Atlanta Journal-Constitution
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1 A Division of Bankrate, Inc. Reach 1,000,000+ Georgia Readers Atlanta Journal-Constitution Mortgage Guide
2 Mortgage Guide About Bankrate Print: Offers flexibility to market your mortgage products on a local, regional or national basis. Allows you to reach the consumers who prefer their trusted weekly newspaper for monitoring the latest rates. Ad Options Text Box Single Box Double Box Triple Box 3.663% Rate: Save Thousands of Dollars! Points: Ask about 5% down payment loans! LIC# Fees: $350 No charge for Lenders Title Insurance Policy! No Loan Level Pricing! 3.663% Rate: yr fixed $350 20% yr fixed $350 20% Points: LIC# Fees: $ yr fixed $350 20% First Time Home Buyer - Call us about our exciting new programs! 3.804% Rate: yr fixed $970 20% For information on First Time Buyer Programs, please call! Advertiser Points: LIC# Fees: $970 Call us about our exciting new programs! Private Mortgage Insurance vs. Mortgage Insurance Premium 3.804% Rate: yr fixed $970 20% For information on First Time Buyer Programs, please call! Advertiser Advertiser Save Thousands of Dollars! Ask about 5% down payment loans! No charge for Lenders Title Insurance Policy! No Loan Level Pricing! LIC# Points: LIC# Fees: $970 Call us about our exciting new programs! Private Mortgage Insurance vs. Mortgage Insurance Premium Save Thousands of Dollars! Ask about 5% down payment loans! No charge for Lenders Title Insurance Policy! No Loan Level Pricing! SAVE$$ if current rate OVER 4.25% * 4 YEAR Magazine Five Star Mortgage Professionals Proud member of BBB * We are OPEN late night and ALL weekend!! LIC# LIC# Features An Example of Bankrate s Print Advertisement. Full Contact Information (Company Name, Logo, phone number and web address). Opportunity to display your 30-year fixed mortgage rate and up to four loan products with details. 4, 8 (double box) or 12 (triple box) lines of text, 65 characters per line (including spaces). Ability to highlight special features or niche loans. Drive traffic to your website using print ad.
3 Co-brand Homepage Co-brand Website The co-brand website displays lenders and current rates, along with links to each lender s Web space. Here, consumers can compare rates and get the most recent information. Current Mortgage Rates for Atlanta, GA Interest.com, a Bankrate Company, rate table: Your rates will appear at the top of each rate table. This is an example of how the co-brand homepage appears.
4 Atlanta Journal-Constitution Demographics Household Income $50,000-$74,999 $75,000-$99,999 $100,000-$249,000 $250,000 or more Age of Respondent or older Level of Education College Graduate Some Post-Graduate Post-Graduate Degree Home Ownership Own a Home Financial Services (Has or use) Certificates of Deposit (CDs) Home Mortgage Online Banking Refinance Home Mortgage Savings Account 20% 40% 60% 80% 100% Source Market/Release: Scarborough USA Release 1 Total (Feb Mar 2014) Daily Newspaper Readership 1,573,498 Sunday Newspaper Readership 869,854
5 Atlanta Journal-Constitution Newspaper Designated Market Area Clay Macon DeKalb Dade Catoosa Walker Whitfield Murray Chattooga Gordon Gilmer Pickens Fannin Union Lumpkin Dawson Towns White Hall Rabun Habersham Stephens Franklin Banks Hart Pickens Oconee Anderson Laurens Floyd Bartow Cherokee Forsyth Abbeville Cherokee Jackson Madison Elbert Polk Barrow Gwinnett Clarke Paulding Cobb Oglethorpe McCormick Oconee Atlanta Haralson DeKalb Wilkes Lincoln Walton Cleburne Carroll Douglas Fulton Rockdale Morgan Clayton Newton Greene Taliaferro Columbia Henry McDuffie Fayette Warren Randolph Heard Coweta Butts Jasper Putnam Hancock Spalding Glascock Edgefield Macon Chambers Lee Russell Bullock Troup Meriwether Harris Talbot Muscogee Chattahoochee Marion Stewart Webster Pike Lamar Baldwin Monroe Jones Upson Bibb Wilkinson Crawford Twiggs Taylor Peach Houston Bleckley Macon Schley Pulaski Dooly Sumter Jefferson Washington Newspaper Market Area Urbanized Area State Boundary County Boundary City North Burke Jenkins Tattnall Source: SRDS Circulation 2014, pg.299
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