NavisHealth Brand Identity & Style Guidelines (November version 001) Brand Identity & Style Guidelines

Transcription

1 NavisHealth Brand Identity & Style Guidelines (November version 001) Brand Identity & Style Guidelines

2 The Purpose of This Guide As a company, our brand is one of our most important assets. We recognize that every employee of NavisHealth is an important ambassador for our brand and have, subsequently, created this short/concise set of brand guidelines to give both our internal staff and external partners some practical help and guidance. We hope that these guidelines will help you to use and present our company brand consistently. Studies have shown that brand-guided companies frequently outperform their competitors and can generally improve their profitability significantly. So, as well as giving you some brief insight into our company s positioning in the marketplace, our brand guidelines set out our standards for using our brand name, logos, typefaces and other design elements in advertisements, brochures, newsletters, packaging and all online communications. Branding will play an important role in managing the perception of NavisHealth. Subsequently, whenever you communicate with customers, suppliers, employees, investors, journalists and the wider community, it is extremely important to our company that you build and reinforce a consistent perception of our brand. We hope that these brand guidelines help you to achieve that goal. 2

3 About NavisHealth NavisHealth is a Silicon Valley, Digital Health IT Solutions Company. We re targeting a three Trillion dollar industry (nearly 20% of the US GDP), which is undergoing a seismic shift and believe that our innovative, technology and patient care engagement solutions are a highly-effective response to this shift. We provide a cloud-based companion EHR with an integrated mobile application suite to engage senior management and patients. We deliver data agnostic, cost-effective, secure, sustainable analytics and patient engagement solutions, which seamlessly integrate into our customers existing systems. We serve acute care hospitals and healthcare organizations of all sizes, throughout the US. Fusing our expertise in leading-edge technology with clinical operations, we deliver the cutting-edge healthcare solutions that our customers need. We re a recognized thought leader on the most important questions in healthcare today - from Meaningful Use of Electronic Medical Records, to Patient Engagement, Companion EHRs, Data Security and System Interoperability. This allows us to develop highly-effective, innovative solutions for our clients most pressing technical and business issues. In summary, we believe in developing the best possible healthcare solutions and view outstanding customer care as the backbone to the service that we give to each and every client. We are driven to develop outstanding products that make a real impact on the lives of others. We love what we do, and most importantly, are passionate about creating cutting-edge, innovative solutions that will change the face of healthcare and empower patients. Our Market Position Cloud-based Companion EHR, which differentiates NavisHealth from large EHR vendors and application/software vendors. Our EHR solutions is easily integrated with hospital and healthcare provider s existing EHR's and systems. Additionally, our solution easily integrates and collates data from any number of health and wellness related applications. Another differentiator is that all of our solutions work great on mobile. 3

4 Use of Our Company Name in Text It is extremely important that our company name is represented consistently across all media. It is important to note that our logo is the only circumstance and/or marketing collateral in which our company name is written using Full Caps, we DO NOT use full caps for our company name in any other environment or circumstances. The CORRECT WAY of writing our company name is: NavisHealth - I.e. As a single word, with a capital N and capital H. Please DO NOT write our company name like this: NAVISHEALTH - is Incorrect (note: don t use Full Caps for all of the letters in our name) Navishealth navishealth navis health Navis Health - is Incorrect (note: both the N and the H must be written in uppercase/capitals) - is Incorrect (note: both the N and the H must be written in uppercase/capitals) - is Incorrect (note: NavisHealth is a single word with an uppercase N and H ) - is Incorrect (note: NavisHealth is a single word) As a final reminder, the ONLY CORRECT WAY of writing our name is: NavisHealth I.e. As a single word, with an uppercase/capital N and an uppercase/capital H. 4

5 Our Primary/Preferred Logo Even though we have created a few variations on our logo (i.e. Black and White and Greyscale), our preferred logo is our full color version, so please always use our logo in full color unless you have a particular reason why you need to use one of our variations. 5

6 Our Logos Note: This is our Full Color Logo Always try to use this as YOUR FIRST LOGO CHOICE and if possible, use it on a solid white background. Note: This is our Black Logo Use this on solid light color backgrounds with a high contrast (and only when the Full Color Logo cannot be used). Note: This is our Black & Greyscale Logo Use this on solid light color backgrounds with a high contrast (and only when the Full Color Logo cannot be used). Note: This is our White Logo Use this on solid dark color backgrounds with a high contrast (and only when the Full Color Logo cannot be used). Note: This is our White & Greyscale Logo Use this on solid dark color backgrounds with a high contrast (and only when the Full Color Logo cannot be used). Note: This is a PNG version of our Full Color Logo As PNG files can have transparent backgrounds, only use this on solid color backgrounds with a high contrast. 6

7 No Entry Zone No Entry Zone NavisHealth Brand Identity & Style Guidelines (November version 002) Logo Spacing Our Logo No Entry Zone Our logo No Entry Zone refers to the space and area around our logo, which has to remain clear and free from copy (text) or images. This zone helps us to ensure that our logo is not obscured, cramped or obstructed in any way. As the diagram below illustrates, our No Entry Zone is equal to the distance between the outer edges of the two outside rows of the logo mark. No Entry Zone No Entry Zone 7

8 INCORRECT Use of Our Logo Note: Never change the logo colors. Note: Never change the logo font. Note: Never stretch or distort the logo. Note: Never remove or exclude the mark from the logo. Note: Never change the size of either the mark or the name independent of each other (always treat them as one item). Note: Never place the logo (especially a version with a transparent background, i.e. a PNG file) onto an image of a graphic with a busy and/or patterned background. 8

9 Our Colors Based on the colors used in our company logo, we have two main colors which we use as our company theme colors. Please use the exact colors that are specified below and not colors that are similar or nearly the same. RGB: 0, 163, 224 CMYK: 82%, 15%, 0%, 0% #: 00a3e0 RGB: 244, 120, 86 CMYK: 0%, 66%, 69%, 0% #: f47856 Important: Remember that colors may appear to be inconsistent when viewed on different monitors and/or when they are printed, therefore, always use the specific color codes that are listed above for all collateral, so that we can maintain our brand consistency. Business Cards and Letterheads Business Card and Letterhead templates have been designed to comply with our company s brand guidelines. Therefore, please always use the templates that we ve created for you and don t create new/alternative versions. If you have any special requirements or needs, which go beyond the scope of the official company templates, please contact the marketing team. 9

10 Our Company Font We recommend that Arial 11pt is used for all body text that you write, relating to the company and/or its products. You may, of course, at your own discretion, use larger font sizes and/or bold for headings or for emphasis but please stick with our recommended font and font size for your main body text. We also recognize that, in order to create more dynamic headings, you may occasionally have to use alternative fonts specifically for those headings. This is fine, of course, but please don t pick fonts for your headings, which clash with our company s clean look and feel. If you re in any doubt about the suitability of a font, please ask for guidance from the marketing team. We recommend Arial 14pt Bold is used for headings and pull quotes, and Arial 28pt Bold for titles in black or Green: 163, Blue: 224. Our Company Tagline/Strapline Our company tagline (sometime known as a strapline) is: Inspiring Health Solutions Please note that it should be written as three separate words, each starting with an uppercase/capital letter. When using the tagline, please don t add a period (full stop) after the words. We currently do not have any specific restrictions about the font that you use for the tagline but please try to make it consistent with the logo style, the body text style or your heading style. 10

11 Tone The tone in which you write (both externally and internally) is a central element in how we represent ourselves and our company and how our existing and potential customers perceive us. Therefore, please try to follow these simple steps as a way of helping us to preserve the quality of our brand and maintain our professional image/reputation. Always try to write in PLAIN English. In other words, don t use Jargon or Geek Speak, as you may be the only person that truly understands what you are talking about! Also, speaking in a language that our customers (or potential customers) don t understand definitely isn t good for communication, customer service or sales. Try to write in a friendly tone. We all have bad days and get frustrated from time to time but don t let it show when you write. Don t forget that first impressions count and that text, information and threads will often be shared widely, so always try to write in a professional and friendly manner. Check everything you write for Typos, Grammar and Spelling Errooorrrs ;o). It only takes a few seconds. People really do judge you and our company on some of these small careless errors, which can easily be prevented. If in doubt, use a spell-checker or ask someone to give your text/copy a quick read and review for accuracy and/or errors. Keep your messages simple, clear and concise. If, however, you need to get a comprehensive message across, try to break up the points into small paragraphs and use bullet points to make key points stand out (ideally never use more than 6 or 7 bullet points together, if you want to maintain clarity). Use plenty of white space (paragraphs etc.) when you write. Even if your writing is exceptional, people will generally not want to read it if it looks like a big block of endless text. Remember, presentation is key! 11

12 Contact If you have any questions relating to the interpretation and/or use of these guidelines or if you require any specific guidance/clarification, please contact the NavisHealth marketing team staff member listed below: David R. Parpart D.C NavisHealth Marketing Director E: M: (408)