TWITTER POSTING GUIDE FOR STATE AND LOCAL LEAGUES

Size: px
Start display at page:

Download "TWITTER POSTING GUIDE FOR STATE AND LOCAL LEAGUES"

Transcription

1 TWITTER POSTING GUIDE FOR STATE AND LOCAL LEAGUES Like Facebook, Twitter is a great way to engage with League members and the public, including the media, key opinion leaders and organizational partners. Through your Twitter account, you can share all of the wonderful work you are doing, elevate the work of other Leagues and form relationships with partners. Twitter is a tool to help you engage with your supporters, as well as reach new audiences. Twitter s hallmark is that posts are limited to 140 characters. It is remarkable how short that is and how much can be communicated. Unlike Facebook, tweets are not weighted based on interactions; they stream in real time, and can be pushed down a user s feed quickly. This means that you can and should tweet more frequently than you would post to Facebook. You can also readily repeat content. Unlike Facebook, Twitter does not allow for dialogues to develop as easily. While users can reply to your tweets or retweets and add their personal comments to your tweets, Twitter is used more to push out information and ideas in real time. GOALS Because Twitter differs from Facebook in some important ways, most notably, the length of posts and the continuous flow of information, your strategy will be different. But your goals should be similar Elevate the good work that your League and other Leagues across the country are doing Share information on priority issues Engage with others working on priority issues Reach new audiences and increase engagements with new and existing supporters CONTENT Once you jump into social media, you ll realize that finding content isn t that much of an issue. Mostly, social media is about recycling, reusing and repurposing! That blog post or press statement you wrote? Put it on your website, and then tweet it! That voter registration drive you held? Snap a photo and tweet it! You can also tweet relevant news articles and updates from your League, other Leagues and the national office. You can start by sharing the same resources, articles, photos, actions, etc., that you share on Facebook or via your newsletter or eblasts. You can also share additional resources and articles solely on Twitter. Since tweets get pushed down and the flow of information is constant, you don t risk overwhelming your audience in the same way that you do on Facebook. For example, if you already shared a few good posts on Facebook but find another interesting article, then share it on Twitter! Like Facebook, it is important that the content you share on Twitter includes links. You want to tweet content that directs users: a) back to your website; b) to other state/local League websites or Facebook pages; or c) to articles that quote/cite the work of LWVUS or state/local Leagues. Twitter Posting Guide for State and Local Leagues May

2 On each of your tweets, add relevant hashtags to make sure that your content enters into broader conversations happening on Twitter. This increases the likelihood that your content will be seen by others not already following you. You can also use third-party applications like TweetDeck to set up automatic tweets and easily track topics, mentions and hashtags. You can and should retweet other Leagues, particularly those in your area. They are often sharing content and news relevant for your League, so don t reinvent the wheel! Additionally, tweet materials or resources from your coalition partners or interesting articles that do not directly cite the League, yet focus on a priority issue. By sharing others content, you build goodwill and engage in a larger conversation. Good examples of content to tweet includes News articles quoting or citing your League, other Leagues or on priority issues Blog posts by your League, other Leagues and partner organizations RTs of other Leagues or partner organizations League press releases, statements or quotes Photos/videos or political cartoons New resources from your League, other Leagues, or partner organizations Action items PROMOTION Once you create a Twitter account, you need followers! Make sure to include links to your Twitter account on your website and also in your newsletters and e-communications, fliers and brochures, signatures and on Facebook. Add your handle to the footer in your press statements. Announce it at meetings and encourage your members to sign-up and follow you. We have compiled a list of Leagues on Twitter, so tweet at us or Stephanie Drahan to let us know you ve joined Twitter and we ll make sure to add you to the list. FREQUENCY The live nature of Twitter generally means you can t tweet too little or too much. If you re easing into Twitter, start off by tweeting a few times a week, with the intention of increasing your presence over time. An easy tip is to start off by aiming to share three tweets a day: one original tweet, one retweet and one reply. It s also okay if you tweet infrequently and in bursts. Maybe you only want to tweet from events. That s a great start, but you should plan to increase your output over time. Keep in mind that third party tools like TweetDeck can help you spread out content by scheduling it for later, so go ahead and schedule tweets promoting candidate forums or Election Day and notable anniversaries. This can also be a great way to continually promote action alerts, remind voters about polling information, or to push out your testimony or a press statement. You can also repeat tweets Twitter move so quickly that if you only share something once or even a few times, the majority of your followers won t see it. Because the average half-life of a tweet is about 24 minutes, you can benefit from re-sharing on Twitter more frequently than on Twitter Posting Guide for State and Local Leagues May

3 other networks. It s also a good idea to repeat tweets on different days and at different times, so that you reach more users. STAFFING It is up to your League to figure out what works best for you in terms of managing your Twitter account. Do you have members who love social media? This is a perfect responsibility for them. If you don t have an obvious staff choice, you could rotate the responsibility to see if certain members are more adept: Do they get more interactions and followers? Do they have more time to devote to it? Do they realize they enjoy it? A great place to start is to brainstorm what events and content you know is coming up and create a social media calendar. This way, whoever is managing the account knows about different events or press hits that are in the works and can make sure to tweet them appropriately. You could also split these responsibilities among members who are attending various events. If members have their own personal Twitter accounts, they can tweet photos from events, and your League account can retweet them. In terms of approval of content, you ll need to work with your League to figure out what works best for you. On Twitter, it is even more important to get content up in a timely fashion due to its immediate nature. We recommend having no more than a handful of people weighing in on what can and should be posted, and over time developing trust in the manager of your account to make appropriate decisions, and therefore only needing to check in when complicated or new issues arise in order to finesse messaging. LIVE TWEETING When attending externally facing events such as press conferences, public meetings or debates, you can live tweet the proceedings to share content in the moment, as it occurs. To live tweet, share photos, quotes from speakers, statistics or other information that you find particularly compelling as it is shared at the event. Many public events now encourage attendees to live tweet and offer a hashtag in advance for that purpose. You should follow this hashtag to see what others are sharing, and retweet from there. This is a great way to connect with others in attendance and gain new followers and supporters. It is also a handy way to share what is happening with those unable to attend in person. The easiest and often most popular content to tweet are photos! In addition to live tweeting from events, you can also live tweet national events or local events from afar, especially if an event is streaming online. But even if the event is being live-streamed, you can use its hashtag as an opportunity to share any relevant content you have on the topic! For example, if a climate rally is occurring, tweet out action alerts, quotes from a League press statement or article that your League was mentioned in, accompanied by the rally s hashtag. A good example of live tweeting is how LWVUS covers the President s annual State of the Union (SOTU) address, including tweeting relevant quotes from the President, as well as League positions and previous blog posts on the issues. Live tweeting is useful because it often produces higher levels of interaction, including an increase in retweets and new followers. Twitter Posting Guide for State and Local Leagues May

4 When holding events like debates or voter registration drives, create your own hashtag! This enables participants to engage in an online conversation during the event, helping to amplify the messages they re taking away. TWEET CHATS Hosting or participating in a tweet chat is another great way to expand your reach on Twitter. Typically about an hour, tweet chats use a designated hashtag to discuss a specific topic. Users track the conversation by following the designated hashtag, which must be included in every tweet in order to be seen as part of the conversation. Every tweet chat is organized differently, but typically organizers tweet answers to questions that may or may not be pre-planned and shared in advance. It is a good idea to have some prepared content to fall back on throughout the tweet chat. This could be a related action alert, a blog post or article you ve previously written on the topic or a video that helps explain the issue. As content is shared from the organizers or other participants, make sure to retweet and help elevate the content that aligns with the League s message. Not only will this help foster relationships, it will also help the tweet chat s performance as the hashtag and certain tweets are shared and can become viral. As your content is retweeted by others participating in the chat, it will be seen by new users and you ll likely gain new followers. Make sure to thank your tweet chat partners and the people who were sharing quality content afterward and with some Follow Friday (#FF) tweets. INTERACTING WITH ELECTED OFFICIALS Many elected officials are on Twitter, and interacting with them on social media can be an effective way to engage with them on the issues while also promoting your work and gaining support for your issues. If an elected official or candidate is involved in a League event, such as a debate or forum, you can tag them on Facebook or include their handle in your tweets as part of your promotion of the event. It is likely they may also tag your League as they promote their involvement as well. You can also tag or tweet them your calls to action, or Action Alerts, in order get your work and priority issues onto their radar. Twitter is also a good platform for Leagues to thank or spank legislators when it comes to their work on your issues. We encourage Leagues to craft tweets that prioritize the issue over the individual. For example, you could send a tweet saying, We support an amendment to HB2 that increases early voting. for supporting voting rights. When highlighting legislative work, be sure to interact with legislators via their official accounts and not their campaign accounts. For example, rather is a campaign account. When highlighting elections work, such as a candidate forum, it is appropriate to tag campaign accounts. We don t encourage Leagues to send direct messages, or DMs, to legislators. If your League is seeking to notify an official of your stance on an issue, a more formal or letter should be sent to the legislator. OUTREACH TO JOURNALISTS & BLOGGERS Twitter Posting Guide for State and Local Leagues May

5 Twitter is a key outlet to engage with opinion leaders, journalists and others. Many organizations, including LWVUS, pitch to reporters on Twitter because it can be easier to reach them. If you have a press statement or new resource that you want to make sure certain reporters or key opinion leaders don t miss, you should tweet it their way by tagging them in a tweet and asking them to retweet your content. If they retweet or include a quote from you in their next story, make sure to thank them via Twitter. DON T FORGET TO In addition to following and retweeting LWVUS LWV, don t forget to follow and share content VOTE411 shares election-related content that is useful to your audience, including reminders to update their voter registration records, state-specific voting information and more. If your area has elections coming up, and we ll help share your content, such as voter registration deadlines, reminders to vote, candidate debates and more! QUESTIONS? CONTACT STEPHANIE DRAHAN Twitter Posting Guide for State and Local Leagues May

Repurposing Your League s Impact to Broaden Visibility

Repurposing Your League s Impact to Broaden Visibility Repurposing Your League s Impact to Broaden Visibility Agenda 1. Create relevant content 2. Refine it into a deliberative & supportive message 3. Share your message via traditional media and online platforms

More information

Twitter Guide for Adoption and Fostering

Twitter Guide for Adoption and Fostering Twitter Guide for Adoption and Fostering The Retweet or RT Allows Twitter users to share the best links, tweets, and gems they find from others using the service. To RT, highlight the tweet that you find

More information

Tips, Tricks and Best Practices

Tips, Tricks and Best Practices Social Media Tips, Tricks and Best Practices Georgia Statewide Afterschool Network Atlanta, Ga. 30303 404.521.0355 www.afterschoolga.org Table of Contents Section 1 - Understanding Social Media & The Big

More information

American Graduate: Let s Make It Happen Social Media Best Practices

American Graduate: Let s Make It Happen Social Media Best Practices American Graduate: Let s Make It Happen Social Media Best Practices Making the best of your American Graduate efforts includes creating a social media strategy. How do I post in 140 characters? What makes

More information

TWITTER 201 STRATEGIES AND BEST PRACTICES FOR USING TWITTER. Twitter 201 for Child Welfare Professionals:

TWITTER 201 STRATEGIES AND BEST PRACTICES FOR USING TWITTER. Twitter 201 for Child Welfare Professionals: TWITTER 201 Twitter 201 for Child Welfare Professionals: STRATEGIES AND BEST PRACTICES FOR USING TWITTER to Reach Foster, Adoptive, and Kinship Families Twitter 201 for Child Welfare Professionals - Page

More information

THE ICDD & SOCIAL MEDIA. By Betsy Potter, Director of Operations

THE ICDD & SOCIAL MEDIA. By Betsy Potter, Director of Operations THE ICDD & SOCIAL MEDIA By Betsy Potter, Director of Operations BENEFITS n Relationships n Branding n Learning HOW SHOULD SOCIAL MEDIA BE USED n Integrate n Amplify n Repurpose n Build community n Learn

More information

Using Twitter for Business

Using Twitter for Business Using Twitter for Business The point is, Twitter can be a tremendously valuable marketing tool! In this section, we ll explain some specific usecases of Twitter for marketing. HOW TO USE TWITTER FOR MARKETING:

More information

Social media guidelines for neighbourhood planning What s the point of social media?

Social media guidelines for neighbourhood planning What s the point of social media? Social media guidelines for What s the point of social media? To engage have conversations with people, in real time. To share ideas and start discussions and debate. To learn stuff from others, getting

More information

Best Practices. for Social Media Marketing Success

Best Practices. for Social Media Marketing Success 10 Best Practices for Social Media Marketing Success In the evolving world of social media marketing, it can be hard for a time-starved small business or organization to keep pace and know what to do when

More information

Turn Your Social Buzz into a Loud Roar

Turn Your Social Buzz into a Loud Roar Turn Your Social Buzz into a Loud Roar 10 Strategies for Social Media Marketing Success 2011 Constant Contact, Inc. 11-2318 BEST PRACTICES Guide Social Media MARKETING In the evolving world of social media

More information

Overcoming Your Content Challenges

Overcoming Your Content Challenges Overcoming Your Content Challenges How to create engaging content for your marketing campaigns 2014 Copyright Constant Contact, Inc. 14-3931 v1.0 Helping Small Business Do More Business Coming up with

More information

TWITTER. -Overview- Direct Messages

TWITTER. -Overview- Direct Messages TWITTER -Overview- Twitter is a platform where users can share thoughts, news, information, and links in messages of 140 characters or less known as tweets. Users follow each other in order to stay apprised

More information

Amplify Conversations to Convert Prospects to Customers. B2B Event Marketing Tactics Workbook

Amplify Conversations to Convert Prospects to Customers. B2B Event Marketing Tactics Workbook Amplify Conversations to Convert Prospects to Customers B2B Event Marketing Tactics Workbook In this part-guide, part-workbook, get to know the tactics of B2B event marketing and how to make it work for

More information

A-LINE S GUIDE TO TWITTER. Using Twitter to increase your brand s visibility and customer interaction

A-LINE S GUIDE TO TWITTER. Using Twitter to increase your brand s visibility and customer interaction A-LINE S GUIDE TO TWITTER Using Twitter to increase your brand s visibility and customer interaction A-LINE s Guide to Twitter Twitter: You probably love it, hate it, or have never used it. It s the social

More information

Importantly, though, it is used by journalists, professionals, analysts, PR advisors and other key audiences for political messages.

Importantly, though, it is used by journalists, professionals, analysts, PR advisors and other key audiences for political messages. How to: use Twitter Twitter use in Australia is currently relatively low (compared to Facebook), however it is increasing and it is now estimated that more than 2 million Australians have Twitter accounts.

More information

NEWSJACK YOUR WAY INTO THE MEDIA

NEWSJACK YOUR WAY INTO THE MEDIA 1 HOW TO NEWSJACK YOUR WAY INTO THE MEDIA A Free Excerpt from Bestselling Author David Meerman Scott s Hit Book, Newsjacking. Brought to you by 2 Portions excerpted with permission of the publisher John

More information

STRONG foundations. How-to Guide. for the. #B25 Social Media Campaign

STRONG foundations. How-to Guide. for the. #B25 Social Media Campaign 1 How-to Guide for the #B25 Social Media Campaign 2 The concept for this project was developed by Child Trends, the Maine Children s Alliance, and the Arizona First Things First organization. Marci McCoy-Roth,

More information

Social Media Tools, Tips, and Best Practices

Social Media Tools, Tips, and Best Practices www.webskillet.com 802 870 0932 Social Media Tools, Tips, and Best Practices There are lots of social media platforms out there. It can be daunting to try to figure out which ones are a good use of your

More information

How to Drive Maximum Returns on Content Marketing with Effective Distribution

How to Drive Maximum Returns on Content Marketing with Effective Distribution How to Drive Maximum Returns on Content Marketing with Effective Distribution With the rapid uptake of content marketing, more and more marketers across industries are crafting content strategies, building

More information

@UQ_News Twitter tips for UQ users

@UQ_News Twitter tips for UQ users @UQ_News Twitter tips for UQ users WHAT IS TWITTER? And why should we use it? - Twitter is used to communicate short, sharp messages (140 characters or less) with a selected audience. - Not only can we

More information

Twitter for Small Business

Twitter for Small Business Twitter for Small Business A GUIDE TO GET STARTED business.twitter.com @TwitterSmallBiz CASE STUDY A Twitter success story And it all started with that one little Tweet, said Roberta Dyer, whose independent

More information

Social Media Marketing

Social Media Marketing Social Media Marketing 2011 Hunter Public Relations. All Rights Reserved. Topics for Discussion Social Media Marketing Message points & Q&A for social networks Facebook best practices Facebook community

More information

American Association of Community Colleges [SOCIAL MEDIA HOW-TO GUIDE]

American Association of Community Colleges [SOCIAL MEDIA HOW-TO GUIDE] American Association of Community Colleges [SOCIAL MEDIA HOW-TO GUIDE] [TABLE OF CONTENTS] Executive Summary... 3 Why Should AACC Members Use Social Media? Getting Started... 4 Facebook vs. Twitter Online

More information

Create Your Technology Strategy:

Create Your Technology Strategy: Digital Event Tools in Detail Jo-Anne Kelleway CEO Info Salons Group Event Technology Strategy Create Your Technology Strategy: 1. Online Registration Tools 2. Database enabled Marketing & Tracking applications

More information

SPECIAL REPORT. Tips to Jumpstart Your. Network. 2011 All Rights Reserved

SPECIAL REPORT. Tips to Jumpstart Your. Network. 2011 All Rights Reserved SPECIAL REPORT 20 Tips to Jumpstart Your Network 2011 All Rights Reserved Twitter is a perfect medium for building an online brand, getting instant feedback from your core audience, strengthening two-way

More information

The Right Marketing Mix

The Right Marketing Mix a The Right Marketing Mix Guide to Creating the Right Marketing Mix for Your Business A brought to you by www.mumsinc.com How To Create the Right Marketing Mix for Your Business Introduction Marketing

More information

You ve Got A Social Media Site Now What? Liz Gross Social Media Strategist, Great Lakes Presented at the WASFAA Conference April 14, 2014

You ve Got A Social Media Site Now What? Liz Gross Social Media Strategist, Great Lakes Presented at the WASFAA Conference April 14, 2014 You ve Got A Social Media Site Now What? Liz Gross Social Media Strategist, Great Lakes Presented at the WASFAA Conference April 14, 2014 What We ll Cover Today 2 Content Types How to find it How to write

More information

Congratulations on getting a grant from the Big Lottery Fund.

Congratulations on getting a grant from the Big Lottery Fund. Publicity guidance 1 Congratulations on getting a grant from the Big Lottery Fund. We want you to promote your project as widely as possible and we have written this guide to help you do this. Promoting

More information

Successful Social Media Strategies, Tactics, and Measurement

Successful Social Media Strategies, Tactics, and Measurement Successful Social Media Strategies, Tactics, and Measurement Creating Content, Building a Twitter Community: Lessons from @EarlySuccess & #bthru8 Marci Roth, Partner, True North Group Tips and Lessons

More information

#REGAFRIEND A DIGITAL CAMPAIGN FROM THE ELECTORAL COMMISSION ENCOURAGING YOUNG PEOPLE TO REGISTER TO VOTE. GET INVOLVED. EMBARGOED UNTIL 19 MARCH

#REGAFRIEND A DIGITAL CAMPAIGN FROM THE ELECTORAL COMMISSION ENCOURAGING YOUNG PEOPLE TO REGISTER TO VOTE. GET INVOLVED. EMBARGOED UNTIL 19 MARCH #REGAFRIEND A DIGITAL CAMPAIGN FROM THE ELECTORAL COMMISSION ENCOURAGING YOUNG PEOPLE TO REGISTER TO VOTE. GET INVOLVED. EMBARGOED UNTIL 19 MARCH THEIR VOTE MATTERS Loads of young people are registered

More information

Building a Comprehensive Social Media Strategy for Student Recruitment

Building a Comprehensive Social Media Strategy for Student Recruitment STUDENT AFFAIRS FORUM Building a Comprehensive Social Media Strategy for Student Recruitment Custom Research Brief Research Associate Lisa Qing Research Manager Lisa Geraci October 2012 2 of 16 3 of 16

More information

FACEBOOK FOR NONPROFITS

FACEBOOK FOR NONPROFITS SOCIAL MEDIA TIPS & TRICKS FACEBOOK FOR NONPROFITS 10 Tips to Get the Most Out of Facebook 1. Be helpful. If someone asks a question on your Facebook page, respond. If someone shares feedback, thank them

More information

Katy Young s Guide to... Twitter

Katy Young s Guide to... Twitter 21/08/13 Step by step guide followed by advanced techniques guide INTRODUCTION Twitter is a social media platform where users tweet content. It s culture is open and encourages users to tweet without needing

More information

Master Paid Advertising in Social Media

Master Paid Advertising in Social Media Master Paid Advertising in Social Media Reach People Interested in Your Services Guide Introduction There is a plethora of marketing options within social media. Think your budget and business isn t big

More information

A Guide to Promoting your Project

A Guide to Promoting your Project Contents 1. Introduction 2. Why Promotion? 3. Channels Traditional Media i. Television ii. Radio iii. Print Digital Media 4. Planning Assigning Roles i. Coordinating ii. Speaking iii. Writing iv. Photographer

More information

Web Ideas Overview. The possibilities for the future: a research report to kick-start your web strategy

Web Ideas Overview. The possibilities for the future: a research report to kick-start your web strategy Web Ideas Overview The possibilities for the future: a research report to kick-start your web strategy Before you start, ask yourself: What are the aims of your web strategy? Always set out with a clear

More information

BEST PRACTICES GUIDE EVENT MARKETING Make the Most of Event Marketing for Your Nonprofit

BEST PRACTICES GUIDE EVENT MARKETING Make the Most of Event Marketing for Your Nonprofit Make the Most of Event Marketing for Your Nonprofit INSIGHT PROVIDED BY www.constantcontact.com 1-866-876-8464 2011 Constant Contact, Inc. 10-1720 As a nonprofit organization, you may have limited resources

More information

playb Social Media Community Manager

playb Social Media Community Manager Social Media Community Manager playb k The difference between those companies with successful social media marketing programs and those who do not often comes down to having a social media community manager

More information

Key Dates See Your City: Eats Edition, September 1 October 31 See Your City: Eats American Express Offer, September 1 30

Key Dates See Your City: Eats Edition, September 1 October 31 See Your City: Eats American Express Offer, September 1 30 PRESENTED BY QUEENS NYC & Company, New York City s official marketing, tourism and partnership organization, together with American Express, today launched See Your City: Eats Edition, the largest five-borough

More information

Bigfork Present: Planning for Relevant Traffic

Bigfork Present: Planning for Relevant Traffic Bigfork Present: Planning for Relevant Traffic Part of our successful website planning process is to look at driving relevant traffic to the new website. This article looks at why and how we decide to

More information

COMMUNITY IMPACT PROGRAM Communications tools for grantees

COMMUNITY IMPACT PROGRAM Communications tools for grantees COMMUNITY IMPACT PROGRAM Communications tools for grantees CREATING A SOCIAL MEDIA FRAMEWORK Your social media framework is the roadmap for social media activity related to the Community Impact project.

More information

(+2 bonus) TIPS TO MAXIMIZE YOUR MANUFACTURING TRADESHOW ROI. 2015 FATHOM All rights reserved.

(+2 bonus) TIPS TO MAXIMIZE YOUR MANUFACTURING TRADESHOW ROI. 2015 FATHOM All rights reserved. (+2 bonus) 21 TIPS TO MAXIMIZE YOUR MANUFACTURING TRADESHOW ROI 2015 FATHOM All rights reserved. TIPS TO MAXIMIZE ROI AT MANUFACTURING TRADESHOWS A BRIEF INTRODUCTION Tradeshows are a popular sales, marketing

More information

Your Guide to Building Relationships with Customers, Prospects and the Media Using the World s Fastest Growing Social Networking Site

Your Guide to Building Relationships with Customers, Prospects and the Media Using the World s Fastest Growing Social Networking Site THE KEY TO TWITTER SUCCESS Your Guide to Building Relationships with Customers, Prospects and the Media Using the World s Fastest Growing Social Networking Site By Rachel Foster Fresh Perspective Copywriting

More information

Eastern University Social Media Policy & Guidelines for Use

Eastern University Social Media Policy & Guidelines for Use Eastern University Social Media Policy & Guidelines for Use Office of University Relations August 2015 Table of Contents Eastern University and Social Media Personal Social Media Use How to Get Started

More information

Overcoming Your Content Marketing Challenges

Overcoming Your Content Marketing Challenges Overcoming Your Content Marketing Challenges How to create great content your readers will share. 2012 Copyright Constant Contact, Inc. 13-3660 BEST PRACTICES GUIDE SOCIAL MEDIA MARKETING Engage your readers

More information

How New Technologies Can Help You Do Old Things Better

How New Technologies Can Help You Do Old Things Better Elements of a Social Media Strategy How New Technologies Can Help You Do Old Things Better By Derek Belt The term social media means different things to different people. For some, it s a set of marketing

More information

Essential Communication Methods for Today s Public Social Media 101. Presented by Tom D. Trimble, CIO Tulsa County Government

Essential Communication Methods for Today s Public Social Media 101. Presented by Tom D. Trimble, CIO Tulsa County Government Essential Communication Methods for Today s Public Social Media 101 Presented by Tom D. Trimble, CIO Tulsa County Government What you will learn today Why Social Media is important to you Today s Social

More information

Table of Contents. Share This ebook

Table of Contents. Share This ebook Table of Contents 3-4 Introduction 5 Use Mentions 6 Use Links 7 Retweet Others 8 Use Hashtags 9 ASK for a Retweet 10 Link Placement Matters 11 Optimize Your Tweet Length 12 Reach Other Time zones 13 Don

More information

IDEAS to GENERAtE PublIcIty & INcREASE VotES

IDEAS to GENERAtE PublIcIty & INcREASE VotES 12 PUBLICITY IDEAS to GENERATE Publicity & INCREASE VOTES TOOL KIT Thank you for entering the competition! We know you want to generate a big turnout in support of your entry, so we are giving you this

More information

Social Media Marketing Strategies

Social Media Marketing Strategies Social Media marketing.ca.uky.edu LISTEN FIRST and visit your wall or feed and begin to build a list of people you want to follow. and research who is talking about the organization, county, events, people.

More information

Quick Guide to Getting Started: Twitter for Small Businesses and Nonprofits

Quick Guide to Getting Started: Twitter for Small Businesses and Nonprofits Quick Guide to Getting Started: Twitter for Small Businesses and Nonprofits Social Media www.constantcontact.com 1-866-876-8464 Insight provided by 2011 Constant Contact, Inc. 11-2168 What is Twitter?

More information

W. P. Carey Marketing Strategy. Xiaoning Liu, Victoria Sullivan, Jordan Young

W. P. Carey Marketing Strategy. Xiaoning Liu, Victoria Sullivan, Jordan Young W. P. Carey Marketing Strategy Xiaoning Liu, Victoria Sullivan, Jordan Young Background: Arizona State University is one of the largest universities in the United States and currently the W. P. Carey School

More information

The #GivingTuesday Event Marketing Toolkit

The #GivingTuesday Event Marketing Toolkit The #GivingTuesday Event Marketing Toolkit Best practices and resources to help amp your marketing efforts before, during, and after your fundraiser. In This Toolkit Event Marketing Checklist Important

More information

#umea2014 Digital Strategy

#umea2014 Digital Strategy #umea2014 Digital Strategy Digital Personality Tone of Umeå 2014 Personality The communication should feel alive, inspiring, playful and current. Social media is one of the forces helping the culture to

More information

By Meena Hussain. Look & Feel: Design is SO Important! What s What: Profile Picture - This

By Meena Hussain. Look & Feel: Design is SO Important! What s What: Profile Picture - This By Meena Hussain Okay, now that you ve had a great introduction to the world of Twitter, let s cover some tactics you can use on this social network to reach new audiences and expand your community. Look

More information

Welcome to the Webinar, it will begin shortly. 50 Social Media Ideas for Your Tradeshow

Welcome to the Webinar, it will begin shortly. 50 Social Media Ideas for Your Tradeshow Welcome to the Webinar, it will begin shortly. 50 Social Media Ideas for Your Tradeshow Today s Quick fire Session We only have ten minutes so - - let s get to the tips! 1. Step one: if you don t have

More information

VIRTUAL COLLEGE A Guide to Marketing your new Reseller Site

VIRTUAL COLLEGE A Guide to Marketing your new Reseller Site VIRTUAL COLLEGE A Guide to Marketing your new Reseller Site Getting the Word Out Getting the news out to your existing customers is the easiest way to start to market the courses and if your customers

More information

Trade Shows: A Digital Playbook How to Leverage B2B Digital Marketing for Greater Trade Show Success

Trade Shows: A Digital Playbook How to Leverage B2B Digital Marketing for Greater Trade Show Success Trade Shows: A Digital Playbook How to Leverage B2B Digital Marketing for Greater Trade Show Success Thank you for downloading this playbook Exhibiting at trade shows is often a major undertaking and expense.

More information

Using Social Media to Plan and Promote Your Events

Using Social Media to Plan and Promote Your Events Using Social Media to Plan and Promote Your Events Constant Contact, Inc. 1601 Trapelo Road, Suite 329 Waltham, MA 02451 Phone: 1-866-876-8464 How to Use Social Media to Plan and Promote Your Events An

More information

Become A Twitter Expert & Grow Your Business

Become A Twitter Expert & Grow Your Business Become A Twitter Expert & Grow Your Business Provided by @CAROLMORTAROTTI Please note this Twitter Guide is for your benefit. It is a resource and there is no assumption for its use or guarantee of its

More information

Web-Based & Social Media Marketing

Web-Based & Social Media Marketing Public Relations and Marketing Workshop for Centers for Independent Living Web-Based & Social Media Marketing September 18, 2013 2:45 P.M. 4:15 P.M. Presenter: Michele Martin Slide 1 Overview The 411 on

More information

BEST PRACTICES FOR SOCIAL MEDIA IN CHURCHES MULTIMEDIA SIZING COVER PHOTOS

BEST PRACTICES FOR SOCIAL MEDIA IN CHURCHES MULTIMEDIA SIZING COVER PHOTOS BEST PRACTICES FOR SOCIAL MEDIA IN CHURCHES MULTIMEDIA SIZING Each social media website has a recommended size for all images, including the cover photo, profile photo, timeline images, and any other multimedia

More information

DEVELOPING A SOCIAL MEDIA STRATEGY

DEVELOPING A SOCIAL MEDIA STRATEGY DEVELOPING A SOCIAL MEDIA STRATEGY Creating a social media strategy for your business 2 April 2012 Version 1.0 Contents Contents 2 Introduction 3 Skill Level 3 Video Tutorials 3 Getting Started with Social

More information

Using Social Media in Raising Awareness of Problem Gambling

Using Social Media in Raising Awareness of Problem Gambling Using Social Media in Raising Awareness of Problem Gambling Jaime D. Costello, CPP NY Council on Problem Gambling Julie Dostal, PhD LEAF Council, Inc. Overview of major platforms and what each is best

More information

Add Social Media to Your Event Strategy

Add Social Media to Your Event Strategy Add Social Media to Your Event Strategy Tips on how to build buzz & boost attendance 2012 Copyright Constant Contact, Inc. 12-XXXX BEST PRACTICES Guide Social Media MARKETING An event be it a networking

More information

Health Literacy Online Supplement: A Guide To Hosting a Twitter Chat

Health Literacy Online Supplement: A Guide To Hosting a Twitter Chat Health Literacy Online Supplement: A Guide To Hosting a Twitter Chat Lessons Learned From @healthfinder February 15, 2012 Volume 1 U.S. Department of Health and Human Services Office of Disease Prevention

More information

Amp Up Your Email Marketing with Social Media

Amp Up Your Email Marketing with Social Media Amp Up Your Email Marketing with Social Media Social Media www.constantcontact.com 1-866-876-8464 INSIGHT PROVIDED BY 2011 Constant Contact, Inc. 10-1722 Great Together Social media networks such as Facebook,

More information

T E X T I F Y M O B I L E 1

T E X T I F Y M O B I L E 1 TEXTIFY MOBILE 1 SOME HIGHLIGHTS OF $ 2013 #GivingTuesday: When it comes to the holidays, the average American is no Scrooge. 10,000 companies, charities, and other groups in all 50 states participated.

More information

20 Tips for Growing Your Traffic on Twitter

20 Tips for Growing Your Traffic on Twitter 20 Tips for Growing Your Traffic on Twitter There are many little tips and tricks you can employ if growing traffic on Twitter is your goal. No one tip will likely change your Twitterverse but put a bundle

More information

HOW TO ENGAGE WITH OUR SOCIAL MEDIA CHANNELS

HOW TO ENGAGE WITH OUR SOCIAL MEDIA CHANNELS HOW TO ENGAGE WITH OUR SOCIAL MEDIA CHANNELS HOW TO ENGAGE WITH OUR SOCIAL MEDIA CHANNELS Destination BC is active across a number of social media channels, and encourages BC s tourism industry to get

More information

Plus, although B2B marketing budgets have increased, the number of channels may far surpass what you can do with your budget.

Plus, although B2B marketing budgets have increased, the number of channels may far surpass what you can do with your budget. 1 CNBC s list of the Top 10 Most Stressful Jobs of 2011 revealed that the sixth most stressful job was that of an advertising account executive. The reason today s account executives are so stressed is

More information

Communications Etiquette

Communications Etiquette The Ann E. Answers Guide to Communications Etiquette in the Digital Age By the Staff of Goff Public Contents Preface... ix Introduction...xiii Chapter 1 Check Messages Perfecting the daily fundamentals

More information

A SOCIAL DIVIDE 2015 3,395 THE USE OF SOCIAL MEDIA FOR FINANCIAL REPORTING: ANNUAL ASX 100 PERFORMANCE INDEX OCTOBER 2015

A SOCIAL DIVIDE 2015 3,395 THE USE OF SOCIAL MEDIA FOR FINANCIAL REPORTING: ANNUAL ASX 100 PERFORMANCE INDEX OCTOBER 2015 A SOCIAL DIVIDE 2015 100 251 3,395 THE USE OF SOCIAL MEDIA FOR FINANCIAL REPORTING: ANNUAL ASX 100 PERFORMANCE INDEX OCTOBER 2015 ASX 100 companies reviewed Tweets and LinkedIn posts analysed Likes, Shares

More information

IFF SOCIAL MEDIA GUIDE

IFF SOCIAL MEDIA GUIDE IFF SOCIAL MEDIA GUIDE 2014 INTERNATIONAL Table of content Social Media in short:...2 Basic Social Media Guidelines...2 Social Media Use Policy in short...3 The Golden Rules of Social Marketing (Marketo)...4

More information

23 Ways to Sell More Using Social Media Marketing

23 Ways to Sell More Using Social Media Marketing 23 Ways to Sell More Using Social Media Marketing 1. Be visible Don't just tweet/post once or twice and think your job is done. Get online and speak to people. Network and let your target market get to

More information

Promoting your presence at the show

Promoting your presence at the show 5/6 Promoting your presence at the show Market your way to exhibition success Exhibiting at a show is both a serious commitment and a major opportunity. It can be a very effective part of your marketing

More information

Welcome to Twitter for small business

Welcome to Twitter for small business Welcome to Twitter for small business As a supporter of the Shop Small Movement, we created this tool kit to help you get your business ready for the holidays. Connect with customers in real-time, then

More information

Twitter For Tourism. Topic Social Media Tutorial 44

Twitter For Tourism. Topic Social Media Tutorial 44 Topic Social Media Tutorial 44 Twitter For Tourism Twitter is a great tool for businesses looking to attract new customers and increase visibility of their branding. By creatively utilising the 140 character

More information

WHAT IS SOCIAL RECRUITING? A Starter Guide Powered by

WHAT IS SOCIAL RECRUITING? A Starter Guide Powered by WHAT IS SOCIAL RECRUITING? A Starter Guide Powered by What is Social Recruiting? The term "social recruiting" can simply be defined as the process of attracting, finding, and hiring talent through the

More information

Explore your archive social media plan

Explore your archive social media plan Explore your archive social media plan This year we hope to build on the online activity in 2014 to increase engagement and reach online. Once again there will be a framework for archives services to take

More information

Social Media Tips & Tools for Customer Engagement and Growth. Jessica Wilkins Byerly PIP Printing and Marketing Services Burlington, NC

Social Media Tips & Tools for Customer Engagement and Growth. Jessica Wilkins Byerly PIP Printing and Marketing Services Burlington, NC Social Media Tips & Tools for Customer Jessica Wilkins Byerly PIP Printing and Marketing Services Burlington, NC Who Is Growth Marketing? Why should your business use social media? Why should your business

More information

Increase Sales by Optimizing Your Online Presence. Presented by NetSource Media Melissa Thrush & Jamie Embree

Increase Sales by Optimizing Your Online Presence. Presented by NetSource Media Melissa Thrush & Jamie Embree Increase Sales by Optimizing Your Online Presence Presented by NetSource Media Melissa Thrush & Jamie Embree Presenters Melissa Thrush Director of Customer Care Jamie Embree Creative Director Website Content

More information

Twitter Tips for small business by Trudy Thompson

Twitter Tips for small business by Trudy Thompson Twitter Tips for small business by Trudy Thompson Apart from spending my time tweeting, I also do this Bricks and Bread Sustainable Living Centre A business incubator hub for small businesses collaborating

More information

GLA Social Media Guidelines Contents

GLA Social Media Guidelines Contents GLA Social Media Guidelines Contents Introduction... 2 The GLA s official social media channels... 2 Process... 2 Legal considerations & the Code of Conduct... 6 Pre-election periods (General elections,

More information

Getting Started with Social Media

Getting Started with Social Media Getting Started with Social Media Over the past decade, social media has emerged as an extremely influential tool for communications. It has become the rule, not the exception, when conducting outreach

More information

10 Tech Tips for Early Childhood Educators to Engage Families

10 Tech Tips for Early Childhood Educators to Engage Families 10 Tech Tips for Early Childhood Educators to Engage Families 10 Technology Tips for Early Childhood Educators to Engage Families 2 1. Send Group Text Messages Text messaging plays an important role in

More information

Terese Jonsson, Open Up Administrator, talks through the basics of online social networking.

Terese Jonsson, Open Up Administrator, talks through the basics of online social networking. Social Networking Terese Jonsson, Open Up Administrator, talks through the basics of online social networking. What is social networking? An online social network is a website where you can set up a profile

More information

Winning Young Voters: New Media Tactics June 2008

Winning Young Voters: New Media Tactics June 2008 Winning Young Voters: New Media Tactics June 2008 New media tactics should be a central part of any campaign targeting young voters, but can be confusing for people more familiar with TV advertising, door-knocks,

More information

Twitter FREE GUIDE Provided by: Unleash Twitter

Twitter FREE GUIDE Provided by: Unleash Twitter Provided by: Copyright Oliver James Enterprise Unleash the power of Twitter FREE GUIDE Unleash Twitter 1 This guide will teach you: Twitter s features and terminology How to formulate a content strategy

More information

The Social Media and Communication Manager will implement the. Company s Social Media Strategy, develop brand awareness, generate

The Social Media and Communication Manager will implement the. Company s Social Media Strategy, develop brand awareness, generate SOCIAL MEDIA AND COMMUNICATION MANAGER Hours: Negotiable after interview Pay: Negotiable after interview The Social Media and Communication Manager will implement the Company s Social Media Strategy, develop

More information

Social Media Get Beyond the Hype and Find Out the True Business Value

Social Media Get Beyond the Hype and Find Out the True Business Value Social Media Get Beyond the Hype and Find Out the True Business Value Feb. 28, 2012 Social Media Get Beyond the Hype and Find Out the True Business Value Feb. 28, 2012 1 Webinar Audio Options Mic & Speakers

More information

Website User Experience Bingo Checklist Tick off the squares that apply to your website

Website User Experience Bingo Checklist Tick off the squares that apply to your website Website User Experience Bingo Checklist Tick off the squares that apply to your website Phone number is easily visible Purpose of the site is immediately obvious Every page has relevant content to encourage

More information

July 2015. Communications and Marketing Plan 2014-2016

July 2015. Communications and Marketing Plan 2014-2016 Communications and Marketing Plan 2014-2016 1. Executive Summary / Introduction... 3 2. Communications Plan... 4 1. Roles and Responsibilities... 4 2. Communications Calendar... 4 3. Communications Policies...

More information

Increase your leads and sales with the right content marketing strategy

Increase your leads and sales with the right content marketing strategy Increase your leads and sales with the right content marketing strategy #LexisContentMarketing Join in the discussion LexisClick s vision The digital marketing experts for ambitious SMEs on their journey

More information

How to Choose the Right Web Design Company for Your Nonprofit

How to Choose the Right Web Design Company for Your Nonprofit How to Choose the Right Web Design Company for Your Nonprofit wiredimpact.com 1 A new website can very easily be the kind of can that gets kicked down the road. Many nonprofits are swamped with things

More information

RIDICULOUSLY EASY GUIDE TO SOCIAL MEDIA TWITTER

RIDICULOUSLY EASY GUIDE TO SOCIAL MEDIA TWITTER RIDICULOUSLY EASY GUIDE TO SOCIAL MEDIA Alberta s a big place and while you could run round the province telling everyone you see about Change Day AB, it s probably not the best use of your time and could

More information

PRODUCTS & SERVICES LIST

PRODUCTS & SERVICES LIST LIST PROJECT: PLAN PRODUCTS & SERVICES Propel Businessworks is a project management company that believes that each small business is unique and requires specialty services based on individual needs. This

More information

2014 Social Media Tips

2014 Social Media Tips 2014 Social Media Tips Twitter Best Practices Facebook Best Practices Communications Timeline 2014 ASPCA Mega Match-a-thon Live-Tweeting Tips! Hello, 2014 ASPCA Mega Match-a-thon participants! The following

More information

Guaranteed Not to Suck. Issue 02. How Not to Suck at Social Media Marketing

Guaranteed Not to Suck. Issue 02. How Not to Suck at Social Media Marketing $ Guaranteed Not to Suck Issue 02 02 How Not to Suck at Social Media Marketing How Not to Suck at Social Media Marketing 5 6 8 10 13 14 16 19 21 How to Make the Most of YouTube Facebook Marketing Tips

More information

How to Use Social Media to Enhance Your Web Presence USING SOCIAL MEDIA FOR BUSINESS. www.climbthesearch.com

How to Use Social Media to Enhance Your Web Presence USING SOCIAL MEDIA FOR BUSINESS. www.climbthesearch.com USING SOCIAL MEDIA How to Use Social Media to Enhance Your Web Presence FOR BUSINESS www.climbthesearch.com s Share WRITTEN Khoi Le Marketing Director khoi@climbthesearch.com 2 INTRODUCTION If you or the

More information