New Age Marketing Consultant/Digital Strategist. An Award Winning Certified Digital Marketer, with 7 Years Blue Chip & SME e-marketing Experience.

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Shanna Kelly
8 years ago
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1 New Age Marketing Consultant/Digital Strategist An Award Winning Certified Digital Marketer, with 7 Years Blue Chip & SME e-marketing Experience.

2 ABOUT ME in a nutshell Like chess, marketing is a game of strategy and positioning in which your next move ensures whether or not the buyer purchases your product/service amongst a sea of alternatives, which may be similar, or even better than your own. And just like chess, I hate losing. From market research, to messaging and positioning, all the way to developing the product marketing collateral be it an e-brochure or a product website or a social media campaign, I do what I do for that one moment the moment in which the consumer has only one product in their shopping list, yours. For 7 Years, I have founded and sold my own Internet Start-ups; I have held senior positions at Kenya s leading Advertising Agencies; and privately consulted for businesses such as yours. With a proven record managing and marketing product lines from cradle-to-excellence, what drives me is marketing winning products & services in a hyper-competitive business world filled with tweets and likes.

From market research, to messaging and positioning, all the way to developing the product marketing collateral be it an e-brochure or a product website or a social media campaign, I do what I do for

3 EXPERIENCE timeline Co-Founded Zenith Media Ltd, a Pioneering Web Consulting Outfit that worked with over 100 Startups and SMEs to establish their online presence and help them attain online sales As Head of New Media at Creative Edge Ltd, developed and led the launch of an integrated New Age Marketing service that resulted in expansion of the Company s revenue base from existing Customers upon launch. I was directly responsible for go-to-market planning, strategy and execution, which required constant interaction with As an Account Director at SCANAD AFRICA, I spear headed Digital Marketing Strategy, Media Planning & Buying, and execution of Digital & Viral Campaigns for Clients across East Africa Co-founded After 6 Labs, an Innovation Lab dedicated to creating Technology Solutions that enhance Customer Experiences in various Sectors. Our primary focus areas include Agriculture, Education, Retail & Social Good. Tasks undertaken for clients included Business Analysis, Web Presence Audits, Web Sales Strategy & Web Development & Optimization. both Corporate and SME clients. Tasks undertaken included search optimization, competitor analysis, web pricing strategies, online messaging, product positioning and more. I managed the development of online marketing assets necessary to achieve client s business objectives; websites, blogs, social media channels, campaign channels and more. Some of the Clients Handled included: Real Insurance, Interconsumer Products, Tile and Carpet Centre, Zen Garden, East African Breweries and Ramco Printing Tasks included product positioning strategy, communication strategy, asset development, Lead Generation & Conversion strategy, competitor analysis, viral appeal strategies, data collection planning and budgeting. Some of the Clients Handled included: East African Breweries Ltd, Barclays Bank, Equity Bank, Nestle East Africa, UAP Holdings & Coca cola. Tasks include Value-add Strategy, Customer Experience Innovation, Technology Audits, Communication Strategy, Competitive landscape Analysis & Product Asset Development. Exciting projects done include a Smart Series E-Learning Suite for Makini School, Conference Management Suites for Intel Kenya & Kenya Tourism Board, and a Crowd Funding Platform for African Laughter just to mention a few.

2009 2012 As Head of New Media at Creative Edge Ltd, developed and led the launch of an integrated New Age Marketing service that resulted in expansion of the Company s revenue base from existing

4 SUMMARY of Skills Digital Marketing - Excellent Traditional Marketing - Moderate Branding & Messaging - Excellent Research & Analytics - Excellent Written & Verbal Comm - Excellent Technology - Excellent Creative Design - Moderate Web Development - Moderate SEO - Excellent Presentation Skills - Excellent Project Management - Excellent Social Media - Excellent Microsoft Office - Excellent Cost Benefit Analysis - Excellent Competitive Analysis Excellent Strategic Planning - Excellent

Development - Moderate SEO - Excellent Presentation Skills - Excellent Project Management - Excellent Social Media -

5 CLASS ROOM experience JOMO KENYATTA UNIVERSITY OF AGRICULTURE AND TECHNOLOGY Bachelor of Science in Computer Science Sept 2005 April 2009 STRATHMORE UNIVERSITY Diploma in Business Information Technology (Dip. Bit) Jan 2004 April 2005 MASSACHUSSETES INSTITUTE OF TECHNOLOGY AFRICAN INTERNET TECHNOLOGY INITIATIVE Marketing and Entrepreneurship June 2005 Aug 2005 US STATE DEPARTMENT CRDF GLOBAL GIST TECH-I: Business Planning & Innovation October Kuala Lumpur, Malaysia GOOGLE KENYA Google Advertising Certification October Nairobi, Kenya HABARI CONSULTING Facebook Marketing & Media Buying May Nairobi, Kenya DOLPHIN CONSULTANTS e-marketing Strategy for Business Success October Nairobi, Kenya

Bit) Jan 2004 April 2005 MASSACHUSSETES INSTITUTE OF TECHNOLOGY AFRICAN INTERNET TECHNOLOGY INITIATIVE Marketing and Entrepreneurship June 2005 Aug 2005 US STATE DEPARTMENT CRDF

6 KEY STRENGTHS & Case Studies Experience creating the product positioning, messaging and branding necessary to capture a target markets attention and successfully go-to-market. Key Case Study: Equity Bank Beba Card Launch, Created Strategy that helped revamp a declining product customer base. Developed and led numerous community building activities to create product loyalty and spur lead generation. Key Case Study: Barclays Bank, created Social Media Strategy that saw their online community grow from 5,000 fans to over 100,000 in less than 1 year. Experience creating sales and marketing collateral; white papers, data sheets, case studies, blogs, slide shows, e-brochures, templates, webinars, and more. Key Case Study: Fanisi Capital Africa Titans Linkedin Group. Built a community of over 1,000 businesses across East Africa and secured over 100 Solid leads for Fanisi s $50 Million fund within 6 months. Proven ability to collaborate across departments to successfully bring products to market. Key Case Study: Makini School, worked with Teachers and the Marketing office to create Kenya s first full fledged e-learning suite that generated a 500% return on investment one week after Launch. Experience developing and executing wide range of digital strategies; web design, social media, , SEO, mobile, video, and more. Key Case Study: Java Coffee House Website, Named One of 10 best Websites in Kenya in 2012 by Skyline Design Experience Working closely with 3rd Party Influencers and channel partners to develop channel partner strategies. Key Case Study: Pilsner King of Bold Campaign, EABL. Worked with Influencers to create the first major Viral Twitter campaign by a Corporate Brand in Kenya Award Winning Agency career experience has proven I can work in complex, fast paced environments without sacrificing ability to multi-task and pay attention to detail. Key Case Study: Tusker Project Fame 5. Co-ordinated 5 separate teams across Africa to deliver a Mobile voting campaign that won the Diageo Marketing Excellence Award - Africa Proven project management skills; from creating project plans to managing resources I ve consistently met deadlines and business objectives on or under budget. Key Case Study: Kenya Tourist Board, received contract to create Conference Booking System 2 weeks before conference and delivered 8 days later.

7 WHAT CAN I DO for you? New product launch/re-launch Strategy Online Lead Generation Corporate Web Presence Social Media Community Building Digital Media Buying Direct Marketing ( /Mobile) Content Marketing (Blog, Youtube, Facebook, Twitter)

8 WHAT CAN YOU DO for me? Allow me to Audit your Company s Social DNA to gauge you New Age Marketing Readiness. I ll do that for free. (Market Value: $1000) Allow me to show you how I can make Customers Love you more and buy more from you using my proven New Age Marketing experience. Pay me a small stipend until the day you are confident I m as awesome as I claim. Typically takes around 3 months. Buy me an Amazon Kindle when we hit the Kshs 1 Million mark in Alternative channel Sales i.e Web, Mobile, . Ready to do this? Drop me a line. hello@muriu.me

experience. Pay me a small stipend until the day you are confident I m as awesome as I claim. Typically takes around 3 months.

Professional Diploma in Digital Marketing

Professional Diploma in Digital Marketing Agenda Day 1: Day 2: Day 3: Day 4: Day 5: to Digital Marketing Search Engine Optimisation Search Engine Marketing Email Marketing Digital Display Advertising Mobile