Transcription

1

2 About Natasha Denona Natasha Denona is an internationally renowned makeup artist and trendsetter. Over the years she participated in the campaigns of many leading fashion brands (including, to date: Gade Cosmetics, Castro, Fox, Laline, Honigman, Erroca and many more); worked with top models and actresses (such as Bar Refaeli, Gal Gadot & Ayelet Zurer, Olga Malyuk & Ana Claudia Michels) ; and collaborated with some of the world's most famous fashion photographers (Alix Malka, Warwick Saint, Simon Emmett, Sergi Pons, Ron Kedmi, Eshel Ezer and others) - creating original makeup looks for numerous catalogues, as well as covers for the world's most prominent magazines (Marie Claire, L'Officiel, GQ, ELLE, InStyle and others). Click here to view Natasha's works Natasha launched her career in makeup in 1996, forming her own modern style and innovative approach. These soon gained her many followers and enthusiasts worldwide, as well as two Israeli Fashion Oscar awards (2002, 2006) for best makeup artist of the year. In 2002 she established the Natasha Denona Makeup Academy in Tel Aviv, where she teaches her groundbreaking concepts and methods to the next generation of professional makeup artists. Always the inventive entrepreneur, Natasha went on to develop the original Natasha Denona Makeup Line comprising advanced products of the highest quality, noted for their exceptional user-friendliness. Personally tailored for every user, Natasha's outstanding makeup products allow women everywhere to achieve the look they desire, while facilitating the full artistic expression of the creative makeup professional. Read more about Natasha Denona's roots and biography and learn where and how she acquired her remarkable talents and artistic sensibilities. Natasha Denona dancer, model, artist Natasha Denona was born in Croatia in 1970, and raised in Aachen, Germany. From her earliest childhood she absorbed the concepts of science, entwined with a deep love for aesthetics, from her mother - a chemist and technical illustrator. The German culture of her surroundings equipped her with additional important traits, such as thoroughness and an uncompromising professional approach forging a sound foundation for her successful career. Natasha's many-sided artistic bent and talents were evident at an early age: at 13 she began to dance, both modern dance and classical ballet; a painter at 15, she exhibited her work at a gallery for young artists; and in high school she elected photography as her major. And the makeup artist she would become was already in

3 the making: Natasha took to applying makeup to all the dancers in her company, including herself, before every performance. At 18 Natasha moved to Israel, soon dancing solo in a well-known dance company, and launching a new career as a fashion model. Fascinated by the fashion world, she keenly watched the proceedings around her the makeup, the lighting, the choice of shooting angles Her makeup skills received a significant boost when, taking part in an Israeli production of the musical Cabaret (under renowned French director Jerome Savary), she learned about Makeup for the Stage directly from the master - actor Michel Dussarat, the lead in the French production, who had come to instruct the Israeli performers. From then on Natasha did all her makeup by herself for both the stage and the runway sometimes as many as five times a day. In time she realized that these artistic preparations gave her more pleasure than the show itself Pregnant at 25 with her first daughter Liyan, Natasha decided to stop modeling and focus on her newly chosen profession: makeup artistry. Acquiring the secrets of the trade on her own, she conducted a yearlong self-imposed 'internship', in which she created dazzling portfolios for quite a number of actresses and models. As she worked, drawing upon the many insights and multiple skills she had gained as artist, photography student, model and performer, she formed a new, uniquely personal style and technique that were no less than revolutionary in Israel of the 1990's. Natasha's inspired work made quite an impression on Israel's leading fashion photographer, Ron Kedmi, who promptly offered her her first job: a catalogue and extensive campaign for fashion designer Hagara. This was soon followed by other campaigns and covers for leading brands and magazines. Collaborating closely for the next decade, Natasha and Ron became the uncontested leading pair of the national fashion industry. In 2002 and 2006 Natasha was elected Makeup Artist of the Year in the Oscars of the Israeli Fashion World. This nationwide recognition brought many aspiring makeup artists to her doorstep, asking to learn her methods, and prompting her to establish the Natasha Denona Makeup Academy. Constantly growing ever since, the Academy recently moved into stylish new premises at the center of Tel Aviv's most fashionable district. Here Natasha, a teacher and mentor at heart, personally conducts all makeup lessons and demonstrations, encouraging every student and supporting her best protégés as they launch successful careers. Natasha's vast experience and knowhow have served as the basis for her newest initiative: the Natasha Denona Makeup Line a line of top-quality makeup products, founded upon in-depth scientific R&D. Understanding the needs and dreams of women everywhere, Natasha was able to devise innovative solutions to a range of challenges in the global makeup market. At present, combining her inventiveness with her love and talent for teaching, Natasha is developing a novel do-it-yourself makeup system that will enable every woman to choose the look she desires and apply it independently.

4

5

6 Makeup: the living art Natasha Denona's unique professional vision For Natasha Denona makeup is an art, interlacing her profound love of aesthetics with creativity, precision, skill and technique. And yet, Natasha feels that makeup is different from other forms of art: it is a living art, a profoundly personal creation for and of the moment. A work of makeup, in her view, is an exquisite, totally unique composition, specially crafted for the face of one woman, at a specific point in time, for a particular event or purpose. Thus the right makeup, according to Natasha, cannot be a dominating 'mask' that obscures the uniqueness of an individual face. Instead, it must be accurately and delicately tailored to every woman her features, the tone and texture of her skin, her overall style and personality, her preferences, her age, and even her mood at a particular moment. Therefore, the first step in any high-quality makeup routine is observation. Before applying a single stroke of color, the makeup artist must take a good look at the face before him/her, and devise an intelligent strategy to bring out its finest qualities. The artist's main objective is to optimize the customer's appearance, using techniques, tones and substances that will blend in well, enhancing strong points, correcting imperfections, and changing the overall look in a pleasing, becoming way. These principles, comprising Natasha's modern makeup vision, were no less than revolutionary when she first introduced them in the early 1990s. Since then they have been the sound foundation for her impressive professional growth. Based on her breakthrough concepts, she has developed unique artistic techniques and created award-winning looks, applying her art to the faces of numerous models, celebrities, actresses, brides and many other customers. Expounding her ideas, she has taught and mentored hundreds of students at her own Natasha Denona Makeup Academy. Today, Natasha's unique makeup vision serves as the driving force behind her own new, stunningly modern line of makeup products, already acclaimed by makeup connoisseurs worldwide. Combining a novel concept with original cutting-edge formulas, this innovative, remarkably user-friendly collection targets every woman at any age who wants to look her very best at all hours of the day or night. In a truly upto-the-minute, 21 st century spirit, it allows today's woman to match colors and textures for herself, and create a seamless, total, wholly personal look. Moreover, using Natasha's products, the dynamic makeup enthusiast may easily change her look as she chooses: to suit her moods and activities, the time of day or the seasons of the year

7 Innovative product line Award-winning international makeup artist Natasha Denona now leverages over 25 years of experience in the beauty and fashion industries to launch her very own breakthrough makeup line. Based on Natasha's constant search for perfect combinations of color and texture and her unique Personal Color Match Collections, this innovative line of professional yet easy-to-apply makeup products comprises stunningly modern eye, cheek and lip colors, together with an extensive range of natural skin tones. Combining a novel concept with original cutting-edge formulas, the new line targets every woman at any age who wants to look her very best at all hours of the day or night. In a truly up-to-the-minute, 21 st century spirit, it creates a seamless, total, wholly personal look which the modern makeup enthusiast may easily change as she chooses: to suit her moods and activities, the time of day or the seasons of the year Important note: All Natasha Denona makeup products are cruelty free. Most of them contain no parabens or allergens.