of Insight, Access Influence

Transcription

1 Tapping into a Global Channel & GETTING ENGAGED WITH GLOBAL MARKETING LEADERS of Insight, Access Influence

2 Mission & Mandate Powerful channel of insight, access and influence Trusted community with shared pain and common interest Peer-to-peer engagement, networking and referral Rich decision-support content and intellectual capital Global l market pulsing and trend tracking Vibrant ecosystem of partners and affiliates Special interest sub-groups and dedicated discussion areas

3 The CMO Council Peer-powered affinity network of top marketing decision makers Members control $300 billion in annual marketing spend 6,000-plus members in over 110 countries worldwide A global community of over 13,500 executives within the CMO Council strategic interest networks including CLOSE and FAME Global content syndication network of over 2, affiliated organizations and associations Authority leadership programs funded by global consultants, media and influential brands

4 Credentials: Reach, Resources + Recognition Qualified Audience Membership consists of over 6,000 senior marketing executives controlling some $300 billion in annual marketing spend; an additional database of 50,000 tactical marketers worldwide.. Membership by Corporate Revenue $5-10B 14% $10B + 8% $0-50M: 15% $50-100M 10% $1-5B 18% $500M-1B 17% $ M 18%

5 Credentials: Reach, Resources + Recognition Membership by Title Industry Representation

6 Credentials: Reach, Resources + Recognition Global Footprint Seven regional boards North America, Europe, Middle East, Africa, India, Asia, Latin America and members in more than 110 countries. North America 3,250 Latin America 150 Europe 1,170 Middle East 315 Africa 440 India 275 Asia-Pacific 885

7 Credentials: Reach, Resources + Recognition Authority Leader Recognized and respected globally. Prolific originator of content and online conversations. Extensive media and blogger coverage of reports and studies. Content-rich Channel More than 15,000 unique visitors and 35,000 page views monthly; strong search engine prominence and position. Microsites + Communities Over 10 strategic interest groups and dedicated channels of virtual engagement.

8 Credentials: Reach, Resources + Recognition Affiliate Network Global syndication network of 2,200 marketing associations (vertical, functional, geographic), media channels, bloggers, online communities. Relationship Engine Social media presence and voice. Intimate gatherings and elite retreats enable peer-to-peer networking and contact building. Academic Liaison Board More than 50 top universities and marketing institutes represented worldwide.

9 Value-Added Services PeerSphere Quarterly Journal in Print and emedia Formats Regional Advisory Board Gatherings Monthly Marketing Magnified ejournal CMO Summit + Dialogues TelePresence + Video Vignettes Speaker Bureau Operation CMO Scorecard + Awards Executive Recruitment (Assisted Search Service) Talent + Partner Sourcing Agency Performance Evaluation Solution Assessment + Selection Strategic Interest Groups

10 Areas of Domain Knowledge g Precision Marketing g and Personalization Sales and Marketing Integration + Alignment Go-to-Market Efficiency + Effectiveness Marketing Transformation and Operational Improvement Customer Experience, Retention + Re-Activation Customer Revenue Optimization Customer Voice, Feedback and Listening Enterprise Content Management (Content ROI) Marketing Resource and Digital Asset Management Digital Marketing Platforms, Infrastructures + Processes Partner Collaboration and Functional Integration

11 Areas of Domain Knowledge Marketing Analytics and Predictive Modeling Decision Economics and Return on Insight Marketing Supply Chain Effectiveness Customer Affinity, it Loyalty and Advocacy Customer Communities, Social Networks and Co-Innovation Marketing Performance Measurement (MPM) Mobile Relationship Marketing (MRM) C-Suite Alignment + Integration Demand Chain Optimization + Pipeline Provisioning Campaign Economics + Closed-Loop Measurement

12 CMO Council Online Search engine prominence for CMO Council properties Web site traffic for CMO Council properties Over 15,000 visitors each month 35,000+ page views each month Global traffic including increasing traffic from India, South Africa, Singapore, Russia, Germany, Australia, Brazil, Mexico and France Content consumption in excess of 18,000+ downloads of content to date in 2011

13 Microsites cmocouncil.org org (master site) closebiz.org customerexperienceboard.org precisionpromotion.org i marketingsupplychain.org loyaltyleaders.org cmocioalign.org geobrandingcenter.org sportsbrandprotect.org fameforusers.org surveyforgood.org slamtheonlinescam.com

14 Global Chapter Growth Explosive chapter expansion: Seven global chapters Robust representation at global Advisory Board meetings in Europe, Asia, Middle East, Africa, Latin America, India and North America Over 300 advisory board members representing global blue-chip brands Over 50 members have joined the Global Academic Liaison Board representing the world s top colleges and universities Global media exposure: Over 400 stories covering CMO Council reports Sourced and quoted in nearly 600 global stories and press releases

15 New Projects + Campaign Initiatives CMO Council premium content subscription PeerSphere Quarterly Print and emedia Journal Client Agency Effectiveness Benchmarking TV Creative Performance Assessments Activating & Amplifying Advocacy Mobile Relationship Marketing (MRM) Localize to Optimize Sales Channel Effectiveness Delivering Positive Impressions During Market Depressions Mapping + Modeling the Marketing Mix

16 New Projects + Campaign Initiatives Competitive Gains from Digital Campaigns (DMPI) Business Ingenuity from Closer Community Race to Project a Global Face: Multi Local Challenges Facing Multi National Brands Rate the State of Marketing (in the Regions) Transform to Better Perform: Applying the Science of Smarter Marketing Campaign Economics: Optimizing Execution from Contact to Closure Content Marketing Mandates Currency, Consistency + Control Customer Opportunity Overload: Ways to Better Select + Connect

17 Getting Involved: Turning Marketing Challenges into Demand Generation Solutions CMO Council programs seek to Shorten & simplify complex, extended selling cycles Inject urgency & imperative into buying decisions Establish authority leadership through advocacy platforms and superior content Acquire & harvest more personalized relationships Measure and monitor customer experience feedback

18 For More Information: Donovan Neale-May Executive Director Liz Miller Vice President, Programs & Operations Bryan DeRose Senior Director, Business Development