EDUCATION RESEARCH INTERESTS. PUBLICATIONS. UNDER REVIEW & IN PROGRESS.

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1 RAIMUNDO WILSON BASTOS SALES NETO Assistant Professor of Marketing CATÓLICA-LISBON School of Business & Economics Palma de Cima, Lisbon, Portugal Telephone: EDUCATION P.h.D. in Marketing (Minor: Social Psychology), August 2008 May 2013 University of Arizona Dissertation Chair: Merrie Brucks Committee Members: Sidney J. Levy, Narayan Janakiraman, Matthias Mehl, and Jeff Stone M.B.A in Marketing, University of Texas at San Antonio (Overall GPA: 3.7/4.0) B.A. in International Business-Management (with distinction: Cum Laude), University of Texas at San Antonio (Overall GPA: 3.8/4.0) RESEARCH INTERESTS. Consumer Happiness Post-Purchase Consumer Behavior (e.g., Verbal Sharing) Experiential versus Material Purchases Branding PUBLICATIONS. Bastos, Wilson and Sidney J. Levy Journal of Historical Research in Marketing, 4 (3), (Winner of the Highly Commended Award by the Literati Network Awards of Excellence 2013) Chaplin, Lan Nguyen, Wilson Basto 354. Journal of Positive Psychology, 5 (September), 342- UNDER REVIEW & IN PROGRESS. Bastos, Wilson and Merrie Brucks, about Yes, If We Tell Others Bastos, Wilson and Jayati Sinha, Storytelling Value: A Determinant Factor in Consumers' Price Sensitivity Towards Objects and Experiences

2 Bastos, Wilson Wants to Make Happy? Tell Me about Your Experiences but not Your Bastos, Wilson and Ana Costa, What Is in Consumers' Conversations about Their Objects and Levy, Sidney and Wilson Bastos, Understanding Branding, Working Book. PRESENTATIONS Presented Verbal Sharing: Purchase, Tell Others, and Be Happy Consumer Research conference, Vancouver, BC, Canada., Brownbag Seminar, Psychology Department, University of Arizona. at Society for Consumer Psychology conference, Las Vegas, NV P conference, Atlanta, GA. Fortaleza Esporte Clube Annual Seminar, Fortaleza, Brazil. Want Brand Lab - University of Innsbruck, Austria. MEDIA EXPOSURE. Eller Buz, July-August, 2010, essed by UANews, January 31, 2013, What Is Happiness?" accessed by AWARDS AND PROGRAMS 2012 AMA Sheth Foundation Doctoral Consortium Fellow - University of Washington Lisle & Roslyn Payne Outstanding Doctoral Student Award Research funding, winner selected by national jury of marketing academics Study Abroad (CIMBA) One of three MBA students selected from the University of Texas at San Antonio to study in Italy Permanent Member of the International Business Group - Leaders from the San Antonio business community.

3 Ranked among the 0.5% best college students in the US University of Texas at San Antonio or Students highest scholastic distinction Leadership Challenge Program Group of 16 students selected by the University of Texas at San Antonio-College of Business based on academic achievement Honors Society - Golden Key International - University of Texas at San Antonio. 2000, 2001, 2003 One Certificate of Academic Achievement and Three Certificates of Academic Excellence - San Antonio College. SERVICE AND ASSIGNMENTS. Reviewer, Society for Consumer Psychology 2011, 2012, Reviewer, Association for Consumer Research P.h.D. Student Recruitment, University of Arizona Events Director for Doctoral Student Association (Elected) , , COURSEWORK. Marketing Psychological Aspects of Consumer Behavior Dr. Linda Price Spring 2010 Marketing Management and Strategy Dr. Mrinal Ghosh Spring 2010 Experimental Research Methods in Marketing Dr. Shankar Ganesan Fall 2009 Socio-Cultural Aspects of Consumer Behavior Dr. Melanie Wallendorf Spring 2009 Marketing Decision Models and Support Systems Dr. Yong Liu Spring 2009 Marketing Theory Dr. Linda Price Fall 2008 Psychology Independent Study Dr. Jeff Stone Spring 2010 Topics in Social Psychology Dr. Jeff Stone Spring 2009 Advanced Social Psychology Dr. Jeff Greenberg Fall 2008 Research Methods and Statistics Intermediate Quantitative Analysis Dr. Noel Card Spring 2010 Applied Statistical Analysis Dr. Bruce Ellis Fall 2009 Univariate Analysis Management Dr. Tamar Kugler Fall 2009 Statistical Methods in Psychological Research Dr. Jose Figueredo Fall 2008 Behavioral Science Theory and. Method in Management Dr. Terry Connolly Fall 2008

4 TEACHING EXPERIENCE. Fall 2013 Marketing Planning (Masters), CATÓLICA-LISBON. Fall 2013 Global Marketing Management (Underg.), CATÓLICA-LISBON. Fall 2011 MKTG 498 Senior Capstone: AMA Case Competition. University of Arizona class project qualified Top-10 among the 48 competing universities. Invited for final presentation of project at AMA Annual International Collegiate Conference in New Orleans on March 22, Final classification: Third. Summer 2011 MKTG /5.0). Introduction to Marketing, University of Arizona (Evaluation: Summer 2011 BNAD 303 Applied Marketing Concepts and Tools, University of Arizona (Evaluation: 4.5/5.0). Summer 2010 BNAD 303 Applied Marketing Concepts and Tools, University of Arizona (Evaluation: 3.8/5.0). Summer 2009 BNAD 303 Applied Marketing Concepts and Tools, University of Arizona (Evaluation: 4.1/5.0). Spring 2008 English, Wisdom English School, Fortaleza, Brazil. INDUSTRY EXPERIENCE. 07/07 01/08 Black & Decker New Orleans, LA Louisiana Market and Brand Manager Hiring, directing, developing, and leading team of 6 Retails Specialists who managed Black & Decker businesses in 22 Home Depot stores totaling $19.2 million in annual revenue. Conducting research and assisting in the creation of brand awareness programs and new product initiatives. Ensuring execution of marketing initiatives such as merchandising standards, product set integrity, product training, point of purchase signing, and inventory levels. Presenting state-wide product knowledge sessions to Black & Decker and Home Depot associates. Negotiating with Home Depot District Managers incremental store space for Black & Decker products. Interpreting sales data, and developing and executing strategic plan for achievement of quarterly goals of $5 million average. 07/06 06/07 Black & Decker New Orleans, LA Marketing Specialist Brand Event Representative million in annual revenue. totaling $13.3

5 Planning, organizing, and executing a monthly average of 7 on-site brand events, aiming at increasing awareness and adoption of DEWALT brand. Developing and implementing marketing strategies geared toward professional building contractors by effectively using market research information about the DEWALT brand and product line. Participating in national brand-targeted events (e.g., NASCAR races). 01/06 06/06 Black & Decker Los Angeles, CA Retail Specialist Managing territory comprised of six Home Depot stores totaling $ 7.6 million in annual revenue. Negotiating extra space with members of store management, managing inventory flow, and implementing marketing/branding initiatives. Presenting product knowledge sessions to store personnel and/or key customers. 09/05 12/05 City of San Antonio International Affairs Department Internship Providing support to foreign companies in their investment endeavors in San Antonio. Assisting and promoting visits of foreign officials and businesspersons to San Antonio. 09/04 12/05 Department of Marketing - University of Texas at San Antonio Graduate Assistant Teaching & Research Conducting lab experiments, coding data, and interpreting results. Grading assignments from undergraduate and graduate students. Developing and maintaining web-page for course materials. 06/03 07/04 Monaco International Wood Sales, Inc. Guntersville, AL US/Canada Logistics Manager Wood Industry Overseeing the PO process for stock replacement, warehouse material flow, and delivery. Coordinating international inbound shipments and monitoring the customs clearance process for the US and Canada. Conducting market research aiming to identify new customers/product lines and market trends. 10/00-11/01 Qwest Communications San Antonio, TX Customer Service Representative Providing efficient and polite assistance in resolving customer complaints. Revised: October 2013