BRAND & MARKETING GUIDE VERSION 1.0

Transcription

1 BRAND & MARKETING GUIDE VERSION 1.0

2 INTRODUCTION Welcome to the new Solibri Brand & Marketing Guide. We re currently reenergizing the Solibri brand image. We now have a new set of marketing materials. We wanted to share our thinking and those materials with you. In this guide you will find a short hand version of how to use our brand, logo and images. We also want to show examples of how to use these materials in action for example, in digital banners and print advertisements. We also look to focus on the key messages per media. We will share those core marketing materials as needed via our Partner Internet site. (

3 1. BRAND 2. IDENTITY 3. EXPRESSIONS

4 BRAND PROMISE Solibri works in the field of Quality Assurance and Quality Control. It therefore makes sense that we express ourselves likewise.

5 VISION A world where buildings are designed without mistakes.

6 MISSION STATEMENT Solibri is to be the choice in Quality Assurance and Quality Control. Our customers save time and money while supporting less environmental waste.

7 ELEVATOR PITCH You need to find that fault to fix it. In the construction industry, a single fault costs millions. Our Solibri Model Checker software finds potential faults before a single brick is laid. It performs advanced clash detection, deficiency detection, BIM and accessibility compliance, model comparisons and full information take off. It s a one stop shop for those who need to stay on top of a building project. Our customers are architects, construction companies, building owners and facility managers. They want greater quality control in the design, building and maintaining of spaces. By doing so, they can better manage costs, delivery timings and maintenance work. We offer information on questions such as - are the ventilation pipes clashing with the ceiling? Is the ceiling the correct height? Are disability rules being met? How many windows are there on floor 3? No other software can provide such a tool for quality control and assurance - Clear guidance on preventing faults, planning spaces or ordering replacement parts. Stay on top and use Solibri as the software control room of your business. Solibri. Reliable Information on Demand.

8 COMPANY TAGLINE & SLOGAN Solibri. Model Checking for Quality. This tagline remains the key sign off for the brand and company. It supports our mission statement.

9 MARKETING TAGLINE & SLOGAN Imagine. Reliable Information on Demand. This tagline is to be used in marketing materials. It provides our point of view to the industry.

10 SOME THINGS TO REMEMBER When referring to the company, use Solibri, Inc. Always refer to the full name of our products in the first instance for example it is Solibri Model Checker. Not SMC. Our Product Category is Model Checking. It is unique to us and should be promoted. It separates us from CAD tools. We focus upon Quality Assurance and Quality Control within this category.

11 BRAND TONE OF VOICE Our materials should feel professional, informative and interesting. We should offer a point of view on quality. We don t have direct competitors. We work with many authoring software developers. Our place is one of neutral confidence and influence. We offer something our customers cannot get anywhere else. They trust we offer that value and quality in our information tools. Our copy text should feel friendly and approachable. It should however, be unafraid of talking about technology when needed.

12 MARKETING APPROACH We work in a B2B environment. We believe our customers should tell our stories and share our strengths where-ever possible. We then support those stories with product truths and demonstrations. We want to be active in the market. We want to spread the value of Solibri. We look to provide interesting company and industry information on a regular basis. The idea is The more content I put out, the more luck I have Gary Vaynerchuk.

13 1. BRAND 2. IDENTITY 3. EXPRESSIONS

14 LOGO

15 LOGO USAGE The Solibri logo should always appear in both brand colors. 1. Blue + Yellow 2. White + Yellow The only exception where the logo can appear in a single color is when the printing method or environment requires a colorless option.

16 COLOR PANTONE 548 C PANTONE 122 C The Solibri brand identity is built on the two main colors, blue and yellow. There is also a wider range of complimentary colors available for creating infographics, presentations and software UI and graphic elements. C:100 M:20 Y:0 K:70 R:0 G:51 B:75 C:0 M:15 Y:90 K:0 R:254 G:223 B:70 COMPLIMENTARY COLORS SOLIBRI BRAND & MARKETING GUIDE

17 TYPOGRAPHY Solibri uses the font family Scout as the main font for creating all visual expressions in both print and on the web.the main weights are Light & Bold. Scout Thin is reserved for large headlines and Scout Black for tiny headlines set in all caps. Helvetica works as the substitute font option when creating internal documents in Microsoft Office and similar softwares. MAIN FONT SCOUT FONT FAMILY THIN BLACK FALLBACK OPTION HELVETICA REGULAR & BOLD

18 IMAGERY The images used to build the coherent Solibri brand identity consists of a series of images describing the industry in a humane and relaxed manner. The focus is on the end user not the technology itself.

19 1. BRAND 2. IDENTITY 3. EXPRESSIONS

20 POWERPOINT PRESENTATION TEMPLATE

21 KSP CONTENT GUIDELINE Digital Banners Simple, small call to action space Use Imagine. Reliable Information on Demand. Print advertisements Focus on Solibri Model Checker Use the following KSPs and their explanations depending on space. Refer to solibri.com examples if unsure. One page brochures/newsletters Use same KSPs above and lead with Elevator pitch depending on space. Magazine articles Let our customers tell our story. Write articles based on how Solibri helps their business. Use supporting photography/photographic style as explained above. Here s one example of a customer benefit driven story: solibri.com/journal/bau-architects-stockholm/ 1. Second Generation Class Detection Automatically analyze and group clashes according to severity. Find relevant problems quickly and easily. Investigate the quality of your BIM files. 2. Deficiency Detection Prevent issues in advance. Use SMC and its logical reasoning rules to search for components and materials missing from the model. 3. Verify Matching Elements in Architectural & Structural Designs Use SMC to locate flaws and exceptions in models made by different design teams. Avoid expensive rework by knowing both models match. 4. Managing Change Orders or Design Versions Manage and track changes between two design versions of the same model. Save time with easy visualization and verification of model changes. 5. Instant BIM Data Mining Be assured on the quality of information in BIM designs. Then use SMC for easy and instant information takeoff. Use multiple report templates that best suit your user role or create one yourself. Measure spaces and materials on the fly and share with others.

22 DIGITAL BANNERS Simple, small call to action space Use Imagine. Reliable Information on Demand.

23 T R I A L PRINT ADVERTISEMENTS Focus on Solibri Model Checker Use the following KSPs and their explanations depending on space. Refer to solibri.com examples if unsure. IMAGINE. RELIABLE, INFORMATION ON DEMAND. Use Solibri Model Checker to better manage your construction projects. Our solution includes: Second Generation Class Detection Deficiency Detection Verify Matching Elements in Architectural & Structural Designs Managing Change Orders or Design Versions Instant BIM Data Mining DOWNLOAD THE FREE TRIAL TODAY AT SOLIBRI.COM Solibri_A4_Ad_04.indd 1 3/10/14 4:53 PM

24 T R I A L CO.OP MARKETING EXAMPLE OF PRINT AD SOLIBRI + PARTNER BRAND Please discuss with us before designing CO-OP marketing. LOGO IMAGINE. RELIABLE, INFORMATION ON DEMAND. Use Solibri Model Checker to better manage your construction projects. Our solution includes: Second Generation Class Detection Deficiency Detection Verify Matching Elements in Architectural & Structural Designs Managing Change Orders or Design Versions Instant BIM Data Mining DOWNLOAD THE FREE TRIAL TODAY AT SOLIBRI.COM Solibri_A4_Ad_04.indd 1 3/10/14 4:53 PM

25 GO CREATE & TAKE GOOD CARE OF OUR BRAND