MOINIAN SEES WHERE NEW YORK IS GOING

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2 MOINIAN SEES WHERE NEW YORK IS GOING In a city and an industry that move at light speed, visionary thinking is an absolute necessity. No individual nor company has anticipated what lies ahead more successfully or accurately as The Moinian Group. The Moinian Group was an early and ardent supporter of lower Manhattan and continues to be. The company s downtown investments have made The Moinan Group one of the area s largest private landlords. And the firm s property acquisitions on New York s West Side, coupled with city zoning changes and enhanced transportation, have positioned the company for extensive growth in a new, exciting chapter of the city s future. The Moinian Group recognized long ago that the largest and the greatest potential for prosperity lie in the transformation and invigoration of the underserved neighborhoods in America s greatest metropolis. The Moinian Group constructs and acquires major residential, commercial, retail and hotel properties that demonstrate significant financial potential. Some of our most prominent holdings in each category are profiled.

3 ABOUT US HOLDINGS The company boasts extensive holdings and a solid history of performance. EXTENSIVE HOLDINGS AND A SOLID HISTORY OF PERFORMANCE The Moinian Group, one of the country s largest privately held real estate firms, owns and manages a multi-billion dollar portfolio of commercial, residential, retail, hotel and mixed use assets. In addition, the company controls rights to develop several million square feet of undeveloped land it currently owns. The company has attained this level of financial well- being by recognizing carefully chosen opportunities, by transforming those opportunities into assets and creating maximum value for tenants and investors. SUCCESS TODAY AND A HISTORY OF ACHIEVEMENT The outstanding and continued achievements of The Moinian Group dates back more than 30 years to a time when The Moinian Group acquired loft buildings in Midtown South and the Flatiron District. The acclaimed conversions of these structures into high-end office space served as the springboard to a host of other highly successful projects. Also, it established the exceedingly successful method The Moinian Group uses today, closely following the existing markets and identifying new ones that have characteristics of powerful growth potential. The firm s diverse development capabilities are well financed and precisely aligned to take maximum advantage of every real estate opportunity they pursue. Currently, The Moinian Group holds a portfolio of assets in major cities such as Chicago, Dallas, Los Angeles and New York City and trophy buildings such as 3 Columbus Circle, W New York - Downtown Hotel and Residences, formerly known as the Downtown Athletic Club, and the Willis Tower (formerly the Sears Tower) in Chicago The first Moinian Group acquisition is made at 450/460 Park Avenue South. The Moinian Group acquires nine buildings in the Flatiron District as part of a West Gramercy package acquisition. The company acquires the King Edward Hotel at 120 West 44th Street. The Moinian Group acquires the Lowes Harbor Cove Hotel in Paradise Island, Bahamas. The firm acquires 60 Madison Avenue & 72 Madison Avenue, both totaling 250,000 square feet of space. Moinian transforms 100 John Street from office to residential property; the first such conversion downtown. The company acquires 17 Battery and Ocean. The Moinian Group acquires 1775 Broadway, the former Newsweek Building, now known as 3 Columbus Circle. The transformation of The Biltmore into luxury apartments is completed. The Moinian Group, along with its partners, acquires North America s tallest building, Willis Tower, formally known as the Sears Tower. The Marc is completed, setting a new residential standard on 8th Avenue. The acquisition of Atelier positions The Moinian Group for extensive growth on Manhattan s West Side. The company acquires the Zeus portfolio at 530/535/545 5th Avenue in Midtown Manhattan. The Moinian Group acquires a trophy office property at 180 Maiden Lane in Lower Manhattan. Moinian acquires Texas trophy tower the Renaissance Tower in Dallas. The firm opens first and only Philippe Starck designed rental building in the U.S. Dwell95 on Wall Street. Moinian acquires four acres in Downtown Los Angeles s highly anticipated LA Live, adjacent to the Staples Center, with plans of constructing millions of square feet of residences, hotel and retail space. The Moinian Group celebrates the opening of the W NY Downtown Hotel & Residences. Transformation and long-term refinancing of 3 Columbus Circle completed in partnership with SL Green. After successful residential rental conversion and full lease-up, Dwell95 sells to UDR, Inc. United airlines HQ occupancy at Willis. Foundation started at 605 West 42nd Street. The completion and HQ occupancy of Y&R at 3CC.

4 EXTENSIVE HOLDINGS AND A SOLID HISTORY OF PERFORMANCE The Moinian Group, one of the country s largest privately held real estate firms, owns and manages a multi-billion dollar portfolio of commercial, residential, retail, hotel and mixed use assets. In addition, the company controls rights to develop several million square feet of undeveloped land it currently owns. The company has attained this level of financial well- being by recognizing carefully chosen opportunities, by transforming those opportunities into assets and creating maximum value for tenants and investors. SUCCESS TODAY AND A HISTORY OF ACHIEVEMENT The outstanding and continued achievements of The Moinian Group dates back more than 30 years to a time when The Moinian Group acquired loft buildings in Midtown South and the Flatiron District. The acclaimed conversions of these structures into high-end office space served as the springboard to a host of other highly successful projects. Also, it established the exceedingly successful method The Moinian Group uses today, closely following the existing markets and identifying new ones that have characteristics of powerful growth potential. The firm s diverse development capabilities are well financed and precisely aligned to take maximum advantage of every real estate opportunity they pursue. Currently, The Moinian Group holds a portfolio of assets in major cities such as Chicago, Dallas, Los Angeles and New York City and trophy buildings such as 3 Columbus Circle, W New York - Downtown Hotel and Residences, formerly known as the Downtown Athletic Club, and the Willis Tower (formerly the Sears Tower) in Chicago.

5 3 Columbus Circle 3 Hudson Boulevard

6 180 Maiden Lane Willis Tower

7 ACCOMPLISHMENTS IN BRIEF Founded in 1982 by Joseph Moinian. Diverse holdings in residential, hotel, commercial and retail properties. Ownership of more than 20 million square feet. Development of up to 8 million square feet. Pioneer in converting loft space to office space in Flatiron Area/ Midtown South. Pioneer in converting office space to residential space in all areas of New York City s Downtown. Pioneer in New York City s West Side development, specifically focused on the Hudson Yards and Highline areas. One of lower Manhattan s largest residential owners. Tenants include Bank of America, Chase, Neiman Marcus, Starbucks, United Airlines, and Y&R. All of the displayed names are property of their respective owners and no claim of ownership is made by The Moinian Group or any of its affiliated entities.

8 JOSEPH MOINIAN PRESIDENT & CEO Joseph Moinian is known for his superb investment, development and management strategies, forging new neighborhoods and spearheading the transformation and enhancement of property values and environments. The New York City-based developer, investor and long-term owner of prime real estate nationwide is recognized for pioneering the development of emerging neighborhoods in major metropolitan cities across the United States. Founded by Mr. Moinian in 1982, The Moinian Group today boasts one of the largest private portfolios of property and is among one of the only national real estate entities to develop, own and operate properties across every asset category, including office, hotel, retail, condos and rental apartments. OUR BOARD OF DIRECTORS The Moinian Group, one of the country s largest privately held real estate firms, has assembled one of the finest teams of real estate professionals. Their collective experience combines a hands-on management style with a strategic approach to development, sales and leasing, ensuring the firm s continued leadership for years to come. This seasoned development and management team combines deep resources and decades of experience in financing site planning and zoning, environmental reviews, property acquisition, design management, commercial and retail leasing, along with residential rental and sales. These capabilities efficiently guide the development process from beginning to end.

9 COMMERCIAL PROPERTIES The workplace of the modern century must be aesthetically inspiring and highly functional for corporate and professional firms alike providing the compatibility necessary for specific tenant needs. The Moinian Group s commercial buildings provide prestigious corporate addresses with rich polished interiors that reinforce the reputation and brand image of each and every tenant. The Moinian Group has the ability to finance new construction, revitalize existing space with state-of-the-art infrastructures and high-end build-outs. Our office buildings rank among cities finest commercial options in terms of location and accessibility and represent some of the most technologically advanced corporate space in the country. 3 Columbus Circle 60 Madison Avenue Park Avenue FIFTH AVENUE The Fifth Avenue buildings are situated on the Eastern blockfront of Fifth Avenue from 44th to 45th Streets and total approximately 533,000 square feet. The pre-war buildings, known as the Zeus portfolio, are part of the expansion of the glamorous Fifth Avenue shopping corridor and have recently undergone $42 million in capital improvements. Occupying a full block front on Fifth Avenue, the property competes with the finest buildings in the Grand Central office submarket. Located in one of Manhattan s major thoroughfares and renowned as the location for some of the world s finest shopping, this Fifth Avenue complex houses trophy office properties and is home to many of the nation s most prominent corporations, financial institutions, law firms and service organizations. In addition to the abundance of area amenities and proximity to Bryant Park, Fifth Avenue s central location affords tenants a myriad of transportation options, both locally and regionally. Grand Central Terminal, New York City s largest mass transportation hub, is located only three blocks away. Certainly, the property ranks among Manhattan s finest options in terms of location and accessibility.

10 RESIDENTIAL PROPERTIES At The Moinian Group, the firm s residential assets are high-profile and grand in scope, redefining luxurious urban living. The company recognizes that any successful residential developments going forward must address unique demands from both customers those seeking residences and investors. Today s urban professional wants a world class oasis that strikes a balance between exceptional amenities and attentive 24-hour services. The Moinian Group s goal is to create such properties in a timely and decisive manner, using carefully selected, award-winning architects and designers, while providing outstanding return for investors in the process. The Moinian Group is currently focusing on development in growth markets predominantly in Manhattan s Downtown and West Side. In doing so, the company is also sparking the transformation of the surrounding neighborhoods into vibrant communities and increasing property values in a remarkably cost-efficient manner. 90W 90 Washington Street Renaissance 100 John Street ATELIER 635 W. 42ND STREET Atelier, a soaring 46-story residential tower on Manhattan s West Side features 478 studio, one- and twobedroom condominiums. Atelier offers residents dramatic views of the Hudson River and the Manhattan skyline in a dynamic new neighborhood. The building boasts a variety of amenities including a sky-lit indoor pool, a 12,000-square-foot health club, a rooftop lounge and rooftop terraces. Atelier also features 15,700 square feet of ground-floor retail space and a 100-vehicle subterranean parking garage. Designed by the award-winning architectural firm Costas Kondylis & Partners, the building features innovative spaces that are provocative and airy. Atelier s lobby contains a striking contemporary art gallery with rotational exhibits. Completed in January 2007, Atelier represents one-third of this total development project being rolled out by The Moinian Group. The property, which occupies most of the city block at West 42nd Street, between 11th Avenue and 12th Avenues, is located along the northern edge of Hudson Yards and represents the expansion of Midtown s central business district towards the Hudson River, creating an improved public transportation system including the extension of the Number 7 subway line and the expansion of the Jacob Javits Center. This long underutilized area will transform into a dynamic, transit-oriented urban center integrating a mix of medium- and high-density residential, commercial, entertainment and cultural land uses with the additional creation of more than 20 acres of open space. The Atelier condominiums were completely sold out in 2008.

11 Renaissance 100 John Street Marc 260 W. 54th Street Ocean 1 West Street Marc 260 W. 54th Street

12 RETAIL PROPERTIES To many, urban life is synonymous with shopping. The Moinian Group recognizes that dynamic retail spaces with the conveniences that can be hard to find in large cities, such as on-site multilevel parking are a must have. The Moinian Group s retail portfolio, which is growing faster than ever, boasts a seasoned staff of professionals and hands-on managers who provide broker-friendly services allowing for unique opportunities in the real estate marketplace. Access to major roads, mass transit lines and underserved locations are all criteria The Moinian Group considers before pursuing development Fifth Avenue 3 COLUMBUS CIRCLE 3 Columbus Circle is one of the few buildings that occupies a full square block on the threshold of the new Columbus Circle redevelopment. It is just across the street from the AOL Time Warner and Central Park. The dramatic Central Park views feature natural light and spaciousness. A premiere building in Manhattan, 3 Columbus Circle offers a full-time lobby attendant, temperature-controlled work environments, new operable double-hung thermo pane windows, and 24/7 accesses. Originally the General Motors Headquarters, 3 Columbus Circle is now home to a host of premiere commercial tenants. Retail on street level includes: Chase, Bank of America and CVS. Located just steps from underground and surface transportation, there is an abundance of accessible neighborhood garages nearby.

13 HOTEL PROPERTIES The Moinian Group acquires and develops full-service luxury resorts and boutique hotels, often integrating them into even larger mixeduse development projects that include dining and shopping venues. The company also leverages world-class convention and luxury hotel opportunities in selected markets beyond the underserviced neighborhoods where we focus our commercial and residential efforts. The Moinian Group has built and owned numerous hotels over the last two decades. Our current portfolio includes four completed luxury hotels and a current, high-profile hotel project in Lower Manhattan. Moinian owns the Sugar Bay Resort & Spa in St. Thomas (U.S. Virgin Islands), the Orlando Sun Resort and Convention Center in Orlando, Florida, the Hotel Mela at 120 West 44th Street in midtown Manhattan. In 2010, the W NY Downtown at 123 Washington Street opened. As part of our ongoing growth strategy in the hotel sector, we have formed strategic alliances with premier hospitality brands to gain extensive name recognition and access to global reservation networks. Orlando Sun Resort and Convention Center Sugar Bay Resort & Spa Hotel Mela 120 West 44th Street W NY DOWNTOWN 123 WASHINGTON STREET W Hotels first Hotel & Residences in New York, NY W Hotels Worldwide and The Moinian Group have joined forces to launch the W New York Downtown Hotel & Residences, the first globally branded luxury hotel and residences project of its size and scale in Downtown New York and the only W Residential development in Manhattan. Completed in 2010 and located at 123 Washington Street, just one block from the site of the new Freedom Tower at One World Trade Center, the W Downtown is a 58-story newly constructed glass-curtained wall building featuring 217 hotel rooms and 223 full-ownership, residential condominium units 64 furnished condominium units and 159 unfurnished condominium units. Gwathmey Siegel Architects has created the modernist shell exterior of the building and award winning interior design firm GRAFT has lent its signature, avant-garde features to all interior spaces. What s exciting about the W New York-Downtown Hotel & Residences is that it s bringing a tremendous amount of energy to the area. If you ve always loved the lavish feeling of staying at a W, you can start experiencing that royal treatment on a very permanent basis, said Joseph Moinian, CEO of The Moinian Group. It s the only W Hotel you can buy into in Manhattan.

14 PROJECTS UNDER DEVELOPMENT The future is a blank canvas for creation of a new neighbordhoods. The Moinian Group owns 15 million square feet of undeveloped land, including four million on Manhattan s prime West Side. The Moinian Group is currently focusing on the development of one of New York City s largest high-end residential apartment buildings at 605 West 42nd Street. Furthermore, the company s flagship development at 3 Hudson BLVD has begun to take shape in the new west side of Manhattan. These endeavors are an outstanding example of how The Moinian Group takes full advantage of rezoning and land-transformation initiatives. The extension of the number 7 subway line beyond its current terminus at West 41st Street and 7th Avenue and the creation of more than 20 acres of open space will make the West Side the city s next major commercial hub. Also, as the largest property owner in Lower Manhattan, The Moinian Group will continue its commitment to Downtown, to increase public amenities and re-establish a vibrant and diverse community. The Moinian Group will continue to leverage the firm s comprehensive array of capabilities. Opportunities will vary in strategy and returns from core through value added; they will focus on commercial, residential, retail and hotel properties in major urban centers across the nation. The Moinian Group will strive for efficiency and set new, ever higher standards.

15 REVITALIZING THE REGION THROUGH THE 21ST CENTURY The Moinian Group aims to transform long-underutilized areas into dynamic, transit-oriented urban centers by integrating a mix of medium- and highdensity residential, commercial, entertainment and cultural land uses. The growing demand for multi-use complexes combining luxury living with fivestar services, shopping and dining was a direction the company anticipated. The Moinian Group s skilled professionals accurately assess project feasibility, provide effective budgeting, cost and construction management and oversee every aspect of implementation. The company s teams create luxuriously designed, state-of-the-art developments that act as catalysts in the rebirth of entire neighborhoods. The Moinian Group will continue to strive for excellence, sustaining its leadership in the industry with a focus on creating new environments in which to grow, work and live.

16 THE MOINIAN GROUP 3 COLUMBUS CIRCLE, 23 rd FLOOR NEW YORK, NY P: F: