MOBILEAPPS FOR RADIOBROADCASTING

Transcription

1 MOBILEAPPS FOR RADIOBROADCASTING Case Study : INDONESIA

2 Mobile App Market: $25 Billion by World Mobile Applications Market Android To Surpass Apple's App Store In Size By August TechCrunch More than 15 billion apps have been downloaded from the revolutionary App Store and more than 425,000 apps are available - Apple 2011-

3 75% of the total world's population, approximately 5.2 billion people, using mobile devices Users of mobile devices more than the combined Internet users (2 billion people) computer + (1.2 billion people) + home phone (1.2 billion people)

4 Indonesia is the country with the 4th largest population in the world with a total population of about 240 million The 5th largest Internet Market in Asia afterchina, Japan, India, and South Korea There are more than 209 million mobile phone users in Indonesia and continues to move quickly (after China and India) The 3rd largest FaceBook User in the world (27.3 million) after the U.S. and the UK Twitter users number 1 in Asia (12% tweet world comes from Indonesia) Opera Mini users in the world (after Russia) Foursquare users with the fastest penetration

5 There are 209 million mobile phone subscribers in Indonesia (3.5 times bigger than the Internet users) Predicted for the next 5 years there have been developments on average by 13.42% for the number of mobile phone subscribers in Indonesia, or about 392 million mobile subscribers in Indonesia in % of mobile phones sold in Indonesia has been able to access the Internet There are more than 12 million 3G users in Indonesia (3.5 times more than broadband users) Young people (17-24 years) Indonesia more likely to use mobile devices to access the Internet rather than using a computer, laptop, or Internet cafes Indonesia is the top ranks in the world for the intensity of browsing the Internet through mobile devices, 633 pages per month / person

6 Very high mobile penetration rate ~59% leading to an increasing user base who has the basic capability to access data Low voice ARPUs forcing operators to look for new revenue opportunities Low cost feature & smart phones the availability of low-cost phones along with creative smart-phone promotions making it possible for majority Indonesians to get connected online Introduction of low cost tablets new low-cost tablets backed by good internet connectivity can help revive & provide momentum to schemes like One Laptop per child Social Networking Trend Indonesia has the second Facebookuser in the world and it is also one of the largest Twitter Global Markets with an estimated 19% of internet population utilizing the service

7 Price: Free Services mobile / wireless is cheaper than wired broadband Culture: mobile Internet access is already a mandatory item, not a nice-to-have again Infrastructure: Infrastructure mobile already covers 90% of the total population in Indonesia and offers a fast connection via the 3G network, much more developed than wired broadband Options: Many promo of various mobile operators and the many options on the market gives users a lot of options. This supports the development of mobile penetration in Indonesia

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9 Mobile platform Application dev. Transaction mgt. Handset/ device providers Mobile Devices Advertiser Content Provider Aggregator Operator Service Delivery Networks Element Customer Care Billing Marketing Service Provision

10 Advertiser Agency Aggregator Content Pools : Media, Apps, Games Content Delivery Handset/d evice providers Operator Mobile Platform Apps Store Mobile Webs Handset & Operator

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12 RRI's COMMUNITY's COMMERCIALS

13 Mobile Apps for Radio Republic of Indonesia (RRI) RRI and Swedish Radio established a fruitful cooperation in an increased awareness and implementation of the independent practices of public service media. The project cooperation objective is safeguarding the role of RRI as a trustworthy public service broadcaster for the entire Indonesian nation by providing its citizens with a MOBILE PHONE PLATFORM for national, international, regional and local journalistic content, including among other things special attention to rapid transmission of information about emergencies and calamities. RRI will launch RRI Play Mobile Appson September 11, 2013

14 Nielsen, a marketing and advertising research firm, recently released the survey data on smartphone enthusiasts in Indonesia today : approximately 51% of respondents in Indonesia who do not have smartphones today will most likely buy the smartphone within the next 12 months. 58% of respondents said that their choice to buy smartphone

15 Mobile technology and all content in it is extraordinarily useful for many people. From the screen that is not an area of the PC, and mobile technologies are on the move on the highest performance at this time. Thank you