STRATEGY. CREATIVITY. TECHNOLOGY CLIENT PACK

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1 STRATEGY. CREATIVITY. TECHNOLOGY

2 Digital Journey Experts - We produce great customer experience that is digitally connected. HANDSWRITING - Writing one word simultaneously with 3 hands credits : Maki Gallery, Tokyo STELARC Blue Baboon represents the digital hand that helps you achieve what you want more efficiently.

3 WHO WE ARE

4 The characteristics that differentiate our agency are combining the speed, agility, understanding and creativity of a start-up, whilst striving to orchestrate delightful holistic brand experiences across on and offline channels. It s not about creating what is useful or desirable but it s about knowing what needs to be done to elevate the client s brand. We are digital journey experts: We help get your digital presence right and transform your business through converting connections into relationships.

5 About us We were founded in 2009 by Sean and Joseph Conlon on the premise of delivering exceptional digital products without the pain of high price, bad communication and low quality output. We have grown from two brothers creating websites for SME s in their Mum and Dad s bedroom to a team of eleven in an office in historic Richmond that provide creative and technical solutions to companies like National Rail, Sodexo and Rossopomodoro. Our team is a mix of Consultants, Designers, Developers and Project Managers. Our focus these days is building long term relationships with agencies of all types who need multiple projects for multiple clients. We don t like to brag, but if it is digital, we can usually do it. A SUMMARY Founded in 2009 Setup by Joseph and Sean Conlon Based in Richmond, London Team of 11 (at time of writing) We love working with agencies We have designers, consultants & developers Long term relationships are our thing!

6 Why work with Blue Baboon? Strategy Workshops The digital landscape can sometimes be very confusing, Blue Baboon knows its way around and is able to guide you with strategy and consultancy. We strive to discover unmet human needs and we unlock these opportunities through working closely with clients and co-designing in collaborative and playful workshops. Strong Relationships The bonds we foster with our clients are always top notch and we pride ourselves on maintaining relationships long after the work is complete. This stems from a can do attitude that is backed up with talented yet friendly people who truly understand how business works. On trend & Innovative Solutions We are up to date with the latest industry landscape and we strengthen the customer journey by enhancing the digital platform on every level. We utilize human psychology to create solutions that, when combined; activate a strong, steady pull towards the brand. Helpful and Reliable We really DO deliver at every part of the project life cycle. You ll find our consultants knowledgeable and our production team swift and efficient, meaning you ll be confident your company is in safe hands throughout the whole process.

7 How we deliver our work With Speed and Agility All projects, which use a systematic process to deploy, are assigned an Account Manager and a Project Manager to ensure a transparent, smooth delivery of your project. When faced with a new opportunity we quickly adapt and work fast because the industry expects it, but we produce quality because we demand it of ourselves. With Creativity We understand that every brand is different, we help clients celebrate their differences through strategic and creative thinking. Creativity is intertwined to our methodology from the codesigning workshops with the client to the production phase. With Lots Of Communication Throughout each project your Project Manager will constantly be updating you on project progress and quickly explain how any iterations you may need could change the cost or delivery date. Your Account Manager will be on hand if any change in strategy is required or if a new requirement pops up.

8 Lygia Pape s 1968 performance Divisor While people poke their heads out of the fabric their bodies remain enveloped - the movement of one affects the other. Blue Baboon focuses on participation and hopes to transform connections into relationships.

9 OUR CLIENTS

10 A Selection Of Our Own Clients - Organisations BLUE BABOON

11 A Selection Of Our Own Clients - Agencies

12 Who We Have Worked For

13 What Our Clients Say About Us Despite providing a very brief specification requirement Blue Baboon were able to provide several creative and accessible design options that were in keeping with our existing platform branding and also appropriate for our target audience. They were extremely flexible, taking on board our comments and turning around adapted designs at an impressive pace. We are very grateful to Blue Baboon for the excellent service they provided, from the quality of their designs to their professionalism and speed; we would be hard pressed to fault them. Department of Health and NHS Choices BLUE BABOON

14 Prepared Tree Suspension: Event For Obsolete Body No.6, Black Mountain, Canberra, 10 October 1982 We stretch ourselves to help you get your digital presence right.

15 OUR TEAM

16 Our Team Joseph Conlon Creative Director Nicola de Ferry Project Manager Kevin Cavilla Digital Strategist Sean Conlon Co-Founder Samy Mansour Account Manager

17 Lea Munzer Experience Planner Joao Neves Digital Designer Peter Goring Technical Director

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19 OUR SKILLS

20 Our Skill Sets We provide many services, but it s our skill sets that enable them to creatively come together. From websites to applications to banner ads, the digital product you need are covered by the following skill sets: STRATEGY AND CONSULTANCY FRONT END BACK END DIGITAL DESIGN MOBILE ONLINE MARKETING POST PRODUCTION

21 DIGITAL DESIGN UX & UI We use data and human insight to drive our design thinking. Our method of working keeps guess-work to a minimum, exposing even our earliest ideas to feedback from our clients and their customers. Sometimes this is tough pill to swallow, but it leads to better design outcomes. Through sitemaps, wireframes and content strategies we produce exceptional project plans that deliver results. Design Our approach to design provides a clear and concise experience for users. We design for the internet - meaning our designs must be usable but also look professional and cutting edge. UX Design Website Design Online & Mobile Visual Design Wireframe Design Concept Design Design Architecture

22 FRONT END BACK END Front end development is the development of those elements of a website that the customer sees and interacts with directly. It is a combination of programming skills (knowing which program to choose) and aesthetics (understanding element arrangements on the screen, the color and font choices). Blue Baboon possesses the dark arts when it comes to front end! We call back end code the brain of any app out there. The back end development is a part of the application that is never visible to the user. It is built with use of server-side language and database. In simpler words, front end code interacts with a user in real time while back end code interacts with a server to return user ready results.

23 MOBILE Mobile Design Whether you need to extend an existing user experience out onto mobile devices or create an entirely new mobile service we can support your expansion in this rapidly developing channel. We help clients navigate Web vs Native vs Hybrid vs Responsive decisions, and design useful, elegant mobile experiences which create value for their brand. Mobile Application development We take pride in building the most awesome apps that both create value for our clients and users love to use. We have built hundreds of bespoke apps that users love to use.

24 ONLINE MARKETING Search Search marketing is about being there when the consumer needs you. Every request is an opportunity. Whether they re looking for your brand specifically, or a brand like yours, it pays to get there first. But the way we get there has changed. Mobile and social media have established themselves as indispensable parts of the mix. It s important to have someone in your corner that knows how to put these elements to work. That someone is us. Social We help you understand the impact that social media is having on your organisation and work with you to implement the changes that need to be made as a result. We help you listen to conversations throughout social media relevant to your brand, products, services, competitors and sector. We help you engage in social media by having meaningful conversations with people and igniting positive word of mouth. Local Local SEO has become an increasingly important digital marketing strategy. The increase in mobile traffic has led to a direct increase in location becoming an integral part of the search landscape. We understand and actively promote this trend to customers of all sizes. marketing is an efficient way to stay connected with your clients while also promoting your business. With marketing, you can easily and quickly reach target markets without the need for large quantities of print space, television or radio time or high production costs. We help you safely navigate the marketing minefield.

25 POST PRODUCTION Hosting Our hosting is provided by UKFast, one of the UK s leading managed hosting and colocation providers, supplying dedicated server hosting, critical application hosting, and cloud hosting solutions. We have an array of different hosting platforms available and can work to create custom solutions, with UKFast s support at the drop of a hat. Maintenance We can be on hand to help update, fix and upgrade applications, websites or any other complex software solutions you need us to keep fully operational at all times. Our maintenance plans are flexible and offer varying levels of support. Support With all projects we guarantee the code for a 4 week period. During this time you can call us up 9am - 5pm Monday Friday and we will fix any bugs you come across as quickly as possible. After this period we can support your product with one of our dedicated support or maintenance plans. Analytics We use data to make smarter decisions. We use onsite analytics tools like Google Analytics, Adobe Site Catalyst and Webtrends Analytics. Or more specialist tools, depending on your needs.

26 OTHER SERVICES Video Our film, television and video production work covers a wide range of branded content for leading brands, creative agencies, financial institutions, global charities and revered universities. Animation We pride ourselves on creating high quality, bespoke and customised animations. Each of our videos is illustrated and animated individually for each client. As we don t use stock images, animation templates or library music, you can be sure all the content of your animation is unique to you, and won t be seen anywhere else. Branding Although branding isn t something we offer directly, as our focus is mainly on improving our digital offering, it is something we are darn good at and are constantly being asked to help clients position their company and illustrate their brand identity. We help organisations with brand strategy, logo design and brand toolkits. Illustration With content becoming more and more focused on images supporting textual content illustrations are as important as ever. From infographics to hand drawn cartoons, Blue Baboon are able to produce a wide range of styles that suit any corporation s brand identity.

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28 PORTFOLIO Please note that this is not a fully inclusive list of our projects as some of them are confidential and completed under our CLIENT clients PACK NDA s

29 Brief - Details Newsweek looked to Blue Baboon for consultancy, digital design and best practice when it came to online marketing. We worked with them on a campaign that spanned many months and produced s, banners, web pages, mobile responsive web layouts and landing pages. We also advised them on their social media strategy, content delivery, where to place advertisements and which audiences were likely to connect with them and in which location. Our work was distributed to thousands of individuals across the UK and helped relaunch the Newsweek EMEA print edition.

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31 Brief - Details Quill, one of the fastest growing companies in the UK, is a content marketing business based in London. Quill approached us because we were able to take them on a journey from a simple brief to a fully tested, mobile responsive website. Not only did we listen, but we advised - we ran a series of workshops aimed at understanding their user personas and planning the user journeys. Once the plans had been agreed it was then onto integrating their stunning brand within the website. This required a highly complex graphic and technical solution to match their unique brand.

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33 Brief - Details We Make Footballers is a children s football coaching company based in London. They train over 1500 children a week and are rapidly growing. Initially called Sports Linx we rebranded them to better suit their core beliefs and objectives. We then looked to digitalise their online payment system and customer management facilities by developing their own bespoke software which we named Kids Register (see below). We have helped them achieve some of the highest ranking keywords in their local areas and the company has grown by 200% in the past 3 years we have worked with them. At the time of writing we are supporting them during a franchise creation which will see them launch throughout the UK.

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35 Kids Register To support the growth of We Make Footballers (above) we advised on getting rid of their paper system which relied on cash payments, insecure cheques and zero visibility on if they would have any customers the next week. At this point they had 1 location with 2 classes once a week training 200 children. They now have 7 locations, training 4 days a week, with 20 separate classes training over 1000 children a week. Our digital strategy allowed them to scale and take advantage of online automated payments. This meant that instead of charging on a pay as you go system, the software would automatically collect the payment every term time reducing admin and marketing spend dramatically. We made sure that Kids Register is scaleable enough that it has actually resulted in OTHER kids sports businesses using Kids Register for their own businesses. Watch this space!

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37 Brief - Details Good Deli Company is the consumer arm of Donatantonio - a national distributer of World food products. Donatantonio approached Blue Baboon to help produce a new company name, brand, tone of voice, industry position and digital marketing strategy. Our approach took us through a variety of workshops and design sessions which led us to Good Deli Company. Once the Good Deli Company branding was complete - we produced a highly functional yet user friendly product catalogue of over 400 products. This was no small task while keeping to the strict brand guidelines we had set. The result was a highly functional yet aesthetically pleasing digital product that the client was delighted with.

38 Website Design

39 Wireframes

40 Brochure

41 Photography

42 Brief - Details Rossopomodoro are one of the largest Pizza companies... in Italy. They have around a dozen locations here in the UK and are growing rapidly. Having launched a new UK brand with the highly talented Mascot Creative (of Nando s fame), Blue Baboon were approached to help create the new website and digital marketing set. This was a new, highly functional site with a huge focus on the creation of mobile optimised content. We created a highly functional CMS system that powered the products, menus, restaurants and promotions which has made the clients life so very much easier. Rossopomodoro loved the website so much, they are using it over in the states where they are launching their next batch of restaurants.

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46 Banner Ads

47 Our Services WEBSITES DISPLAY ADVERTISING WEB APPLICATIONS CONTENT - Microsites - Landing Pages - Portfolio Sites - Parallax Scrolling Sites - E-commerce Sites - CMS Systems - Secure login - Static Banners - Flash Banners - GIF Banners - HTML5 Banners - Invoicing - Automation - Customer Support - Login Areas - Report Generation - Animated Explainer videos - Commercial Production - Video Editing - Infographics - Templates - Photography BRANDING MOBILE APPS SOCIAL MARKETING - Brand strategy - Logo identity - Logo guidelines - Brand guidelines - Print Design - ios app s - Android Apps - Window s Apps - Social Strategy - Platform Setup - Maintenance - Engagement - Analytics - SEO Strategy - Local Search - CRM Integration - Social Marketing - Paid Search Campaigns - Inbound Marketing OTHER - Hosting - Hosting - Web Maintenance - Website Support - Usability Reports - Analytics

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