technology. We invest 300 million in technological development every year. And you reap the benefits. New technology can be a daunting prospect. We have over 2,000 specialists spanning every area of ICT, so we can support you all the way, whatever your needs.

7 We re continually integrating our domestic and global networks. You can reach over 150 countries around the world, so wherever your ambitions lie, we can match them. We re the only company in the UK to be Tier 1 accredited by Cisco, Nortel and Avaya. This means they trust us to supply the highest possible quality of service. BT gives something back to your community. There s more to life than making money. We know you want to do business with a company that has a social conscience. Here are some of the ways we re doing our bit. Our activities generate nearly 8 billion annually for the UK economy and support 346,500 jobs - almost 1.4% of all employment in Britain. BT is one of the founders of ChildLine. We gave it a simple and memorable number: More than 1.1 million children have been counselled by ChildLine since it was set up in In 2003 BT won the Queen s Award for Enterprise, in recognition of our substantial improvement in business performance resulting from continuous achievement in sustainable development. We operate the country s second largest payroll giving scheme, through which over 14,000 BT people donate money to the charity of their choice. In 2003 employees donated 1.7 million. BT matches the first million raised. As a founder member of the Per Cent Club we commit a minimum of 0.5% of our UK pre-tax profits to direct activities in support of society. This amounted to 8.2 million in BT operations also provided a further 17.9 million in funding and support in kind over the past year. How many more reasons do you need to choose BT? If you re currently a BT customer, you can be confident you ve made the right choice. If you re using another supplier, just look at everything you would gain by coming back to BT. With BT, it all adds up. To discuss any of our services further, or for more information, call a BT Account Manager on