Behavioral Scientist & Director of Consumer Subconscious Research Lab, Sentient Decision Science Inc, Portsmouth, N.H

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1 Y I Z HANG 章 怡 Darden Graduate School of Business 100 Darden Blvd. Charlottesville, VA Office: Cell: zhangy@darden.virginia.edu ACADEMIC POSITION Senior Lecturer and Batten Institute Fellow, Darden Graduate School of Business, present Post-doctorate Fellow, Darden Graduate School of Business, present EDUCATION 2011 Ph.D. in Social Psychology, Brandeis University. Dissertation Title: Neural and Behavioral Responses Toward Perceived Affordances of Gaze and Attractiveness M.A. in Social Psychology, Brandeis University. Thesis Title: Neural Substrates of Perceiving Variations in Facial Attractiveness B.S. in Life Sciences, Peking University, China. Thesis Title: Dissociating Switching Cost in Face Judgment Tasks. PROFESSIONAL EXPERIENCE Behavioral Scientist & Director of Consumer Subconscious Research Lab, Sentient Decision Science Inc, Portsmouth, N.H RESEARCH INTERESTS Judgment and decision making, Decision neuroscience, Reward-seeking consumer behaviors, Social perception PUBLICATIONS Zebrowitz, L. & Zhang, Y. (2012) Neural Evidence for Reduced Apprehensiveness of Familiarized Stimuli in a Mere Exposure Paradigm. Social Neuroscience,7:4, (5 Year Impact Factor: 3.65) Zebrowitz, L. & Zhang, Y. (2011) The Origins of First Impressions in Animal and Infant Face Perception. Handbook of Social Neuroscience. Ed. J. Decety & J. Cacioppo. Oxford: Oxford University Press. Zebrowitz, L. Wadlinger, H.W., Luevano, V.X., White, B.M., Xing, C. & Zhang, Y. (2011) Animal Analogies in First Impressions of Faces. Social Cognition, 29, *Last four authors listed alphabetically. (5 Year Impact Factor: 2.28) 1 P age

2 Liang, X., Zebrowitz, L., Zhang, Y. (2010) Neural Activation in the Reward Circuit Shows a Nonlinear Response to Facial Attractiveness. Social Neuroscience, 5:3, WORKING PAPERS Zhang, Y. & Wilcox, R. What the Hell, I ll Buy That Beamer: The Detrimental Effect of Excessive Student Loan Debt on Price Sensitivity. Under review at Journal of Marketing Research. Zhang, Y. Differential Gaze Processing in Attractive and Anomalous Faces: A Social Affordance Approach. Preparing for submission to Social Cognitive and Affective Neuroscience. Sharpe, K., Zhang, Y. & Mick, D. When More Is (Not) OK: Cross-Currents of Materialism In Deriving Moral Judgments of Buyer Behavior. Preparing for submission to Journal of Consumer Research. MANUSCRIPTS IN PREPARATION Zhang, Y., Sharpe, K., & Montgomery, N. (In preparation) Presentation Order in Vice Virtue Choices. Targeting journal: Journal of Consumer Research. Reid, A. & Zhang, Y. (In preparation) Functional Dissociation between Implicit Self-brand Association and Brand Preference: Evidence from EEG Source Localization. AWARDS AND GRANTS Batten Institute Research Grant Batten Institute Fellowship, Darden School of Business,, Darden Research Funding Support , Brandeis University Verna Regan Outstanding Teaching Assistant Award, Brandeis University Graduate Student Travel Fund 2006, 2007, 2010 Brandeis University Graduate School of Arts and Sciences Fellowship, Trainee Travel Award, the Organization for Human Brain Mapping, 2006 PRESENTATIONS (*Presenting author) Zhang, Y. (2015) Differential Gaze Processing in Attractive and Anomalous Faces: A Social Affordance Approach. Special Working Paper Session on Decision Neuroscience. 37th ISMS Marketing Science Conference, Baltimore, MD. Zhang, Y.* & Wilcox, R. (2015) What the Hell, I ll Buy That Beamer: The Detrimental Effect of Excessive Student Loan Debt on Price Sensitivity. Data blitz presented at 5 th Annual Interdisciplinary Symposium on Decision Neuroscience, MIT Sloan School of Management, Cambridge, MA. 2 P age

3 Zhang, Y*. & Sharpe, K. (2014) Recency and primacy effects in choices of vices and virtues. Behavioral Science of Eating Conference, Carnegie Mellon University, Tepper School of Business, Pittsburgh, PA. Zhang, Y*. & Wilcox, R. (2013) Comfortably numb: The impact of excessive student loan debt on price sensitivity for major purchases. McIntire Marketing Area Research Workshop, McIntire School of Commerce,. Zhang, Y. (2013) Differential processing of gaze cues in attractive and anomalous faces. Social Psychology Area Seminar, Department of Psychology,. Zhang, Y*. & Wilcox, R. (2013) Comfortably numb: The impact of excessive student loan debt on price sensitivity for major purchases. Marketing Area Brownbag, Darden School of Business,. Zhang, Y. (2013) Hot Topics in consumer studies: implicit associations, embodied cognition and social neuroscience. Behavioral Research at Darden Lab, Darden School of Business,. Zhang, Y. (2012) How Neuroscience provides deeper insights into consumer behaviour. Invited talk at Insights Valley Asian-Pacific Corporate Research Summit, Penang, Malaysia. Reid, A.* & Zhang, Y. (2012) Neural correlates of brand personification and implicit selfidentification with brands. Annual Consumer-Brand Relationships Conference, Boston, Massachusetts. Zhang, Y. (2010) Differential gaze processing in attractive and anomalous faces: A study of the reward and pain networks. Psychology Research Brownbag Seminar, Department of Psychology, Brandeis University, Waltham, Massachusetts. CONFERENCE POSTER PRESENTATIONS (*Presenting author) 3 P age Zhang, Y.* & Wilcox, R. (2014) Comfortably Numb: The Impact of Excessive Student Loan Debt on Price Sensitivity for Major Purchases. Poster presented at Boulder Summer Conference on Consumer Financial Decision Making, Boulder, CO. Zhang, Y.*, Sharpe, K., & Montgomery, N. (2014) Recency and primacy effects in vice vs. virtue food choices. Poster presented at the 4 th Marketing Academic Research Colloquium, Georgetown University McDonough School of Business, Washington, DC. Zhang, Y.* & Wilcox, R. (2014) Comfortably Numb: The Impact of Excessive Student Loan Debt on Price Sensitivity for Major Purchases. Poster presented at 2014 Society for Consumer Psychology Conference, Miami, FL. Zebrowitz, L.* & Zhang, Y. (2011) Neural Evidence for Reduced Apprehension of Familiarized Stimuli in a Mere Exposure Paradigm. Poster presented at 17th Annual meeting of the Organization on Human Brain Mapping, Quebec City, Canada. Zhang, Y.* & Zebrowitz, L. (2010) Differential gaze processing in attractive and anomalous faces: A study of the reward and pain networks. Poster presented at the 4th Annual Meeting of the Social & Affective Neuroscience Society, Chicago, Illinois. Zhang, Y.* & Zebrowitz, L. (2007) Mapping the behavioral affordances of face stimuli. Poster presented at the 2007 European Conference on Visual Perception, Arrezo, Italy.

4 Zhang, Y.*, Zebrowitz, L. & Aharon, I. (2007) Neural Substrates of Perceiving Variations in Facial Attractiveness. Poster presented at the Neural Systems of Social Behaviour conference, Austin, Texas. Zhang, Y.*, Zebrowitz, L. & Aharon, I. (2006) Neural Substrates of Perceiving Variations in Facial Attractiveness. Poster presented at 12th Annual meeting of the Organization on Human Brain Mapping, Florence, Italy. *Recipient of Trainee Travel Award TEACHING UNIVERSITY OF VIRGINIA, DARDEN SCHOOL OF BUSINESS Consumer Psychology (MBA elective), Instructor, 2014, 2015 Global Innovation and Technology Commercialization, Guest Lecturer, 2014, 2015 BRANDEIS UNIVERSITY, DEPARTMENT OF PSYCHOLOGY Seminar in Nonverbal Communication, Guest Lecturer, 2009, 2010 Research Methods in Psychology (undergraduate level), Guest Lecturer, 2007, 2008 Advanced Research Methods in Psychology (graduate level), Teaching Fellow, 2010 Developmental Psychology (undergraduate level), Teaching Fellow, 2008 Advanced Statistics for Psychology (graduate level), Teaching Fellow, 2006, 2007 TEACHING INTEREST Market Research, Consumer Behavior, Marketing Analytics PROFESSIONAL SERVICE STUDENT ADVISING Darden Global Field Experience TaskRunner AB, Faculty Advisor, 2014 Darden Venturing Project Cassimir Club, Faculty Advisor, 2015 Sawtooth Software Marketing Analytics Consulting Challenge, Faculty Advisor, 2015 DEPARTMENT SERVICE REVIEWER - Winning team of the 3M Case Competition Research support for the Behavioral Research at Darden Lab, NeuroImage, Journal of Personality and Social Psychology: Personality Processes and Individual Differences, Society of Consumer Psychology Conference 2013, Society of Judgment and Decision Making Poster P age

5 PROFESSIONAL AFFILIATIONS Association for Psychological Science Association for Consumer Research Society for Consumer Psychology Society for Judgment and Decision Making INDUSTRY CLIENTS Frito-Lay, PepsiCo, Yum Brands, Vonage, Hallmark Cards PERSONAL Chinese Citizenship, U.S. Permanent Resident REFERENCES Ronald T. Wilcox NewMarket Corporation Professor of Business Administration Darden School of Business Phone: David Glen Mick Robert Hill Carter Professor of Commerce McIntire School of Commerce Phone: Kathryn M. Sharpe Assistant Professor of Business Administration Darden School of Business Phone: Leslie A Zebrowitz Professor of Psychology and Manuel Yellen Professor of Social Relations Department of Psychology Brandeis University Phone: Zebrowit@brandeis.edu (updated 06/29/2015) 5 P age

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