Study Regulations for the Bachelor of Business Administration Program in Tourism and Hospitality Management
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1 Study Regulations for the Bachelor of Business Administration Program in Tourism and Hospitality Management (06/18/2012) Due to the accreditation as a private university (decision of the Austrian Accreditation Council on 12 July 2007 according to the university accreditation law, BGBl. I No. 168/1999 as amended), the University Board of MODUL University Vienna decreed the following study regulations on 18 June 2012 based on 3(1) of the university accreditation law. In the following study regulations, MODUL University Vienna Private University of the Vienna Chamber of Commerce and Industry is abbreviated with the name MODUL University Vienna. 1 Ambit These study regulations oversee the admission criteria, the structure of the study program and the examination requirements for the Bachelor of Business Administration program in Tourism and Hospitality Management at MODUL University Vienna. 2 Goal of the bachelor degree The bachelor degree constitutes the completion of academic studies for tourism and hospitality management and signifies career qualifications. Through examinations, which are taken throughout the program, as well as the final Bachelor Thesis, it should be determined if the student has acquired the necessary professional knowledge for the transition to career practice, has an overview of the coherency of the subject matter and has the ability to independently apply the scientific knowledge and methods and the theoretic foundation for a continuation of the studies in a master program. 3 Degree of completion After the successful completion of the bachelor program, the following academic degree will be conferred: 1
2 Bachelor of Business Administration in Tourism and Hospitality Management The short form of this degree is: BBA in Tourism and Hospitality Management 4 Admission to the bachelor program The prerequisites for admission to the bachelor program in tourism and hospitality management are: (1) Proof of a secondary school leaving certificate or equivalent (UG 2002/ 64) (2) When reaching the university qualification before reaching the age of consent, the approval of a legal guardian is necessary. (3) It is possible and admissible to apply without proof of a secondary school leaving certificate or equivalent if the applicant is attending the last grade of a school which prepares one for university studies or an equivalent educational institution domestically or abroad. In this case, a written declaration, which states that he/she will presumably receive the certification for university admission in the year when he/she applies for admission, is necessary. The proof is to be supported by a mid-semester transcript or equivalent documents. The proof of the definitive completion of the general university qualification is to be presented, at the latest, by the 15 th of July of the year of the application for admission. (4) Academic documents that are not in the German or English language must be accompanied by a certified translation. (5) All applicants whose first language is not English must provide evidence of their knowledge of the English language through one of the following tests, of which the test results may not be older than 2 years. Exceptions to this are applicants who have completed at least 2 years of secondary or higher education in the English language. The minimum scores are: Toefl: 540 paper-based test (PBT) or 207 computer-based test (CBT) or 76 Internet-based test (IBT); or IELTS: overall band score 5.5 (no sub-score below 5.0); or CEFR (Common European Framework): B2; or Cambridge Certificate BEC Higher Grade A The Admissions Committee decides on the recognition of other evidence of language skills. 2
3 (6) Résumé and motivation letter (7) A bank statement that provides proof of financial support adequate for the first year of studies. (8) If there is doubt, the Admissions Committee can conduct an interview with the applicant. The interview takes place either in person or on the telephone. It serves to clarify unanswered questions raised during the application process and to check if the applicant s expectations and personality profile as well as his/her knowledge of English is sufficient for the educational offerings. 5 Structure of the studies, duration of studies (1) The normal duration of the study program, including the internship and the preparation of the Bachelor Thesis and the completion of all examinations, is six semesters. (2) All lectures, course work and examinations are in the English language. (3) The fourth semester is conceived as an internship and takes place outside of the university. (4) Upon application and approval by the dean, a study semester can be completed at an accredited partner university; according to the agreements with the partner institutes, the credits acquired there will be granted. The confirmation of the course equivalency for accrediting courses offered abroad is to be acquired by the student from the respective liaison officer before beginning the semester abroad. After completion of the semester abroad, the student has to have the credit transfer approved by the liaison officer. (5) During the final semester, a Bachelor Thesis has to be completed. (6) The academic degree of BBA is conferred when the scheduled courses, including the internship, are positively completed and the Bachelor Thesis is assessed positively. (7) Upon application of the student, the dean can grant a leave of absence. During this period, the student s tuition fees are waived and he or she is not able to take exams or attend courses. All other effects of the suspended study activity are the student s responsibility. The application for the leave, which must also include the planned duration of the leave, has to be submitted at least one month prior to start of the leave s first semester. Multiple leaves of absence are possible. The maximum duration of leave allowed in total is 4 semesters. 3
4 6 Study schedule general overview (1) First Semester Type Hours per ECTS Week Subject MODULE I Tourism and Economics Mathematic and Statistics I LE+EX 3 (2 LE + 1 EX) 5 Economics LE 2 3 Tourism Analysis SE 2 4 MODULE II Financial Management Accounting and Management Control I LE+EX 3 (2 LE + 1 EX) 5 MODULE III Marketing Management Marketing and Strategic Marketing Planning LE 2 3 MODULE IV Business Administration and Management Principles of Management LE 2 3 MODULE VI Information Technology IS Information Systems LE 2 3 MODULE VII Communication Intercultural Communication PT 1 2 Rhetoric and Presentation PT 1 2 Hours total: 18 ECTS total: 30 LE Lecture: Course with examination with repetitive character SE Seminar: Course with continuous assessment of performance LE+EX Lecture and Exercise: Two courses with partly continuous assessment of performance in the EX courses and assessment by an examination in the LE course PT Practical Training 4
5 (2) Second Semester Type Hours per ECTS Week Subject MODULE I Tourism and Economics Mathematics and Statistics II LE+EX 3 (2 LE + 1 EX) 5 Latest Trends and Innovations in Tourism I SE 1 1 MODULE II Financial Management Accounting and Management Control II LE+EX 3 (2 LE + 1 EX) 5 MODULE III Marketing Management Marketing Research and Consumer Behavior LE 2 3 MODULE IV Business Administration and Management Quality Management LE 2 3 MODULE V Operations Front Office Operations PT 2 2 Managing Service and Supervision PT 1 1 MODULE VI Information Technology IS E-Business LE 2 3 MODULE VII Communication Academic Writing SE 1 2 MODULE VIII Law Business and Tourism Law LE 3 5 Hours total: 20 ECTS total: 30 LE Lecture: Course with examination with repetitive character SE Seminar: Course with continuous assessment of performance LE+EX Lecture and Exercise: Two courses with partly continuous assessment of performance in the EX courses and assessment by an examination in the LE course PT Practical Training 5
6 (3) Third Semester Type Hours per Week ECTS Subject MODULE I Tourism and Economics Economics of Tourism LE 2 3 Latest Trends and Innovations in Tourism II SE 1 1 MODULE II Financial Management International Accounting Standards LE+EX 3 (2 LE + 1 EX) 5 MODULE III Marketing Management Marketing Research Project SE 3 6 MODULE V Operations Managing Foodservice Organizations LE 2 3 MODULE VI Information Technology IS Tourism and Hospitality Business Applications SE 3 6 MODULE VII Communication Leadership and Team Building Management SE 1 2 MODULE IX Enrichment Enrichment Course (choose 4 ECTS out of the selection of Enrichment Courses offered) SE 2 4 Hours total: 17 ECTS total: 30 LE Lecture: Course with examination with repetitive character SE Seminar: Course with continuous assessment of performance LE+EX Lecture and Exercise: Two courses with partly continuous assessment of performance in the EX courses and assessment by an examination in the LE course PT Practical Training 6
7 (4) Fifth Semester Subject MODULE II Financial Management Type Hours per Week ECTS Operational Analysis and Forecasting SE 2 4 MODULE III Marketing Management Revenue Management SE 2 4 MODULE IV Business Administration and Management Project Management LE+EX 3 (1 LE + 2 EX) 5 Hotel Operations LE 2 3 MODULE VI Information Technology IS Web IS Development SE 2 4 MODULE IX Enrichment Enrichment Course (choose 4 ECTS out of the selection of Enrichment Courses offered) SE 2 4 BACHELOR THESIS 6 Hours total: 13 ECTS total: 30 LE Lecture: Course with examination with repetitive character SE Seminar: Course with continuous assessment of performance LE+EX Lecture and Exercise: Two courses with partly continuous assessment of performance in the EX courses and assessment by an examination in the LE course PT Practical Training 7
8 (5) Sixth Semester Subject MODULE II Financial Management Type Hours per Week ECTS Benchmarking and Balanced Scorecard LE 2 3 MODUL III Marketing Management Destination Management and Marketing SE 2 4 Advertising and Marketing Communication LE 2 3 MODULE IV Business Administration and Management Entrepreneurship SE 3 6 Property Development Management SE 2 4 MODULE IX Enrichment Enrichment Course (choose 4 ECTS out of the selection of Enrichment Courses offered) SE 2 4 BACHELOR THESIS 6 Hours total: 13 ECTS total: 30 ECTS Overall: 180 LE Lecture: Course with examination with repetitive character SE Seminar: Course with continuous assessment of performance LE+EX Lecture and Exercise: Two courses with partly continuous assessment of performance in the EX courses and assessment by an examination in the LE course PT Practical Training 8
9 7 Types of courses (1) Core Courses are mandatory for all students and are to be completed with a positive assessment. (2) Enrichment Courses: The university offers a set of Enrichment Courses that may vary from year to year. Students are entitled to participate in enrichment courses after they have completed 30 ECTS credits. They have to complete 12 ECTS credits of Enrichment Courses in total. If students attend more than three courses (be it that they fail a course, be it that they are interested in more than the necessary three), the student has to bear the extra costs. (3) Elective Courses: These language courses do not form part of the curriculum as such and can be freely selected by the students. (4) For enrichment and elective courses, the dean can determine a minimum number of participants. 8 Course prerequisites (1) Some courses can only be attended if other preceding courses have been completed with a positive assessment. Conditional registration to the subsequent course is possible in cases when the exam of the preceding course was taken, but the results have not been announced prior to the start of the subsequent course. (2) To be able to register for and participate in the course Mathematics and Statistics II, the course Mathematics and Statistics I must have been completed with a positive assessment. (3) To be able to register for and participate in the course Accounting and Management Control II, the course Accounting and Management Control I must have been completed with a positive assessment. To be allowed to register for and participate in the course International Accounting Standards, the course Accounting and Management Control I must have been completed with a positive assessment. (4) To be allowed to register for and participate in the course Marketing Research Project, the course Marketing Research and Consumer Behavior as well as the course Mathematics and Statistics II must have been completed with a positive assessment. (5) In the LE+EX courses, the exercise has to be completed with a positive assessment in order to register to the LE examination. 9
10 9 Internship (1) According to the proposed study schedule, during the 4 th semester, an internship with a time investment of at least 600 hours (=30 ECTS) must be completed in the field of hospitality and tourism. This internship serves for the trial and practice-oriented application of the acquired theoretical knowledge and methodic skills. (2) This internship can be completed domestically or abroad. (3) The selection of the company requires the approval of the dean in written (i.e. on the Internship Contract Form). (4) The completion of the internship is to be proven through a confirmation on behalf of the company. In addition, the student has to write a report on his or her internship which should include a description of the tasks that have been entrusted to him or her, which has to be approved by the dean. (5) MODUL University Vienna reserves the right to supervise the internship. (6) The internship can be divided into two parts. Each part has to have at least 300 working hours. (7) A continuation of the studies is allowed even if the internship is not completed. However, a positive completion of the program is only possible after completion of the internship. (8) The dean decides upon the credit transfer of practical work, which is relevant for the subject matter, before or during the study period. With a positive decision, the completion of an internship is waived. 10 Types of examinations (1) The different types of examinations according to this study schedule are: Lectures: Course examinations with a repetitive character; they are referred to in the study schedule with the abbreviation LE. Seminars: Courses with continuous assessment of performance; they are referred to in the study schedule with the abbreviation SE. Lecture and Exercise: These courses combine a lecture course with a more practically orientated exercise course both of which are assessed separately. However, unlike in the non-combined lectures, attendance to the lecture is compulsory and the lecture has to be attended in the same semester as the exercise. The student s performance in the lecture will be assessed through an 10
11 examination at the end of the course, whereas the student s performance in the exercise course will be based on continuous assessment by the lecturer. Positive assessment of the exercise is only possible if the attendance requirements for both the lecture and the exercise have been met. In order to be able to register for the examination of the lecture, students must have already completed the exercise with a positive assessment. The combined Lecture and Exercises are referred to in the study schedule with the abbreviation LE+EX. Practical Training: This includes the courses Inter-Cultural Communication, Rhetoric and Presentation, Managing Service and Supervision, and Front Office Operations. The overriding goal of the integration of the practical training in the Bachelor of Business Administration in Tourism and Hospitality Management program is to give the students the possibility to gain insight into the practical activities of the tourism and hospitality industry to gain experience and to make a connection to the theoretic contents. The courses of the practical training are mandatory for all students and are to be completed with a positive assessment. Practical trainings are referred to in the study schedule with the abbreviation PT. (2) The respective type of examination is given with the use of the abbreviation for each course in the study schedule. (3) At the beginning of the course, the lecturer shall inform the students in a manner which is publicly accessible about the type and the deadlines for the required course work. 11 ECTS points (1) ECTS points (European Credit Transfer System ECTS, 87/327/ECC, Official Journal no. L 166 from 25 June 1987, CELEX no. 387D0327) are allocated for each course depending on the workload. In the schedule of studies ( 6), in addition to the numbers of hours, the corresponding ECTS points for each course are allocated. (2) Each ECTS credit point corresponds to 25 working hours for the student. 12 Bachelor Thesis (1) A prerequisite for the successful completion of the bachelor program and the acquisition of the academic degree is the completion and positive assessment of a Bachelor Thesis. This paper should be written according to the principles of an academic work. The tasks should be set in such a manner that the process of writing the thesis can be completed by the mid of the student s final semester. (2) Work on the Bachelor Thesis can begin after the 3 rd semester. It is based on a career situation or on a task or a problem which has occurred during the program. At least 9 months prior to the planned 11
12 graduation date, the student should apply for supervision to the prospective supervisor and submit a topic and a brief outline for the Bachelor Thesis. The prospective supervisor and the dean have to approve the supervision of the thesis and inform the student in written form within one week. After the approval of supervision, the student has 4 weeks to submit the research proposal to the supervisor. If this proposal is not handed in by the set deadline, the supervisor may refuse supervising this student s thesis. (3) The Bachelor Thesis can be written as an individual work or as group work upon the approval of the supervisor. (4) If a student or a group of students should not find a suitable topic, the dean assigns him/her to a lecturer who will suggest a topic. (5) Eligible supervisors are faculty members or external lecturers who hold a doctoral degree or equivalent. The supervision of a Bachelor Thesis by an external lecturer with a master degree (or equivalent) requires special approval by the dean. (6) The topic of the Bachelor Thesis can only be changed once and only within the first two months after the acceptance of the topic and the supervision by the dean of the program. (7) The Bachelor Thesis shall be written in the English language. The deadline for submission is three months prior to the graduation date and will be announced in the academic calendar. If up to this point no substantial progress in the thesis has been made, the supervisor may withdraw from the supervision of this thesis. The thesis shall be submitted in electronic format. One copy in a printed and bound format shall also be submitted. The printed format must contain a written statement from the student that he/she wrote the paper independently and has not used aids other than the ones stated. (8) Bachelor theses are archived in the library and may be published on the internet. A hold on the Bachelor Thesis can be applied for in written form through the supervisor or through the writer if information worthy of protecting is published in the Bachelor Thesis. The hold has a maximum of 5 years and is initiated by the University Board. 13 Resubmitting the Bachelor Thesis (1) The Bachelor Thesis can be resubmitted only once, if it has been assessed with a failing grade, independent of whether the topic is changed. In order to resubmit, a fee has to be paid. (2) The Bachelor Thesis is decisively assessed as failed when the possibility to rewrite the thesis has been exhausted without it being assessed positively. 12
13 14 Overall result of the bachelor program (1) The overall assessment of the bachelor examination is given by the average grade points for the course examinations of all courses completed at MODUL University Vienna and the Bachelor Thesis. Each course is weighed corresponding to the acquired ECTS points. Assessment scheme With distinction for an overall grade percentage average of 90% and higher. With merit for an overall grade percentage average between 80% and 89% Passed for an overall grade percentage average lower than 80% and higher than 50%. 15 Final certificate and diploma (1) After all mandatory courses necessary for the completion of the bachelor program in tourism and hospitality management, according to the study schedule, as well as the internship and the final bachelor thesis have been completed, a certificate is issued which contains the individual courses, the appropriate ECTS points and the examination grades achieved, the overall grade achieved and the topic and assessment of the Bachelor Thesis. (2) Credited courses and courses which were taken at other universities shall be correspondingly marked but are not taken into consideration for the calculation of the overall grade. The certificate shall be signed by the president and the dean of the BBA program in Tourism and Hospitality Management of MODUL University Vienna. The earliest date declared on the certificate is the last day of the sixth semester. In case of a later submission and assessment of the Bachelor Thesis, the day of the positive assessment is the date on the certificate. (3) In case of a final failure of the bachelor program, the student receives a certificate for the course work which he/she has rendered with the notice that these are only parts of the requirements of the program. The aforementioned is valid if a student has only completed parts of the program and leaves MODUL University Vienna. (4) Upon successful completion and in conjunction with the certificate, the graduate will be given the bachelor diploma in the English language with the date that it was awarded. This certifies the awarding of the academic degree by MODUL University Vienna. (5) The bachelor diploma is signed by the president and the dean and provided with the seal of MODUL University Vienna. 13
14 16 International allocation of the diploma (Diploma-Supplement) The diploma will be given a supplement in the English language which shows the international allocation of the completed program (Diploma Supplement). 17 Semester Conference The tasks outlined in 13 of the university s Examination Regulations are carried out in this program by a Semester Conference, as provided by the university s Constitution, Section VI Taking effect These study regulations take effect on August 1,
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