The mobile content company that connects and empowers people in emerging markets. Change-Corp.com!
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1 The mobile content company that connects and empowers people in emerging markets Change-Corp.com
2 Company Summary Who We Are A mobile content and app developer working primarily in emerging markets Global Development & Content Partner for Facebook Internet.org worldwide Best Practice for Facebook Internet.org developers Generating 8 to 20% user adoption of the total addressable market Available in 60 countries for mobile-only users:18-35, educated, low- to middle class Create branded premium services for mobile network operators Background / History 100 million users as content partner for Nokia in India, Indonesia, Nigeria and China Winner for Best Empowerment Service for Women from Indosat Finalist for GSMA Best Education Service Why We Do It As smartphone sales increased, so did the need to provide local content One-size-fits-all-approach across diverse cultures is not successful
3 People in emerging markets are discovering that the smartphone for all its indispensability as a tool of business and practicality is also a bearer of values; it is not a culturally neutral device. Bill Wasik, The Tech & Design Issue, The New York Times Magazine June 7, 2015
4 We are a mobile content and app developer Since 2012, creating mobile services with curated, expert content localized by language and culture Users: mobile-only, ages 15-35, low- to middle-income, educated, urban, aspirational, women, entrepreneurs, young people interested in improving their lives Will reach 100 million users by 2018 Available on any platform, any language Average User Session 04:40 / Page Views Per User 6.05 [ Appendix 6 and Appendix 7 ]
5 THE MARKET Unprecedented, untapped opportunity
6 4 billion feature phone and smartphone users by billion global middle class by billion audience aged years old % increase in app downloads year over year
7 Lots of phones few local apps 5x" Smartphone sales are 5x greater in emerging markets, but consumers are 5x less likely to have access to localized apps Generic, one-size-fits-all apps will not be successful Users are hungry for how to information for self-reliance, but few existing apps are culturally relevant written in hyper-local language creating skills for professional or personal development
8 We build apps to fill explosive consumer demand Branded apps (i.e., SmartWoman ) that target individual market segments, particularly women, entrepreneurs and young people Content that is curated, hyper-local and relevant to a user s future aspirations and personal goals Scalable to multiple countries and regions to enable cross-border engagement between users
9 OUR PLATFORMS AND AUDIENCE Platform Web-App (static) Web-App (dynamic) Premium App Audience Demographic Feature phone user Young women Students Micro-credit enterprises Urban, rural No home computer Feature phone user Aspirational Some education Career-oriented Needs skills training No home computer Smartphone user Educated Advanced Career Business owners Connect to outside local market
10 The Four Pillars of Our Products Local market knowledge Curated learning-based content Community engagement Social networking
11 DISTRIBUTION It s crazy big
12 Partnerships and Distribution Channels Global Addressable Market of 4 Billion FREE access to basic internet content for health, financial, business and skills development reaching one billion users in 60 countries in Latin America, Middle East, Africa, Russia India and Asia Versy Social Messaging app in Latin America with social content channels Google Play and Apple App stores Network and Content Partners Local Telecom Operators
13 Internet.org by Facebook Versy 5 Million Central & Latin America Projected Customer Base " 100 million " 10 Million" Middle East 30 Million Africa 5 Million Russia 50 Million Asia / India Telecom Operators 4 Products 60 Countries 23 Languages Projected Customer Base (Monthly Active Users - MAUs) of 100 million (as of 12/31/2018) is based on a dynamic average adoption rate of 10% on the total Addressable Market of one billion.
14 DISTRIBUTION AND NETWORK PARTNERS Local telecom operators CONTENT PARTNERS
15 ChangeCorp is a lead Global Development Partner for Internet.org by Facebook. Internet.org makes the internet more accessible by providing free access to a range of basic services education, health, financial and skills development - ultimately to reach one billion people." ChangeCorp selected as a Global Development Partner worldwide ChangeCorp selected as the Lead Content Partner worldwide ChangeCorp cited as a best practice for Internet.org developers SmartBusiness cited as a case study for the value of Internet.org
16 AWARDS AND RECOGNITION Official Partner and Supporting Agency of The SmartWoman Project Finalist for GSMA Mobile Awards for Best Educational Product or Service, 2014 Winner, Emerging Market Service Innovation Award for Women s Empowerment, Indonesia with Nokia, 2012
17 OUR MISSION Become the leading mobile services provider for women, young people and entrepreneurs in the global middle class Build a community of women who will connect across borders to impact sustainable social, civil and economic change Provide a platform for highly targeted users to network, exchange ideas and share experiences within a safe environment
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