IMB Institute of Management Berlin. MA Chinese-European Economics and Business Studies

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1 IMB Institute of Management Berlin MA Chinese-European Economics and Business Studies

2 MA Chinese-European Economics and Business Studies Gaining a Profound Insight into Chinese-European Business and Intercultural Exchange The MA Chinese-European Economics and Business Studies (MA CEEBS) offers you a course of studies directly concerned with the core issues for companies and institutions working in a Chinese-European business environment. China s rapid economic development, its integration into world economy, as well its significance for the global economy are challenging the development and competitiveness of companies and institutions at national and international level. In an intercultural setting, you will explore and investigate the major factors in the economic developments in China and Europe, analysing such aspects as trade relations and financial flows, and the social and economic interrelations between these two regions. The majority of the modules on the Master s programme include a comparative Chinese-European perspective. In addition to this cross-cultural learning and teaching environment, the programme also includes a mandatory semester at the Southwestern University of Finance and Economics (SWUFE) in Chengdu, Sichuan Province, P. R. China. The MA Chinese-European Economics and Business Studies has been approved by the Berlin government entitling the Berlin School of Economics and Law to grant the internationally accredited»master of Arts (MA)«degree. The MA is recognised as a qualification allowing admission to PhD programmes and senior civil service positions in the public administration sector. Nationalities of Class 2013 Academic Background of Class 2013 Dear Prospective MA CEEBS Student, The Chinese-European Economics and Business Studies programme is truly an international programme, with teaching locations in Germany and China and an international group of students. The programme is based on the pillars of business administration, economics and cultural studies, including languages. It offers excellent opportunities for work in the expanding field of international business, economics and politics with a special focus on Europe and China Accreditation Belgium 4% P. R. China 50% Germany 30% Ireland 4% Italy 4% South Korea 4% Taiwan 4% Engineering 4% Language 15% Management / Economics 73% other 8% Prof. Dr. Hansjörg Herr Professor for Supranational Integration Academic Director MA Chinese-European Economics and Business Studies The MA Chinese-European Economics and Business Studies is accredited by the internationally recognised quality standard institution ZEvA (Zentrale Evaluations- und Akkreditierungsagentur Hannover). The ZEvA rated a number of features as outstanding including the innovative teaching methods, the intercultural learning atmosphere, as well as the international student body and the compulsory semester in China. MA Chinese-European Economics and Business Studies 3

3 The IMB at the Berlin School of Economics and Law Developing Leadership Competence Together! Together with the student body, corporate world and public sector partners, the IMB Institute of Management Berlin creates a vibrant, applied learning environment that promotes leadership skills and self-critical reflection. We understand leadership as choosing to accept personal, entrepreneurial and social responsibility in a global context. Quality, sustainability and respect for diversity are key elements in the IMB curriculum and serve as the principles guiding our actions in daily life for helping our students become responsible world citizens. Experience Matters The Berlin School of Economics and Law (BSEL) is one of the largest Universities of Applied Sciences in Germany offering courses in private and public sector business administration and economics. It can demonstrate over 30 years of expertise and has long established a profile as a leading school in business and economics. The IMB Institute of Management Berlin at BSEL offers different MBA and Master programmes ranging from business to labour policy and globalization. It s MBA programme gains AMBA accreditation in Berlin, a Great Place to Live and Study Berlin is a dynamic metropolis at the heart of a reunited Germany a great place to be for those studying at the Berlin School of Economics and Law. Germany s capital city has a population of around 3.5 million and is not only a magnet for all the major currents shaping Europe today, whether political, economic, cultural, scientific or scholarly, but also a vibrant location, attracting people from all over the world to stay here and contribute to the city s life. There is no other European metropolis where the changes shaping today s Europe are so visible in so many different ways and anyone studying here has a chance to experience these inspiring change processes at first hand and enjoy the diversity of the cultural and political events in the city. 4 IMB Institute of Management Berlin MA Chinese-European Economics and Business Studies 5

4 Programme Structure 1. Semester BSEL 2. Semester BSEL Chinese I / German I Economics Global Governance Leadership Skills, e.g. Academic Writing, Career Week, Intercultural Training, Feedback and Self Reflection, Teambuilding Strategic Management in China and Europe Elective 1, Advanced Financial Analysis and Corporate Finance / Finance and Accounting Chinese II / German II Human Resource Management in China and Europe International Economics Elective 2, e. g. Political Economy of Modern Capitalism, Gender and Globalization, International Project Management, International Supply Chain Management Elective 3, e. g. International and Asian Business Programme Outline The MA Chinese-European Economics and Business Studies (CEEBS) provides a springboard for a future career as a specialist or executive manager in Chinese-European oriented business, economics and politics. The MA programme takes two years in total. It begins in October and ends two years later when students present their Master s Thesis. The programme is divided into four semesters. The first two semesters are spent at Berlin School of Economics and Law. The third semester takes place at the Southwestern University of Finance and Economics in Chengdu, China. The fourth semester includes the writing of the Master s Thesis. It can be studied in either location. The MA programme is taught entirely in English. Contents The MA programme comprises three parts: the first part builds and extends expertise in International Business and Economics, the second focuses on Chinese-European Business and Economics, and the third is dedicated to Cultural Studies and Language Learning. German-Chinese Partnership Programme 25 years ago the Berlin School of Economics and Law (BSEL) and the Southwestern University of Finance and Economics (SWUFE) established their partnership. It represents the pioneer of international cooperation and was one of the first collaborations in the field of economics. Professor and student exchanges at both universities are enhanced by joint research projects, publications and conferences. 3. Semester SWUFE Chengdu Economics in China and Europe Marketing in China and Europe Chinese / German Level 3 Financial Markets in China and Europe Current Issues of the Chinese-European Economy All core courses are given in a seminar style, using a wide range of case studies, presentations and discussions to provide an in-depth review of the material under consideration. All courses have continual assessment or end with an exam as specified in the examination regulations (e. g. written exam, assignment, presentation, oral exam). Course achievement is documented and measured in credit points in line with the European Credit Transfer System (ECTS). The entire programme is worth 120 credit points. Leadership Skills Development and Language Learning 4. Semester SWUFE Chengdu or BSEL Master s Thesis and Oral Defence Graduation In the Chinese-European business environment, MA CEEBS graduates are not only expected to have business theory expertise and know how to apply management techniques. Today s executives are increasingly expected to have a broader view or economic and social development and excellent leadership competences and language abilities as well. The Leadership Skills Development programme and Language Learning are structured around seminars designed to develop both the personal competences including language skills. 6 IMB Institute of Management Berlin MA Chinese-European Economics and Business Studies 7

5 Graduates Application Jan Wiechers MA 2012 Account Strategist Google Inc. Entry Requirements Candidates are expected to have completed a university degree (BA, BSC, or equivalent), one year of relevant professional experience (applicants without professional experience may be admitted if they demonstrate a solid background in Economics and Business), and to have excellent English language skills. The Admission Board will invite applicants who have submitted a completed applicants package and meet the admission requirements to a (webcam) interview. APPLICATIONS WELCOMED THROUGHOUT THE YEAR»I am deeply grateful to have participated in the CEEBS programme as I not only learned a great deal academically but also personally. Living in China as well as being in an international group with classmates from many different backgrounds was a wonderful experience. The main focus of my studies was on international trade and led to a sponsored thesis and internship at BASF Asia Pacific, where I was able to use the knowledge and cultural sensitivity I gained from the master s programme. Now I work at Google s EMEA headquarter and I still draw from the many things I learned in these two challenging and enriching years.«application Checklist Completed and signed application form Curriculum Vitae/Resume from your college or university Motivation letter with a statement of professional goals and plans relating specifically to Chinese-European aspects Passport photograph and copy of passport Certificate of eligibility for university admission (for German candidates only) Graduation certificate and Transcript/Academic Record of BA curriculum References showing the type, period and appropriateness of work experience Proof of very good English language skills Applications can be submitted at any time for the programme starting in October. Applicants from non- European countries should bear in mind that it takes time to have a visa processed (approx. 4 months). Since the programme has a limited number of places, we strongly advise candidates to apply early. Zheng Zhang MA 2012 Chongqing Electric Power Corporation of State Grid Corporation of China Chongqing, P.R. China All applicants have to send one completed application to the IMB in Berlin. Applicants from the P.R. China, Hong Kong, Taiwan and Macau are also required to send a second completed application to SWUFE Chengdu. Tuition Fees»CEEBS is a great program which gives me an incentive to improve my skills and brings joy to my studies. In my two years of study, I learned latest academic knowledge as well as practical skills for my professional career and daily life. It is also a rare platform for intercultural communication giving me the opportunity to make great friends from all over the world. I am honoured to participate in the CEEBS program. It makes my life colourful.«the tuition fees for the complete programme total 9,800 (subject to change), payable in four instalments. The fees cover : All study courses/study materials (readers/handouts and, as appropriate, books), IMB events, Welcome Service for international students, Cost of registration, assessments and administration. Because the programme has been approved as a course of further education in accordance with 25, 26 of the Berlin Law of Higher Education, tuition fees are normally tax deductible. Scholarships may be available on an individual basis. Please check scholarship database at the DAAD/German Academic Exchange Service ( or China Scholarship Council ( 8 IMB Institute of Management Berlin MA Chinese-European Economics and Business Studies 9

6 The Chinese Experience SWufE Chengdu The Southwestern University of Finance and Economics (SWUFE), located in Chengdu, capital of Sichuan Province in China, is one of the premier universities in finance and economics in China. It is directly under the Ministry of Education and one of the top 100 universities in the nation s 211 Project, a national initiative to build 100 first-class universities in the 21st century. With about students enrolled in Bachelor, Master and Ph.D. programmes, SWUFE Chengdu is also one of the four largest universities for finance and economics in China. Academic Staff and Environment The internationally renowned academics and senior researchers have all been partners in the EU-funded AsiaLink Project which was the foundation for the MA CEEBS. Professors, lecturers and external teaching staff have hands-on management experience in leadership roles. In both Berlin and Chengdu, the academic environment is supplemented by a welcome service, intercultural training, multimedia facilities, libraries, and research institutions designed to help students settle into the MA programme. In addition SWUFE Chengdu also offers on-campus accommodation. Dual Degree On successful completion of the Master s programme the internationally recognised Master of Arts (MA) degree will be awarded by both institutions. SWUFE Chengdu will confer the Chinese Master of Arts (MA) to non-chinese students if the following conditions are fulfilled: The first two semesters at the BSEL, the third semester at SWUFE Chengdu and the fourth semester in Chengdu or Berlin have all been successfully completed, Students are registered at SWUFE Chengdu for the entire two years of the programme there, Students have passed the area studies modules and the special Chinese history course at SWUFE Chengdu, The Master s Thesis is submitted in English and an abstract is submitted in Chinese, The Master s Thesis is successfully defended in the oral exam in front of a SWUFE examination board. The SWUFE Chengdu Master s degree awarded to Chinese students on the MA programme is subject to the regulations as specified under the legal framework in China. PuBLISHEr The President of the Berlin School of Economics and Law Prof. Dr. Bernd reissert EDITor Petra Wieczorek TrAnSLATIon Andrew Boreham LAYouT Marc Wingenfeld PHoToS Andrea katheder (p. 4, 5, 11) Presse- und Informationsamt des Landes Berlin (p. 4) 2014 Hochschule für Wirtschaft und recht Berlin / Berlin School of Economics and Law 10 IMB Institute of Management Berlin

7 Invitation to contact us Hochschule für Wirtschaft und Recht Berlin / Berlin School of Economics and Law IMB Institute of Management Berlin Romana Sambo Programme Manager Badensche Straße Berlin Germany Phone: +49 (0) Fax: +49 (0) ceebs@hwr-berlin.de Southwestern University of Finance and Economics (SWUFE) Chengdu Xiao Hongchao Programme Manager 55 Guanghua Cun Street Chengdu Sichuan Province, P. R. China Phone: +86 (28) Fax: +86 (28) xiaohc@swufe.edu.cn Further information about the MA programme (HWR Berlin) Further information about the MA programme (SWUFE)